{"id":158948,"date":"2022-07-10T21:00:22","date_gmt":"2022-07-10T18:00:22","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=158948"},"modified":"2022-07-10T21:00:22","modified_gmt":"2022-07-10T18:00:22","slug":"fintex-summit-te-finans-ekosistemi-ndeki-yeni-trendler-konusuldu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/fintex-summit-te-finans-ekosistemi-ndeki-yeni-trendler-konusuldu\/","title":{"rendered":"(Turkish) FINTEX Summit\u2019te Finans Ekosistemi’ndeki Yeni Trendler Konu\u015fuldu"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Azerbaycan\u2019\u0131n yan\u0131 s\u0131ra b\u00f6lgenin en \u00f6nemli finansal etkinliklerinden biri olan FINTEX Summit 16-17 Haziran 2022 tarihlerinde Azerbaycan\u2019\u0131n ba\u015fkenti Bak\u00fc\u2019de ger\u00e7ekle\u015ftirildi.<\/h2>\n

\"\"<\/p>\n

Azerbaycan Bankalar Birli\u011fi, Azerbaycan Fintech Derne\u011fi, Merkez Bankas\u0131, Dijital Kalk\u0131nma\u00a0ve Ula\u015ft\u0131rma Bakanl\u0131\u011f\u0131, Ekonomik Reformlar Analiz ve \u0130leti\u015fim Merkezi<\/em> taraf\u0131ndan desteklenen, Simon-Kucher & Partners<\/em>\u2019\u0131n Genel Sponsor olarak yer ald\u0131\u011f\u0131 bu 2 g\u00fcnl\u00fck etkinlik;<\/strong> finans sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen CEO\u2019lar\u0131n\u0131 ve uluslararas\u0131 temsilcilerini, devlet kurumlar\u0131n\u0131n y\u00f6neticilerini, akademisyenleri, finans ve bankac\u0131l\u0131k sekt\u00f6r\u00fcne<\/strong> y\u00f6nelik \u00fcr\u00fcn ve \u00e7\u00f6z\u00fcm sa\u011flayan lider \u015firketleri bir araya getirdi. Yerli<\/strong> ve yabanc\u0131<\/strong> toplam 1.500<\/strong> kat\u0131l\u0131mc\u0131n\u0131n yer ald\u0131\u011f\u0131 etkinli\u011fe T\u00fcrkiye, ABD, AB, BDT, Orta Do\u011fu<\/strong> ve di\u011fer b\u00f6lgelerden uluslararas\u0131 kurulu\u015flar<\/strong> ve sayg\u0131n \u015firketlerden yakla\u015f\u0131k 200 delege<\/strong> kat\u0131ld\u0131.<\/p>\n

En iyi uygulamalar payla\u015f\u0131ld\u0131<\/strong><\/h3>\n

Bankac\u0131l\u0131k ve Finans Ekosisteminde Yeni Trendler:<\/strong> Yenilik\u00e7i \u00c7\u00f6z\u00fcmler, Fintech <\/strong>ve G\u00fcvenlik<\/strong> temas\u0131yla hayata ge\u00e7irilen zirvede, finansal teknolojiler, dijitalle\u015fme, \u00f6deme ekosisteminde yeni trendler<\/strong> alan\u0131nda bir\u00e7ok fikir<\/strong> ve deneyim<\/strong> payla\u015f\u0131ld\u0131. \u00d6demelerin gelece\u011fi, maliyet optimizasyonu<\/strong> i\u00e7in dijitalle\u015fme, bankalar\u0131n fintech<\/strong>\u2019lerle birlikte ya\u015fama ve i\u015f birli\u011fi olanaklar\u0131, yeni finans<\/strong> ve bankac\u0131l\u0131k \u00fcr\u00fcnlerinin<\/strong> sundu\u011fu f\u0131rsatlar, yenilik\u00e7i \u00f6deme \u00e7\u00f6z\u00fcmleri, dijital para birimleri, s\u00fcrd\u00fcr\u00fclebilirlik<\/strong> ve bankac\u0131l\u0131kta \u00e7evresel, sosyal<\/strong> ve kurumsal y\u00f6neti\u015fim<\/strong> gibi konular\u0131n ele al\u0131nd\u0131\u011f\u0131 zirve, ayn\u0131 zamanda bu t\u00fcr teknolojilerin h\u0131zla yay\u0131lmas\u0131yla orta \u00e7\u0131kan g\u00fcvenlik sorunlar\u0131n\u0131 da<\/strong> masaya yat\u0131rd\u0131. Yeni hizmet<\/strong> ve \u00fcr\u00fcnler<\/strong> i\u00e7in yasal \u00e7er\u00e7evenin olu\u015fturulmas\u0131nda en iyi uygulamalar da FINTEX Summit<\/strong>\u2019te konu\u015fuldu.<\/p>\n

Risk bazl\u0131 fiyatland\u0131rma \u00f6ne \u00e7\u0131k\u0131yor<\/strong><\/h3>\n

Global dan\u0131\u015fmanl\u0131k \u015firketi Simon-Kucher & Partners<\/strong>\u2019\u0131n 2 \u00fcst d\u00fczey y\u00f6neticisi<\/strong> de b\u00f6lgenin en \u00f6nemli finans zirvesinde yer ald\u0131. Simon-Kucher & Partners MENA B\u00f6lge Ba\u015fkan\u0131 ve \u0130stanbul Ofisi Y\u00f6netici Orta\u011f\u0131, Global Y\u00f6netim Kurulu \u00dcyesi Mert Terzio\u011flu<\/strong>, \u201cTicari M\u00fckemmellik \"\"& Fiyatland\u0131rmada M\u00fckemmellik\u201d<\/strong> ba\u015fl\u0131kl\u0131 oturumda deneyimlerini kat\u0131l\u0131mc\u0131lara aktard\u0131. Terzio\u011flu<\/strong>, yapt\u0131\u011f\u0131 konu\u015fmada bankalar i\u00e7in perakende tekliflerini optimize etmenin hala \u00e7ok karl\u0131 oldu\u011funu<\/strong> vurgulad\u0131. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda bankalar\u0131n ki\u015fisel<\/strong> ve dijital<\/strong> olmas\u0131 gerekti\u011fini de savunan Terzio\u011flu<\/strong>, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/span> \u201cBunu ger\u00e7ekle\u015ftirmek i\u00e7in de 3 stratejik soru sormak<\/strong> gerekiyor. Bu sorular; \u2018Bankac\u0131l\u0131kta portf\u00f6yde ne \u015fekilde sadele\u015fmeye gidilebilir?\u2019, \u201c\u00c7apraz ve yukar\u0131 y\u00f6nl\u00fc sat\u0131\u015f nas\u0131l art\u0131r\u0131l\u0131r?\u2019, \u2018Ki\u015fiselle\u015ftirme ve dijitalle\u015fme nas\u0131l birle\u015ftirilir?\u2019<\/strong>. Sorulara en etkin \u015fekilde yan\u0131t veren bankalar karl\u0131l\u0131k<\/strong> konusunda da daha iyi performans g\u00f6sterebilir. Ayn\u0131 zamanda t\u00fcketici kredileri<\/strong> i\u00e7in m\u00fc\u015fteri deneyimini<\/strong> g\u00f6z \u00f6n\u00fcnde bulunduran ve t\u00fcketicilerin kendi tercihlerini<\/strong> yapabilecekleri daha karl\u0131 \u00e7\u00f6z\u00fcmleri<\/strong> devreye almak gerekiyor. Risk bazl\u0131 fiyatland\u0131rma sistemleri<\/strong> de \u00f6nemli. \u2018\u015eimdi al sonra \u00f6de\u2019<\/strong> \u00e7\u00f6z\u00fcmleri de \u00f6n\u00fcm\u00fczdeki d\u00f6nemde t\u00fcm d\u00fcnyada y\u00fckselen trend<\/strong> olmaya devam edecek.\u201d<\/em><\/p>\n

Neobankalar i\u00e7in 3 strateji<\/strong><\/h3>\n

Simon-Kucher & Partners Finansal Servisler Global Liderlerinden\u00a0<\/strong>Dr. Benjamin Wellstein<\/strong>, \u201cAzerbaycan\u2019da Dijital Banka Olu\u015fturmak\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda neo bankac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcmesi<\/strong> ve sekt\u00f6rde k\u00f6kl\u00fc de\u011fi\u015fikliklere sebep olan dijital bankac\u0131l\u0131k<\/strong> konusunu ele \"\"ald\u0131. Sadece son 2 y\u0131lda<\/strong> d\u00fcnya \u00e7ap\u0131nda 150\u2019den fazla<\/strong> yeni neobanka a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 belirten Wellstein<\/strong>, \u201cOcak 2022<\/strong> itibar\u0131yla d\u00fcnyada toplam 397<\/strong> neobanka bulunuyor. 2021 y\u0131l\u0131<\/strong> boyunca da 6<\/strong> neobanka sat\u0131\u015f\u0131na tan\u0131kl\u0131k ettik. Bu y\u0131l da 42<\/strong> neobankan\u0131n kurulu\u015f a\u015famas\u0131nda oldu\u011funu biliyoruz\u201d ifadelerini kulland\u0131. \u00d6zellikle finansal hizmetler gruplar\u0131<\/strong> i\u00e7inde hayata ge\u00e7en neobankalar\u0131n<\/strong> \u00e7e\u015fitli zorluklar ya\u015fad\u0131\u011f\u0131na da de\u011finen Wellstein<\/strong>, bu zorluklar\u0131n nas\u0131l a\u015f\u0131labilece\u011fini \u015f\u00f6yle \u00f6zetledi: \u201cBurada sinerji y\u00f6netimi \u00f6nemli. \u00d6zellikle geleneksel bankalar\u0131n<\/strong> h\u0131zl\u0131 yap\u0131lar olan neobankalardan<\/strong> en iyi \u015fekilde yararlanmak i\u00e7in stratejiler \u00fcretmesi<\/strong> gerekiyor. Bankalar, neobankalarla nas\u0131l sinerji yaratacaklar\u0131na karar verdikten sonra 3 farkl\u0131 yoldan<\/strong> birini se\u00e7ebilir: 1’inci yol<\/strong>, \u015firket i\u00e7inde dijital bankac\u0131l\u0131\u011f\u0131<\/strong> temsil eden bir yap\u0131. Dijital<\/strong> ve daha gen\u00e7 m\u00fc\u015fteri taban\u0131na odaklanan<\/strong> bu yap\u0131da ortak altyap\u0131 kurulur<\/strong> ve sat\u0131n alma kanallar\u0131ndan<\/strong> yararlan\u0131l\u0131r. 2’inci yol, ba\u011f\u0131ms\u0131z bir \u015firket yap\u0131s\u0131 kurmak<\/strong> ve dijital, KOB\u0130<\/strong> gibi belirli m\u00fc\u015fteri segmentlerine odaklanmak. Buradaki ama\u00e7 yeni marka ile yeni pazarlara girmek. 3’\u00fcnc\u00fc yol ise tek, dijital bir marka<\/strong> olu\u015fturmak. Mevcut banka zaten b\u00fcy\u00fcmek i\u00e7in g\u00fc\u00e7l\u00fc bir dijital platforma<\/strong> sahip olursa b\u00f6yle bir yap\u0131 kurmak m\u00fcmk\u00fcn olabilir.\u201d ifadelerini kulland\u0131.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Azerbaycan\u2019\u0131n yan\u0131 s\u0131ra b\u00f6lgenin en \u00f6nemli finansal etkinliklerinden biri olan FINTEX Summit 16-17 Haziran 2022 tarihlerinde Azerbaycan\u2019\u0131n ba\u015fkenti Bak\u00fc\u2019de ger\u00e7ekle\u015ftirildi. Azerbaycan Bankalar […]<\/p>\n","protected":false},"author":1,"featured_media":158955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[4319,5767,104696,34504,102056,104698,104697,104699,104695,104701,104700,61639],"views":102,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/158948"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=158948"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/158948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/158955"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=158948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=158948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=158948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}