{"id":174915,"date":"2023-05-17T13:48:39","date_gmt":"2023-05-17T10:48:39","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=174915"},"modified":"2023-05-17T13:50:43","modified_gmt":"2023-05-17T10:50:43","slug":"defacto-da-hedef-karbon-ayak-izini-sifirlamak","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/defacto-da-hedef-karbon-ayak-izini-sifirlamak\/","title":{"rendered":"(Turkish) ’DeFacto’da Hedef Karbon Ayak \u0130zini S\u0131f\u0131rlamak"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

DeFacto s\u00fcrd\u00fcr\u00fclebilirlik \u00e7at\u0131s\u0131 alt\u0131nda elde etti\u011fi ba\u015far\u0131lar\u0131 ve gelece\u011fe y\u00f6nelik stratejilerini a\u00e7\u0131klad\u0131\u011f\u0131 2022 y\u0131l\u0131 S\u00fcrd\u00fcr\u00fclebilirlik Raporu\u2019nu payla\u015ft\u0131. Marka,\u00a02030 y\u0131l\u0131nda karbon ayak izini %55 oran\u0131nda azaltmaya, 2050\u2019de ise emisyonlar\u0131m\u0131z\u0131 s\u0131f\u0131rlayarak \u2018\u0130klim Pozitif\u2019 marka olmaya y\u00f6nelik at\u0131l\u0131mlar\u0131na devam ediyor.<\/strong><\/h2>\n

DeFacto, s\u00fcrd\u00fcr\u00fclebilirlik \u00e7at\u0131s\u0131 alt\u0131nda yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalarla haz\u0131r giyim sekt\u00f6r\u00fcne \u00f6nc\u00fcl\u00fck yapmay\u0131 s\u00fcrd\u00fcr\u00fcyor. Bu alandaki \u00e7al\u0131ma ve hedeflerini \u015feffaf bir \u015fekilde kamuoyuyla payla\u015fan global moda markas\u0131, 2022 S\u00fcrd\u00fcr\u00fclebilirlik Raporu\u2019nu a\u00e7\u0131klad\u0131.<\/p>\n

\"\"\u201cS\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u015finin merkezine alan bir markay\u0131z\u201d payla\u015f\u0131m\u0131n\u0131 yapan DeFacto CEO\u2019su \u0130hsan Ate\u015f, \u201cKurulu\u015f anlay\u0131\u015f\u0131m\u0131z ve \u015firket de\u011ferlerimiz; d\u00fcnyay\u0131 ve do\u011fal kaynaklar\u0131 koruyan, ekosisteme sayg\u0131l\u0131 \u00fcretime dayal\u0131. \u0130nsana de\u011fer katan projeler ve toplumsal meseleler kar\u015f\u0131s\u0131nda duyarl\u0131 bir duru\u015f da bu felsefenin bir par\u00e7as\u0131. T\u00fcm bunlar\u0131 da tek ba\u015f\u0131m\u0131za de\u011fil, i\u00e7 ve d\u0131\u015f payda\u015flar\u0131m\u0131z\u0131 dahil ederek, ihtiya\u00e7lar\u0131n\u0131 g\u00f6zeterek ve faaliyet b\u00fct\u00fcnl\u00fc\u011f\u00fcm\u00fcz\u00fcn bir par\u00e7as\u0131 haline getirerek s\u00fcrd\u00fcrmeye \u00f6zen g\u00f6steriyoruz\u201d<\/em> diye konu\u015ftu.<\/p>\n

Better Cotton Initiative (BCI) \u00fcyesi oldu<\/strong><\/h3>\n

DeFacto, bu yakla\u015f\u0131mla 2022 y\u0131l\u0131nda d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f veya s\u00fcrd\u00fcr\u00fclebilir kaynaklardan elde edilmi\u015f materyallerle \u00fcretilen DeFactoLIFE markas\u0131, Elma Derisi Aksesuar ve Ayakkab\u0131 Koleksiyonu gibi s\u00fcrd\u00fcr\u00fclebilir \u00f6nc\u00fc projeler ger\u00e7ekle\u015ftirirken; DeFactoFIT uygulamas\u0131 ve web sitesi, DeFacto GiftClub projesi, DeFacto Teknoloji \u015firketinin s\u00fcrd\u00fcr\u00fclebilirli\u011fi g\u00f6zeten \u201cfijital\u201d projeleri, karbon sal\u0131n\u0131m\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde azaltan \u0130stanbul Yass\u0131\u00f6ren\u2019deki yeni e-ticaret deposu<\/strong> ve pamuk \u00fcretiminde s\u00fcrd\u00fcr\u00fclebilirlikte d\u00fcnyan\u0131n \u00f6nde gelen giri\u015fimlerinden olan Better Cotton Initiative (BCI) \u00fcyeli\u011fi<\/strong> gibi at\u0131l\u0131mlara imza att\u0131.<\/p>\n

2030\u2019de koleksiyonlar\u0131n %90 s\u00fcrd\u00fcr\u00fclebilir olacak<\/strong><\/h3>\n

DeFacto, S\u00fcrd\u00fcr\u00fclebilirlik Raporu\u2019nda gelece\u011fe y\u00f6nelik planlad\u0131\u011f\u0131 ad\u0131mlar\u0131 da payla\u015ft\u0131. Markan\u0131n 2023 hedefleri aras\u0131nda; ham maddelerinde y\u00fczde 20<\/strong> pamuk<\/strong> ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f polyester<\/strong> kullanmak, al\u0131\u015fveri\u015f \u00e7antalar\u0131n\u0131n, karton, k\u00e2\u011f\u0131t ve di\u011fer ambalajlar\u0131n\u0131n y\u00fczde 100\u2019\u00fcn\u00fcn geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir ve s\u00fcrd\u00fcr\u00fclebilir olmas\u0131n\u0131 sa\u011flamak yer al\u0131yor. 2030 hedefleri aras\u0131nda haz\u0131r giyim koleksiyonlar\u0131n\u0131n y\u00fczde 90\u2019\u0131n\u0131n<\/strong> s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 ve karbon ayak izinin y\u00fczde 55<\/strong> oran\u0131nda azalt\u0131lmas\u0131 bulunuyor. DeFacto, 2050 y\u0131l\u0131nda ise emisyonlar\u0131n\u0131 s\u0131f\u0131rlayarak \u2018\u0130klim Pozitif\u2019<\/strong> marka olmay\u0131 istiyor ve taahh\u00fct ediyor.<\/p>\n

S\u0131f\u0131r at\u0131k ve yenilenebilir enerjide %100 hedefi<\/strong><\/h3>\n

DeFacto CEO\u2019su \u0130hsan Ate\u015f, \u201c\u00d6n\u00fcm\u00fcze koydu\u011fumuz bu hedeflerle paralel olarak enerji<\/strong> ve su tasarrufu yapan \u00fcretim y\u00f6ntemleri de<\/strong> geli\u015ftiriyoruz. Hem T\u00fcrkiye\u2019de hem de globaldeki ma\u011faza say\u0131lar\u0131n\u0131 art\u0131rmam\u0131za ra\u011fmen enerji yo\u011funlu\u011funu azaltmay\u0131<\/strong> ba\u015far\u0131yoruz. Su tasarruflu denim projeleri<\/strong> ile uygulad\u0131\u011f\u0131m\u0131z yeni teknoloji y\u0131kama y\u00f6ntemleriyle y\u00fcksek d\u00fczeyde su tasarrufuna<\/strong> imza at\u0131yoruz. \u0130klim \u00fczerindeki tehdidi azaltmaya odaklanan \u00e7abalar\u0131m\u0131zla, 2023 y\u0131l\u0131na dek kendi operasyonlar\u0131m\u0131z\u0131 %100<\/strong> s\u0131f\u0131r at\u0131k, 2030 y\u0131l\u0131na<\/strong> dek<\/strong> %100<\/strong> yenilenebilir enerji t\u00fcketimi prensipleriyle y\u00f6netmek istiyoruz\u201d<\/em> a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

\u00c7al\u0131\u015fanlar\u0131n %60\u2019i kad\u0131n<\/strong><\/h3>\n

\u201cS\u00fcrd\u00fcr\u00fclebilirlik yakla\u015f\u0131m\u0131m\u0131z\u0131n g\u00fc\u00e7l\u00fc bir par\u00e7as\u0131 da cinsiyet e\u015fitli\u011fine olan bak\u0131\u015f a\u00e7\u0131m\u0131zd\u0131r\u201d tespitini yapan \u0130hsan Ate\u015f, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cToplumsal refah\u0131n ger\u00e7ekle\u015fmesi i\u00e7in kad\u0131nlar\u0131n i\u015f hayat\u0131nda ve sosyal alanda daha fazla ve daha g\u00fc\u00e7l\u00fc olarak var olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz.Birle\u015fmi\u015f Milletler Kad\u0131n\u0131n G\u00fc\u00e7lenmesi Prensipleri protokol\u00fcn\u00fc 2015 y\u0131l\u0131nda imzalayan T\u00fcrkiye’nin \u00a0 ilk perakende \u015firketiyiz. \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n y\u00fczde 60\u2019\u0131n\u0131 kad\u0131nlar olu\u015fturuyor. Kad\u0131nlar\u0131n i\u015f d\u00fcnyas\u0131ndaki yerini ve kat\u0131l\u0131m\u0131n\u0131 g\u00fc\u00e7lendirmeye y\u00f6nelik giri\u015fimimiz olan \u2018Mutlu Kad\u0131n Hareketi\u2019 ve \u015firketimizin sosyal sorumluluk anlay\u0131\u015f\u0131yla peki\u015fen \u201cKuma\u015ftan Hayaller\u201d projesiyle ilham veren hikayelere \u00f6nc\u00fcl\u00fck yap\u0131yoruz.\u201d<\/em><\/p>\n

Katk\u0131da bulunan t\u00fcm \u00e7al\u0131\u015fanlara, i\u015f ortaklar\u0131na ve m\u00fc\u015fterilerine te\u015fekk\u00fcr etti<\/strong><\/h3>\n

S\u00fcrd\u00fcr\u00fclebilirlik yolculu\u011funda her y\u0131l daha g\u00fc\u00e7l\u00fc ad\u0131mlar att\u0131klar\u0131na dikkat \u00e7eken DeFacto CEO\u2019su, \u201cGlobal bir marka olarak d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki m\u00fc\u015fterilerimize dokunurken, benimsedi\u011fimiz de\u011ferlerle t\u00fcm i\u015f s\u00fcre\u00e7lerimizde insanlar\u0131m\u0131z\u0131n ve gezegenin gelece\u011fini d\u00fc\u015f\u00fcnerek hassasiyetle yakla\u015f\u0131yoruz. Kapsay\u0131c\u0131l\u0131k, \u00e7e\u015fitlilik ve s\u00fcrd\u00fcr\u00fclebilirlik temelli i\u015f yap\u0131\u015f modelimizle her ge\u00e7en g\u00fcn d\u00fcnyada ad\u0131ndan daha fazla s\u00f6z ettiren bir marka olma yolculu\u011fumuzu heyecanla s\u00fcrd\u00fcrece\u011fiz. Bu yolculu\u011fumuzda at\u0131l\u0131mlar\u0131m\u0131z\u0131n olu\u015fmas\u0131n\u0131 sa\u011flayan, katk\u0131 koyan t\u00fcm \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131za, tedarik\u00e7ilerimize, i\u015f ortaklar\u0131m\u0131za ve daha g\u00fczel bir d\u00fcnya i\u00e7in bize ilham veren m\u00fc\u015fterilerimize i\u00e7tenlikte te\u015fekk\u00fcr ediyoruz\u201d<\/em> dedi.<\/p>\n

Defacto 2022 S\u00fcrd\u00fcr\u00fclebilirlik Raporu \u0130\u00e7in https:\/\/kurumsal.defacto.com.tr\/2022.pdf<\/a>\u00a0adresini ziyaret edebilirsiniz.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. DeFacto s\u00fcrd\u00fcr\u00fclebilirlik \u00e7at\u0131s\u0131 alt\u0131nda elde etti\u011fi ba\u015far\u0131lar\u0131 ve gelece\u011fe y\u00f6nelik stratejilerini a\u00e7\u0131klad\u0131\u011f\u0131 2022 y\u0131l\u0131 S\u00fcrd\u00fcr\u00fclebilirlik Raporu\u2019nu payla\u015ft\u0131. Marka,\u00a02030 y\u0131l\u0131nda karbon ayak izini […]<\/p>\n","protected":false},"author":1,"featured_media":174918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[109386,64702,37486,872],"views":59,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/174915"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=174915"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/174915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/174918"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=174915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=174915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=174915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}