{"id":172844,"date":"2023-04-12T11:44:08","date_gmt":"2023-04-12T08:44:08","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=172844"},"modified":"2023-04-12T12:19:51","modified_gmt":"2023-04-12T09:19:51","slug":"medya-ve-reklam-yatirimlarinda-rekor-artis","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/medya-ve-reklam-yatirimlarinda-rekor-artis\/","title":{"rendered":"(Turkish) Medya ve Reklam Yat\u0131r\u0131mlar\u0131nda Rekor Art\u0131\u015f"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Reklamc\u0131lar Derne\u011fi (RD), Reklamverenler Derne\u011fi (RVD), \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB), A\u00e7\u0131khava Reklamc\u0131lar\u0131 Vakf\u0131 (ARVAK), Ulusal Radyo Yay\u0131nc\u0131lar\u0131 Derne\u011fi (URYAD) ve Mobil Mecralar Ara\u015ft\u0131rma Pazarlama ve Reklamc\u0131l\u0131k Derne\u011fi (MMA TR) ad\u0131na ba\u011f\u0131ms\u0131z dan\u0131\u015fmanl\u0131k \u015firketi Deloitte taraf\u0131ndan haz\u0131rlanan\u00a0Tu\u0308rkiye\u2019de<\/strong> Tahmini Medya ve Reklam Yat\u0131r\u0131mlar\u0131\u00a02022 Raporu<\/strong>\u00a0payla\u015f\u0131ld\u0131.<\/h2>\n

Reklam ve medya yat\u0131r\u0131mlar\u0131n\u0131n 2021’e g\u00f6re\u00a0y\u00fczde 90 artt\u0131\u011f\u0131n\u0131<\/strong> g\u00f6steren rapora g\u00f6re; toplam yat\u0131r\u0131mlar rekor d\u00fczeyde artarak 63,89 milyar TL\u2019ye<\/strong> ula\u015ft\u0131. Medya yat\u0131r\u0131mlar\u0131 52 milyar 92 milyon<\/strong>, \"\"reklam yat\u0131r\u0131mlar\u0131 ise\u00a010 milyar 97 milyon TL <\/strong>olarak ger\u00e7ekle\u015fti.<\/p>\n

Sekt\u00f6r ve mecra bazl\u0131 analizlere g\u00f6re;<\/span><\/p>\n

– En y\u00fcksek yat\u0131r\u0131m alan sekt\u00f6r e-ticaret<\/strong> olurken, onu g\u0131da<\/strong> ve finans<\/strong> takip etti. Reklam yat\u0131r\u0131mlar\u0131 en \u00e7ok b\u00fcy\u00fcyen sekt\u00f6rler ise s\u0131ras\u0131yla turizm, in\u015faat, yak\u0131t<\/strong> ve enerji<\/strong> oldu.<\/p>\n

– TV reklam yat\u0131r\u0131mlar\u0131<\/strong>, 2022\u2019de y\u00fczde 78,08<\/strong> art\u0131\u015f ile bug\u00fcne kadarki en h\u0131zl\u0131 y\u0131ll\u0131k b\u00fcy\u00fcme oran\u0131na ula\u015ft\u0131.<\/p>\n

– Mecralar aras\u0131nda yat\u0131r\u0131mlardan en b\u00fcy\u00fck pay\u0131 dijital<\/strong> ald\u0131. Reklamlar\u0131n b\u00fcy\u00fck k\u0131sm\u0131 (y\u00fczde 73) hedef kitlesine mobil cihazlardan ula\u015ft\u0131.<\/p>\n

– Yaz\u0131l\u0131 bas\u0131n\u0131n<\/strong> T\u00fcrkiye\u2019deki organize medya yat\u0131r\u0131mlar\u0131ndan ald\u0131\u011f\u0131 pay, 556 milyon TL<\/strong> ile\u00a0y\u00fczde 1,1<\/strong> oldu.<\/p>\n

– A\u00e7\u0131khava<\/strong> 2022\u2019de 2 milyar TL\u2019nin \u00fczerinde yat\u0131r\u0131m alarak y\u00fczde 124,63 b\u00fcy\u00fcd\u00fc.<\/p>\n

– Radyo yat\u0131r\u0131mlar\u0131nda<\/strong> beklenen art\u0131\u015f ger\u00e7ekle\u015fti. \u0130zlenen b\u00fcy\u00fcme y\u00fczde 100’e yak\u0131n oldu.<\/p>\n

Pandeminin etkisiyle uzun s\u00fcre kapal\u0131 kalan sinemalar\u0131n tam kapasite geri d\u00f6n\u00fc\u015f\u00fc Ocak 2022<\/strong>‘yi buldu. Y\u0131l i\u00e7indeki sinema yat\u0131r\u0131mlar\u0131<\/strong> ise 110,7 milyon TL olarak ger\u00e7ekle\u015fti.<\/p>\n

Raporun tamam\u0131na ula\u015fmak i\u00e7in TIKLAYIN>><\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Reklamc\u0131lar Derne\u011fi (RD), Reklamverenler Derne\u011fi (RVD), \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB), A\u00e7\u0131khava Reklamc\u0131lar\u0131 Vakf\u0131 (ARVAK), Ulusal Radyo Yay\u0131nc\u0131lar\u0131 Derne\u011fi (URYAD) ve Mobil Mecralar […]<\/p>\n","protected":false},"author":1,"featured_media":172845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[1926,108854,108855,108856],"views":28,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/172844"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=172844"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/172844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/172845"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=172844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=172844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=172844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}