{"id":172394,"date":"2023-04-05T11:03:02","date_gmt":"2023-04-05T08:03:02","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=172394"},"modified":"2023-04-05T11:03:21","modified_gmt":"2023-04-05T08:03:21","slug":"demirdokum-2022-yili-is-sonuclari-ile-2023-yili-hedeflerini-paylasti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/demirdokum-2022-yili-is-sonuclari-ile-2023-yili-hedeflerini-paylasti\/","title":{"rendered":"(Turkish) ’DemirD\u00f6k\u00fcm’ 2022 Y\u0131l\u0131 \u0130\u015f Sonu\u00e7lar\u0131 ile 2023 Y\u0131l\u0131 Hedeflerini Payla\u015ft\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

\u00c7evreci ve yenilik\u00e7i \u00fcr\u00fcnleriyle 69 y\u0131ld\u0131r sekt\u00f6re \u00f6nc\u00fcl\u00fck eden DemirD\u00f6k\u00fcm, 2022 y\u0131l\u0131 i\u015f sonu\u00e7lar\u0131 ile 2023 y\u0131l\u0131 hedeflerini payla\u015ft\u0131. T\u00fcrkiye’nin yan\u0131 s\u0131ra 40’a yak\u0131n \u00fclkede faaliyet g\u00f6steren \u015firket, istikrarl\u0131 b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc. K\u00fcresel \u00e7apta ya\u015fanan olumsuzluklara ra\u011fmen yenilik ve yat\u0131r\u0131mda h\u0131z kesmediklerini belirten DemirD\u00f6k\u00fcm CEO’su Alper Avdel, yenilik y\u0131l\u0131 olarak duyurduklar\u0131 2022’de bir \u00f6nceki y\u0131la k\u0131yasla euro baz\u0131nda y\u00fczde 27 b\u00fcy\u00fcd\u00fcklerini duyurdu.<\/h2>\n

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“YEN\u0130 \u00dcR\u00dcNLER\u0130M\u0130Z PAZARIN G\u00d6ZDES\u0130 OLDU”<\/strong><\/h3>\n

H\u0131zl\u0131 bir ba\u015flang\u0131\u00e7 yapt\u0131klar\u0131 2022’de sat\u0131\u015fa sunulmaya ba\u015flanan ademiX ve vintomiX kombilerin hem i\u015f \"\"ortaklar\u0131 hem de t\u00fcketiciler taraf\u0131ndan b\u00fcy\u00fck be\u011feni kazand\u0131\u011f\u0131n\u0131 belirten Avdel<\/strong>; “Is\u0131tma alan\u0131ndaki \u00f6nc\u00fcl\u00fc\u011f\u00fcm\u00fcz\u00fc s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz 2022’de, yat\u0131r\u0131ma ve pazara yeni \u00fcr\u00fcnlerimizi sunmaya devam ettik. Fabrikadaki \u00fcretimden, sat\u0131\u015f, pazarlama, yetkili sat\u0131c\u0131 ve sat\u0131\u015f sonras\u0131 destek birimlerimize kadar b\u00fcy\u00fck bir performans g\u00f6stererek kendi rekorumuzu k\u0131rmay\u0131 ba\u015fard\u0131k. Sat\u0131\u015fa sundu\u011fumuz yeni \u00fcr\u00fcnlerimiz pazar\u0131n g\u00f6zdesi oldu. Yeni girdi\u011fimiz alanlarda da \u00e7ift haneli b\u00fcy\u00fcmemizi s\u00fcrd\u00fcrmeyi ba\u015fard\u0131k. Hem adet hem ciro olarak hedeflerimizi tutturduk. Eme\u011fi ge\u00e7en t\u00fcm mesai arkada\u015flar\u0131ma ve i\u015f ortaklar\u0131m\u0131za te\u015fekk\u00fcr ederim”<\/em> a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

“\u0130\u00c7 PAZARDA Y\u00dcZDE 27 B\u00dcY\u00dcD\u00dcK”<\/strong><\/h3>\n

Y\u0131l genelinde \u0131s\u0131tma ve so\u011futma alan\u0131nda bir\u00e7ok yeni \u00fcr\u00fcn\u00fc sat\u0131\u015fa sunan DemirD\u00f6k\u00fcm’\u00fcn 3 i\u015f kolunun ikisinde rekor k\u0131rd\u0131\u011f\u0131n\u0131 aktaran Alper Avdel<\/strong>, “Kombi, klima, \u0131s\u0131 pompas\u0131 sat\u0131\u015f\u0131nda yeni bir rekora imza att\u0131k. Kaskad, \u015fofben, termosifon ve panel radyat\u00f6r sat\u0131\u015flar\u0131m\u0131zda da istikrarl\u0131 b\u00fcy\u00fcmemiz devam etti. Klima pazar\u0131 daralmas\u0131na ra\u011fmen kendi rekorumuzu k\u0131rd\u0131k. T\u00fcm b\u00f6lgelerde y\u00fczde 30, perakende kanal\u0131nda y\u00fczde 14, beyaz e\u015fyada y\u00fczde 28, proje kanallar\u0131nda ise y\u00fczde 145 ile rekor bir b\u00fcy\u00fcmeye imza att\u0131k. 2021 y\u0131l\u0131na k\u0131yasla i\u00e7 pazarda euro baz\u0131nda toplamda y\u00fczde 27 b\u00fcy\u00fcmeye ula\u015ft\u0131k”<\/em> dedi.<\/p>\n

\u201cM\u00dc\u015eTER\u0130 MEMNUN\u0130YET\u0130NDE Z\u0130RVEDEK\u0130 YER\u0130M\u0130Z\u0130 KORUDUK\u201d<\/strong><\/h3>\n

Rakamsal hedeflerin d\u0131\u015f\u0131nda DemirD\u00f6k\u00fcm’\u00fcn en \u00f6nemli g\u00fcndeminin “m\u00fc\u015fteri memnuniyeti”<\/strong> ve “m\u00fc\u015fteri deneyimi”<\/strong> oldu\u011funu belirten Alper Avdel<\/strong>; “Y\u0131l sonunda rakamsal hedeflere ula\u015fmak, g\u00fcn\u00fcm\u00fcz \u015fartlar\u0131nda \u00e7ok b\u00fcy\u00fck anlamlar ifade etmiyor. M\u00fc\u015fteri memnuniyeti hedefi ger\u00e7ekle\u015fmedi\u011fi takdirde orta ve uzun vadede ba\u015far\u0131ya ula\u015fmak zor. DemirD\u00f6k\u00fcm olarak m\u00fc\u015fteri memnuniyetindeki hassas yakla\u015f\u0131m\u0131m\u0131z ile ba\u015far\u0131 puan\u0131m\u0131z\u0131 90’\u0131n \u00fczerinde ta\u015f\u0131maya devam ettik. Bu alanda zirvedeki yerimizi koruduk”<\/em> a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

“1,1 M\u0130LYON Z\u0130YARET, 3,3 M\u0130LYON G\u00d6R\u00dc\u015eME YAPTIK”<\/strong><\/h3>\n

DemirD\u00f6k\u00fcm’\u00fcn y\u00fcksek teknolojiye sahip olan \u00fcr\u00fcnlerinin yan\u0131 s\u0131ra Sat\u0131\u015f Sonras\u0131 Hizmetlerde de m\u00fckemmel bir m\u00fc\u015fteri deneyimi sunmak i\u00e7in dijital y\u00f6netim ve takip uygulamalar\u0131n\u0131n devreye al\u0131naca\u011f\u0131n\u0131 belirten Avdel<\/strong>, “G\u00fc\u00e7l\u00fc ve kaliteli cihazlar\u0131m\u0131z\u0131n Sat\u0131\u015f Sonras\u0131 Hizmetlerinde de sekt\u00f6r\u00fcn referans noktas\u0131 olmak i\u00e7in yat\u0131r\u0131mlar\u0131m\u0131z devam ediyor. 2022 y\u0131l\u0131nda 1,1 milyon ziyaret ger\u00e7ekle\u015ftirip, 3,3 milyon kontak kurduk. M\u00fc\u015fteri \u0130leti\u015fim Merkezi’nde t\u00fcm sistemleri buluta ta\u015f\u0131y\u0131p daha h\u0131zl\u0131 ve ula\u015f\u0131labilir bir konuma ula\u015ft\u0131k. Her dilde otomatik \u00e7eviri yapan WhatsApp terc\u00fcme projesi gibi bir\u00e7ok yenilik ile m\u00fc\u015fterilerimizin bize her mecradan h\u0131zl\u0131ca ula\u015fabilmesine ve \u00e7\u00f6z\u00fcm bulabilmesine odakland\u0131k. Sat\u0131\u015f Sonras\u0131 Hizmetlerde y\u00fczde 98’lik eri\u015filebilirlik ile sekt\u00f6rdeki fark\u0131m\u0131z\u0131 ortaya koyduk. Bireyselle\u015ftirilmi\u015f m\u00fc\u015fteri deneyimi uygulamalar\u0131yla ilk tercih edilme oran\u0131m\u0131z\u0131 y\u00fczde 20 art\u0131rd\u0131k”<\/em> dedi.<\/p>\n

“2023 \u0130\u00c7\u0130N DAHA \u0130DD\u0130ALI HEDEFLER BEL\u0130RLED\u0130K”<\/strong><\/h3>\n

DemirD\u00f6k\u00fcm’\u00fcn 2023 y\u0131l\u0131na daha iddial\u0131 hedeflerle ba\u015flad\u0131\u011f\u0131na dikkat \u00e7eken CEO Alper Avdel<\/strong>, “Bu y\u0131l yeni bir ba\u015far\u0131 hikayesi sayfas\u0131 aralayaca\u011f\u0131z. 2023 y\u0131l\u0131nda yeni g\u00f6zdemiz olacak \u00fcr\u00fcnleri t\u00fcketicilerimizle tan\u0131\u015ft\u0131raca\u011f\u0131z. Sadece geleneksel \u00fcr\u00fcn gam\u0131m\u0131z olan kombi, \u015fofben, termosifon, panel radyat\u00f6r<\/strong> de\u011fil, yeni girdi\u011fimiz alanlarda da iddial\u0131 hedefler belirledik. Yenilenebilir enerji \u00fcr\u00fcnleriyle katetti\u011fimiz mesafe ve T\u00fcrkiye\u2019ye ve t\u00fcketicimize sa\u011flad\u0131\u011f\u0131m\u0131z fayda ile ba\u015far\u0131m\u0131z\u0131 ta\u00e7land\u0131raca\u011f\u0131z. Bu y\u0131l yeni i\u015f kollar\u0131nda y\u00fczde 20, kombide<\/strong> adet baz\u0131nda y\u00fczde 15<\/strong>, \u0131s\u0131 pompas\u0131nda ise y\u00fczde 50 b\u00fcy\u00fcme<\/strong> hedefi belirledik. \u00dclkemizin yan\u0131 s\u0131ra 40 \u00fclkede ger\u00e7ekle\u015ftirdi\u011fimiz operasyonlar\u0131m\u0131zla 2023 y\u0131l\u0131nda katma de\u011ferimizi art\u0131rmay\u0131 ve ciroda euro baz\u0131nda 25 b\u00fcy\u00fcmeye ula\u015fmak istiyoruz”<\/em> dedi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. \u00c7evreci ve yenilik\u00e7i \u00fcr\u00fcnleriyle 69 y\u0131ld\u0131r sekt\u00f6re \u00f6nc\u00fcl\u00fck eden DemirD\u00f6k\u00fcm, 2022 y\u0131l\u0131 i\u015f sonu\u00e7lar\u0131 ile 2023 y\u0131l\u0131 hedeflerini payla\u015ft\u0131. T\u00fcrkiye’nin yan\u0131 s\u0131ra […]<\/p>\n","protected":false},"author":1,"featured_media":172399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,53],"tags":[78746,10457,68551,796,1440,61916,14478,59459],"views":44,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/172394"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=172394"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/172394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/172399"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=172394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=172394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=172394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}