{"id":173430,"date":"2023-04-23T14:43:08","date_gmt":"2023-04-23T11:43:08","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=173430"},"modified":"2023-04-23T14:49:51","modified_gmt":"2023-04-23T11:49:51","slug":"adidas-urunleri-nin-yuzde-96-si-geri-donusturulmus-polyester-den-uretiliyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/adidas-urunleri-nin-yuzde-96-si-geri-donusturulmus-polyester-den-uretiliyor\/","title":{"rendered":"(Turkish) ’Adidas’ \u00dcr\u00fcnlerinin %96\u2019s\u0131 Geri D\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f Polyesterden \u00dcretiliyor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Adidas, 22 Nisan D\u00fcnya G\u00fcn\u00fc sonras\u0131 ham polyesterin geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f polyester ile de\u011fi\u015ftirilmesine y\u00f6nelik yolculu\u011funda att\u0131\u011f\u0131 yeni ad\u0131m\u0131 t\u00fcketicilerine duyurdu. Bu ad\u0131mla birlikte, adidas \u00fcr\u00fcnlerinde kullan\u0131lan polyesterin %96\u2019s\u0131 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f polyesterden olu\u015fuyor.<\/h2>\n

adidas, bu ba\u015far\u0131s\u0131n\u0131 \u00fc\u00e7 kategoride s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcn yaratarak<\/strong> ger\u00e7ekle\u015ftirmeyi hedefliyor. Yeni hammaddeleri test edip \u00f6l\u00e7eklendirerek malzemeleri de\u011fi\u015ftirmek, daha uzun \u00f6m\u00fcrl\u00fc \u00fcr\u00fcnler tasarlamak \"\"i\u00e7in t\u00fcm s\u00fcre\u00e7leri yeniden d\u00fc\u015f\u00fcnmek<\/strong> ve karbon ayak izini azaltmak.<\/strong><\/p>\n

adidas\u2019\u0131n Geri D\u00f6n\u00fc\u015f\u00fcm Ser\u00fcveni<\/strong><\/h3>\n

adidas, \u00a02015<\/strong> y\u0131l\u0131nda plajlardan<\/strong> ve k\u0131y\u0131lardan toplanan, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzemeler<\/strong> kullanarak tasarlad\u0131\u011f\u0131<\/strong> ilk ko\u015fu ayakkab\u0131s\u0131n\u0131<\/strong> \u00fcretti. Marka o g\u00fcnden itibaren saf polyester<\/strong> yerine kullan\u0131lacak olan malzemelere y\u00f6nelik \u00e7al\u0131\u015fmalar<\/strong>\u00a0ger\u00e7ekle\u015ftiriyor. 2021\u2019de \u00fcr\u00fcnlerinde kullan\u0131lan polyesterin %90<\/strong>\u2019\u0131n\u0131 geri d\u00f6n\u00fc\u015f\u00fcmden elde eden adidas, ham polyester<\/strong> kullanmaya devam etseydi bu kullan\u0131m 390 bin metre ton karbondioksite<\/strong> denk gelecekti.<\/p>\n

Textile Exchange<\/strong>‘in bu y\u0131l yay\u0131nlad\u0131\u011f\u0131 rapora g\u00f6re, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f polyester elyaf \u00fcretim<\/strong> hacmi 2021’de<\/strong> artm\u0131\u015f olsa da t\u00fcm k\u00fcresel polyester \u00fcretiminin<\/strong> yaln\u0131zca %14,8<\/strong>‘ini olu\u015fturuyor.<\/p>\n

Adidas i\u00e7in %96<\/strong> oran\u0131na giden yol uzun ve zorluklarla doluydu. 2017<\/strong> y\u0131l\u0131nda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f polyester taahh\u00fcd\u00fcn\u00fcn<\/strong> onaylanmas\u0131, adidas\u2019\u0131n bir d\u00f6n\u00fc\u015f\u00fcm ba\u015flatmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in at\u0131lan en b\u00fcy\u00fck ad\u0131mlardan biri oldu. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirmek, hayallerin \u00f6tesinde yeni \u00e7\u00f6z\u00fcmler \u00fcreterek m\u00fcmk\u00fcn oldu.<\/p>\n

Adidas S\u00fcrd\u00fcr\u00fclebilirlik K\u0131demli Direkt\u00f6r\u00fc Viviane Gut:<\/strong>\u00a0“adidas olarak inovasyonu bir sonraki seviyeye ta\u015f\u0131mak i\u00e7in s\u00fcrekli \u00e7al\u0131\u015f\u0131yoruz ve do\u011fru y\u00f6nde att\u0131\u011f\u0131m\u0131z \u00f6nemli ad\u0131mlardan gurur duyuyoruz. 2017’de<\/strong> adidas, 2024 y\u0131l\u0131na<\/strong> kadar ham polyesteri, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f polyesterle de\u011fi\u015ftirme taahh\u00fcd\u00fcnde<\/strong> bulundu. \u0130lerlememizi payla\u015fmaya devam etmenin ve bu taahh\u00fcd\u00fc yerine getirmenin \u00f6nemli oldu\u011funu biliyoruz.<\/em>\u00a0<\/em>Gurur duysak da bu bir \u00e7\u00f6z\u00fcm de\u011fil, bir ad\u0131md\u0131r. \u00c7\u00f6z\u00fcm\u00fcn daha b\u00fcy\u00fck bir par\u00e7as\u0131 olabilmemiz i\u00e7in ba\u015farmay\u0131 istedi\u011fimiz<\/strong> ve ihtiya\u00e7 duydu\u011fumuz<\/strong> daha \u00e7ok \u015fey var. Yeni ba\u015far\u0131lara imza atmak<\/strong> i\u00e7in \u00e7al\u0131\u015fmaya devam ediyoruz.” ifadelerini kulland\u0131.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Adidas, 22 Nisan D\u00fcnya G\u00fcn\u00fc sonras\u0131 ham polyesterin geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f polyester ile de\u011fi\u015ftirilmesine y\u00f6nelik yolculu\u011funda att\u0131\u011f\u0131 yeni ad\u0131m\u0131 t\u00fcketicilerine duyurdu. Bu ad\u0131mla […]<\/p>\n","protected":false},"author":1,"featured_media":173435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[4697,108987,108986,108985,1296,108988],"views":35,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/173430"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=173430"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/173430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/173435"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=173430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=173430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=173430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}