{"id":167534,"date":"2023-01-20T10:55:13","date_gmt":"2023-01-20T07:55:13","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=167534"},"modified":"2023-01-20T10:57:46","modified_gmt":"2023-01-20T07:57:46","slug":"opetin-temiz-tuvalet-kampanyasi-kitap-oldu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/opetin-temiz-tuvalet-kampanyasi-kitap-oldu\/","title":{"rendered":"(Turkish) ’OPET’in Temiz Tuvalet Kampanyas\u0131 Kitap Oldu"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

OPET\u2019in daha sa\u011fl\u0131kl\u0131 bir toplum hedefiyle 2000 y\u0131l\u0131ndan bu yana kesintisiz olarak s\u00fcrd\u00fcrd\u00fc\u011f\u00fc \u201cTemiz Tuvalet Kampanyas\u0131\u201d kitap oldu. T\u00fcrkiye\u2019nin en uzun soluklu sosyal sorumluluk projelerinden biri olan kampanyan\u0131n toplumsal bir temizlik ve hijyen hareketine d\u00f6n\u00fc\u015fen \u00f6yk\u00fcs\u00fc \u201cT\u00fcrkiye\u2019nin Uygarl\u0131k Projesi\u201d kitab\u0131 ile \u00f6l\u00fcms\u00fczle\u015fti.<\/strong><\/h2>\n

OPET taraf\u0131ndan hayata ge\u00e7irilen \u201cTemiz Tuvalet Kampanyas\u0131\u201d 23. y\u0131l\u0131nda \u201cT\u00fcrkiye\u2019nin \u2018Uygarl\u0131k Projesi\u2019- OPET Temiz Tuvalet Kampanyas\u0131\u2019n\u0131n \u00d6yk\u00fcs\u00fc\u201d ad\u0131 ile kitap haline getirildi. T\u00fcrk medyas\u0131n\u0131n \"\"deneyimli isimleri Jale \u00d6zgent\u00fcrk ve Nebil \u00d6zgent\u00fcrk taraf\u0131ndan haz\u0131rlanan kitapta; OPET Y\u00f6netim Kurulu Kurucu \u00dcyesi Nurten \u00d6zt\u00fcrk\u2019\u00fcn, b\u00fcy\u00fck bir kararl\u0131l\u0131kla kamuoyunun g\u00fcndemine ta\u015f\u0131d\u0131\u011f\u0131 kampanya ile ger\u00e7ekle\u015ftirilen d\u00f6n\u00fc\u015f\u00fcm\u00fcn yolculu\u011fu, yaz\u0131 ve foto\u011fraflarla \u00f6l\u00fcms\u00fczle\u015ftirildi.<\/p>\n

2000 y\u0131l\u0131nda OPET istasyonlar\u0131nda ba\u015flat\u0131lan ve zamanla kamu kurulu\u015flar\u0131n\u0131n da kat\u0131l\u0131m\u0131yla bir temizlik ve hijyen bilinci hareketine d\u00f6n\u00fc\u015fen kampanya ile bakteri ve vir\u00fcslerin nas\u0131l \u00fcreyip yay\u0131ld\u0131\u011f\u0131; k\u00fc\u00e7\u00fck b\u00fcy\u00fck demeden, kentlerde, kasabalarda ve k\u00f6ylerde Nurten \u00d6zt\u00fcrk ve Opet e\u011fitim ekipleri taraf\u0131ndan bizzat anlat\u0131ld\u0131. Hijyen konusu proje ile medyan\u0131n, politikac\u0131lar\u0131n ve geni\u015f kesimlerin g\u00fcndemine girdi. \u201cT\u00fcrkiye\u2019nin \u2018Uygarl\u0131k Projesi\u2019 kitab\u0131nda; projenin 23 y\u0131ll\u0131k yolculu\u011fu boyunca ya\u015fananlar\u0131, elde edilen ba\u015far\u0131lar, kazan\u0131lan \u00f6d\u00fcller, bu b\u00fcy\u00fck de\u011fi\u015fime tan\u0131k olanlar taraf\u0131ndan anlat\u0131ld\u0131.<\/p>\n

Proje ile bug\u00fcn, birebir e\u011fitim verdi\u011fimiz ki\u015fi say\u0131s\u0131 12 milyonu a\u015ft\u0131<\/strong><\/h3>\n

OPET ad\u0131n\u0131 \u201chijyen\u201dle \u00f6zde\u015fle\u015ftiren Temiz Tuvalet Kampanyas\u0131\u2019n\u0131n do\u011fu\u015funa vesile olan hikayeyi projenin mimar\u0131 OPET Y\u00f6netim Kurulu Kurucu \u00dcyesi Nurten \u00d6zt\u00fcrk<\/strong> kitapta \u015fu s\u00f6zlerle dile \"\"getirdi: \u201cBir bayram arifesinde, Atat\u00fcrk Havaliman\u0131\u2019ndan Londra\u2019ya gidece\u011fiz. Tuvalete girdim. Tuvaletin kabininde iki yabanc\u0131 turistin T\u00fcrkiye\u2019deki an\u0131lar\u0131n\u0131 anlat\u0131rken temizlik konusundaki ele\u015ftirilerini duydum. Tuvalet ger\u00e7ekten de \u00e7ok kirliydi. O seyahat boyunca hep, \u2018bir \u015feyler yapmak, bu \u00fclkeyi bu sorundan kurtarmak laz\u0131m\u2019 diye d\u00fc\u015f\u00fcnd\u00fcm. Vard\u0131\u011f\u0131m sonu\u00e7 \u015fuydu: Bir toplu hareket yaratmak ve bu sorunu \u00e7\u00f6zmeye odaklanmak gerekliydi.\u201d \u00a0Bir \u2018uygarl\u0131k projesi\u2019 olarak tan\u0131mlanan \u2018Temiz Tuvalet Kampanyas\u0131\u2019 ile ana hedeflerinin tuvalet temizli\u011fi ve hijyenini T\u00fcrkiye geneline yaymak oldu\u011funu belirten \u00d6zt\u00fcrk, \u201cG\u00fcn\u00fcm\u00fczde marka olabilmek i\u00e7in \u00fcr\u00fcn\u00fcn sadece fiziksel \u00f6zellikleri ya da sunulan hizmetlerin toplam\u0131 yeterli olmayabilir. Markalar\u0131n topluma hizmet etmeleri ve sosyal sorumluluklar\u0131n\u0131 g\u00f6steren projelere de imza atmalar\u0131 gerekir. Ba\u015flang\u0131\u00e7ta bir\u00e7ok ki\u015finin ger\u00e7ekle\u015ftirilebilece\u011fine inanmad\u0131\u011f\u0131 projemiz ile bug\u00fcn, birebir e\u011fitim verdi\u011fimiz ki\u015fi say\u0131s\u0131 12 milyonu a\u015ft\u0131. Projeden direkt veya endirekt yararlanan insan say\u0131s\u0131 daha da y\u00fcksek. \u0130stasyonlar\u0131m\u0131zda, \u201cTemiz b\u0131rak\u0131n, temiz bulun\u201d diyoruz. \u201cBug\u00fcn harika g\u00f6r\u00fcn\u00fcyorsunuz, ya biz nas\u0131l\u0131z?\u201d diyoruz. S\u00fcrekli olarak bilin\u00e7lendirme \u00e7al\u0131\u015fmas\u0131 yap\u0131yoruz. Biz temizliyoruz elbette ama insan\u0131m\u0131z\u0131 da nas\u0131l temiz tutaca\u011f\u0131 konusunda bilin\u00e7lendirmemiz gerekiyor. En temel hedefimiz konu ile ilgili toplumu e\u011fitmek. Sorun \u00e7\u00f6z\u00fclene kadar faaliyetlerimize devam edece\u011fiz\u201d<\/em> ifadelerini kulland\u0131.<\/p>\n

\u201cT\u00fcrkiye\u2019nin \u2018Uygarl\u0131k Projesi\u2019- OPET Temiz Tuvalet Kampanyas\u0131\u2019n\u0131n \u00d6yk\u00fcs\u00fc\u201d kitab\u0131na bu link \u00fczerinden eri\u015filebiliyor: \u00a0https:\/\/www.opet.com.tr\/e-kutuphane\/4<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. OPET\u2019in daha sa\u011fl\u0131kl\u0131 bir toplum hedefiyle 2000 y\u0131l\u0131ndan bu yana kesintisiz olarak s\u00fcrd\u00fcrd\u00fc\u011f\u00fc \u201cTemiz Tuvalet Kampanyas\u0131\u201d kitap oldu. T\u00fcrkiye\u2019nin en uzun soluklu […]<\/p>\n","protected":false},"author":1,"featured_media":167538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[6777,3794,70698,62196,107284],"views":36,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/167534"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=167534"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/167534\/revisions"}],"predecessor-version":[{"id":167535,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/167534\/revisions\/167535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/167538"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=167534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=167534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=167534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}