{"id":172934,"date":"2023-04-13T16:03:56","date_gmt":"2023-04-13T13:03:56","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=172934"},"modified":"2023-04-13T16:03:56","modified_gmt":"2023-04-13T13:03:56","slug":"visadan-daha-surdurulebilir-bir-dunya-icin-donusum-ekonomisi-modeli","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/visadan-daha-surdurulebilir-bir-dunya-icin-donusum-ekonomisi-modeli\/","title":{"rendered":"(Turkish) Visa\u2019dan Daha S\u00fcrd\u00fcr\u00fclebilir Bir D\u00fcnya \u0130\u00e7in ‘D\u00f6n\u00fc\u015f\u00fcm Ekonomisi’ Modeli"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Visa\u2019n\u0131n Avrupa genelinde 8.000 t\u00fcketici ve 2.000 KOB\u0130 kat\u0131l\u0131m\u0131 ile yapt\u0131rd\u0131\u011f\u0131 son pazar ara\u015ft\u0131rmas\u0131, Avrupa pazarlar\u0131nda s\u00fcregelen hayat pahal\u0131l\u0131\u011f\u0131 ve iklim de\u011fi\u015fikli\u011finin etkileri nedeniyle insanlar\u0131n mevcut al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 yeniden de\u011ferlendirdiklerini, \u00fcr\u00fcn ve hizmet al\u0131p satmak i\u00e7in daha s\u00fcrd\u00fcr\u00fclebilir y\u00f6ntemler arad\u0131klar\u0131n\u0131 ortaya koyuyor. Visa s\u00fcrd\u00fcr\u00fclebilirlik y\u00f6n\u00fcnde yap\u0131c\u0131 ad\u0131mlar atmak isteyen ki\u015fi ve i\u015f yerleri i\u00e7in D\u00f6n\u00fc\u015f\u00fcm Ekonomisini ve bu kavram kapsam\u0131nda tan\u0131mlanan 6 ekonomik faaliyeti \u00f6neriyor: Kirala, yeniden doldur, tamir et, yeniden da\u011f\u0131t\u0131ma sok, ikinci el sat<\/strong> ve kullan\u0131m \u00f6mr\u00fc tamamland\u0131\u011f\u0131nda iade et.<\/strong><\/em><\/h2>\n

Visa i\u00e7in Opinium ara\u015ft\u0131rma \u015firketi taraf\u0131ndan ger\u00e7ekle\u015ftirilen ankete kat\u0131lanlar\u0131n %87<\/strong>‘si en az bir D\u00f6n\u00fc\u015f\u00fcm Ekonomisi faaliyetini<\/strong> halihaz\u0131rda ger\u00e7ekle\u015ftirmi\u015f.\u00a0Bu alt\u0131 davran\u0131\u015f i\u00e7inde \u201cikinci el sat\u201d<\/strong> di\u011ferlerine k\u0131yasla daha \u00e7ok anla\u015f\u0131lm\u0131\u015f ve kabullenilmi\u015f davran\u0131\u015f olarak \u00f6ne \u00e7\u0131k\u0131yor. T\u00fcketicilerin %45\u2019i ge\u00e7en sene en az iki kez, e\u015fyalar\u0131n\u0131 ikinci el sat\u0131\u015fa \u00e7\u0131karm\u0131\u015f<\/strong>. Avrupa\u2019daki KOB\u0130\u2019lerin %25\u2019i halihaz\u0131rda bu se\u00e7ene\u011fi sunarken, %48\u2019i ise bunu ilerleyen d\u00f6nemlerde planlad\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. T\u00fcketicilerin %27\u2019si, daha uygun fiyatl\u0131 olaca\u011f\u0131ndan tamir edilmi\u015f<\/strong> veya yenilenmi\u015f \u00fcr\u00fcnleri sat\u0131n alabileceklerini<\/strong> s\u00f6yl\u00fcyor. \u00dcr\u00fcnlerin \u00f6mr\u00fcn\u00fcn uzat\u0131lmas\u0131 i\u00e7in tamir edilmesine en olumlu bakanlar ise 65 ya\u015f \u00fcst\u00fc<\/strong> ki\u015filerden olu\u015fuyor. Tamir gibi yeniden doldurma da t\u00fcketicilerin neredeyse 3\u2019te 1\u2019i<\/strong> i\u00e7in tasarruf ama\u00e7l\u0131 olarak tercih edilir durumda. Kullan\u0131m \u00f6mr\u00fcn\u00fc tamamlayan \u00fcr\u00fcnlerin iadesi<\/strong> ise t\u00fcketicilerin gelecekte benimseme olas\u0131l\u0131\u011f\u0131 en y\u00fcksek davran\u0131\u015f<\/strong> olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

\"\"Visa G\u00fcney Avrupa Pazarlama Ba\u015fkan\u0131 Birim G\u00f6n\u00fcl\u015fen,\u00a0<\/strong>\u201cHepimizin evi olan D\u00fcnya hakk\u0131nda daha fazla fark\u0131ndal\u0131k yaratmak, insanlar\u0131 daha s\u00fcrd\u00fcr\u00fclebilir davran\u0131\u015flara davet etmek \u00fczere Nisan ay\u0131 \u2018D\u00fcnya Ay\u0131\u2019<\/strong> olarak benimsenmi\u015f durumda. Visa olarak biz de\u00a0etik, sorumlu<\/strong> ve s\u00fcrd\u00fcr\u00fclebilir davran\u0131\u015flarla hareket etmek<\/strong>, t\u00fcm ad\u0131mlar\u0131m\u0131za s\u00fcrd\u00fcr\u00fclebilirli\u011fi dahil etmek i\u00e7in gayret g\u00f6steriyoruz.\u00a0T\u00fcketime dayal\u0131 bir ekonomiden d\u00f6ng\u00fcsel ve kendini yenileyen bir ekonomiye ge\u00e7i\u015f ba\u015fl\u0131 ba\u015f\u0131na bir d\u00f6n\u00fc\u015f\u00fcm anlam\u0131na geliyor. \u00d6te yandan Visa\u2019n\u0131n yapt\u0131rd\u0131\u011f\u0131 bu ara\u015ft\u0131rma daha s\u00fcrd\u00fcr\u00fclebilir se\u00e7eneklerin toplumda kar\u015f\u0131l\u0131k buldu\u011funu ortaya koyuyor. Payda\u015flar\u0131m\u0131zla birlikte hem k\u00fc\u00e7\u00fck i\u015fletmelere hem t\u00fcketicilere daha \u00e7ok bilin\u00e7lenme ve destek sa\u011flayabilir, k\u00fcresel \u00f6l\u00e7ekte daha s\u00fcrd\u00fcr\u00fclebilir t\u00fcketim tercihlerinin yap\u0131lmas\u0131na<\/strong> ilham verebiliriz. D\u00f6n\u00fc\u015f\u00fcm Ekonomisi ad\u0131n\u0131 verdi\u011fimiz iyile\u015ftirici ekonomiye ge\u00e7i\u015fin herkesi kapsamas\u0131 ve herkes taraf\u0131ndan eri\u015filebilir olmas\u0131n\u0131 istiyoruz\u201d<\/em>.<\/p>\n

T\u00fcketicileri motive etmek \u00f6nemli\u00a0<\/strong><\/h3>\n

Visa ve Opinium’un ara\u015ft\u0131rmas\u0131na g\u00f6re, D\u00f6n\u00fc\u015f\u00fcm Ekonomisinin yayg\u0131nla\u015fmas\u0131 i\u00e7in ki\u015fi ve k\u00fc\u00e7\u00fck i\u015fletme sahiplerinin bu alandaki f\u0131rsat ve tasarruf potansiyelini anlamalar\u0131 kilit bir noktada duruyor. Ankete kat\u0131lan yeti\u015fkinlerden d\u00f6rtte biri, maddi fayda sa\u011flayacaklarsa bu faaliyetlere kat\u0131lacaklar\u0131n\u0131 ve \u00f6rne\u011fin kullan\u0131lm\u0131\u015f k\u0131yafet veya mobilyalar\u0131n\u0131 satmak \u00fczere bir uygulama y\u00fckleyebileceklerini veya fazla gelen g\u0131dalar\u0131 yeniden da\u011f\u0131t\u0131ma sokmak i\u00e7in harekete ge\u00e7ebileceklerini s\u00f6yl\u00fcyor.<\/p>\n

\u00c7evresel faydalar da t\u00fcketiciler i\u00e7in \u00f6nemli bir itici g\u00fc\u00e7. Ara\u015ft\u0131rma, her 10 yeti\u015fkinden 9\u2019unun son \u00fc\u00e7 ay i\u00e7inde \u00e7evre dostu faaliyetlere aktif olarak kat\u0131ld\u0131\u011f\u0131n\u0131 ve %93<\/strong> gibi b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fun daha az ambalaj kullanman\u0131n<\/strong> \u00e7evre ve toplum \u00fczerinde bir etkisi oldu\u011funu<\/strong> d\u00fc\u015f\u00fcnd\u00fcklerini ortaya koyuyor. Ankete kat\u0131lanlar\u0131n yakla\u015f\u0131k yar\u0131s\u0131 (%43) at\u0131k, ambalaj<\/strong> veya plasti\u011fin azalt\u0131lmas\u0131n\u0131<\/strong> D\u00f6n\u00fc\u015f\u00fcm Ekonomisinde<\/strong> yer alman\u0131n ana nedeni olarak tan\u0131ml\u0131yor. Bu da \u00e7evresel kayg\u0131lar<\/strong> ve maliyetlerin<\/strong> bireyleri D\u00f6n\u00fc\u015f\u00fcm Ekonomisine y\u00f6nlendirdi\u011fini g\u00f6steriyor.<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Ekonomisi KOB\u0130’ler i\u00e7in yeni f\u0131rsatlar sunuyor, i\u015fleri art\u0131r\u0131yor\u00a0<\/strong><\/h3>\n

T\u00fcketici tercihleri de\u011fi\u015ftik\u00e7e, i\u015fletmeler i\u00e7in f\u0131rsatlar da de\u011fi\u015fiyor<\/strong>. Avrupa’da d\u00f6ng\u00fcsel ekonomiye ge\u00e7i\u015fin 2030 y\u0131l\u0131na kadar 900 milyar Euro’luk bir ekonomik f\u0131rsat yarataca\u011f\u0131 tahmin ediliyor ve veriler i\u015fletmelerin de f\u0131rsat\u0131 alg\u0131lad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. D\u00f6n\u00fc\u015f\u00fcm Ekonomisi hizmetlerini sunan KOB\u0130’lerin y\u0131ll\u0131k gelirleri son iki y\u0131lda %22 oran\u0131nda artarken, b\u00fcy\u00fcme potansiyellerinin daha fazla oldu\u011fu g\u00f6r\u00fcl\u00fcyor. T\u00fcketicilerin \u00e7o\u011fu (%69), D\u00f6n\u00fc\u015f\u00fcm Ekonomisini<\/strong> benimseyen i\u015fletmelerden \u00fcr\u00fcn veya hizmet sat\u0131n alma olas\u0131l\u0131klar\u0131n\u0131n daha y\u00fcksek oldu\u011funu belirtiyor. Avrupa genelinde ankete kat\u0131lan KOB\u0130\u2019lerin neredeyse tamam\u0131 (%91) daha s\u00fcrd\u00fcr\u00fclebilir i\u015f yap\u0131\u015f \u015fekillerini benimsemek<\/strong> istedi\u011fini s\u00f6ylerken, d\u00f6rtte biri ise gelirlerinin %20’sini bu y\u00f6nde yat\u0131r\u0131m yapmak<\/strong> i\u00e7in kullanabileceklerini belirtiyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Visa\u2019n\u0131n Avrupa genelinde 8.000 t\u00fcketici ve 2.000 KOB\u0130 kat\u0131l\u0131m\u0131 ile yapt\u0131rd\u0131\u011f\u0131 son pazar ara\u015ft\u0131rmas\u0131, Avrupa pazarlar\u0131nda s\u00fcregelen hayat pahal\u0131l\u0131\u011f\u0131 ve iklim de\u011fi\u015fikli\u011finin […]<\/p>\n","protected":false},"author":1,"featured_media":172938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[108874,108876,108875,5159,1296,106737],"views":48,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/172934"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=172934"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/172934\/revisions"}],"predecessor-version":[{"id":172935,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/172934\/revisions\/172935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/172938"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=172934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=172934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=172934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}