{"id":168188,"date":"2023-01-30T11:11:46","date_gmt":"2023-01-30T08:11:46","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=168188"},"modified":"2023-01-30T11:15:44","modified_gmt":"2023-01-30T08:15:44","slug":"sosyal-medya-2022de-7-milyon-kullanici-kaybetti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/sosyal-medya-2022de-7-milyon-kullanici-kaybetti\/","title":{"rendered":"(Turkish) Sosyal Medya 2022\u2019de 7 Milyon Kullan\u0131c\u0131 Kaybetti"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Her y\u0131l 230 \u00fclkede insanlar\u0131n \u00e7evrimi\u00e7i davran\u0131\u015flar\u0131na ili\u015fkin k\u00fcresel raporlar haz\u0131rlayan We Are Social ve Meltwater\u2019\u0131n \u201cOcak 2023 Dijital D\u00fcnya\u201d raporuna g\u00f6re, T\u00fcrkiye\u2019de toplam n\u00fcfusun % 73,1\u2019i sosyal medya kullan\u0131yor.<\/h2>\n

\"\"<\/p>\n

2022 y\u0131l\u0131 Ocak ay\u0131nda sosyal medya kullananlar\u0131n oran\u0131 y\u00fczde 80,8<\/strong>\u2019di.<\/p>\n

S\u00f6z konusu oranlar 85 milyonluk<\/strong> T\u00fcrkiye n\u00fcfusu i\u00e7inde yorumland\u0131\u011f\u0131nda yakla\u015f\u0131k 7 milyon ki\u015fiye<\/strong> kar\u015f\u0131l\u0131k geliyor.<\/p>\n

Buna g\u00f6re sosyal medya kullananlar\u0131n<\/strong> yakla\u015f\u0131k say\u0131s\u0131 son bir y\u0131lda 69 milyon<\/strong>dan 62 milyona<\/strong> geriledi.<\/p>\n

KULLANICI SAYISINDA YOUTUBE \u0130LK SIRADA<\/strong><\/h3>\n

Youtube, T\u00fcrklerin en fazla ilgi g\u00f6sterdikleri sosyal medya platformu. 57,9 milyon kullan\u0131c\u0131s\u0131 olan Youtube\u2019u 48,65 milyon kullan\u0131c\u0131ya sahip Instagram izliyor.<\/p>\n

Facebook 32,8 milyon, Tiktok 29,86 milyon, Twitter 18,55 milyon, Messenger 15,75 milyon, Snapchat 14,8 milyon, Linkedin ise 13 milyon kullan\u0131c\u0131 say\u0131s\u0131na sahip.<\/p>\n

EN FAZLA KAYBI LINKEDIN VE INSTAGRAM VERD\u0130<\/strong><\/h3>\n

2022 y\u0131l\u0131nda en fazla kullan\u0131c\u0131 kayb\u0131 Linkedin\u2019de ya\u015fand\u0131. Son 1 y\u0131lda 4,2 milyon kullan\u0131c\u0131s\u0131n\u0131 kaybeden Linkedin\u2019i 3,5 milyon kullan\u0131c\u0131 kayb\u0131yla Instagram takip etti.<\/p>\n

Son bir y\u0131lda Facebook 1,6 milyon, Mesenger 1 milyon 50 bin, Youtube ise 500 bin kullan\u0131c\u0131 kaybetti.<\/p>\n

2022\u2019de en fazla yeni kullan\u0131c\u0131 kazanan sosyal medya platformu ise Tiktok oldu. 4 milyon 302 bin yeni kullan\u0131c\u0131 kazanan Tiktok\u2019u 2 milyon 450 yeni kullan\u0131c\u0131 ile Twitter izledi. 2022\u2019de kullan\u0131c\u0131 say\u0131s\u0131n\u0131 art\u0131ran bir di\u011fer sosyal medya platformu 1,9 milyon yeni kullan\u0131c\u0131 ile Snapchat oldu.<\/p>\n

E-T\u0130CARET REKLAMLARI SOSYAL MEDYAYA KAYIYOR<\/strong><\/h3>\n

T\u00fcrkiye\u2019nin ilk para iadeli al\u0131\u015fveri\u015f sitesi Avantajix.com\u2019un kurucu orta\u011f\u0131 G\u00fc\u00e7l\u00fc Kayral<\/strong>, s\u00f6z konusu rapora g\u00f6re internet kullan\u0131c\u0131lar\u0131 online olduklar\u0131n\u0131 s\u00fcrenin y\u00fczde 39,2<\/strong>\u2019sini sosyal medya platformlar\u0131nda<\/strong> ge\u00e7irdiklerini ifade ederek \u015funlar\u0131 s\u00f6yledi:<\/span><\/p>\n

\u201cSosyal medya, 2022\u2019de \u00fcye kayb\u0131 ya\u015fasa da yine de \u00e7ok b\u00fcy\u00fck kitlelere ula\u015fmada en b\u00fcy\u00fck ara\u00e7 konumunda.<\/em><\/p>\n

T\u00fcrkiye\u2019de 45 milyon<\/strong> civar\u0131nda e-ticaret m\u00fc\u015fterisi<\/strong> var. Hedef, g\u00fcn\u00fcn 8 saatini<\/strong> internette, 2 saat 52 dakikas\u0131n\u0131<\/strong> ise direkt sosyal medyada ge\u00e7iren 62,8 milyonun tamam\u0131na<\/strong> ula\u015fmak. Bu kitlenin tamam\u0131 e-ticaret ekosistemine dahil edilirse, halen 700 milyar lira civar\u0131nda olan y\u0131ll\u0131k e-ticaret hacmi 1,5 triyon liraya<\/strong> ula\u015f\u0131r. E-ticaret \u015firketleri<\/strong> de sosyal medyan\u0131n g\u00fcc\u00fcnden yararlanmak i\u00e7in, reklamlar\u0131nda a\u011f\u0131rl\u0131kl\u0131 olarak bu mecralar\u0131 kullanmaya ba\u015flad\u0131.\u201d<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Her y\u0131l 230 \u00fclkede insanlar\u0131n \u00e7evrimi\u00e7i davran\u0131\u015flar\u0131na ili\u015fkin k\u00fcresel raporlar haz\u0131rlayan We Are Social ve Meltwater\u2019\u0131n \u201cOcak 2023 Dijital D\u00fcnya\u201d raporuna g\u00f6re, […]<\/p>\n","protected":false},"author":1,"featured_media":168190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[83643,15336,107472,70602,86149],"views":35,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/168188"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=168188"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/168188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/168190"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=168188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=168188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=168188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}