{"id":159094,"date":"2022-07-14T00:15:09","date_gmt":"2022-07-13T21:15:09","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=159094"},"modified":"2022-07-14T00:51:16","modified_gmt":"2022-07-13T21:51:16","slug":"dijital-pazarlama-sektoru-2022-yilinda-2-kat-buyuyecek","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/dijital-pazarlama-sektoru-2022-yilinda-2-kat-buyuyecek\/","title":{"rendered":"(Turkish) Dijital Pazarlama Sekt\u00f6r\u00fc 2022 Y\u0131l\u0131nda 2 Kat B\u00fcy\u00fcyecek"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Dijital mecralar\u0131n kullan\u0131m\u0131n\u0131n artmas\u0131yla birlikte giderek b\u00fcy\u00fcyen dijital pazarlama sekt\u00f6r\u00fcnde pandeminin izleri tamamen silinirken 2022 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda dijital pazarlama sekt\u00f6r\u00fcndeki \u00f6nemli geli\u015fmelere ili\u015fkin bilgiler aktar\u0131ld\u0131.<\/strong><\/h2>\n

Dijital Pazarlama Okulu Kurucusu<\/em> Yasin Kaplan<\/strong>, \u201c2022 y\u0131l\u0131n\u0131n ilk 6 ay\u0131<\/strong>ndan edindi\u011fimiz izlenime g\u00f6re bu y\u0131l da sekt\u00f6r\u00fcn 2-2,5 kat<\/strong> b\u00fcy\u00fcyece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. 2022 y\u0131l\u0131n\u0131n<\/strong> ilk yar\u0131s\u0131nda reklam verenlerin a\u011f\u0131rl\u0131kl\u0131 olarak Tiktok<\/strong> ve \u0130nstagram Reels<\/strong> gibi kanallara ilginin artt\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz\u201d<\/em> ifadelerini kulland\u0131.<\/p>\n

\"\"Son 2 y\u0131lda z\u00fcccaciyeden e\u011fitime gayrimenkul sa\u011fl\u0131k sekt\u00f6r\u00fcne<\/strong> kadar 1000’lerce<\/strong> markan\u0131n tan\u0131\u015ft\u0131\u011f\u0131 dijital pazarlama sekt\u00f6r\u00fc<\/strong>, yakalad\u0131\u011f\u0131 ivmeyi s\u00fcrd\u00fcrmeye devam ediyor.<\/p>\n

2022 y\u0131l\u0131 ba\u015flang\u0131c\u0131 itibariyle dijital reklam harcamalar\u0131<\/strong>n\u0131n b\u00fcy\u00fck bir y\u00fckseli\u015fe ge\u00e7ti\u011fini belirten Dijital Pazarlama Okulu Kurucusu<\/em> Yasin Kaplan<\/strong>, sekt\u00f6rle ilgili \u00f6nemli de\u011ferlendirmelerde bulundu. Y\u0131l\u0131n ilk yar\u0131s\u0131ndan yola \u00e7\u0131karak sekt\u00f6r\u00fcn 2-2,5 kat<\/strong> b\u00fcy\u00fcyece\u011fini \u00f6ng\u00f6ren Kaplan, \u201cY\u0131l\u0131n ba\u015flang\u0131c\u0131 itibariyle markalar, influencer marketing \u00e7al\u0131\u015fmalar\u0131<\/strong>n\u0131 h\u0131z kazand\u0131rd\u0131. Hem takip\u00e7i kitlesinden<\/strong> hem de dijital reklam y\u00f6ntemlerinden<\/strong> faydalanan markalar \u00f6zellikle video i\u00e7erikleriyle<\/strong> \u00f6n plana \u00e7\u0131kt\u0131. 6 ayda Instagram Reels<\/strong> ve Tiktok<\/strong> kanallar\u0131 kullan\u0131larak hedef kitle ula\u015fmak ama\u00e7land\u0131. \u00d6zellikle hedef kitlesi 12-22 ya\u015f grubu<\/strong> olan markalar Tiktok<\/strong>\u2019un geli\u015ftirilmi\u015f reklam panellerinden<\/strong> faydalan\u0131yorlar. Di\u011fer mecralara g\u00f6re Tiktok<\/strong>\u2019un markalara en \u00f6nemli faydas\u0131 d\u00f6n\u00fc\u015f\u00fcmlerin \u00f6l\u00e7\u00fclebilir<\/strong> olmas\u0131. D\u00f6n\u00fc\u015f\u00fcm optimizasyonu<\/strong> ile reklamlar\u0131n takip edilebilir bir teknolojiye sahip. Bu da bir\u00e7ok marka i\u00e7in \u00f6nemli<\/strong> bir avantaj sa\u011fl\u0131yor. Youtube reklamc\u0131l\u0131\u011f\u0131nda<\/strong> ise \u00f6zellikle atlanamayan reklamlar\u0131n ak\u0131ll\u0131 TV<\/strong>\u2019lerde yay\u0131nlanmas\u0131yla, atlanamayan reklamlar\u0131n<\/strong> ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re % 38<\/strong> artt\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz\u201d<\/em> dedi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Dijital mecralar\u0131n kullan\u0131m\u0131n\u0131n artmas\u0131yla birlikte giderek b\u00fcy\u00fcyen dijital pazarlama sekt\u00f6r\u00fcnde pandeminin izleri tamamen silinirken 2022 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda dijital pazarlama sekt\u00f6r\u00fcndeki \u00f6nemli […]<\/p>\n","protected":false},"author":19,"featured_media":159096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[104758,50866,104752,104754,104756,104753,104755,104757],"views":45,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/159094"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=159094"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/159094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/159096"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=159094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=159094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=159094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}