{"id":170061,"date":"2023-02-28T15:23:16","date_gmt":"2023-02-28T12:23:16","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=170061"},"modified":"2023-02-28T15:37:35","modified_gmt":"2023-02-28T12:37:35","slug":"bafra-lighting-satis-ve-pazarlama-muduru-serdar-ozgur-temel-ile-roportaj","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/bafra-lighting-satis-ve-pazarlama-muduru-serdar-ozgur-temel-ile-roportaj\/","title":{"rendered":"(Turkish) Bafra Lighting Sat\u0131\u015f ve Pazarlama M\u00fcd\u00fcr\u00fc Serdar \u00d6zg\u00fcr Temel ile R\u00f6portaj"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

BC\u00c7 Elektronik\u2019in ayd\u0131nlatma \u00fcr\u00fcnleri pazar\u0131nda \u00f6nde gelen markas\u0131 Bafra Lighting, 2018 y\u0131l\u0131nda faaliyetlerine ba\u015flam\u0131\u015ft\u0131. \u00dcretim ve pazarlama alanlar\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalar sonucunda hem yurt i\u00e7i pazar\u0131na hem de 20\u2019yi a\u015fk\u0131n \u00fclkeye ayd\u0131nlatma \u00fcr\u00fcnleri \u00fcreten Bafra Lighting, i\u015f ortaklar\u0131na ve son t\u00fcketicilere en iyi kaliteyi uygun fiyatlarla sunmay\u0131 hedefliyor. Son zamanlarda ayd\u0131nlatma sekt\u00f6r\u00fcnde ataklar ger\u00e7ekle\u015ftiren Bafra Lighting\u2019in Sat\u0131\u015f ve Pazarlama M\u00fcd\u00fcr\u00fc Serdar \u00d6zg\u00fcr Temel<\/em> ile markan\u0131n pazarlama \u00e7al\u0131\u015fmalar\u0131 ve bu alandaki gelecek planlar\u0131 \u00fczerine konu\u015ftu.<\/h2>\n

\u00d6ncelikle Serdar \u00d6zg\u00fcr Temel\u2019i tan\u0131yal\u0131m. Sekt\u00f6r\u00fcn en gen\u00e7 kurumsal sat\u0131\u015f ve pazarlama m\u00fcd\u00fcrlerinden \"\"Serdar \u00d6zg\u00fcr Temel kendisini \u201c1990 y\u0131l\u0131nda \u0130stanbul\u2019da do\u011fdum. Aslen Mardinliyim. Elektrik sekt\u00f6r\u00fcne 2011 y\u0131l\u0131nda ad\u0131m att\u0131m. Anahtar-priz grubunda \u00fcretim ve kalite kontrol tecr\u00fcbelerimden sonra, bulundu\u011fum firma ayd\u0131nlatma \u00fcretimi anlam\u0131nda yat\u0131r\u0131mlar yapt\u0131. B\u00f6ylece ayd\u0131nlatma sekt\u00f6r\u00fcnde de tecr\u00fcbe kazand\u0131m. Devam eden y\u0131llarda pazarlama ve sat\u0131\u015f departmanlar\u0131nda g\u00f6revler \u00fcstlenerek T\u00fcrkiye genelinde tan\u0131t\u0131m, pazarlama ve sat\u0131\u015f aksiyonlar\u0131 ger\u00e7ekle\u015ftirdim. 2018 y\u0131l\u0131nda \u201cSat\u0131\u015f ve Pazarlama M\u00fcd\u00fcr\u00fc\u201d unvan\u0131 alarak ayn\u0131 zamanda o d\u00f6nemdeki sekt\u00f6r\u00fcn \u201cEn Gen\u00e7 Kurumsal Sat\u0131\u015f ve Pazarlama M\u00fcd\u00fcr\u00fc\u201d unvan\u0131n\u0131 da beraberinde alm\u0131\u015f oldum. Durmaks\u0131z\u0131n distrib\u00fct\u00f6r ve bayilerime hizmet vermekten b\u00fcy\u00fck mutluluk duyarak \u00e7al\u0131\u015fmalar\u0131ma devam ettim. 2022 Kas\u0131m ay\u0131 itibariyle<\/strong> bulundu\u011fum anahtar-priz ve ayd\u0131nlatma firmas\u0131ndan ayr\u0131lma karar\u0131 ald\u0131m ve Bafra Lighting \/ BC\u00c7 Elektronik<\/strong> ailesine kat\u0131ld\u0131m<\/em>.\u201d c\u00fcmleleri ile tan\u0131t\u0131yor.<\/p>\n

Bafra Lighting\u2019in \u015firket yap\u0131lanmas\u0131, y\u00f6netim kadrosu ve ekibiyle ilgili bilgi alabilir miyiz?<\/strong><\/h3>\n

\u201cSon zamanlarda b\u00fcy\u00fck bir ivme yakalayan Bafra Lighting olarak, firma sahibi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat Y\u0131ld\u0131z<\/strong> ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yard\u0131mc\u0131s\u0131 Muharrem Y\u0131ld\u0131z<\/strong> ile birlikte do\u011fru \u00fcr\u00fcn ve do\u011fru hizmet anlay\u0131\u015f\u0131n\u0131 ilke edindik. Bu vizyonda sekt\u00f6rde hizmeti ve verdi\u011fi g\u00fcven ile ad\u0131ndan s\u00f6z ettiren yeni ekip arkada\u015flar\u0131m\u0131z ile g\u00f6r\u00fc\u015fmelere ba\u015flad\u0131k. \u0130lk etapta G\u00fcneydo\u011fu, Ege, Akdeniz ve \u0130\u00e7 Anadolu b\u00f6lgelerinde<\/strong> b\u00f6lge y\u00f6neticileri istihdam ettik. Bafra Lighting mevcut m\u00fc\u015fteri kadrosuna 35 yeni distrib\u00fct\u00f6r ekleyerek bu firmalar\u0131n sat\u0131\u015f ve pazarlama faaliyetlerini y\u00fcr\u00fcten arkada\u015flar\u0131m\u0131z ile taban \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131k. Mevcut alt yap\u0131s\u0131 ile pazara g\u00fcven a\u015f\u0131layan Bafra Lighting gelecek d\u00f6nemlerde de g\u00fcncelledi\u011fi \u00fcr\u00fcn gam\u0131 ve izleyece\u011fi aksiyon planlar\u0131 ile ad\u0131ndan s\u0131k\u00e7a s\u00f6z ettirmeye devam edecektir.\u201d<\/p>\n

\u00d6zellikle \u00fcretimini ger\u00e7ekle\u015ftirdi\u011finiz \u00fcr\u00fcnleriniz hakk\u0131nda bilgi verebilir misiniz?<\/strong><\/h3>\n

\u201c13.000m2<\/strong> alana kurulu tesisimizde, modern teknoloji ve otomasyona dayal\u0131 parkurlar, d\u00fcnya standartlar\u0131nda \u00fcretimler yap\u0131yoruz. Bafra Lighting \u00fcr\u00fcn yelpazesinde hareket sens\u00f6r sistemleri, sens\u00f6rl\u00fc tavan armat\u00fcrleri, LED paneller, slim projekt\u00f6rler, LED ampuller, bant armat\u00fcrler, \u015ferit LED\u2019ler, LED ray spotlar, slim trafolar, bah\u00e7e armat\u00fcrleri, LED\u2019li \u00e7\u0131k\u0131\u015f y\u00f6nlendirme levhalar\u0131, masa lambalar\u0131, ankastre ayd\u0131nlatma \u00e7e\u015fitleri ve aspirat\u00f6rler<\/strong> bulunmaktad\u0131r.<\/p>\n

Bahsini etti\u011fim \u00fcr\u00fcnlerin d\u0131\u015f\u0131nda mimari bak\u0131\u015f a\u00e7\u0131s\u0131na sahip bir\u00e7ok \u00fcr\u00fcn grubunu da ekleyerek katalo\u011fumuzu konsept projelere de hitap eden ve ayd\u0131nlatma alan\u0131nda bir\u00e7ok talebe cevap verir hale getirdik. Dinamik ve yenilik\u00e7i anlay\u0131\u015f\u0131m\u0131z ile sekt\u00f6re y\u00f6n veren firmalar aras\u0131nda olan Bafra Lighting k\u0131sa ve uzun vadeli planlar\u0131 ile ad\u0131ndan daha \u00e7ok s\u00f6z ettirece\u011fine emin olabilirsiniz.\u201d<\/p>\n

Yak\u0131n ge\u00e7mi\u015fte Tesis Y\u00f6netim Zirvesi\u2019nde \u201cY\u0131l\u0131n En \u0130yi \u00c7\u0131k\u0131\u015f Yapan Ayd\u0131nlatma \u00dcr\u00fcnleri Markas\u0131\u201d \u00f6d\u00fcl\u00fc ald\u0131n\u0131z. Bununla beraber b\u00fct\u00fcn y\u0131l son derece yo\u011fun bir g\u00fcndeminiz oldu. \u00d6zetle ge\u00e7ti\u011fimiz y\u0131ldan bahsedelim mi?<\/strong><\/h3>\n

\u201c\u00d6ncelikle bizi bu \u00f6d\u00fcle lay\u0131k g\u00f6ren ba\u015fta k\u0131ymetli T.C. \u00c7evre ve \u015eehircilik Bakan\u0131 Sn. Murat Kurum ve T\u00fcrkiye Kentsel Tesis Y\u00f6netimi Derne\u011fi (TRKTYD) Ba\u015fkan\u0131 Sn. Suat Sandalc\u0131\u2019 ya te\u015fekk\u00fcr\u00fc bir bor\u00e7 biliriz. Bafra Lighting \u2013 BC\u00c7 Elektronik T\u00fcrkiye pazar\u0131ndaki hakimiyeti kadar ihracat kanad\u0131nda da ciddi ba\u015far\u0131lara imza atm\u0131\u015ft\u0131r. \u015eu anda aktif olarak 20 \u00fclkeye ihracat\u0131m\u0131z devam ederken, ayn\u0131 zamanda Balkan \u00dclkeleri\u2019nde yo\u011fun talebi kar\u015f\u0131lamak ve Avrupa\u2019daki m\u00fc\u015fterilerimize daha sa\u011fl\u0131kl\u0131 hizmet verebilmek ad\u0131na ge\u00e7ti\u011fimiz y\u0131l Kosova\u2019da 10.000 m2 \u00fcretim tesisi kurduk ve bu tesis k\u0131sa zamanda \u0130stanbul Beylikd\u00fcz\u00fc\u2019nde bulunan mevcut fabrikam\u0131z ile yar\u0131\u015f\u0131r hale geldi. \u0130\u00e7 pazarda oldu\u011fu gibi d\u0131\u015f pazarda da T\u00fcrk bayra\u011f\u0131n\u0131 dalgaland\u0131rmam\u0131z gerekti\u011fi kanaatindeyiz. \u201cDaima \u0130leri\u201d politikam\u0131z ile edindi\u011fimiz ba\u015far\u0131lar\u0131 sekt\u00f6rde gururla duyurmaya devam edece\u011fiz.\u201d<\/p>\n

Bafra Lighting olarak \u00f6n\u00fcm\u00fczdeki d\u00f6nemde y\u00fcr\u00fctece\u011finiz pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n hedefleri ne olacak? K\u0131sa vadeli yat\u0131r\u0131m planlar\u0131n\u0131zdan bahsedebilir misiniz?<\/strong><\/h3>\n

\u201cBafra Lighting her zaman oldu\u011fu gibi \u00f6n\u00fcm\u00fczdeki y\u0131l da pazarda \u00f6nc\u00fc rol \u00fcstlenmeye devam edecektir. Mevcut \u00fcr\u00fcn ve y\u00f6netim politikalar\u0131m\u0131z\u0131n d\u0131\u015f\u0131nda, pazar\u0131n bize katt\u0131\u011f\u0131 g\u00fcncel bilgiler do\u011frultusunda yenilik ve fikirlere de\u011fer veren bir firma olmaya devam edece\u011fiz. Yak\u0131n zamanda \u00e7e\u015fitli kampanya ve bayi toplant\u0131lar\u0131 \u015feklinde i\u015f ortaklar\u0131m\u0131z ile yapaca\u011f\u0131m\u0131z isti\u015fareler do\u011frultusunda en verimli, en pratik, en ekonomik \u00fcr\u00fcnlerle ilklere imza atmaya devam edece\u011fiz.<\/p>\n

Bir\u00e7ok ilin mimarlar ve elektrik\u00e7iler odalar\u0131 ile \u015fimdiden \u00e7al\u0131\u015fmalar y\u00fcr\u00fctmeye ba\u015flad\u0131k, bu \u00e7al\u0131\u015fman\u0131n sonucunda da b\u00fcy\u00fck s\u00fcrprizlere imza ataca\u011f\u0131z. Otomasyon ile destekledi\u011fimiz yakla\u015f\u0131k 500 ki\u015filik \u00fcretim kadromuza g\u00fcn ge\u00e7tik\u00e7e daha \u00e7ok \u00e7al\u0131\u015fan istihdam ederek yeni \u00fcr\u00fcn gruplar\u0131m\u0131zda proses dengemizi bozmadan modern teknolojide, yeni makine parkurlar\u0131 ve devam eden bir\u00e7ok yat\u0131r\u0131mlarda bulunmaya devam edece\u011fiz.\u201d<\/p>\n

Ayd\u0131nlatma sekt\u00f6r\u00fcnde ya\u015fanan sorunlara ili\u015fkin tespit ve \u00e7\u00f6z\u00fcm \u00f6nerileriniz nelerdir? Eklemek istedi\u011finiz ba\u015fka konular var m\u0131?<\/strong><\/h3>\n

\u201c13 y\u0131ld\u0131r sekt\u00f6r\u00fcm\u00fcze hizmet vermeye devam eden biri olarak \u00fcz\u00fclerek belirtiyorum ki rekabetten kaynakl\u0131 d\u00fc\u015f\u00fck kalitedeki \u00fcr\u00fcnler hat safhada.<\/p>\n

TSE ve benzer kalite normlar\u0131nda hareket eden firmalar\u0131n belirli bir fiyat skalas\u0131n\u0131n alt\u0131na d\u00fc\u015femeyece\u011fi kanaatindeyim. T.C. Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131 bu y\u00f6ndeki denetimlerini s\u0131kla\u015ft\u0131rmal\u0131 ve belirlenen belge standartlar\u0131n alt\u0131ndaki \u00fcretimin \u00f6n\u00fcne ge\u00e7ilmelidir. T\u00fcrkiye\u2019 de milyonlarca lira yat\u0131r\u0131m yapm\u0131\u015f ve istihdam sa\u011flayan birbirinden de\u011ferli sanayici ve i\u015f insanlar\u0131n\u0131n bu yat\u0131r\u0131mlar\u0131 maalesef ki merdiven alt\u0131 \u00fcretimler ile rekabet etme pozisyonuna gelmi\u015ftir.<\/p>\n

Sekt\u00f6r temsilcilerinin de kat\u0131l\u0131m sa\u011flad\u0131\u011f\u0131 \u00e7e\u015fitli toplant\u0131 ve seminerler ile t\u00fcketici toplum daha \u00e7ok bilin\u00e7lendirilmeli, \u00fcretici ve t\u00fcketiciyi kaliteli \u00fcr\u00fcnlere y\u00f6nlendiren te\u015fvikler daha \u00e7ok yap\u0131lmal\u0131d\u0131r.<\/p>\n

Bafra Lighting olarak sens\u00f6r g\u00f6z\u00fc, sens\u00f6rl\u00fc \u00fcr\u00fcn grubu ve panel LED gruplar\u0131<\/strong> ba\u015fta olmak \u00fczere t\u00fcm \u00fcr\u00fcn yelpazemize TSE standartlar\u0131 uygunlu\u011fu i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131za ba\u015flam\u0131\u015f bulunmaktay\u0131z. Yeni makine ve laboratuvar yat\u0131r\u0131mlar\u0131m\u0131z ile bundan sonraki \u00fcr\u00fcn gruplar\u0131m\u0131zda da TSE standartlar\u0131n\u0131 kapsayacak \u015fekilde ad\u0131mlar ataca\u011f\u0131z.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. BC\u00c7 Elektronik\u2019in ayd\u0131nlatma \u00fcr\u00fcnleri pazar\u0131nda \u00f6nde gelen markas\u0131 Bafra Lighting, 2018 y\u0131l\u0131nda faaliyetlerine ba\u015flam\u0131\u015ft\u0131. \u00dcretim ve pazarlama alanlar\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalar sonucunda […]<\/p>\n","protected":false},"author":1,"featured_media":170063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,52],"tags":[106959,107958,12,49363,107959,793],"views":98,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/170061"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=170061"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/170061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/170063"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=170061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=170061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=170061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}