{"id":161065,"date":"2022-08-26T12:56:30","date_gmt":"2022-08-26T09:56:30","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=161065"},"modified":"2022-08-26T13:02:05","modified_gmt":"2022-08-26T10:02:05","slug":"tuketici-minimum-enerji-ile-ihtiyaci-olan-urunu-almak-istiyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/tuketici-minimum-enerji-ile-ihtiyaci-olan-urunu-almak-istiyor\/","title":{"rendered":"(Turkish) T\u00fcketici Minimum Enerji ile \u0130htiyac\u0131 Olan \u00dcr\u00fcn\u00fc Almak \u0130stiyor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Perakende d\u00fcnyas\u0131nda \u00fcretici firmalar ve ma\u011fazalar al\u0131\u015fveri\u015f\u00e7ilerin hayat\u0131n\u0131 kolayla\u015ft\u0131rmaya y\u00f6nelik \u00e7al\u0131\u015f\u0131rken \u2018planogram\u2019 \u00e7al\u0131\u015fmalar\u0131, t\u00fcketicilere en k\u0131sa s\u00fcrede en do\u011fru \u00fcr\u00fcn\u00fc sunmay\u0131 hedefliyor.<\/h2>\n

\"\"<\/p>\n

Ekonomik de\u011fi\u015fimlerle<\/strong> birlikte T\u00fcrkiye\u2019de<\/strong> ayda bir ya da 2 kez<\/strong> b\u00fcy\u00fck marketleri ziyaret eden ve toplu al\u0131\u015fveri\u015f yapan al\u0131\u015fveri\u015f\u00e7iler art\u0131k haftal\u0131k hatta g\u00fcnl\u00fck\/anl\u0131k al\u0131\u015fveri\u015f<\/strong> yap\u0131yor. Yani en iyi fiyat\u0131 bulduklar\u0131 anda \u00fcr\u00fcnleri sat\u0131n alma e\u011filimine<\/strong> giriyor. Piyasadaki promosyonlar\u0131 yak\u0131ndan takip eden ve fiyat hassasiyeti y\u00fcksek<\/strong> al\u0131\u015fveri\u015f\u00e7i profilleri h\u0131zla yayg\u0131nla\u015f\u0131yor. Bu durum indirim marketlerinin<\/strong> t\u00fcm T\u00fcrkiye\u2019de h\u0131zl\u0131 aksiyon alabilmesine sebep oluyor.<\/p>\n

Planl\u0131 al\u0131\u015fveri\u015f<\/strong> \u00f6zellikle i\u00e7ecek<\/strong> ve at\u0131\u015ft\u0131rmal\u0131k<\/strong> kategorisinde \u00e7ok daha azalm\u0131\u015f durumda. \u00a0Al\u0131\u015fveri\u015f\u00e7iler market ziyaretlerinde \u00fcr\u00fcnleri anl\u0131k t\u00fcketim<\/strong> i\u00e7in anl\u0131k kararlarla sat\u0131n al\u0131yor.<\/p>\n

T\u00fcketici 3,5 saniyede karar veriyor<\/strong><\/h3>\n

REM People M\u00fc\u015fteri Ba\u015far\u0131 Direkt\u00f6r\u00fc<\/em> Ali Dedei<\/strong>, art\u0131k al\u0131\u015fveri\u015f\u00e7iyi \u00e7ok iyi tan\u0131yan t\u00fcm firmalar\u0131n da bildi\u011fi \u00fczere raf \u00f6n\u00fcnde karar verme s\u00fcresinin 3,5 saniyeye<\/strong> indi\u011fini s\u00f6yl\u00fcyor. Perakendeciler bu limitli saniyeler i\u00e7inde \u00fcr\u00fcnlerin raflardan sepetlere ge\u00e7i\u015fini<\/strong> sa\u011flamaya \u00e7al\u0131\u015f\u0131yor.<\/p>\n

Yani al\u0131\u015fveri\u015f\u00e7ilere kararlar\u0131n\u0131 en k\u0131sa s\u00fcrede ald\u0131rabilmek i\u00e7in \u00fcr\u00fcnleri maksimum be\u011feniye ula\u015ft\u0131rmak gerekiyor. Ali Dedei<\/strong>\u2019ye g\u00f6re bunun yolu da \u2018planogram\u2019<\/strong>dan ge\u00e7iyor. Ma\u011fazalardaki \u00fcr\u00fcnlerin raflarda nas\u0131l d\u00fczenlenece\u011fini belirleyen teknikleri ifade eden \u2018planogram\u2019<\/strong> ile t\u00fcketicinin i\u015fi kolayla\u015f\u0131yor.<\/p>\n

Karar a\u011fac\u0131na g\u00f6re \u015fekilleniyor<\/strong><\/h3>\n

En \u00e7ok bilinen, en \u00e7ok be\u011fenilen, en \u00e7ok aranan<\/strong> ve istenilen \u00fcr\u00fcnlerin<\/strong> market i\u00e7inde de en kolay \u015fekilde bulunmas\u0131n\u0131 sa\u011flayan planogram, 1000’lerce \u00fcr\u00fcn\u00fcn<\/strong> bulundu\u011fu marketlerde markalar\u0131n en \u00e7ok odakland\u0131\u011f\u0131 alanlar\u0131n ba\u015f\u0131nda geliyor. Son y\u0131llarda al\u0131\u015fveri\u015f\u00e7i odakl\u0131 pazarlama aktiviteleri<\/strong> ile al\u0131\u015fveri\u015f\u00e7i ihtiya\u00e7 analizleri, al\u0131\u015fveri\u015f\u00e7i i\u00e7 g\u00f6r\u00fcleri<\/strong> ve sat\u0131n alma karar a\u011fa\u00e7lar\u0131<\/strong> \u00e7al\u0131\u015fmalar\u0131 da \u00e7ok \u00f6nem kazan\u0131yor. Her kategori i\u00e7in karar a\u011fa\u00e7lar\u0131<\/strong> de\u011fi\u015fmekle birlikte en \u00e7ok dikkat \u00e7ekici olan\u0131 \u2018Ana kategori-alt kategori-marka-fiyat-varyant-boyut\u2019<\/strong> olarak s\u0131ralan\u0131yor.<\/p>\n

Bu karar a\u011fa\u00e7lar\u0131n\u0131n en \u00f6nemli etki alanlar\u0131 ise markalar\u0131n raflardaki dizilimlerine yani planograma olan etkileri. Al\u0131\u015fveri\u015f\u00e7i zihnindeki bu yolculuk ile raflardaki \u00fcr\u00fcnlerin<\/strong> dizilim kurallar\u0131 paralellik g\u00f6sterdi\u011finde yani do\u011fru kurgulanm\u0131\u015f planograma<\/strong> maksimum uyum sa\u011fland\u0131\u011f\u0131nda al\u0131\u015fveri\u015f\u00e7ilerin minimum eforla<\/strong> arad\u0131klar\u0131 \u00fcr\u00fcnlerle bulu\u015ftu\u011fu g\u00f6r\u00fcn\u00fcyor.<\/p>\n

REM People ne yap\u0131yor?<\/strong><\/h3>\n

Yapay zeka tabanl\u0131 \u00e7oklu kanal perakende uygulama y\u00f6netimi \u00e7\u00f6z\u00fcmleri<\/em> sunan yeni nesil perakende analiti\u011fi<\/strong> \u015firketi REM People<\/strong>, kategorilerin ve \u00fcr\u00fcnlerin raf dizilim kurallar\u0131n\u0131 sadece takip ederek uyumluluklar\u0131n\u0131 raporlam\u0131yor ayn\u0131 zamanda planograma kurallar\u0131<\/strong>n\u0131 koyacak olan m\u00fc\u015fterilerine al\u0131\u015fveri\u015f\u00e7i dinamikleri<\/strong> ile ilgili \u00e7al\u0131\u015fmalar yaparak karar a\u011fa\u00e7lar\u0131<\/strong>n\u0131 ve al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131 da de\u011ferlendiriyor.<\/p>\n

REM People<\/strong>, planogram dizilim kurallar\u0131<\/strong>n\u0131 belirledi\u011fi kategorilerde d\u00fczenli olarak uyum takibi ile al\u0131\u015fveri\u015f\u00e7inin sat\u0131\u015f noktalar\u0131n\u0131 her ziyaret etti\u011finde minimum efor<\/strong> ile ihtiyac\u0131 olan \u00fcr\u00fcn\u00fc o anda bulmas\u0131n\u0131 sa\u011fl\u0131yor. \u0130nsan do\u011fas\u0131nda olan tembellik d\u00fcrt\u00fcs\u00fc<\/strong>, minimum efor sarf ederek hayat\u0131n\u0131 s\u00fcrd\u00fcrmek i\u00e7in s\u00fcrekli haz\u0131r bulunuyor. Be\u011fendi\u011fi, takip etti\u011fi, t\u00fcketti\u011fi ya da kulland\u0131\u011f\u0131 markalara ait \u00fcr\u00fcnleri tercih eden al\u0131\u015fveri\u015f\u00e7ilerin de<\/strong> bu tembellik d\u00fcrt\u00fcs\u00fcne<\/strong> sahip oldu\u011fu ve istedi\u011fi \u00fcr\u00fcn\u00fc alabilmek i\u00e7in karar s\u00fcrecinde minimum enerji harcamak<\/strong> istedi\u011fi biliniyor. REM People,<\/strong> yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalarla t\u00fcketicilerin hayat\u0131n\u0131 kolayla\u015ft\u0131r\u0131rken markalar\u0131n sahadaki verimliliklerini art\u0131r\u0131yor.<\/p>\n

Anl\u0131k olarak takip ediyor<\/strong><\/h3>\n

REM People<\/strong>, geli\u015ftirdi\u011fi yapay zeka destekli g\u00f6r\u00fcnt\u00fc<\/strong> tan\u0131ma teknolojileri ve ak\u0131ll\u0131 karar destek yaz\u0131l\u0131mlar\u0131<\/strong>yla kategorilerin ve \u00fcr\u00fcnlerin raf dizilim kurallar\u0131na olan uyumluluklar\u0131n\u0131 anl\u0131k olarak takip ediyor. Anl\u0131k aksiyon<\/strong> al\u0131nmas\u0131n\u0131 sa\u011flayacak dijital g\u00f6revler<\/strong> olu\u015ftururken m\u00fc\u015fterilerin sat\u0131\u015f otomasyon sistemlerine kar\u015f\u0131l\u0131kl\u0131 veri ak\u0131\u015f\u0131n\u0131 sa\u011flayacak \u015fekilde entegre olarak u\u00e7tan uca \u00fcr\u00fcn\u00fcn<\/strong> yolculu\u011funu takip ettirebiliyor. B\u00f6ylece sat\u0131\u015f art\u0131\u015f\u0131na<\/strong> ve pazar pay\u0131 sonu\u00e7lar\u0131na<\/strong> do\u011frudan etki ediyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Perakende d\u00fcnyas\u0131nda \u00fcretici firmalar ve ma\u011fazalar al\u0131\u015fveri\u015f\u00e7ilerin hayat\u0131n\u0131 kolayla\u015ft\u0131rmaya y\u00f6nelik \u00e7al\u0131\u015f\u0131rken \u2018planogram\u2019 \u00e7al\u0131\u015fmalar\u0131, t\u00fcketicilere en k\u0131sa s\u00fcrede en do\u011fru \u00fcr\u00fcn\u00fc sunmay\u0131 hedefliyor. […]<\/p>\n","protected":false},"author":1,"featured_media":161069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,4],"tags":[105555,100091,21749,105554,61845,105556],"views":65,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/161065"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=161065"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/161065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/161069"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=161065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=161065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=161065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}