{"id":167424,"date":"2023-01-18T14:26:19","date_gmt":"2023-01-18T11:26:19","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=167424"},"modified":"2023-01-18T14:26:19","modified_gmt":"2023-01-18T11:26:19","slug":"dijital-marketing-2023te-sektorun-amiral-gemisi-olacak","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/dijital-marketing-2023te-sektorun-amiral-gemisi-olacak\/","title":{"rendered":"(Turkish) ’Dijital Marketing’ 2023\u2019te Sekt\u00f6r\u00fcn Amiral Gemisi Olacak"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Dijital Marketing 2022\u2019de en b\u00fcy\u00fck pazarlama mecras\u0131na d\u00f6n\u00fc\u015ft\u00fc. Influencer, video marketing ile marka itibar y\u00f6netimi a\u011f\u0131rl\u0131k kazand\u0131.<\/strong><\/h2>\n

Dijital pazarlama sekt\u00f6r\u00fc i\u00e7in 2022 y\u0131l\u0131 salg\u0131n\u0131n t\u00fcm etkilerinin \u00fczerinden at\u0131ld\u0131\u011f\u0131 ayn\u0131 zamanda da ekonomik geli\u015fmelere ba\u011fl\u0131 olarak yeni trendlerin devreye al\u0131nd\u0131\u011f\u0131 bir y\u0131l oldu. Reklam verenler a\u00e7\u0131s\u0131ndan dijital pazarlama, y\u0131l\u0131n y\u0131ld\u0131z\u0131 haline geldi. Sekt\u00f6r 2022\u2019de y\u00fczde 70 oran\u0131nda b\u00fcy\u00fcd\u00fc. Bunda \"\"T\u00fcrkiye\u2019de 70 milyona yakla\u015fan sosyal medya kullan\u0131c\u0131s\u0131 say\u0131s\u0131n\u0131n bulunmas\u0131, internet kullan\u0131m\u0131n\u0131n g\u00fcnde 8 saate yakla\u015fmas\u0131 ve her 5 ki\u015fiden 4\u2019\u00fcn\u00fcn alaca\u011f\u0131 \u00fcr\u00fcn\u00fc hizmeti internette aratmas\u0131 ve her 5 ki\u015fiden 3\u2019\u00fcn\u00fcn de internetten al\u0131\u015fveri\u015f yapmas\u0131n\u0131n etkisi b\u00fcy\u00fck oldu.<\/p>\n

120\u2019yi a\u015fk\u0131n \u00fclkede dijital marketing kampanyalar\u0131na imza atan Digital Exchange CEO<\/em>\u2019su Emrah Pamuk<\/strong>, 2022 y\u0131l\u0131n\u0131 de\u011ferlendirdi. Artan sosyal medya kullan\u0131m\u0131n\u0131n dijital kampanyalar\u0131n iticisi oldu\u011fu bilgisini veren Pamuk, \u201cT\u00fcrkiye\u2019de sosyal medya kullan\u0131m\u0131 hayli yayg\u0131n. \u0130lk s\u0131rada Whatsapp var, onu Instagram, Facebook, Twitter, Facebook Massenger, Telegram, TikTok , Pinterest, Snapchat ve LinkedIn ile di\u011fer mecralar takip ediyor. Markalar da g\u00f6r\u00fcn\u00fcr olmak i\u00e7in sosyal medya kampanyalar\u0131<\/strong>na a\u011f\u0131rl\u0131k veriyor. 2020<\/strong> ve 2021<\/strong> evden \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z d\u00f6nemler oldu. Salg\u0131n\u0131n etkisinin ge\u00e7ti\u011fini hissetti\u011fimiz 2022\u2019de hayat normalle\u015fmeye<\/strong> ba\u015flad\u0131. Buna paralel olarak sosyal medya kullan\u0131m\u0131n\u0131n T\u00fcrkiye\u2019de ve d\u00fcnyada artmas\u0131 da e-ticaret<\/strong> ve e-ihracat<\/strong> konusunda markalar\u0131 daha \u00e7ok sosyal medya kampanyas\u0131<\/strong> yapmaya y\u00f6neltti.\u201d<\/em> dedi.<\/p>\n

Influencer Marketinge \u00d6l\u00e7\u00fcm Dopingi<\/strong><\/h3>\n

\"\"Sosyal medya kampanyalar\u0131nda Influencer marketing<\/strong>\u2019in ilk s\u0131rada oldu\u011funu anlatan Emrah Pamuk, \u201cInfluencer\u2019lar hem eri\u015ftikleri pop\u00fclasyonun b\u00fcy\u00fckl\u00fc\u011f\u00fc hem etkile\u015fim alabilmeleri, hem de kampanya sonu\u00e7lar\u0131n\u0131n \u00f6l\u00e7\u00fcmlenmesine sa\u011flad\u0131klar\u0131 katk\u0131 nedeniyle daha \u00e7ok tercih ediliyor. Markalar \u00e7e\u015fitli b\u00fct\u00e7eler ya da k\u00e2r pay\u0131 anla\u015fmalar\u0131 ile Influencer marketing yap\u0131yor; sonu\u00e7lar\u0131n\u0131 da izlenme ve sat\u0131\u015f oranlar\u0131n\u0131 g\u00f6rerek de\u011ferlendirebiliyor\u201d<\/em> diye konu\u015ftu.<\/p>\n

M\u00fc\u015fteri \u0130li\u015fkileri \u00d6n plana \u00c7\u0131kt\u0131<\/strong><\/h3>\n

2022\u2019de marka itibar\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n hayli \u00f6nem kazand\u0131\u011f\u0131n\u0131 anlatan Digital Exchange CEO\u2019su Emrah Pamuk, \u201cSalg\u0131n sonras\u0131 markalar t\u00fcketiciyle bulu\u015fma noktas\u0131nda itibar \u00e7al\u0131\u015fmas\u0131 yapmay\u0131 ye\u011fledi. \u00dcr\u00fcn ve hizmet tan\u0131tman\u0131n \u00f6tesine ge\u00e7erek, B2C ticarete a\u011f\u0131rl\u0131k verdiler. G\u00fcn\u00fcm\u00fczde bir markan\u0131n sat\u0131\u015f yerindeki e-ticaret alan\u0131ndaki yorumlar\u0131 hayli \u00f6nemli. T\u00fcketicinin ya\u015fad\u0131\u011f\u0131 deneyim, bug\u00fcn marketingin en \u00f6nemli unsurlar\u0131ndan biri oldu. Dolas\u0131yla pazar yerlerinin profesyonel y\u00f6netiminden, marka alg\u0131s\u0131n\u0131n sosyal medya kampanyalar\u0131 ile art\u0131r\u0131lmas\u0131na de\u011fin bir\u00e7ok y\u00f6ntem 2022\u2019nin trendleri aras\u0131nda yer ald\u0131\u201d<\/em> ifadelerini kulland\u0131.<\/p>\n

20 Milyar TL\u2019lik Yat\u0131r\u0131m Yap\u0131ld\u0131<\/strong><\/h3>\n

Y\u0131lba\u015f\u0131, 14 \u015eubat Sevgililer G\u00fcn\u00fc, Anneler G\u00fcn\u00fc, Ramazan ve Kurban Bayramlar\u0131, Black Friday ile \u015eahane Hafta Sonu gibi kampanya d\u00f6nemlerinde dijital marketingin tavan yapt\u0131\u011f\u0131n\u0131 anlatan Pamuk, \u201cTeknolojinin geli\u015fmesiyle birlikte sekt\u00f6rler de yat\u0131r\u0131mlar\u0131n\u0131 dijital d\u00fcnyaya ta\u015f\u0131d\u0131. Dijital reklam rekabeti her y\u0131l daha da k\u0131z\u0131\u015f\u0131rken, 2022’nin ilk 6 ay\u0131nda dijital pazarlama alan\u0131nda yap\u0131lan yat\u0131r\u0131mlar 14 milyar liran\u0131n \u00fczerinde ger\u00e7ekle\u015fti. Bu rakam 2021’in ayn\u0131 d\u00f6nemiyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda y\u00fczde 78’lik bir b\u00fcy\u00fcmeye elde edilirken, 2022’nin ikinci yar\u0131s\u0131nda ise \u00f6zellikle kas\u0131m ay\u0131nda ya\u015fanan Black Friday’in etkisiyle sekt\u00f6re yap\u0131lan yat\u0131r\u0131mlar\u0131n toplam\u0131 yakla\u015f\u0131k 20 milyar lira d\u00fczeyinde ger\u00e7ekle\u015fti\u201d<\/em> bilgisini verdi.<\/p>\n

2023 Daha Dijital Ge\u00e7ecek<\/strong><\/h3>\n

Video marketingin 2022\u2019deki en \u00f6nemli \u00e7al\u0131\u015fma alanlar\u0131 aras\u0131nda oldu\u011funu kaydeden Emrah Pamuk, internet kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 80\u2019inden fazlas\u0131n\u0131n bir \u00fcr\u00fcn hizmet sat\u0131n almadan \u00f6nce mutlaka 2 ve \u00fczeri video izledi\u011fini hat\u0131rlatt\u0131. \u201cVideo marketing alan\u0131nda bulunmayan markalar rekabette hayli geriye d\u00fc\u015ft\u00fc\u201d s\u00f6zlerini kullanan Pamuk, \u201cVideo marketing dijital marketingin en \u00f6nemli unsurlar\u0131ndan biri haline geldi. Bunu kabul etmek gerekiyor. Biz de bu alanda T\u00fcrkiye ve yurt d\u0131\u015f\u0131nda \u00f6nemli \u00e7al\u0131\u015fmalar yapt\u0131k; yapmaya da devam ediyoruz. Video marketing esas\u0131nda dijital pazarlaman\u0131n bel kemi\u011fini olu\u015fturuyor\u201d diye konu\u015ftu. Digital Exchange i\u00e7in 2022\u2019nin hayli verimli bir y\u0131l oldu\u011funun alt\u0131n\u0131 \u00e7izen Emrah Pamuk \u201c2022 y\u0131l\u0131 Digital Exchange olarak dijital alanda b\u00fcy\u00fcme ivmesini en iyi seviyede tamamlad\u0131. Daha \u00e7ok teknoloji yat\u0131r\u0131m\u0131 yaparak marka, m\u00fc\u015fteri ve i\u015f ortaklar\u0131m\u0131z\u0131 dijital alanda en iyi \u00e7\u00f6z\u00fcmleri sunan hizmetler sa\u011flad\u0131k. Ba\u015far\u0131m\u0131z\u0131 s\u00fcrd\u00fcr\u00fclebilir yat\u0131r\u0131mlar ile bir sonraki y\u0131llarda da ayn\u0131 b\u00fcy\u00fcme ivmesiyle devam ettirece\u011fiz.2023\u2019e g\u00fc\u00e7l\u00fc girdik, bu y\u0131l ge\u00e7mi\u015ften gelen tecr\u00fcbeyle ve yeni marketing y\u00f6ntemleriyle birlikte daha dijital ve daha verimli ge\u00e7ecek\u201d<\/em> dedi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Dijital Marketing 2022\u2019de en b\u00fcy\u00fck pazarlama mecras\u0131na d\u00f6n\u00fc\u015ft\u00fc. Influencer, video marketing ile marka itibar y\u00f6netimi a\u011f\u0131rl\u0131k kazand\u0131. Dijital pazarlama sekt\u00f6r\u00fc i\u00e7in 2022 […]<\/p>\n","protected":false},"author":1,"featured_media":167425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[107245,26179,101245,107246,107244],"views":43,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/167424"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=167424"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/167424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/167425"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=167424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=167424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=167424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}