{"id":171663,"date":"2023-03-23T12:52:07","date_gmt":"2023-03-23T09:52:07","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=171663"},"modified":"2023-03-23T12:52:28","modified_gmt":"2023-03-23T09:52:28","slug":"martech-awardsten-petrol-ofisi-grubunun-akilli-kasa-uygulamasina-odul","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/martech-awardsten-petrol-ofisi-grubunun-akilli-kasa-uygulamasina-odul\/","title":{"rendered":"(Turkish) MarTech Awards&#8217;ten Petrol Ofisi Grubu&#8217;nun Ak\u0131ll\u0131 Kasa Uygulamas\u0131na \u00d6d\u00fcl"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/171663\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><\/p>\n<h2>Pazarlama teknolojilerinin sekt\u00f6re \u00f6rnek olan en ba\u015far\u0131l\u0131 kullan\u0131mlar\u0131n\u0131n \u00f6d\u00fcllendirildi\u011fi MarTech Awards 2023&#8217;te, Petrol Ofisi ve Tractus Teknoloji taraf\u0131ndan geli\u015ftirilen \u201cAk\u0131ll\u0131 Kasa Uygulamas\u0131\u201d \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-171667\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2023\/03\/martech-awardsten-petrol-ofisi-grubunun-akilli-kasa-uygulamasina-odul-2.jpg\" alt=\"\" width=\"500\" height=\"339\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2023\/03\/martech-awardsten-petrol-ofisi-grubunun-akilli-kasa-uygulamasina-odul-2.jpg 550w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2023\/03\/martech-awardsten-petrol-ofisi-grubunun-akilli-kasa-uygulamasina-odul-2-300x203.jpg 300w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2023\/03\/martech-awardsten-petrol-ofisi-grubunun-akilli-kasa-uygulamasina-odul-2-500x339.jpg 500w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2023\/03\/martech-awardsten-petrol-ofisi-grubunun-akilli-kasa-uygulamasina-odul-2-74x50.jpg 74w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>T\u00fcrkiye&#8217;nin enerji altyap\u0131 grubu Petrol Ofisi, Tractus Teknoloji ile birlikte geli\u015ftirdi\u011fi \u201cAk\u0131ll\u0131 Kasa Uygulamas\u0131\u201d ile MarTech Awards 2023 \u00f6d\u00fcl t\u00f6reninde <strong>\u201cEn \u0130yi B2B Altyap\u0131 Teknolojisi\u201d<\/strong> kategorisinde <strong>\u00f6d\u00fcl\u00fcn sahibi<\/strong> oldu. G\u00f6r\u00fcnt\u00fcl\u00fc i\u015fleme teknolojisi ile kasada m\u00fc\u015fterilere ger\u00e7ek zamanl\u0131 \u00f6neriler olu\u015fturan <strong>Ak\u0131ll\u0131 Kasa Uygulamas\u0131<\/strong>, sekt\u00f6r\u00fcn \u00f6nde gelen isimlerinden olu\u015fan j\u00fcri taraf\u0131ndan, 5 ana kategori alt\u0131nda yap\u0131lan de\u011ferlendirmeler sonucunda bu \u00f6d\u00fcl\u00fc almaya hak kazand\u0131.<\/p>\n<p>Ald\u0131klar\u0131 \u00f6d\u00fcl hakk\u0131nda de\u011ferlendirmede bulunan <strong>Petrol Ofisi Grubu CMO&#8217;su Sinan Seha T\u00fcrkseven<\/strong>, <em>\u201cBug\u00fcnden Yar\u0131na Haz\u0131r vizyonumuz do\u011frultusunda teknolojiyi merkezimize alan, t\u00fcketicinin de\u011fi\u015fen ve geli\u015fen taleplerine odaklanan bir ekosistem geli\u015ftirmeye \u00f6nem veriyoruz. Ak\u0131ll\u0131 Kasa Uygulamas\u0131 da bu anlay\u0131\u015f\u0131n bir sonucu. Ak\u0131ll\u0131 Kasa Uygulamas\u0131, g\u00f6r\u00fcnt\u00fcl\u00fc i\u015fleme teknolojisi sayesinde kasada ger\u00e7ek zamanl\u0131 \u00f6neriler olu\u015fturarak m\u00fc\u015fterilerimize daha iyi bir hizmet sunmam\u0131z\u0131 sa\u011fl\u0131yor. Ald\u0131\u011f\u0131m\u0131z bu \u00f6d\u00fcl <strong>uygulamam\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 teyit etmesi<\/strong> a\u00e7\u0131s\u0131ndan da \u00e7ok de\u011ferli. Eme\u011fi ge\u00e7en t\u00fcm arkada\u015flar\u0131ma te\u015fekk\u00fcr ederim\u201d<\/em> dedi.<\/p>\n<p>Konuyla ilgili a\u00e7\u0131klama yapan <strong>Tractus Teknoloji Kurucu ve CEO&#8217;su C\u00fcneyit Kanda\u015fo\u011flu<\/strong> ise \u015funlar\u0131 s\u00f6yledi: <em>&#8220;Petrol Ofisi Grubu ile birlikte geli\u015ftirdi\u011fimiz bu \u00fcr\u00fcn, pazarlama teknolojileri alan\u0131nda ger\u00e7ekle\u015ftirdi\u011fimiz uzun \u00e7al\u0131\u015fmalar\u0131n bir yans\u0131mas\u0131d\u0131r. Hedefe y\u00f6nelik reklam g\u00f6sterimi sayesinde, <strong>markalar\u0131n<\/strong> ve<strong> reklam verenlerin<\/strong> do\u011fru kitleye <strong>do\u011fru mesaj\u0131 iletme becerisini<\/strong> <strong>\u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131k<\/strong> ve<strong> kullan\u0131c\u0131 deneyimini<\/strong> geli\u015ftirdik. Yapay zeka ve g\u00f6r\u00fcnt\u00fc i\u015fleme teknolojilerinin g\u00fcc\u00fcn\u00fc kullanarak, m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131n\u0131 anlamak ve onlara <strong>en uygun pazarlama \u00e7\u00f6z\u00fcmlerini sunmak<\/strong> i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. Bu ba\u015far\u0131, sekt\u00f6rdeki yenilik\u00e7i yakla\u015f\u0131m\u0131m\u0131z\u0131n ve s\u00fcrekli geli\u015fmeye olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131n bir g\u00f6stergesidir. Bu \u00f6d\u00fcl, sadece bizim i\u00e7in de\u011fil, ayn\u0131 zamanda <strong>pazarlama ve teknoloji d\u00fcnyas\u0131<\/strong> i\u00e7in de bir ilham kayna\u011f\u0131 olacak. Son olarak, bu \u00f6d\u00fcl\u00fc almam\u0131z\u0131 sa\u011flayan ekip arkada\u015flar\u0131ma, <strong>Petrol Ofisi<\/strong> ailesine ve<strong> t\u00fcm j\u00fcri \u00fcyelerine<\/strong> te\u015fekk\u00fcr etmek istiyorum.&#8221;<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Pazarlama teknolojilerinin sekt\u00f6re \u00f6rnek olan en ba\u015far\u0131l\u0131 kullan\u0131mlar\u0131n\u0131n \u00f6d\u00fcllendirildi\u011fi MarTech Awards 2023&#8217;te, Petrol Ofisi ve Tractus Teknoloji taraf\u0131ndan geli\u015ftirilen \u201cAk\u0131ll\u0131 Kasa Uygulamas\u0131\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":171666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44,157],"tags":[108447,108445,108446,108449,108185,108448],"views":30,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/171663"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=171663"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/171663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/171666"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=171663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=171663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=171663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}