{"id":171433,"date":"2023-03-20T13:54:12","date_gmt":"2023-03-20T10:54:12","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=171433"},"modified":"2023-03-20T13:54:31","modified_gmt":"2023-03-20T10:54:31","slug":"tuketicilerin-yuzde-57-si-surdurulebilir-sirketleri-tercih-ediyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/tuketicilerin-yuzde-57-si-surdurulebilir-sirketleri-tercih-ediyor\/","title":{"rendered":"(Turkish) T\u00fcketicilerin %57\u2019si S\u00fcrd\u00fcr\u00fclebilir \u015eirketleri Tercih Ediyor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Daha s\u00fcrd\u00fcr\u00fclebilir bir gelecek i\u00e7in 50 milyona yak\u0131n m\u00fc\u015fterisinin kolektif g\u00fcc\u00fcn\u00fc seferber etmek isteyen Generali Grubu<\/strong>, ge\u00e7ti\u011fimiz Eyl\u00fcl ay\u0131nda ger\u00e7ekle\u015ftirdi\u011fi anket ile birlikte T\u00fcrkiye\u2019deki m\u00fc\u015fterilerinin s\u00fcrd\u00fcr\u00fclebilirlik yakla\u015f\u0131mlar\u0131n\u0131 ele ald\u0131.<\/h2>\n

Generali Sigorta<\/strong>, 2.000\u2019in \u00fczerinde 18-65 ya\u015f<\/strong> aras\u0131 bireyin kat\u0131ld\u0131\u011f\u0131 anket sonu\u00e7lar\u0131 do\u011frultusunda 3 farkl\u0131 m\u00fc\u015fteri segmenti<\/strong> belirlemeyi ba\u015fard\u0131. Di\u011fer yandan T\u00fcrkiye\u2019deki m\u00fc\u015fterilerin s\u00fcrd\u00fcr\u00fclebilirlik e\u011filiminin artt\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. 150 y\u0131l\u0131 a\u015fk\u0131n k\u00f6kl\u00fc ge\u00e7mi\u015fiyle m\u00fc\u015fterilerine hizmet veren Generali Sigorta,<\/strong> daha s\u00fcrd\u00fcr\u00fclebilir bir gelecek i\u00e7in ger\u00e7ekle\u015ftirdi\u011fi \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131n\u0131 kamuoyu ile payla\u015ft\u0131.<\/p>\n

3 farkl\u0131 t\u00fcketici davran\u0131\u015f\u0131 oldu\u011fu ortaya \u00e7\u0131kt\u0131<\/strong><\/h3>\n

\"\"Generali Sigorta\u2019n\u0131n 2000\u2019in \u00fczerinde kat\u0131l\u0131mc\u0131 ile ger\u00e7ekle\u015ftirdi\u011fi anket \u00e7al\u0131\u015fmas\u0131 sonucunda 3 farkl\u0131 t\u00fcketici davran\u0131\u015f\u0131<\/strong> oldu\u011fu \u00f6\u011frenildi. Bu m\u00fc\u015fteri gruplar\u0131 sorumlu m\u00fc\u015fteri, hevesli sorumlu m\u00fc\u015fteri ve ba\u011fl\u0131 olmayan sorumlu m\u00fc\u015fteri<\/strong> olarak adland\u0131r\u0131ld\u0131. Sorumlu m\u00fc\u015fteriler s\u00fcrd\u00fcr\u00fclebilirli\u011fi olduk\u00e7a \u00f6nemli bulan, aktif olarak s\u00fcrd\u00fcr\u00fclebilir marka aray\u0131\u015f\u0131nda olan ve mali a\u00e7\u0131dan anlay\u0131\u015fl\u0131 ki\u015fileri kapsarken, hevesli sorumlu m\u00fc\u015fteriler ise yine s\u00fcrd\u00fcr\u00fclebilirli\u011fi \u00f6nemli bulan ancak aktif s\u00fcrd\u00fcr\u00fclebilir marka aray\u0131\u015f\u0131nda<\/strong> olmayan ki\u015filerden olu\u015fuyor. Sorumlu m\u00fc\u015fterilerin T\u00fcrkiye\u2019deki oran\u0131 ise %31<\/strong> olarak \u00f6n plana \u00e7\u0131k\u0131yor ve yeni nesli temsil ettikleri i\u00e7in bu oran\u0131n artmas\u0131 bekleniyor.<\/p>\n

T\u00fcrkiye\u2019deki m\u00fc\u015fterileri %57\u2019si s\u00fcrd\u00fcr\u00fclebilirli\u011fi \u00f6neminin fark\u0131nda<\/strong><\/h3>\n

T\u00fcrkiye\u2019deki m\u00fc\u015fterilerin %57\u2019lik dilimi<\/strong> s\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00f6neminin fark\u0131nda. Bu grubun i\u00e7erisinde yer alan %31<\/strong> oran\u0131ndaki bir m\u00fc\u015fteri grubu ise sigorta \u015firketleri de dahil olmak \u00fczere s\u00fcrd\u00fcr\u00fclebilir firmalardan hizmet almay\u0131<\/strong> tercih ediyor. Sonu\u00e7lara g\u00f6re d\u00fcnya genelinde y\u00fczdesel olarak T\u00fcrk t\u00fcketicilerin bu konuya daha \u00e7ok \u00f6nem verdi\u011fi ortaya \u00e7\u0131k\u0131yor. S\u00fcrd\u00fcr\u00fclebilirli\u011fi olduk\u00e7a \u00f6nemli bulan ve bu firmalar\u0131 tercih etmekte istekli t\u00fcketici grubu g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda Generali sekt\u00f6r\u00fcnde \u00f6nde gelen firmalar aras\u0131nda yer al\u0131yor.<\/p>\n

Yeni nesil m\u00fc\u015fteriler daha dikkatli<\/strong><\/h3>\n

Generali Sigorta\u2019n\u0131n ger\u00e7ekle\u015ftirdi\u011fi anket 18-65 ya\u015f aras\u0131 kat\u0131l\u0131mc\u0131lardan olu\u015fuyor. Anket sonu\u00e7lar\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda ise \u00f6zellikle 18-40 ya\u015f aras\u0131<\/strong> t\u00fcketicilerin s\u00fcrd\u00fcr\u00fclebilir firma<\/strong> ve \u00fcr\u00fcnlere \u00f6nem verdi\u011fi<\/strong> g\u00f6r\u00fcl\u00fcyor. Ayr\u0131ca T\u00fcrk t\u00fcketicilerde de s\u00fcrd\u00fcr\u00fclebilir \u015firketlere kar\u015f\u0131 daha pozitif bir tutumu bulunuyor. Oranlara g\u00f6re di\u011fer \u00fclkelerle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131 zaman T\u00fcrk t\u00fcketicilerin s\u00fcrd\u00fcr\u00fclebilir sigorta \u015firketlerini se\u00e7me<\/strong> ve hatta bu ama\u00e7la daha fazla \u00fccret \u00f6deme ihtimalleri daha y\u00fcksek oldu\u011fu<\/strong> ortaya \u00e7\u0131k\u0131yor.<\/p>\n

Ancak, T\u00fcrk t\u00fcketiciler sadece s\u00fcrd\u00fcr\u00fclebilirli\u011fin i\u00e7 organizasyon s\u00fcre\u00e7lerinde i\u015flenmesini yeterli bulmamakla beraber, \u015firketlerin toplumda aktif rol oynamalar\u0131na da olduk\u00e7a \u00f6nem veriyor. Bu do\u011frultuda Generali Sigorta yerel topluluklara olan katk\u0131y\u0131 art\u0131rmak i\u00e7in The Human Safety Net<\/strong>‘i kurdu. \u00d6te yandan A\u00c7EV<\/strong> ile s\u00fcrd\u00fcr\u00fclen i\u015f birli\u011fi de efektif sonu\u00e7lar<\/strong> do\u011furuyor. Generali Sigorta \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te de i\u015f birliklerini art\u0131rmay\u0131 hedefliyor.<\/p>\n

Te\u015fvikler etkili olacak<\/strong><\/h3>\n

Uzmanlar T\u00fcrk t\u00fcketicilerin s\u00fcrd\u00fcr\u00fclebilir \u015firketlere verdi\u011fi \u00f6nemin<\/strong> ve g\u00f6sterdikleri tevecc\u00fch\u00fcn artaca\u011f\u0131n\u0131<\/strong> ifade ediyor. T\u00fcketicilerin maliyet dezavantaj\u0131 olmas\u0131na ra\u011fmen s\u00fcrd\u00fcr\u00fclebilir \u015firketler<\/strong> ve \u00fcr\u00fcnlere<\/strong> olan ilgisi bunu en b\u00fcy\u00fck kan\u0131t\u0131 olarak say\u0131l\u0131yor. S\u00fcrd\u00fcr\u00fclebilirli\u011fi<\/strong> ve ye\u015fil ekonomiyi<\/strong> destekleyen te\u015fviklerin artmas\u0131<\/strong> durumunda T\u00fcrk t\u00fcketicilerin s\u00fcrd\u00fcr\u00fclebilirlik alg\u0131s\u0131n\u0131n geli\u015fece\u011fi<\/strong> ve %57\u2019lik<\/strong> dilimin daha da artaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Daha s\u00fcrd\u00fcr\u00fclebilir bir gelecek i\u00e7in 50 milyona yak\u0131n m\u00fc\u015fterisinin kolektif g\u00fcc\u00fcn\u00fc seferber etmek isteyen Generali Grubu, ge\u00e7ti\u011fimiz Eyl\u00fcl ay\u0131nda ger\u00e7ekle\u015ftirdi\u011fi anket ile […]<\/p>\n","protected":false},"author":1,"featured_media":171437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[108374,101842,108133,61898,99480],"views":39,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/171433"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=171433"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/171433\/revisions"}],"predecessor-version":[{"id":171434,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/171433\/revisions\/171434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/171437"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=171433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=171433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=171433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}