{"id":165896,"date":"2022-12-27T11:20:59","date_gmt":"2022-12-27T08:20:59","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=165896"},"modified":"2022-12-27T11:34:37","modified_gmt":"2022-12-27T08:34:37","slug":"pandemi-tuketicileri-ve-markalari-daha-cevreci-olmaya-zorladi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/pandemi-tuketicileri-ve-markalari-daha-cevreci-olmaya-zorladi\/","title":{"rendered":"(Turkish) Pandemi, T\u00fcketicileri ve Markalar\u0131 Daha \u00c7evreci Olmaya Zorlad\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcm d\u00fcnyada s\u00fcrd\u00fcr\u00fclebilir \u00e7evre i\u00e7in karbon ayak izinin d\u00fc\u015f\u00fcr\u00fclmesi, yenilenebilir enerji ve \u00e7evre dostu yakla\u015f\u0131mlar g\u00fcn ge\u00e7tik\u00e7e daha \u00f6nemli hale geliyor. Mastercard S\u00fcrd\u00fcr\u00fclebilirlik Akademisi taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma da t\u00fcketicilerin \u00e7evre duyarl\u0131l\u0131\u011f\u0131na sahip olan markalara ilgi duymakla kalmay\u0131p bu konuda \u00e7al\u0131\u015fma yapmalar\u0131 i\u00e7in onlar\u0131 zorlad\u0131klar\u0131n\u0131 ortaya koyuyor.<\/strong><\/h2>\n

Nakitsiz toplum idealini geli\u015ftirmek i\u00e7in teknolojiler geli\u015ftiren Mastercard, bu teknolojileri daha s\u00fcrd\u00fcr\u00fclebilir bir d\u00fcnyan\u0131n hizmetine sunmak i\u00e7in pek \u00e7ok proje geli\u015ftiriyor. Bunlardan biri de Eyl\u00fcl 2021\u2019de kurulan S\u00fcrd\u00fcr\u00fclebilirlik Laboratuvar\u0131. Bu laboratuvar, k\u00fcresel ekonomi h\u0131zla dijitalle\u015firken hem insanlar\u0131n hem de gezegenin s\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u00e7in \u00fcr\u00fcn geli\u015ftirerek kullan\u0131c\u0131lar\u0131 bilin\u00e7lendiriyor ve bu alana te\u015fvik ediyor.<\/p>\n

Pandemi bizleri daha \u00e7evreci yapt\u0131<\/strong><\/h3>\n

Mastercard taraf\u0131ndan y\u00fcr\u00fct\u00fclen ve 24 \u00fclkede<\/strong> ger\u00e7ekle\u015ftirilen s\u00fcrd\u00fcr\u00fclebilirlik ara\u015ft\u0131rmas\u0131<\/strong>,\"\" pandemi s\u0131ras\u0131nda, t\u00fcketicilerin \u00e7evrecilik anlay\u0131\u015f\u0131nda belirgin bir art\u0131\u015f oldu\u011funu ortaya koyuyor. Ayn\u0131 ara\u015ft\u0131rmada ankete kat\u0131lanlar\u0131n y\u00fczde 54<\/strong>\u2019\u00fc \u00e7evre ve s\u00fcrd\u00fcr\u00fclebilirlik konular\u0131n\u0131n \u00f6nemini pandeminin de etkisiyle kavrad\u0131klar\u0131n\u0131 belirtirken, y\u00fczde 85<\/strong>\u2019i \u00e7evre ve s\u00fcrd\u00fcr\u00fclebilirlik sorunlar\u0131yla m\u00fccadele etmek i\u00e7in ki\u015fisel \u00f6nlemler almaya istekli olduklar\u0131n\u0131 belirtiyor. Ara\u015ft\u0131rma sonu\u00e7lar\u0131, T\u00fcrkiye\u2019de de t\u00fcketicilerin benzer bir y\u00f6nelim i\u00e7inde olduklar\u0131n\u0131 g\u00f6steriyor.<\/p>\n

Sonu\u00e7lara g\u00f6re T\u00fcrkiye\u2019de toplumun y\u00fczde 86\u2019s\u0131n\u0131n \u00e7evre duyarl\u0131l\u0131\u011f\u0131 pandemi sonras\u0131nda art\u0131\u015f g\u00f6sterirken, y\u00fczde 93<\/strong>‘\u00fc \u00e7evre ve s\u00fcrd\u00fcr\u00fclebilirlik sorunlar\u0131yla bireysel m\u00fccadele<\/strong> konusunda \u00e7aba harc\u0131yor.<\/p>\n

Ayn\u0131 ara\u015ft\u0131rmada toplumu olumlu anlamda etkilemede s\u00fcrd\u00fcr\u00fclebilirlik \u00fczerine y\u00fcr\u00fct\u00fclen sosyal medya kampanyalar\u0131n\u0131n \u00f6nemli rol\u00fc oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 54\u2019\u00fc belgeseller, y\u00fczde 36\u2019s\u0131 YouTube i\u00e7erikleri ve y\u00fczde 33\u2019\u00fc sosyal medya kanallar\u0131nda ilgili kampanyalarla kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131 ifade ediyor.<\/p>\n

Hedef 0 karbon emisyonu<\/strong><\/h3>\n

S\u00fcrd\u00fcr\u00fclebilirlik Laboratuvaru, h\u0131zla yayg\u0131nla\u015fan 5G, kuantum, blockchain<\/strong> ve geli\u015fmi\u015f yapay zek\u00e2<\/strong> gibi h\u0131zla de\u011fi\u015fen teknolojilerin d\u00fcnyan\u0131n en acil \u00e7evresel zorluklar\u0131n\u0131 \u00e7\u00f6zmek i\u00e7in nas\u0131l uygulanabilece\u011fini ke\u015ffediyor. 2050 y\u0131l\u0131na kadar s\u0131f\u0131r karbon emisyonu hedefini<\/strong> a\u00e7\u0131klayan Mastercard, S\u00fcrd\u00fcr\u00fclebilirlik Laboratuvar\u0131<\/strong> \u00e7at\u0131s\u0131 alt\u0131nda \u0130sve\u00e7li FinTech giri\u015fimi<\/em> Doconomy<\/strong> ile geli\u015ftirdikleri Mastercard Karbon Hesaplay\u0131c\u0131<\/strong> ile bireyleri de bu hedefe dahil ediyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcm d\u00fcnyada s\u00fcrd\u00fcr\u00fclebilir \u00e7evre i\u00e7in karbon ayak izinin d\u00fc\u015f\u00fcr\u00fclmesi, yenilenebilir enerji ve \u00e7evre dostu yakla\u015f\u0131mlar g\u00fcn ge\u00e7tik\u00e7e daha \u00f6nemli hale geliyor. Mastercard […]<\/p>\n","protected":false},"author":1,"featured_media":165898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[106931,96667,106930,106932,106933],"views":32,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/165896"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=165896"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/165896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/165898"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=165896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=165896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=165896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}