{"id":168023,"date":"2023-01-27T11:25:56","date_gmt":"2023-01-27T08:25:56","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=168023"},"modified":"2023-01-27T11:28:51","modified_gmt":"2023-01-27T08:28:51","slug":"visadan-2023te-kobilerin-basarisini-belirleyecek-5-trend","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/visadan-2023te-kobilerin-basarisini-belirleyecek-5-trend\/","title":{"rendered":"(Turkish) Visa\u2019dan 2023\u2019te KOB\u0130\u2019lerin Ba\u015far\u0131s\u0131n\u0131 Belirleyecek 5 Trend"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Visa, d\u00fcnyada i\u015fletmelerin %90’\u0131n\u0131 ve istihdam\u0131n %50’sinden fazlas\u0131n\u0131 olu\u015fturan KOB\u0130\u2019ler i\u00e7in, g\u00fcn\u00fcm\u00fczde ba\u015far\u0131n\u0131n kodlar\u0131n\u0131 olu\u015fturan 5 trendi a\u00e7\u0131klad\u0131. \u0130\u015fte gelece\u011fe daha g\u00fc\u00e7l\u00fc haz\u0131rlanmak isteyen KOB\u0130\u2019ler i\u00e7in k\u00fcresel bazda g\u00f6zlemlenen 5 y\u00f6nelim:<\/span><\/h2>\n

1- KOB\u0130\u2019lerin rekabet g\u00fcc\u00fc dijital u\u00e7urumun kapanmas\u0131na ba\u011fl\u0131 \u00a0<\/strong><\/h3>\n

\"\"D\u00fcnya Ekonomik Forumu, \u00f6n\u00fcm\u00fczdeki 10 y\u0131lda yarat\u0131lacak yeni ekonomik de\u011ferin %70’inin dijital teknolojilere dayanaca\u011f\u0131n\u0131 belirtiyor.\u00a0\u00a0Dijital ekonomiye kat\u0131l\u0131m\u0131n, refah ve ge\u00e7im kaynaklar\u0131n\u0131 belirledi\u011fi bir ge\u00e7i\u015f s\u00fcreci ya\u015fan\u0131yor. T\u00fcketicilerin h\u0131zl\u0131, kolay ve g\u00fcvenli bir \u015fekilde \u00f6deme yapabilmesi, i\u015f yerlerinin ise yeni m\u00fc\u015fterilere ula\u015fabilmesi, daha verimli \u00e7al\u0131\u015fabilmesi ve b\u00fcy\u00fcyebilmesi i\u00e7in k\u00fc\u00e7\u00fck i\u015fletmelerin de dijitalle\u015fme s\u00fcrecine dahil olmas\u0131 gerekiyor. Bu ama\u00e7la Visa, daha pandeminin ilk g\u00fcnlerinde, 2023’\u00fcn sonuna kadar t\u00fcm d\u00fcnyada 50 milyon k\u00fc\u00e7\u00fck ve mikro i\u015fletmenin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc destekleme hedefini a\u00e7\u0131klam\u0131\u015ft\u0131. Bu hedefte \u015fimdiden 40 milyon KOB\u0130\u2019ye ula\u015f\u0131lm\u0131\u015f durumda.<\/p>\n

2- G\u00fcven ve g\u00fcvenlik KOB\u0130’ler g\u00fcndemlerinin en ba\u015f\u0131nda yer almal\u0131\u00a0<\/strong><\/h3>\n

Gallup\u2019un ABD\u2019de yapt\u0131\u011f\u0131 bir ankete kat\u0131lanlar\u0131n %68\u2019i KOB\u0130\u2019leri g\u00fcvenilir buluyor. S\u00f6z konusu b\u00fcy\u00fck \u015firketler oldu\u011funda da bu oran\u0131n sadece %17\u2019de kald\u0131\u011f\u0131 g\u00f6zlemleniyor.\u00a0Buna kar\u015f\u0131n k\u00fc\u00e7\u00fck i\u015fletmeler korunmas\u0131z olarak alg\u0131land\u0131klar\u0131 i\u00e7in, normalden \u00e7ok daha y\u00fcksek oranda siber sald\u0131r\u0131 riski alt\u0131nda olabiliyorlar. Bu y\u00fczden kendilerini ve m\u00fc\u015fterilerini korumak i\u00e7in KOB\u0130’lerin, uygun g\u00fcvenlik teknolojisini kullanmaya \u00f6ncelik vermesi gerekiyor.\u00a0EMV\u00ae3-D Secure\u00a0<\/strong>veya tokenize \u00f6demeler<\/strong> gibi \u00f6deme end\u00fcstrisinin y\u00fcksek g\u00fcvenlik standartlar\u0131, hem online hem de fiziksel sat\u0131\u015f noktalar\u0131nda \u00f6demeleri g\u00fcvence alt\u0131na al\u0131yor ve sahtecili\u011fi azaltmada etkili oluyor.<\/p>\n

3- Dijitalle\u015fmeye 360 derece yakla\u015f\u0131m\u0131<\/strong><\/h3>\n

K\u00fc\u00e7\u00fck bir i\u015fletmenin kendi tedarik\u00e7ilerine ve i\u015f ortaklar\u0131na nas\u0131l \u00f6deme yapt\u0131\u011f\u0131, m\u00fc\u015fterilerinden nas\u0131l \u00f6deme kabul etti\u011fi kadar \u00f6nem ta\u015f\u0131yor. Dijital \u00e7\u00f6z\u00fcmler, k\u00fc\u00e7\u00fck i\u015fletmelerin i\u015f ortaklar\u0131na yapt\u0131\u011f\u0131 \u00f6demeleri hem otomatikle\u015ftirmeyi hem de takip etmeyi kolayla\u015ft\u0131r\u0131yor. 2023’te KOB\u0130’lerin \u015firketten \u015firkete (B2B) \u00f6demeleri<\/strong> yayg\u0131n olarak benimseyecekleri \u00f6ng\u00f6r\u00fcl\u00fcyor. KOB\u0130’ler e-ticaret<\/strong> ve online \u00f6demeleri<\/strong> benimsemeye devam ederken ayn\u0131 zamanda planlama, nakit ak\u0131\u015f\u0131, b\u00fct\u00e7eleme, gider takibi<\/strong> gibi konularda hayat\u0131 kolayla\u015ft\u0131ran finansal ara\u00e7lar ve uygulamalara da odaklanacaklar. Bu uygulamalar birbiriyle gitgide daha fazla entegre hale geldik\u00e7e, k\u00fc\u00e7\u00fck i\u015fletme sahipleri i\u015flerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde cep telefonlar\u0131ndan ve ak\u0131ll\u0131 cihazlar\u0131ndan y\u00fcr\u00fctebilecek.<\/p>\n

4- \u00c7eviklik belirsizlik ortam\u0131nda kilit rol oynayacak<\/strong><\/h3>\n

2022’de oldu\u011fu gibi 2023 de t\u00fcm d\u00fcnyada, KOB\u0130’ler dahil t\u00fcm i\u015fletmeler i\u00e7in y\u00fcksek enflasyon, i\u015f g\u00fcc\u00fc k\u0131s\u0131tlamalar\u0131 ve tedarik zinciri zorluklar\u0131ndan etkilenecek. KOB\u0130’lerin ba\u015far\u0131l\u0131 olmak i\u00e7in \u00e7evik olmalar\u0131 gerekecek. Visa\u2019n\u0131n bir ara\u015ft\u0131rmas\u0131na g\u00f6re, k\u00fc\u00e7\u00fck i\u015fletme sahiplerinin %86<\/strong>‘s\u0131 ekonomik belirsizli\u011fi en yayg\u0131n endi\u015fe fakt\u00f6rlerinden biri olarak niteliyor. Bulut bili\u015fim, yapay zeka (AI) ve dijital finans ara\u00e7lar\u0131,<\/strong> KOB\u0130’lerin belirsizlik ortam\u0131nda y\u00f6nlerini bulmalar\u0131na yard\u0131mc\u0131 olabilecek teknolojiler olarak dikkat \u00e7ekiyor. Yine Visa i\u00e7in Amerika\u2019da KOB\u0130\u2019ler ile yap\u0131lan bir ara\u015ft\u0131rmaya kat\u0131lan k\u00fc\u00e7\u00fck i\u015fletme sahiplerinin %44’\u00fc ya yapay zekay\u0131 i\u015flerine entegre ettiklerini, ya da bu trende haz\u0131rland\u0131klar\u0131n\u0131 veya yak\u0131ndan takip ettiklerini s\u00f6yl\u00fcyorlar. K\u00fc\u00e7\u00fck i\u015fletmelerin farkl\u0131 ihtiya\u00e7lar\u0131na cevap vermede uzmanla\u015fm\u0131\u015f \u00f6deme kabul kurulu\u015flar\u0131 veya \u00f6deme kolayla\u015ft\u0131r\u0131c\u0131lar, bu d\u00f6n\u00fc\u015f\u00fcm\u00fc desteklemeye y\u00f6nelik \u00e7\u00f6z\u00fcmlerle ortaya \u00e7\u0131k\u0131yorlar.<\/p>\n

5- K\u00fc\u00e7\u00fck i\u015fletmeler nitelikli istihdam sava\u015f\u0131nda kalpleri kazanabilir \u00a0<\/strong><\/h3>\n

\u0130nsan kaynaklar\u0131 a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, k\u00fc\u00e7\u00fck i\u015fletmeler nitelikli \u00e7al\u0131\u015fanlar\u0131n ilgisini \u00e7ekme konusunda dezavantajl\u0131 g\u00f6r\u00fclebiliyor. B\u00fcy\u00fck \u015firketler gibi yan haklar, spor salonu, \u00fccretsiz yemek imkan\u0131 veya \u00f6dene\u011fi ya da servis gibi olanaklar sunamayabiliyorlar. Ancak \u00f6zellikle yurt d\u0131\u015f\u0131nda k\u00fc\u00e7\u00fck i\u015fletmeler farkl\u0131 bir rekabet g\u00fcc\u00fcne sahip: \u00e7al\u0131\u015fanlara daha iyi bir i\u015f-ya\u015fam dengesi veya anlaml\u0131 bir amaca y\u00f6nelik \u00e7al\u0131\u015fma duygusunu sa\u011flayabiliyorlar. Bu iki nokta, Gallup\u2019un anketinde\u00a0neredeyse maa\u015flar ve yan haklar kadar \u00f6nemli iki nitelik olarak \u00f6ne \u00e7\u0131k\u0131yor. KOB\u0130’ler, \u00e7al\u0131\u015fanlar\u0131n\u0131n temas etti\u011fi her bir noktada (web sitesi, sosyal medya, pazarlama materyalleri gibi) onlara de\u011ferlerini yans\u0131tan bir deneyim sunabildi\u011fi \u00f6l\u00e7\u00fcde ba\u015far\u0131y\u0131 yakalayabilir. \u00d6rne\u011fin, m\u00fc\u015fteri memnuniyet referanslar\u0131 veya \u00e7al\u0131\u015fan hikayeleri KOB\u0130’lerin irili ufakl\u0131 rakiplerinden farkl\u0131la\u015farak rekabet\u00e7i bir yetenek havuzuna hitap etmelerine yard\u0131mc\u0131 olabilecek unsurlar.<\/p>\n

Visa G\u00fcney Avrupa \u00dcye \u0130\u015fyeri ve Kart Kabul Ba\u015fkan\u0131 Celal C\u00fcndo\u011flu,\u00a0<\/strong>\u201cDijitalle\u015fme 2023\u2019te de d\u00fcnyan\u0131n her yerinde KOB\u0130\u2019lerin g\u00fcndemindeki ana maddelerden biri olacak. \u00d6demeler d\u00fcnyas\u0131nda dijitalle\u015fme demek, KOB\u0130\u2019ler i\u00e7in hem daha h\u0131zl\u0131 hem de g\u00fcvenli bir \u015fekilde \u00f6deme kabul etmek ve \u00f6deme yapmak demek. Visa olarak \u00f6nceli\u011fimiz KOB\u0130\u2019lere dijitalle\u015fme yolculuklar\u0131n\u0131n her ad\u0131m\u0131nda destek olmak. Bu ama\u00e7la \u00fclkemizde de KOB\u0130\u2019lerin ihtiya\u00e7lar\u0131na g\u00f6re \u00f6zelle\u015ftirilmi\u015f \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyoruz. T\u00fcrkiye\u2019de gerek Birle\u015fmi\u015f Milletler Kalk\u0131nma Program\u0131 (UNDP) ve T\u00dcRKONFED ortakl\u0131\u011f\u0131nda s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz \u0130\u015fimi Y\u00f6netebiliyorum projemiz, gerekse TOBB ortakl\u0131\u011f\u0131nda hayata ge\u00e7irdi\u011fimiz Ak\u0131ll\u0131 KOB\u0130 platformu, KOB\u0130\u2019lerin dijitalle\u015fmesine verdi\u011fimiz tam deste\u011fin en g\u00fczel \u00f6rnekleridir\u201d<\/em> dedi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Visa, d\u00fcnyada i\u015fletmelerin %90’\u0131n\u0131 ve istihdam\u0131n %50’sinden fazlas\u0131n\u0131 olu\u015fturan KOB\u0130\u2019ler i\u00e7in, g\u00fcn\u00fcm\u00fczde ba\u015far\u0131n\u0131n kodlar\u0131n\u0131 olu\u015fturan 5 trendi a\u00e7\u0131klad\u0131. \u0130\u015fte gelece\u011fe daha g\u00fc\u00e7l\u00fc […]<\/p>\n","protected":false},"author":1,"featured_media":168026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[29800,107422,34504,1264,106737,60988],"views":50,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/168023"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=168023"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/168023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/168026"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=168023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=168023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=168023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}