{"id":167454,"date":"2023-01-19T10:22:50","date_gmt":"2023-01-19T07:22:50","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=167454"},"modified":"2023-01-19T10:27:21","modified_gmt":"2023-01-19T07:27:21","slug":"loreal-turkiyeden-suyu-geri-donusturen-su-dostu-fabrika","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/loreal-turkiyeden-suyu-geri-donusturen-su-dostu-fabrika\/","title":{"rendered":"(Turkish) ’L’OR\u00c9AL T\u00dcRK\u0130YE’den Suyu Geri D\u00f6n\u00fc\u015ft\u00fcren Su Dostu Fabrika"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

\u201cGelecek i\u00e7in L\u2019Or\u00e9al\u201d s\u00fcrd\u00fcr\u00fclebilirlik program\u0131 kapsam\u0131nda, birbirinden yenilik\u00e7i ve iddial\u0131 bir\u00e7ok proje hayata ge\u00e7iren L\u2019Or\u00e9al T\u00fcrkiye, S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130K DEVR\u0130M\u0130\u201d ile \u00c7evre, \u0130klim ve Toplumlar \u00fczerinde olumlu etki yaratmaya devam ediyor. \u00dclkemizde ya\u015fanan kurakl\u0131k tehdidine kar\u015f\u0131 somut ve g\u00fc\u00e7l\u00fc bir ad\u0131m daha atan L’Or\u00e9al T\u00fcrkiye, \u0130stanbul \u00dcretim Tesisi\u2019ni \u201cSuyu Geri D\u00f6n\u00fc\u015ft\u00fcren Su Dostu Fabrika\u201dya d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. T\u00fcm d\u00fcnyada ya\u015fanan iklim de\u011fi\u015fikliklerine ba\u011fl\u0131 olarak su tasarrufu konusunda acil olarak harekete ge\u00e7ilmesinin \u00f6nemini savunan L’Or\u00e9al T\u00fcrkiye, 2,5 y\u0131l s\u00fcren ve 14 milyon TL yat\u0131r\u0131mla ger\u00e7ekle\u015ftirilen bu d\u00f6n\u00fc\u015f\u00fcmle \u0130stanbul \u00dcretim Tesisi\u2019nde end\u00fcstriyel suyun %100\u2019\u00fcn\u00fc geri d\u00f6n\u00fc\u015ft\u00fcrerek tekrar kullanacak.<\/strong><\/h2>\n

D\u00fcnyada ve T\u00fcrkiye\u2019de su tasarrufu konusunda acilen harekete ge\u00e7ilmesi gerekti\u011fini savunan L\u2019Or\u00e9al T\u00fcrkiye, \u00fclkemizin g\u00fczellik pazar\u0131nda bir ilke daha imza at\u0131yor ve \u0130stanbul\u2019daki \u00fcretim tesisini \u201cSuyu Geri D\u00f6n\u00fc\u015ft\u00fcren Su Dostu Fabrika\u201d<\/strong>ya d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Her y\u0131l 51 milyon adet<\/strong> \u015fampuan ve sa\u00e7 kremi \"\"\u00fcreten L\u2019Or\u00e9al T\u00fcrkiye \u0130stanbul Tesisi, \u00fcretim a\u015famas\u0131ndaki end\u00fcstriyel suyun %100\u2019\u00fcn\u00fc, kapal\u0131 devre bir sistem i\u00e7erisinde geri d\u00f6n\u00fc\u015ft\u00fcrerek yeniden kullanacak.<\/p>\n

L’Or\u00e9al T\u00fcrkiye, toplam 40 fabrikas\u0131 bulunan L’Or\u00e9al Grup\u2019un suyu geri d\u00f6n\u00fc\u015ft\u00fcren su dostu fabrikaya d\u00f6n\u00fc\u015f\u00fcm\u00fc tamamlanan 7. \u00fclkesi oldu. Meksika, \u0130spanya, Rusya, \u0130talya, Bel\u00e7ika, \u00c7in ve son olarak T\u00fcrkiye\u2019den sonra L’Or\u00e9al Grup fabrikalar\u0131<\/strong>n\u0131n %100<\/strong>\u2019\u00fc, 2030 y\u0131l\u0131na kadar suyu geri d\u00f6n\u00fc\u015ft\u00fcren su dostu fabrika haline getirilecek.<\/p>\n

L’Or\u00e9al T\u00fcrkiye bu somut ad\u0131m ile T\u00fcrkiye\u2019deki farkl\u0131 sekt\u00f6rlere \u00f6rnek te\u015fkil etmeyi, su d\u00f6ng\u00fcs\u00fc \u00e7\u00f6z\u00fcmleri konusunda fark\u0131ndal\u0131\u011f\u0131n artmas\u0131na katk\u0131 sa\u011flamay\u0131 ve di\u011fer \u015firketlerin de kendi su dostu fabrikalar\u0131n\u0131 kurmas\u0131n\u0131n yolunun a\u00e7\u0131lmas\u0131n\u0131 hedefliyor. L’Or\u00e9al T\u00fcrkiye, 2,5 y\u0131l s\u00fcren \u201cSuyu Geri D\u00f6n\u00fc\u015ft\u00fcren Su Dostu Fabrika\u201dya d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecindeki t\u00fcm tecr\u00fcbelerini s\u00fcrd\u00fcr\u00fclebilir yat\u0131r\u0131mlar yapmak ve yenilik\u00e7i \u00e7\u00f6z\u00fcmler geli\u015ftirmek isteyen\u00a0t\u00fcm \u015firketlerle payla\u015fmay\u0131 da taahh\u00fct ediyor.<\/p>\n

\u201cEn iyi g\u00fczellik \u00fcr\u00fcn ve servislerini sunarken ayn\u0131 zamanda topluma ve \u00e7evreye pozitif katk\u0131 sa\u011flamak istiyoruz\u201d<\/strong><\/h3>\n

\u201cD\u00fcnyay\u0131 Harekete Ge\u00e7iren G\u00fczelli\u011fi Yaratmak\u201d vizyonunu ger\u00e7ekle\u015ftirmek \u00fczere var g\u00fc\u00e7leriyle \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen L\u2019Or\u00e9al T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc<\/strong> Sinem Sand\u0131k\u00e7\u0131 G\u00f6k\u00e7en<\/strong>, konu hakk\u0131nda \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cL\u2019Or\u00e9al T\u00fcrkiye olarak, yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalarla \u2018Gelecek i\u00e7in L\u2019Or\u00e9al\u2019 global s\u00fcrd\u00fcr\u00fclebilirlik program\u0131m\u0131z\u0131n hedeflerine ula\u015f\u0131lmas\u0131na \u00e7ok b\u00fcy\u00fck katk\u0131 sa\u011fl\u0131yoruz. T\u00fcrkiye\u2019de b\u00fcy\u00fck bir \u00f6zveriyle hayata ge\u00e7irdi\u011fimiz S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130K DEVR\u0130M\u0130M\u0130Z ile su tasarrufu ba\u015fta olmak \u00fczere m\u00fcmk\u00fcn olan her alanda projeler \u00fcretmeye devam ediyoruz. Bu y\u0131l\u0131n hemen ba\u015f\u0131nda, T\u00fcrkiye\u2019de g\u00fczellik sekt\u00f6r\u00fcnde bir ilk olarak hayata ge\u00e7irece\u011fimiz suyu geri d\u00f6n\u00fc\u015ft\u00fcren su dostu fabrikam\u0131z\u0131 sizlere tan\u0131tman\u0131n heyecan\u0131n\u0131 ya\u015f\u0131yoruz. T<\/em>\u00fcrkiye\u2019nin ve \u0130stanbul\u2019un gelece\u011fi i\u00e7in somut bir katk\u0131 niteli\u011fi ta\u015f\u0131yan fabrikam\u0131zda, kulland\u0131\u011f\u0131m\u0131z end\u00fcstriyel suyun tamam\u0131n\u0131 tekrar kullanarak, \u00fclkemizde kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fumuz kurakl\u0131k tehdidine kar\u015f\u0131 her y\u0131l 10 milyon litre su tasarrufu sa\u011flayaca\u011f\u0131z.<\/em><\/p>\n

L\u2019Or\u00e9al T\u00fcrkiye olarak \u2018D\u00fcnyay\u0131 Harekete Ge\u00e7iren G\u00fczelli\u011fi Yaratmak\u2019 vizyonumuza ba\u011fl\u0131 kalarak tutkuyla \u00e7al\u0131\u015fmaya, gezegenimiz, \u00fclkemiz ve i\u00e7inde bulundu\u011fumuz toplum i\u00e7in her anlamda olumlu katk\u0131lar ortaya koymaya devam edece\u011fiz. S\u00fcrd\u00fcr\u00fclebilirli\u011fe \u00f6nc\u00fcl\u00fck etmeyi bizden sonraki nesillere sorumlulu\u011fumuz olarak g\u00f6r\u00fcyor, bunu da s\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u015f modelimizin ve stratejimizin oda\u011f\u0131na koyarak ger\u00e7ekle\u015ftiriyoruz.\u00a0<\/em><\/p>\n

\u0130nan\u0131yoruz ki hem t\u00fcketicilerimize hem i\u015f ortaklar\u0131m\u0131za d\u00fc\u015fen g\u00f6revler, hepimize d\u00fc\u015fen sorumluluklar var. Hep s\u00f6yledi\u011fimiz gibi ger\u00e7ek bir fark yaratabilmenin tek \u015fart\u0131 kolektif ve b\u00fct\u00fcnsel bir \u015fekilde, hep birlikte hareket etmek. Bu vesileyle bu de\u011ferli projede <\/em>eme\u011fi ge\u00e7en herkese te\u015fekk\u00fcr ediyor ve t\u00fcm sekt\u00f6rler i\u00e7in te\u015fvik edici, iyi bir \u00f6rnek olmas\u0131n\u0131 diliyorum.\u201d<\/em><\/p>\n

G\u00fcven \u0130slamo\u011flu,<\/strong>\u00a0konu hakk\u0131nda \u015funlar\u0131 s\u00f6yledi: \u201c<\/em>D\u00fcnya ya\u015fayan bir organizma; nefes al\u0131yor, veriyor. Biz de onunla beraber nefes al\u0131p veriyoruz. B\u00fct\u00fcn\u00fcn bir par\u00e7as\u0131y\u0131z. Ancak bu b\u00fct\u00fcn, bizim t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131n nedeniyle risk alt\u0131nda. Dolay\u0131s\u0131yla insan\u0131n bu d\u00fcnyadaki varl\u0131\u011f\u0131 da risk alt\u0131nda. Ya\u015fam\u0131m\u0131z\u0131 s\u00fcrd\u00fcrebilmek i\u00e7in hala pek \u00e7ok t\u00fcr\u00fcn eline bak\u0131yoruz. Bunun k\u0131ymetini bilelim… \u00c7\u00f6z\u00fcm var ama harekete ge\u00e7miyoruz. Son 7 y\u0131l s\u0131cakl\u0131k rekorlar\u0131 k\u0131rd\u0131k. D\u00fcnya i\u00e7in rekorun da bir s\u0131n\u0131r\u0131 var, o s\u0131n\u0131ra yakla\u015ft\u0131k.<\/em>\u00a0Bu kriz ile m\u00fccadelenin en temel noktas\u0131n\u0131, t\u00fcm kaynaklar\u0131n verimli ve elveri\u015fli kullan\u0131m\u0131 olu\u015fturuyor. S\u00fcrd\u00fcr\u00fclebilirlik meselesi de bu noktada esas haline geliyor. Bu konuda ta\u015f\u0131n alt\u0131na elini koyarak b\u00fcy\u00fck bir sorumluluk \u00fcstlenen L\u2019Or\u00e9al T\u00fcrkiye\u2019yi Suyu Geri D\u00f6n\u00fc\u015ft\u00fcren Su Dostu Fabrika ile yaratt\u0131\u011f\u0131 fark i\u00e7in y\u00fcrekten tebrik ediyorum. Di\u011fer sekt\u00f6r ve \u015firketler i\u00e7in de \u00f6rnek olmas\u0131n\u0131 diliyorum.\u201d<\/em><\/p>\n

Serdar Kuzulo\u011flu,<\/strong>konu hakk\u0131nda \u015funlar\u0131 s\u00f6yledi: \u201c\u015eeffafl\u0131k, s\u00fcrd\u00fcrebilirlik, fark\u0131ndal\u0131k gibi birbirini besleyen kavramlar ile ya\u015f\u0131yoruz. \u015eeffafl\u0131\u011f\u0131n ka\u00e7\u0131n\u0131lmaz sonucu fark\u0131ndal\u0131k. K\u00fcresel \u00f6l\u00e7ekteki en b\u00fcy\u00fck \u00e7\u0131kt\u0131s\u0131 ise s\u00fcrd\u00fcr\u00fclebilirlik temas\u0131. S\u00fcrd\u00fcr\u00fclemez bir d\u00fcnya d\u00fczeni yaratt\u0131k. Ancak yine de s\u00fcrd\u00fcr\u00fclebilirli\u011fi sanki alternatifi varm\u0131\u015f gibi ele al\u0131yoruz. Ya\u015fad\u0131\u011f\u0131m\u0131z ac\u0131 tecr\u00fcbelerle olmad\u0131\u011f\u0131na ikna olduk. Bu d\u00fczenin sebebi kadar \u00e7\u00f6z\u00fcm\u00fcnde de en belirleyici konu teknoloji. Bireysel teknoloji kullan\u0131m\u0131m\u0131z dahi muazzam enerji t\u00fcketen veri merkezlerinde dijital ayakizleri b\u0131rak\u0131yor. Oysa ayn\u0131 teknolojileri d\u00f6n\u00fc\u015ft\u00fcren ve de\u011fi\u015ftiren bir unsur olarak da kullanmak m\u00fcmk\u00fcn. T\u00fcketimin \u00f6nceliklendirildi\u011fi bir d\u00fczenden bilin\u00e7li kullan\u0131ma mecbur kald\u0131\u011f\u0131m\u0131z bir d\u00fczene ge\u00e7iyoruz. Baz\u0131 \u00f6nc\u00fc firmalar d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fc\u00e7 ve etkileriyle anahtar role sahip. D\u00f6n\u00fc\u015fen bir fabrikan\u0131n 10 milyon litre; ba\u015fka bir deyi\u015fle yakla\u015f\u0131k 53 bin \u0130stanbullunun 1 g\u00fcnl\u00fck t\u00fcketimine e\u015fde\u011fer su tasarrufu sa\u011flayabilece\u011fini, bir du\u015f ba\u015fl\u0131\u011f\u0131n\u0131n y\u00fczde 69<\/em>\u2019<\/em>a varan su tasarrufu yapt\u0131raca\u011f\u0131n\u0131 ya da bir ruju s\u00fcrmeden de dudakta nas\u0131l durdu\u011funu g\u00f6rebildi\u011fimizi bu sayede anlad\u0131k. Teknoloji do\u011fas\u0131 gere\u011fi \u00f6l\u00e7\u00fclebilirli\u011fi m\u00fcmk\u00fcn k\u0131l\u0131yor. Ortaya \u00e7\u0131kan veri ise israf\u0131 ortaya \u00e7\u0131kararak s\u00fcre\u00e7lerimizi daha verimli k\u0131labilmemiz i\u00e7in yol haritas\u0131 sunuyor. L’Or\u00e9al T\u00fcrkiye<\/em>\u2019<\/em>nin bu u\u011furdaki ba\u015far\u0131lar\u0131n\u0131n da \u00f6l\u00e7eklenerek \u00e7ok daha b\u00fcy\u00fck bir etkiye sebep olaca\u011f\u0131na inan\u0131yorum.<\/em>\u201d<\/em><\/p>\n

\u00c7I\u011eIR A\u00c7AN \u00d6D\u00dcLL\u00dc TEKNOLOJ\u0130: <\/strong>%69\u2019A KADAR SU TASARRUFU SA\u011eLAYAN GJOSA WATER SAVER DU\u015e BA\u015eLI\u011eI<\/strong><\/h3>\n

Su tasarrufu<\/strong> konusunda acilen harekete ge\u00e7ilmesi amac\u0131yla teknolojiden faydalanan Tekno-G\u00fczellik lideri L’Or\u00e9al Grup, \u00e7evresel yenilik \u015firketi Gjosa i\u015f birli\u011fiyle %69\u2019a kadar su tasarrufu sa\u011flayan Water Saver du\u015f ba\u015fl\u0131\u011f\u0131n\u0131<\/strong> geli\u015ftirdi. Giderek artan global su k\u0131tl\u0131\u011f\u0131na somut bir yan\u0131t vermek i\u00e7in \u00fcretilen bu du\u015f ba\u015fl\u0131\u011f\u0131, g\u00fczellik kategorisinde Time Best Inventions 2021 \u00f6d\u00fcl\u00fc<\/strong>ne lay\u0131k g\u00f6r\u00fclen \u00fcr\u00fcnler aras\u0131nda yer al\u0131yor.<\/p>\n

Kuaf\u00f6r salonlar\u0131nda kullan\u0131lmak \u00fczere geli\u015ftirilen Gjosa du\u015f ba\u015fl\u0131\u011f\u0131<\/strong>, do\u011frudan sa\u00e7 y\u0131kama alanlar\u0131nda lavaboya tak\u0131l\u0131yor, y\u00fcksek bas\u0131n\u00e7l\u0131, birbirine \u00e7arpan mikro iyonlu damlac\u0131klar olu\u015fturarak \u00e7al\u0131\u015f\u0131yor ve her bir y\u0131kamada su t\u00fcketimini %69’a kadar azaltabiliyor. Gjosa<\/strong> bu \u00f6zelli\u011fiyle su par\u00e7alama teknolojisinden yararlanan d\u00fcnyadaki ilk du\u015f ba\u015fl\u0131\u011f\u0131 olma \u00f6zelli\u011fini ta\u015f\u0131yor. Water Saver ba\u015fl\u0131\u011f\u0131 ile sa\u00e7taki \u015fampuan\u0131 ar\u0131nd\u0131rmak i\u00e7in 7 litre<\/strong> yerine sadece 2,74 litre<\/strong> su kullanmak yeterli. 100.000 kuaf\u00f6r\u00fcn L’Or\u00e9al Gjosa teknolojisini<\/strong> kullanmas\u0131 halinde 6,8 milyar litreye kadar su tasarrufu sa\u011flanabiliyor.<\/p>\n

D\u00dcNYANIN EN KAPSAYICI S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130K PROGRAMLARINDAN B\u0130R\u0130 OLAN \u201cGELECEK \u0130\u00c7\u0130N L\u2019OR\u00c9AL\u201d\u0130N SU KONUSUNDAK\u0130 2030\u202f\u202fTAAHH\u00dcTLER\u0130\u00a0<\/strong><\/h3>\n

– L’Or\u00e9al Grup, t\u00fcm d\u00fcnyada end\u00fcstriyel s\u00fcre\u00e7lerde kullan\u0131lan suyun %100\u2019\u00fcn\u00fc<\/strong> 2030 y\u0131l\u0131na kadar geri d\u00f6n\u00fc\u015f\u00fcme<\/strong> ve yeniden kullan\u0131ma<\/strong> kazand\u0131racak.<\/p>\n

– Su eko-sistemlerine<\/strong> sayg\u0131l\u0131 olmay\u0131 garantilemek ad\u0131na t\u00fcm form\u00fcllerini, 2030 y\u0131l\u0131na kadar \u00e7evresel test platformlar\u0131n\u0131<\/strong> kullanarak de\u011ferlendirecek.<\/p>\n

– T\u00fcketicilerin \u00fcr\u00fcnlerin kullan\u0131m\u0131ndan kaynaklanan su t\u00fcketimini<\/strong> 2016 y\u0131l\u0131na k\u0131yasla<\/strong> \u00fcr\u00fcn ba\u015f\u0131na ortalama %25<\/strong> azaltmak i\u00e7in Grup, 2030 y\u0131l\u0131na kadar gerekli d\u00fczenlemeleri yaparak kendini yenileyecek.<\/p>\n

– 2030 y\u0131l\u0131nda stratejik tedarik\u00e7ilerin, faaliyet g\u00f6sterdikleri t\u00fcm alanlarda su kaynaklar\u0131n\u0131 s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde<\/strong> kullan\u0131yor olmas\u0131n\u0131 sa\u011flayacak.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. \u201cGelecek i\u00e7in L\u2019Or\u00e9al\u201d s\u00fcrd\u00fcr\u00fclebilirlik program\u0131 kapsam\u0131nda, birbirinden yenilik\u00e7i ve iddial\u0131 bir\u00e7ok proje hayata ge\u00e7iren L\u2019Or\u00e9al T\u00fcrkiye, S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130K DEVR\u0130M\u0130\u201d ile \u00c7evre, \u0130klim ve […]<\/p>\n","protected":false},"author":1,"featured_media":167458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[40341,107253,53196,3992,49552,78988],"views":59,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/167454"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=167454"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/167454\/revisions"}],"predecessor-version":[{"id":167455,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/167454\/revisions\/167455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/167458"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=167454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=167454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=167454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}