{"id":159165,"date":"2022-07-15T11:53:11","date_gmt":"2022-07-15T08:53:11","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=159165"},"modified":"2022-07-15T11:54:29","modified_gmt":"2022-07-15T08:54:29","slug":"kobiler-e-ticaret-ile-buyumesi-ni-surdurecek","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/kobiler-e-ticaret-ile-buyumesi-ni-surdurecek\/","title":{"rendered":"(Turkish) KOB\u0130\u2019ler E-Ticaret \u0130le B\u00fcy\u00fcmesini S\u00fcrd\u00fcrecek"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

COVID-19 pandemisi ile birlikte KOB\u0130\u2019ler e-ticaretin i\u015fletmelere katt\u0131\u011f\u0131 g\u00fcc\u00fcn\u00fc ve dijital pazarlaman\u0131n sundu\u011fu geni\u015f imkanlar\u0131 daha fazla ke\u015ffetme f\u0131rsat\u0131 yakalarken KOB\u0130\u2019leri b\u00fcy\u00fcme yolculuklar\u0131nda destekleyen k\u00fcresel lojistik lideri UPS, i\u015fletmelerin kar\u015f\u0131la\u015ft\u0131klar\u0131 zorluklar\u0131 ve geli\u015fen e-ticaret pazar\u0131n\u0131n h\u0131zla de\u011fi\u015fen k\u00fcresel ekonomide b\u00fcy\u00fcmelerine ve rekabet etmelerine nas\u0131l yard\u0131mc\u0131 olabilece\u011fini daha iyi anlamak i\u00e7in bir \u00e7al\u0131\u015fma haz\u0131rlad\u0131.<\/h2>\n

Ekonomi alan\u0131nda<\/strong> uluslararas\u0131 dan\u0131\u015fmanl\u0131k hizmeti<\/strong> veren Nathan Associates<\/strong> i\u015f birli\u011fiyle bir anket haz\u0131rland\u0131. Avrupa \u00e7ap\u0131nda 1.000\u2019in<\/strong> \u00fczerinde KOB\u0130’<\/strong>nin kat\u0131ld\u0131\u011f\u0131 anket sonucunda<\/strong> bir de rapor yay\u0131nlad\u0131.<\/p>\n

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KOB\u0130\u2019ler yurt i\u00e7inde de e-ticarete odaklan\u0131yor<\/strong><\/h3>\n

KOB\u0130\u2019lerin B\u00fcy\u00fcmesini Destekleme: E-ticaret Yoluyla \u0130yile\u015fmeyi Ba\u015flatma<\/strong> isimli \u00e7al\u0131\u015fma, hem yurti\u00e7inde hem de yurtd\u0131\u015f\u0131nda e-ticaret sat\u0131\u015flar\u0131<\/strong> ve lojistik<\/strong> alan\u0131ndaki KOB\u0130’lerin \u00f6ncelikleri, zorluklar\u0131<\/strong> ve e\u011filimleri<\/strong> hakk\u0131nda bilgi toplad\u0131. Ankete kat\u0131lan \u00fclkelerin \u00e7o\u011funda, KOB\u0130’lerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 pandemi ile ilgili en b\u00fcy\u00fck zorluklar, y\u00fcz y\u00fcze sat\u0131\u015flar\u0131n azalmas\u0131, tedarik zinciri kesintileri<\/strong> oldu. Rapor, yurti\u00e7i sat\u0131\u015flar s\u00f6z konusu oldu\u011funda Avrupa \u00fclkelerinin genelinde, e-ticaretin KOB\u0130’ler<\/strong> i\u00e7in en \u00f6nemli \u00f6ncelik oldu\u011funu g\u00f6steriyor. \u00c7o\u011fu \u00fclkede, pandeminin ba\u015flamas\u0131ndan bu yana daha fazla KOB\u0130 online sat\u0131\u015f<\/strong> yapmaya ba\u015flad\u0131. KOB\u0130’lerin \u00e7o\u011funlu\u011fu, online yurti\u00e7i sat\u0131\u015flar\u0131<\/strong>, en b\u00fcy\u00fck i\u015f \u00f6nceli\u011fi olarak s\u0131ralad\u0131.<\/p>\n

Sade, e\u015fitlik\u00e7i ve ye\u015fil bir ekosisteme ihtiya\u00e7 var<\/strong><\/h3>\n

Haz\u0131rlanan raporda anket sonu\u00e7lar\u0131ndan<\/strong> elde edilen \u00e7\u0131kar\u0131mlar 3 ana ba\u015fl\u0131kta toparlan\u0131yor:<\/span><\/p>\n

– Sade: <\/strong>\u0130hracat yapmak isteyen KOB\u0130\u2019ler b\u00fcy\u00fcmek i\u00e7in daha basit d\u00fczenlemelere, ve g\u00fcmr\u00fck maliyetlerine ihtiya\u00e7 duyuyor. Ticaretin \u00f6n\u00fcndeki bu engellerin azalt\u0131lmas\u0131, yeni pazarlara eri\u015fimi art\u0131rarak i\u015fletmelerin ihracatlar\u0131n\u0131 b\u00fcy\u00fctmelerine yard\u0131mc\u0131 olabilir.<\/p>\n

– E\u015fitlik\u00e7i: <\/strong>Kad\u0131n giri\u015fimcilerin i\u015fletmelerinin online sat\u0131\u015f yapma olas\u0131l\u0131klar\u0131 daha y\u00fcksek olsa da ba\u015fta finansal zorluklar olmak \u00fczere farkl\u0131 engellerle kar\u015f\u0131la\u015fma ihtimalleri bulunuyor. Bu ba\u011flamda e-ihracat, cinsiyetler aras\u0131ndaki \u00fccret fark\u0131n\u0131 da azaltmaya yard\u0131mc\u0131 olabilir.<\/p>\n

– Ye\u015fil:<\/strong> \u00c7o\u011fu KOB\u0130 daha \u00e7evre dostu olmak istedi\u011fini s\u00f6yl\u00fcyor. S\u00fcrd\u00fcr\u00fclebilir hizmetler ve malzemeler sunan ortaklar ve tedarik\u00e7iler ar\u0131yorlar.<\/p>\n

UPS\u2019in<\/strong> Avrupa genelinde hayata ge\u00e7irdi\u011fi rapor<\/strong> hakk\u0131nda konu\u015fan UPS T\u00fcrkiye \u00dclke M\u00fcd\u00fcr\u00fc Burak K\u0131l\u0131\u00e7<\/strong> \u015funlar\u0131 s\u00f6yledi:<\/span> \u201cKOB\u0130\u2019ler i\u00e7in art\u0131k d\u00fcnyaya a\u00e7\u0131labilmek ve e-ticaret yapabilmek<\/strong> hayati bir \u00f6nem arz ediyor. Yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131 ile i\u015fletmelerin bu yolculu\u011fa \u00e7\u0131karken nerelerde ihtiya\u00e7lar\u0131 oldu\u011funu \u00e7\u0131karmaya \u00e7al\u0131\u015ft\u0131k. Ortaya \u00e7\u0131kan verileri de raporla\u015ft\u0131rarak<\/strong> ba\u015fta kararvericiler<\/strong> olmak \u00fczere t\u00fcm payda\u015flar\u0131m\u0131z ile payla\u015ft\u0131k. KOB\u0130\u2019ler \u00f6zetle e-ihracatta g\u00fcmr\u00fck s\u00fcre\u00e7lerinde<\/strong> daha sade, dijital<\/strong> ve h\u0131zl\u0131<\/strong> bir s\u00fcre\u00e7 talep ederken ayn\u0131 zamanda yeni pazarlara a\u00e7\u0131l\u0131rken bilgi<\/strong> ve uzmanl\u0131k<\/strong> anlam\u0131nda da desteklenmeye ihtiya\u00e7 duyuyor. UPS<\/strong> olarak onlar i\u00e7in daha g\u00fcvenli, s\u00fcrd\u00fcr\u00fclebilir<\/strong> ve h\u0131zl\u0131 bir ekosistem<\/strong> olu\u015fturmaya \u00e7al\u0131\u015f\u0131yoruz. \u015eayet bu s\u00fcrece t\u00fcm payda\u015flar dahil olursa ekonomiler i\u00e7in muazzam bir potansiyeli<\/strong> temsil eden k\u00fcresel e-ihracattan<\/strong> al\u0131nan ulusal paylar da artacakt\u0131r. UPS olarak \u00fcretti\u011fimiz uzmanl\u0131k, bilgi ve verilerle KOB\u0130\u2019leri<\/strong> ve ekonomileri desteklemeye<\/strong> devam edece\u011fiz.\u201d<\/em><\/p>\n

Ekosistemi b\u00fcy\u00fcten i\u015f birlikleri KOB\u0130\u2019lere de\u011fer kat\u0131yor<\/strong><\/h3>\n

H\u00fck\u00fcmetler, \u00f6zel sekt\u00f6r, STK<\/strong> i\u015f birliklerinin, KOB\u0130’lerin b\u00fcy\u00fcyen e-ticaret pazarlar\u0131<\/strong>ndan ortaya \u00e7\u0131kan f\u0131rsatlardan yararlanmalar\u0131n\u0131 desteklemede \u00f6nemli bir role sahip oldu\u011funun vurguland\u0131\u011f\u0131 raporda, ayr\u0131ca ortaya \u00e7\u0131kan sonu\u00e7lardan yararlanarak t\u00fcm payda\u015flar i\u00e7in \u00f6neriler sunuyor:<\/span><\/p>\n

– KOB\u0130\u2019lerin dijital yeteneklerinin geli\u015ftirilmesi<\/strong><\/h4>\n

–> E\u011fitimler ve bilgi portallar\u0131;<\/strong> bir e-ticaret i\u015fi kurma, y\u00fcr\u00fctme, \u00e7evrimi\u00e7i pazarlama, dijital yasalar ve d\u00fczenlemeler, nakliye ve lojistik ve uluslararas\u0131 ticaret<\/em> hakk\u0131nda bilgi sa\u011flamal\u0131d\u0131r.<\/p>\n

– Tedarik zinciri dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131n desteklenmesi<\/strong><\/h4>\n

–> KOB\u0130’ler, tedarik zinciri kesintilerini<\/strong> b\u00fcy\u00fck bir zorluk olarak tan\u0131mlad\u0131. Bu kesintiler, bulunabilirlik eksikli\u011finden tedarik zincirinde \u015feffafl\u0131k eksikli\u011fine, artan hammadde maliyetlerinden nakliye gecikmelerine kadar de\u011fi\u015febiliyor. Hem kararvericiler hem de lojistik ortaklar\u0131, tedarik zinciri zay\u0131fl\u0131klar\u0131n\u0131n de\u011ferlendirilmesi, envanter y\u00f6netimi, kaynaklar\u0131n daha iyi haritaland\u0131r\u0131lmas\u0131 i\u00e7in teknoloji \u00e7\u00f6z\u00fcmleri ve verimli ve uygun maliyetli nakliye ve teslimat hizmetleri konular\u0131nda KOB\u0130’lere yard\u0131mc\u0131 olmak i\u00e7in birlikte \u00e7al\u0131\u015fabilir.<\/p>\n

– \u0130hracat ile ilgili bilgilere kolay eri\u015fim<\/strong><\/h4>\n

–> Ankete kat\u0131lan t\u00fcm \u00fclkelerdeki KOB\u0130’lerin \u00e7o\u011funlu\u011fu, uluslararas\u0131 ticaretle ilgili bilgilere eri\u015fimi, e-ticaret ihracat sat\u0131\u015flar\u0131n\u0131 desteklemek<\/strong> i\u00e7in birincil zorluk ve \u00f6ncelik olarak s\u0131ralad\u0131. KOB\u0130’lerin dijital yeteneklerini geli\u015ftirme \u00e7abalar\u0131n\u0131n bir par\u00e7as\u0131 olarak, h\u00fck\u00fcmetlerin uluslararas\u0131 pazarlar ve ticaret anla\u015fmalar\u0131 hakk\u0131nda eri\u015fimi ve anla\u015f\u0131lmas\u0131 kolay bilgileri art\u0131rmas\u0131 gerekiyor.<\/p>\n

– Dijital altyap\u0131ya yat\u0131r\u0131m yapma <\/strong><\/h4>\n

–> Ankete kat\u0131lan KOB\u0130’ler, kararvericilerin e-ticaret i\u015fletmelerinin geli\u015fmesi i\u00e7in g\u00fcvenli internet eri\u015fiminin ve di\u011fer dijital altyap\u0131y\u0131 imkanlar\u0131n\u0131n temel rol\u00fcn\u00fc vurgulad\u0131. Kararvericiler, k\u0131rsal alanlarda ve di\u011fer yetersiz hizmet alan b\u00f6lgelerde y\u00fcksek h\u0131zl\u0131 internete eri\u015fimi geni\u015fletmeye devam etmenin yan\u0131 s\u0131ra, KOB\u0130’lerin<\/strong> yararlanabilece\u011fi dijital ara\u00e7lar<\/strong> konusunda fark\u0131ndal\u0131\u011f\u0131 art\u0131rmal\u0131 ve e-\u00f6deme, envanter, iade<\/strong> ve temass\u0131z teslimat y\u00f6netimiyle<\/strong> ilgili zorluklar\u0131n \u00fcstesinden gelmelerine yard\u0131mc\u0131 olmal\u0131d\u0131r.<\/p>\n

– Ticaret s\u00fcre\u00e7lerini basitle\u015ftirme<\/strong><\/h4>\n

–> Ticareti desteklemek<\/strong> ve s\u0131n\u0131r \u00f6tesi ticareti<\/strong> daha verimli hale getirmek ad\u0131na kurumlar, teknolojilerden yararlanmak ve \u015feffafl\u0131\u011f\u0131 te\u015fvik etmek<\/strong> i\u00e7in g\u00fcmr\u00fck<\/strong> ve vergi tahsilat s\u00fcre\u00e7lerini<\/strong> dijitalle\u015ftirme \u00e7abalar\u0131na<\/strong> \u00f6ncelik vermelidir.<\/p>\n

– Veri y\u00f6netimi ve siber g\u00fcvenlik stratejisi olu\u015fturma<\/strong><\/h4>\n

–> Hem KOB\u0130<\/strong>‘lerin hem de t\u00fcketicilerin<\/strong> g\u00fcven ortam\u0131 i\u00e7erisinde al\u0131\u015fveri\u015fini yapabilece\u011fi ve siber g\u00fcvenlik tehditlerinden korumalar\u0131<\/strong>n\u0131 sa\u011flayacak ulusal yakla\u015f\u0131mlar geli\u015ftirilmelidir.<\/p>\n

Raporun Tamam\u0131na Ula\u015fmak \u0130\u00e7in TIKLAYIN >>><\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. COVID-19 pandemisi ile birlikte KOB\u0130\u2019ler e-ticaretin i\u015fletmelere katt\u0131\u011f\u0131 g\u00fcc\u00fcn\u00fc ve dijital pazarlaman\u0131n sundu\u011fu geni\u015f imkanlar\u0131 daha fazla ke\u015ffetme f\u0131rsat\u0131 yakalarken KOB\u0130\u2019leri b\u00fcy\u00fcme […]<\/p>\n","protected":false},"author":1,"featured_media":159171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[69892,26179,15336,102757,104804,104806,1264,31321,83650,104805,16303,94947,70756],"views":72,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/159165"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=159165"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/159165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/159171"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=159165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=159165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=159165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}