{"id":167691,"date":"2023-01-23T09:55:42","date_gmt":"2023-01-23T06:55:42","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=167691"},"modified":"2023-01-23T09:57:24","modified_gmt":"2023-01-23T06:57:24","slug":"55-milyon-dan-fazla-kisinin-katildigi-world-marketing-summit-sona-erdi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/55-milyon-dan-fazla-kisinin-katildigi-world-marketing-summit-sona-erdi\/","title":{"rendered":"(Turkish) 55 Milyon’dan Fazla Ki\u015finin Kat\u0131ld\u0131\u011f\u0131 World Marketing Summit Sona Erdi"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

D\u00fcnyan\u0131n En B\u00fcy\u00fck Pazarlama Etkinli\u011fi olarak bilinen World Marketing Summit \u2013 2022 sona erdi. 55 milyondan fazla ki\u015finin kat\u0131ld\u0131\u011f\u0131 etkinlikte d\u00fcnya genelinden alan\u0131nda \u00f6nc\u00fc 200\u2019e yak\u0131n konu\u015fmac\u0131 sahne ald\u0131.<\/strong><\/h2>\n

Koronavir\u00fcs ile birlikte \u2018yeni normal\u2019<\/strong> halini alan \u00e7evrimi\u00e7i etkinlikler aras\u0131nda belki de en b\u00fcy\u00fc\u011f\u00fc 6 \u2013 7 Kas\u0131m 2022<\/strong> tarihlerinde ger\u00e7ekle\u015fti. \u2018D\u00fcnyan\u0131n En B\u00fcy\u00fck Pazarlama Etkinli\u011fi\u2019<\/strong> olarak bilinen ve normal \u015fartlarda her y\u0131l farkl\u0131 \u00fclkelerde fiziksel ortamda s\u0131n\u0131rl\u0131 bir kat\u0131l\u0131mc\u0131yla ger\u00e7ekle\u015fen World Marketing Summit, 2022\u2019de \u00e7evrimi\u00e7i ortamda d\u00fczenlendi. Prof. Dr. Philip Kotler\u2019in bulu\u015fu olan ve bu y\u0131l alan\u0131nda \u00f6nc\u00fc 200\u2019e yak\u0131n ismin konu\u015fmac\u0131 oldu\u011fu e-WMS 2022<\/strong>\u2019ye toplamda 55 milyondan fazla ki\u015fi kat\u0131ld\u0131.<\/p>\n

55 Milyondan Fazla Ki\u015finin Kat\u0131ld\u0131\u011f\u0131 World Marketing Summit <\/strong><\/h2>\n

G\u00fcn\u00fcm\u00fcz\u00fcn kritik zamanlar\u0131nda i\u015fletmelerin gelece\u011fe ilerlemek i\u00e7in ilhama, rehberli\u011fe ve liderli\u011fe\"\" ihtiyac\u0131 var. Pazarlaman\u0131n babas\u0131 Prof. Dr. Philip Kotler\u2019in bulu\u015fu olan World Marketing Summit (WMS), pazarlama \u00e7\u00f6z\u00fcmlerini s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine ula\u015fmak i\u00e7in kullanman\u0131n yollar\u0131n\u0131 ke\u015ffetmek amac\u0131yla; kurumsal \u015firketleri, kamu kurumlar\u0131n\u0131, kar amac\u0131 g\u00fctmeyen kurulu\u015flar\u0131 ve akademik alanlardan yenilik\u00e7i beyinleri bir araya getirdi. En son 6 \u2013 7 Kas\u0131m 2022 tarihlerinde \u00e7evrimi\u00e7i ortamda ger\u00e7ekle\u015ftirilen World Marketing Summit \u2013 2022\u2019de d\u00fcnya genelinde alan\u0131nda \u00f6nc\u00fc 200\u2019e yak\u0131n isim konu\u015fma yapt\u0131.<\/p>\n

T\u00fcrkiye\u2019de Ki\u015fisel Marka Akademisi<\/strong>\u2019nin himayesinde Branding T\u00fcrkiye<\/strong> ve Hani Kurumsald\u0131k<\/strong>\u2019\u0131n partnerli\u011finde d\u00fczenlenen e-WMS 2022, toplamda 48 saat<\/strong> s\u00fcrd\u00fc.<\/p>\n

G\u00fcn\u00fcm\u00fcz D\u00fcnyas\u0131nda Pazarlama Ara\u00e7lar\u0131 Sadece B\u00fcy\u00fcmek \u0130\u00e7in Kullan\u0131lmamal\u0131<\/strong><\/h3>\n

Rekor d\u00fczeyde kat\u0131l\u0131mc\u0131yla ger\u00e7ekle\u015fen e-WMS 2022\u2019nin T\u00fcrkiye organizasyonunu \u00fcstlenen Ki\u015fisel Marka Akademisi Kurucusu \u0130rem Sefa Yay\u0131mlar, zirve sonras\u0131 yapt\u0131\u011f\u0131 a\u00e7\u0131klamada g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda pazarlama ara\u00e7lar\u0131n\u0131n sadece b\u00fcy\u00fcmek i\u00e7in kullan\u0131lmamas\u0131 gerekti\u011fini belirterek \u015fu de\u011ferlendirmede bulundu; \u201cKi\u015fisel Marka Akademisi<\/strong> olarak partneri oldu\u011fumuz ve T\u00fcrkiye organizasyonuna ev sahipli\u011fi yapt\u0131\u011f\u0131m\u0131z, D\u00fcnyan\u0131n En B\u00fcy\u00fck Pazarlama Etkinli\u011fi<\/strong> olan ve Philip Kotler<\/strong>\u2019in liderli\u011finde 100\u2019den fazla \u00fclkede e\u015f zamanl\u0131 olarak 48 saat boyunca devam eden World Marketing Summit, 55 milyon ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fti. D\u00fcnya \u00e7ap\u0131nda kendi alan\u0131nda \u00f6nc\u00fc 176 isim, s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine pazarlama ara\u00e7lar\u0131 ile nas\u0131l hizmet edilebilece\u011fi ve d\u00fcnyan\u0131n devaml\u0131l\u0131\u011f\u0131na katk\u0131 sa\u011flamak i\u00e7in nas\u0131l pozitif etki yaratabilece\u011fi konusunda kendi uzmanl\u0131k alanlar\u0131na g\u00f6re farkl\u0131 a\u00e7\u0131lardan yepyeni stratejiler ve \u00f6neriler geli\u015ftirdi. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda pazarlama ara\u00e7lar\u0131, sadece b\u00fcy\u00fcmek, geni\u015flemek ve k\u00e2r\u0131 artt\u0131rmak i\u00e7in de\u011fil; d\u00fcnyada pozitif ve anlaml\u0131 katk\u0131 yaratmak, ya\u015fad\u0131\u011f\u0131m\u0131z topluma fayda sa\u011flamak i\u00e7in kullan\u0131lmal\u0131.\u201d<\/em><\/p>\n

Yay\u0131mlar, ayr\u0131ca yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u201cfayda yaratma\u201dy\u0131 sadece sosyal sorumluluk projesi olarak g\u00f6rmemek gerekti\u011fini de belirterek \u201cfayda yaratmak varolu\u015f amac\u0131 olarak benimsenmeli\u201d<\/em> ifadelerini kulland\u0131. 55 milyondan fazla ki\u015finin kat\u0131ld\u0131\u011f\u0131 zirveye dair \u2018dijital s\u00fcrd\u00fcr\u00fclebilirlik\u2019 vurgusu yapan Branding T\u00fcrkiye Kurucusu M\u00fcrsel Ferhat Sa\u011flam, e-WMS 2022\u2019ye dair \u015fu de\u011ferlendirmede bulundu; \u201cMarkalar pandemiyle birlikte dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn fark\u0131na varmakla kalmay\u0131p bunun s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 gerekti\u011fini de anlad\u0131lar. Bak\u0131n art\u0131k kapal\u0131 salonlarda birka\u00e7 y\u00fcz ki\u015finin kat\u0131ld\u0131\u011f\u0131 etkinlikler yerine 55 milyondan fazla insana eri\u015fen zirveleri konu\u015fuyoruz. \u0130\u015fte dijital b\u00f6yle f\u0131rsatlara gebe. Dolay\u0131s\u0131yla g\u00fcn\u00fcm\u00fczde markala\u015fmadan bahsediyorsak hele hele ki dijital markala\u015fmadan bahsediyorsak \u00f6ncelikle dijital s\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131n\u0131 i\u00e7selle\u015ftirmemiz gerekiyor.\u201d <\/em><\/p>\n

Vision 2031: Hedef 1 Milyar \u00d6\u011frenci!<\/strong><\/h3>\n

Kotler Impact & World Marketing Summit Group; pazarlama ve e\u011fitim yoluyla daha iyi bir d\u00fcnya yaratmak i\u00e7in k\u00fcresel ortaklar\u0131yla birlikte d\u00fcnya \u00e7ap\u0131nda 1 milyar \u00f6\u011frenci ve profesyonele e\u011fitim ve \u00f6\u011fretim sa\u011flayacak olan \u201cVISION 2031\u201d<\/strong>i ba\u015flatt\u0131. Modern Pazarlaman\u0131n Babas\u0131 Profes\u00f6r Philip Kotler\u2019in vizyonu alt\u0131nda, gelecek nesiller i\u00e7in daha iyi ve s\u00fcrd\u00fcr\u00fclebilir bir d\u00fcnya yaratmak i\u00e7in World Marketing Summit Group & Kotler Impact CEO\u2019su Sadia Kibria taraf\u0131ndan haz\u0131rlanan VISION 2031 yol haritas\u0131 lanse edildi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. D\u00fcnyan\u0131n En B\u00fcy\u00fck Pazarlama Etkinli\u011fi olarak bilinen World Marketing Summit \u2013 2022 sona erdi. 55 milyondan fazla ki\u015finin kat\u0131ld\u0131\u011f\u0131 etkinlikte d\u00fcnya genelinden […]<\/p>\n","protected":false},"author":1,"featured_media":167694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,4],"tags":[107321,107319,107322,107320,107318],"views":37,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/167691"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=167691"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/167691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/167694"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=167691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=167691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=167691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}