{"id":172804,"date":"2023-04-11T14:30:03","date_gmt":"2023-04-11T11:30:03","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=172804"},"modified":"2023-04-11T14:30:03","modified_gmt":"2023-04-11T11:30:03","slug":"toyota-hibritteki-liderligini-sifir-emisyonlu-araclara-tasiyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/toyota-hibritteki-liderligini-sifir-emisyonlu-araclara-tasiyor\/","title":{"rendered":"(Turkish) Toyota Hibritteki Liderli\u011fini S\u0131f\u0131r Emisyonlu Ara\u00e7lara Ta\u015f\u0131yor"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/172804\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><\/p>\n<h2>Toyota, \u00f6n\u00fcm\u00fczdeki 10 y\u0131l i\u00e7inde Avrupa\u2019da toplam pazarda sat\u0131laca\u011f\u0131 \u00f6ng\u00f6r\u00fclen 45 milyon adetten fazla \u201c0\u201d emisyonlu ara\u00e7 say\u0131s\u0131n\u0131 daha da art\u0131rmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131na h\u0131z verdi.<\/h2>\n<p>Toyota, s\u0131f\u0131r emisyona sahip ara\u00e7lar\u0131 uygun \u015fartlarda sunmak ve t\u00fcm markalar\u0131n 45 milyon adetlik sat\u0131\u015f hedefini ileriye ta\u015f\u0131mak i\u00e7in ilk etapta, 2025\u2019te Avrupa sat\u0131\u015flar\u0131n\u0131 1.5 milyon adede \u00e7\u0131karmay\u0131 planl\u0131yor. Bu plana g\u00f6re Toyota\u2019n\u0131n ara\u00e7 sat\u0131\u015flar\u0131n\u0131n 1 milyon 200 binine denk gelen en az y\u00fczde 80\u2019lik dilimini de <strong>hibrit ve plug-in hibrit ara\u00e7lar<\/strong> olu\u015fturacak. Hedef sat\u0131\u015f\u0131n kalan k\u0131sm\u0131nda ise <strong>bataryal\u0131 elektrikli<\/strong> ve <strong>yak\u0131t h\u00fccre sistemine<\/strong> sahip<strong> s\u0131f\u0131r emisyonlu ara\u00e7lar<\/strong> yer alacak. Bununla birlikte Toyota, 2025\u2019te <strong>10\u2019u<\/strong> s\u0131f\u0131r emisyonlu olmak \u00fczere <strong>55\u2019in<\/strong> \u00fczerinde elektrikli, hibrit, plug-in hibrit ve yak\u0131t h\u00fccreli ara\u00e7 sunacak.<\/p>\n<h3><strong>Bozkurt; \u201dToyota\u2019n\u0131n \u00f6nceli\u011fi \u00e7evre\u201d<\/strong><\/h3>\n<p>K\u00fcresel \u0131s\u0131nma, \u00e7evre konusunda bilincin artmas\u0131 ve son olarak pandeminin etkisiyle do\u011fa dostu ara\u00e7lara olan talebin artt\u0131\u011f\u0131n\u0131 ve T\u00fcrkiye\u2019de de bunu yak\u0131ndan g\u00f6zlemlediklerini belirten Toyota T\u00fcrkiye <img loading=\"lazy\" class=\"alignright wp-image-172807\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2023\/04\/2023-04-11_142110.jpg\" alt=\"\" width=\"320\" height=\"307\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2023\/04\/2023-04-11_142110.jpg 584w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2023\/04\/2023-04-11_142110-300x288.jpg 300w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2023\/04\/2023-04-11_142110-416x400.jpg 416w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2023\/04\/2023-04-11_142110-52x50.jpg 52w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2023\/04\/2023-04-11_142110-500x480.jpg 500w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>Pazarlama ve Sat\u0131\u015f A.\u015e. CEO\u2019su Ali Haydar Bozkurt <em>\u201c1970\u2019li y\u0131llardan ba\u015flayarak yat\u0131r\u0131mlar\u0131n\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131 \u00e7evreci alternatif yak\u0131tlar geli\u015ftirmeye aktaran Toyota, hibrit teknolojisiyle otomotiv end\u00fcstrisinde bir devrim yapm\u0131\u015ft\u0131r. Bug\u00fcn geldi\u011fimiz noktada g\u00f6r\u00fcyoruz ki art\u0131k hemen hemen t\u00fcm markalar, bu ve benzer teknolojiler i\u00e7in yat\u0131r\u0131m yap\u0131yorlar. \u00d6nc\u00fc ve lider kimli\u011fimizle d\u00fcnyaya \u00e7evresel a\u00e7\u0131dan maksimum fayda sa\u011flamak, Toyota olarak ana felsefemizi olu\u015fturuyor. Bu y\u00f6nde hareket etmeye ve insanl\u0131k yarar\u0131na \u00fcr\u00fcnler sunmaya devam edece\u011fiz\u201d<\/em> dedi.<\/p>\n<p>Bozkurt, ula\u015f\u0131mdan kaynakl\u0131 hava kirlili\u011finin \u00f6n\u00fcne ge\u00e7ilmesi i\u00e7in k\u0131sa ve orta vadede hibrit ara\u00e7 teknolojisinin \u015fu anki en \u00e7evreci ve en ekonomik \u00e7\u00f6z\u00fcm oldu\u011funun da alt\u0131n\u0131 \u00e7izerek \u015funlar\u0131 s\u00f6yledi: <em>\u201cKi\u015fisel \u00e7evreci hibrit ara\u00e7 talebi \u00f6zel kurumlara, kamu kurumlar\u0131na ve filo taleplerine de yo\u011fun olarak yans\u0131m\u0131\u015f durumda. \u00d6zellikle son d\u00f6nemde bankalar gibi bir\u00e7ok kurulu\u015fun filo ara\u00e7lar\u0131 i\u00e7in hibrit otomobil tercihlerinin yo\u011funla\u015ft\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Toyota, hemen hemen t\u00fcm segmentlerde sundu\u011fu hibrit otomobil sat\u0131\u015flar\u0131yla birlikte end\u00fcstrideki lideri kimli\u011fini ortaya koyarak en d\u00fc\u015f\u00fck CO2 emisyonlar\u0131n\u0131 elde etmeyi ba\u015fard\u0131. <strong>2009 y\u0131l\u0131nda<\/strong> \u00fclkemizde sundu\u011fumuz <strong>ilk hibrit otomobilden<\/strong> bu yana <strong>44 bin 478 adetlik<\/strong> hibrit ara\u00e7 sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdik.<\/em><\/p>\n<p><em>Bu, iki a\u00e7\u0131dan \u00f6nemliydi. Birincisi, \u00e7evreci hibrit teknolojisinin bilinirli\u011fini art\u0131rmak, yayg\u0131nla\u015ft\u0131rmak ve \u00e7evre bilincini \u00fcst d\u00fczeye ta\u015f\u0131mak. \u0130kincisi ise bu bilinci gelecek nesillere aktarmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131 360 derece s\u00fcrd\u00fcrmek. Geldi\u011fimiz bu noktada yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalar memnuniyet ve tavsiye oranlar\u0131n\u0131n y\u00fczde 90\u2019lar\u0131 a\u015ft\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u00c7ok k\u0131sa say\u0131labilecek bir zamanda b\u00fcy\u00fck bir yol kat etmi\u015fiz.<\/em><\/p>\n<p><em>Bug\u00fcn kullan\u0131c\u0131lar yak\u0131t t\u00fcketimi, \u00e7evresel fakt\u00f6rler, sessiz ve konforlu bir s\u00fcr\u00fc\u015f i\u00e7in hibritleri tercih ettiklerini belirtiyorlar. Bunun yan\u0131nda; hibrit teknolojisini tercih edenler, ge\u00e7mi\u015fte otomatik vitesli ara\u00e7lara ge\u00e7tikten sonra tekrar d\u00fcz vitese d\u00f6nmeyenler gibi bundan sonra da hibrit d\u0131\u015f\u0131nda ara\u00e7 kullanmayacaklar\u0131n\u0131 da ifade ediyorlar. \u00c7ok de\u011fil, bundan 7-8 y\u0131l \u00f6nce halk\u0131m\u0131z\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu hibritin ne oldu\u011funu pek bilmiyordu. \u00c7al\u0131\u015fmalar\u0131m\u0131zla hibriti her mecrada anlatt\u0131k ve bu seviyeye ula\u015farak ba\u015far\u0131m\u0131z\u0131 ta\u00e7land\u0131rd\u0131k. B\u00f6ylelikle markam\u0131z ile birlikte di\u011fer markalar\u0131n da \u00f6n\u00fcn\u00fc a\u00e7m\u0131\u015f olduk.\u201d<\/em><\/p>\n<p>Bozkurt ayr\u0131ca, normal ara\u00e7lara g\u00f6re daha maliyetli durumda bulunan<strong> elektrikli<\/strong> ve <strong>hibrit ara\u00e7lar\u0131n<\/strong> vergisel d\u00fczenlemelerle daha eri\u015filebilir fiyatlarda olmas\u0131 halinde bu ara\u00e7lara daha fazla bir y\u00f6nelme olaca\u011f\u0131n\u0131 da kaydederek <em>\u201cAvrupa&#8217;da, elektrikli ve hibrit ara\u00e7lara y\u00f6nelimde devlet te\u015fvikleri \u00f6nem kazan\u0131yor. Fransa ve Norve\u00e7 gibi \u00fclkelerde d\u00fc\u015f\u00fck vergilendirmeyle, Almanya\u2019da ara\u00e7 al\u0131m\u0131nda nakit deste\u011fiyle hibrit ve elektrikli ara\u00e7lar te\u015fvik ediliyor. Bu konunun devletimiz taraf\u0131ndan titizlikle ele al\u0131naca\u011f\u0131na inanc\u0131m tam.\u201d<\/em> diye konu\u015ftu.<\/p>\n<h3><strong>Toyota&#8217;n\u0131n hibrit sat\u0131\u015flar\u0131 17.5 Milyonu a\u015ft\u0131<\/strong><\/h3>\n<p>\u0130lk kez 1997 y\u0131l\u0131nda otomobil d\u00fcnyas\u0131na hibrit teknolojisine sahip Prius modelini sunmas\u0131ndan bu yana hibrit ara\u00e7 sat\u0131\u015flar\u0131nda 17.5 milyon adedi a\u015fmay\u0131 ba\u015faran Toyota, bu teknoloji sayesinde e\u015fde\u011fer benzinli ara\u00e7lara g\u00f6re 140 milyon tondan daha fazla CO2 emisyonunun sal\u0131m\u0131n\u0131 da engellenmi\u015f oldu. T\u00fcrkiye\u2019de ise 2021 y\u0131l\u0131n\u0131n ilk 4 ay\u0131nda 22 bin 173 adetlik toplam Toyota sat\u0131\u015flar\u0131 i\u00e7inde hibrit otomobil sat\u0131\u015flar\u0131 7 bin 824 olarak ger\u00e7ekle\u015fti. Toyota\u2019n\u0131n hibrit sat\u0131\u015flar\u0131 i\u00e7inde ise en \u00e7ok pay 6 bin 963 adetle T\u00fcrkiye\u2019de \u00fcretilen Corolla Hybrid olarak kay\u0131tlara yans\u0131rken, T\u00fcrkiye toplam otomobil pazar\u0131 sat\u0131\u015flar\u0131nda hibrit sat\u0131\u015flar\u0131 ise y\u00fczde 7,4 oran\u0131na ula\u015fm\u0131\u015f durumda. Toyota\u2019n\u0131n toplam pazardaki hibrit sat\u0131\u015flar\u0131 da bu paralelde her ge\u00e7en g\u00fcn art\u0131yor ve Toyota pazardaki hibrit sat\u0131\u015f liderli\u011fini a\u00e7\u0131k ara s\u00fcrd\u00fcr\u00fcyor. Toyota\u2019n\u0131n T\u00fcrkiye \u00fcr\u00fcn gam\u0131nda bulunan her binek otomobilinin kendi kendini \u015farj eden hibrit versiyonu bulunuyor.<\/p>\n<h3><strong>Toyota sorumluluk ta\u015f\u0131yor<\/strong><\/h3>\n<p>Toyota taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada; \u201cKarbon n\u00f6tr yolculu\u011funda hi\u00e7bir m\u00fc\u015fterimizi arkam\u0131zda b\u0131rakmayaca\u011f\u0131z. Marka olarak herkesin segmentten ve b\u00fct\u00e7eden ba\u011f\u0131ms\u0131z olarak m\u00fcmk\u00fcn olan en d\u00fc\u015f\u00fck CO2 emisyonlu \u00fcr\u00fcne ula\u015fma sorumlulu\u011funu ta\u015f\u0131yoruz\u201d denildi. Bu ana temel ve vizyonu do\u011frultusunda Toyota, otomobillerin \u00e7evresel etkilerini s\u0131f\u0131ra indirmek amac\u0131yla 6 ana ba\u015fl\u0131ktan olu\u015fan 2050 \u00c7evre Hedefi do\u011frultusunda stratejilerini s\u00fcrd\u00fcrmeye devam ediyor.<\/p>\n<p>Kaynak: <a href=\"https:\/\/www.toyota.com.tr\/haberler-ve-etkinlikler\/toyota-hibritteki-liderligini-sifir-emisyonlu-araclara-tasiyor\" target=\"_blank\" rel=\"noopener\">Toyota<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Toyota, \u00f6n\u00fcm\u00fczdeki 10 y\u0131l i\u00e7inde Avrupa\u2019da toplam pazarda sat\u0131laca\u011f\u0131 \u00f6ng\u00f6r\u00fclen 45 milyon adetten fazla \u201c0\u201d emisyonlu ara\u00e7 say\u0131s\u0131n\u0131 daha da art\u0131rmak i\u00e7in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":172808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[108843,108845,1311,1270,13383,108844,3317],"views":45,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/172804"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=172804"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/172804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/172808"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=172804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=172804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=172804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}