{"id":166750,"date":"2023-01-09T16:38:23","date_gmt":"2023-01-09T13:38:23","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=166750"},"modified":"2023-01-10T15:11:21","modified_gmt":"2023-01-10T12:11:21","slug":"tskbnin-enerji-verimli-surdurulebilirlik-iletisimi-kampanyasina-cifte-odul","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/tskbnin-enerji-verimli-surdurulebilirlik-iletisimi-kampanyasina-cifte-odul\/","title":{"rendered":"(Turkish) TSKB\u2019nin Enerji Verimli S\u00fcrd\u00fcr\u00fclebilirlik \u0130leti\u015fimi Kampanyas\u0131na \u00c7ifte \u00d6d\u00fcl"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

S\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131n\u0131 ekonomik, \u00e7evresel ve sosyal eksende benimseyerek T\u00fcrkiye\u2019nin s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nmas\u0131na ve b\u00fcy\u00fcmesine destek olan TSKB (T\u00fcrkiye S\u0131nai Kalk\u0131nma Bankas\u0131), banka yerle\u015fkesinde fark\u0131ndal\u0131k yaratmak \u00fczere ger\u00e7ekle\u015ftirdi\u011fi s\u00fcrd\u00fcr\u00fclebilirlik ileti\u015fimi projesi \u201cD\u00f6n\u00fc\u015fen Ad\u0131mlar\u201d ile \u0130stanbul Marketing Summit\u2019te iki \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/h2>\n

T\u00fcrkiye\u2019nin ilk enerji verimli s\u00fcrd\u00fcr\u00fclebilirlik ileti\u015fimi<\/strong> kampanyas\u0131 olma \u00f6zelli\u011fi ta\u015f\u0131yan proje, TSKB\u2019ye ill\u00fcstrasyon kategorisinde \u201cIMA Gold\u201d<\/strong>, indoor (i\u00e7 alan) kullan\u0131m kategorisinde de ise \u201cIMA Mentioned\u201d<\/strong> \u00f6d\u00fcllerini kazand\u0131rd\u0131.\"\"<\/p>\n

\u201cD\u00f6n\u00fc\u015fen Ad\u0131mlar\u201d kampanyas\u0131 ile g\u00fcnl\u00fck al\u0131\u015fkanl\u0131klar\u0131n ad\u0131m ad\u0131m d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi hedefleniyor<\/strong><\/h3>\n

S\u00fcrd\u00fcr\u00fclebilir bankac\u0131l\u0131k alan\u0131nda erken d\u00f6nemde yola \u00e7\u0131kan\u00ad ve finans d\u00fcnyas\u0131nda pek \u00e7ok ilki ger\u00e7ekle\u015ftirmi\u015f olan TSKB, son 30 y\u0131ld\u0131r ye\u015f\u00adil<\/strong> ve sosyal temal\u0131 kalk\u0131nma yat\u0131r\u0131mlar\u0131n\u0131n finansman\u0131<\/strong> ve sosyal sorumluluk projeleriyle<\/strong> BM S\u00fcrd\u00fcr\u00fclebilir Kalk\u0131nma Ama\u00e7lar\u0131n\u0131n t\u00fcm\u00fcne katk\u0131 sa\u011fl\u0131yor. 2022 y\u0131l\u0131nda yay\u0131nlad\u0131\u011f\u0131 Sorumlu S\u00fcrd\u00fcr\u00fclebilirlik \u0130leti\u015fimi Politikas\u0131 ile T\u00fcrkiye\u2019de bir ilke daha imza atan ve ileti\u015fim faaliyetlerinin \u00e7evresel ayak izini minimumda tutmay\u0131<\/strong> taahh\u00fct eden TSKB, bu kapsamdaki ilk kampanyas\u0131n\u0131 \u201cenerji verimli\u201d<\/strong> bir formatta hayata ge\u00e7irdi. Bir i\u00e7 ileti\u015fim kampanyas\u0131 olarak tasarlanan ve \u00e7evreye zarar veren g\u00fcnl\u00fck al\u0131\u015fkanl\u0131klar\u0131 ad\u0131m ad\u0131m d\u00f6n\u00fc\u015ft\u00fcrmeye te\u015fvik eden \u201cD\u00f6n\u00fc\u015fen Ad\u0131mlar\u201d<\/strong>, tipografi, renk ve bas\u0131l\u0131 materyaller<\/strong> olmak \u00fczere her a\u015famas\u0131 enerji tasarrufu sa\u011flayacak<\/strong> \u015fekilde tasarland\u0131.<\/p>\n

Konuyu ger\u00e7ek\u00e7i ve \u015fa\u015f\u0131rt\u0131c\u0131 bir dille ele alarak al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda bir g\u00f6rsel d\u00fcnya ile s\u00fcrd\u00fcr\u00fclebilirlik \"\"<\/strong>fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmay\u0131 hedefleyen kampanya kapsam\u0131nda banka i\u00e7inde ilgi \u00e7ekecek noktalara ill\u00fcstrasyonlar yerle\u015ftirildi. Daha az ekran enerjisi harcama ve bask\u0131da y\u00fczde 30 daha az m\u00fcrekkep kullanma \u00f6zelli\u011fine sahip, Times New Roman<\/strong> ile Century Gothic Pro<\/strong> fontlar\u0131n\u0131n kullan\u0131ld\u0131\u011f\u0131 kampanyada enerji tasarrufunu en \u00fcst seviyeye \u00e7\u0131karacak renk paletleri tercih edildi. \u00c7evresel ayak izinin en d\u00fc\u015f\u00fck seviyede olmas\u0131yla b\u00fcy\u00fck ilgi toplayan kampanya, TSKB\u2019nin karbon-n\u00f6tr genel m\u00fcd\u00fcrl\u00fck yerle\u015fkesinde<\/strong> \u00e7al\u0131\u015fan ekiplerinin ve yerle\u015fkeyi ziyaret eden i\u015f ortaklar\u0131n\u0131n dikkatini \u00e7ekerek iklim dostu bir gelecek i\u00e7in kal\u0131c\u0131 davran\u0131\u015f de\u011fi\u015fikli\u011fi yaratmay\u0131 hedefliyor.<\/p>\n

Bu y\u0131l 4’\u00fcnc\u00fc kez d\u00fczenlenen ve TSKB<\/strong>\u2019nin D\u00f6n\u00fc\u015fen Ad\u0131mlar kampanyas\u0131yla<\/strong> iki \u00f6d\u00fclle lay\u0131k g\u00f6r\u00fcld\u00fc\u011f\u00fc \u0130stanbul Marketing Awards \u00f6d\u00fcl t\u00f6reni<\/strong>, Zorlu Performans Sanatlar\u0131 Merkezi’nde ger\u00e7ekle\u015ftirildi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. S\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131n\u0131 ekonomik, \u00e7evresel ve sosyal eksende benimseyerek T\u00fcrkiye\u2019nin s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nmas\u0131na ve b\u00fcy\u00fcmesine destek olan TSKB (T\u00fcrkiye S\u0131nai Kalk\u0131nma Bankas\u0131), banka yerle\u015fkesinde […]<\/p>\n","protected":false},"author":1,"featured_media":166829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[107125,107126,4440,1489,54742],"views":132,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/166750"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=166750"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/166750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/166829"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=166750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=166750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=166750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}