{"id":157829,"date":"2022-06-21T16:19:19","date_gmt":"2022-06-21T13:19:19","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=157829"},"modified":"2022-06-21T16:20:01","modified_gmt":"2022-06-21T13:20:01","slug":"dunyamizin-gelecegi-yesil-ve-dijital-donusumde","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/dunyamizin-gelecegi-yesil-ve-dijital-donusumde\/","title":{"rendered":"(Turkish) D\u00fcnyam\u0131z\u0131n Gelece\u011fi Ye\u015fil ve Dijital D\u00f6n\u00fc\u015f\u00fcmde"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye\u2019deki i\u015fletmelerin % 99,8\u2019ini olu\u015fturan KOB\u0130\u2019lerin i\u015flerini gelece\u011fe ta\u015f\u0131yabilmelerine destek olma hedefiyle T\u00fcrk Giri\u015fim ve \u0130\u015f D\u00fcnyas\u0131 Konfederasyonu (T\u00dcRKONFED) <\/strong>ve T\u00fcrkiye \u0130\u015f Bankas\u0131 <\/strong>i\u015f birli\u011fi ile hayata ge\u00e7irilen Dijital Anadolu Projesi<\/strong>\u2019nin bu y\u0131lki 3’\u00fcnc\u00fc canl\u0131 yay\u0131n etkinli\u011fi, \u201cYe\u015fil Mutabakat ve Dijitalle\u015fmenin S\u00fcrd\u00fcr\u00fclebilirli\u011fe Etkisi\u201d <\/strong>temas\u0131yla d\u00fczenlendi.<\/h2>\n

Moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Teknoloji Yazar\u0131 Serdar Kuzulo\u011flu<\/strong>\u2019nun \u00fcstlendi\u011fi etkinli\u011fe T\u00dcRKONFED Y\u00f6netim Kurulu \u00dcyesi ve Ye\u015fil D\u00f6n\u00fc\u015f\u00fcm Komisyon Ba\u015fkan\u0131 Onur \u00dcnl\u00fc, S\u00fcta\u015f Grubu Y\u00f6netim Kurulu Ba\u015fkan Vekili Serpil Veral ve T\u00fcrkiye \u0130\u015f Bankas\u0131 KOB\u0130 ve \u0130\u015fletme Bankac\u0131l\u0131\u011f\u0131 Pazarlama B\u00f6l\u00fcm M\u00fcd\u00fcr\u00fc Vedat Karahano\u011flu <\/em>kat\u0131l\u0131m g\u00f6sterdi.<\/p>\n

\"\"<\/p>\n

Onur \u00dcnl\u00fc: KOB\u0130\u2019ler ye\u015fil d\u00f6n\u00fc\u015f\u00fcmde risklere de\u011fil f\u0131rsatlara odaklanmal\u0131<\/strong><\/h3>\n

Avrupa Ye\u015fil Mutabakat\u0131 (AYM)<\/strong> s\u00fcrecinin KOB\u0130\u2019ler i\u00e7in bar\u0131nd\u0131rd\u0131\u011f\u0131 avantajlara dikkat \u00e7eken T\u00dcRKONFED Y\u00f6netim Kurulu \u00dcyesi ve Ye\u015fil D\u00f6n\u00fc\u015f\u00fcm Komisyonu Ba\u015fkan\u0131 Onur \u00dcnl\u00fc,<\/strong> \u201cKOB\u0130\u2019ler bu d\u00f6n\u00fc\u015f\u00fcm\u00fc, \u00f6zellikle karbon vergisi<\/strong> nedeniyle bir risk olarak g\u00f6rmenin \u00f6tesine ge\u00e7irip f\u0131rsatlara odaklanmal\u0131. \u00c7\u00fcnk\u00fc AYM; daha az girdi ile daha \u00e7ok \u00fcretim yap\u0131lmas\u0131, \u00fcretim maliyetlerinin d\u00fc\u015f\u00fcr\u00fclmesi, yeni pazarlara eri\u015fim, mevcut pazarlar\u0131 b\u00fcy\u00fctme<\/strong> ve eko-inovasyon<\/strong> gibi pek \u00e7ok avantaj sa\u011flayacak\u201d diye konu\u015ftu. AYM\u2019ye uyum stratejilerine her 3 i\u015fletmeden birinin haz\u0131r olmad\u0131\u011f\u0131n\u0131, yar\u0131s\u0131n\u0131n ise k\u0131smen haz\u0131r oldu\u011funu hat\u0131rlatan \u00dcnl\u00fc<\/strong> \u015f\u00f6yle devam etti;<\/span> \u201cT\u00dcRKONFED\u2019in \u2018Dijital-Ye\u015fil<\/strong> ve Toplumsal D\u00f6n\u00fc\u015f\u00fcm<\/strong>\u2019 eksenli 3D vizyonunun<\/strong> bir par\u00e7as\u0131 olan ye\u015fil d\u00f6n\u00fc\u015f\u00fcme KOB\u0130\u2019lerimizin adaptasyonunu sa\u011flamak ve bu sayede rekabet\u00e7ilik d\u00fczeylerini art\u0131rmak \u00fczere Anadolu\u2019nun farkl\u0131 \u015fehirlerinde \u2018\u0130\u015f D\u00fcnyas\u0131 \u0130\u00e7in Ye\u015fil D\u00f6n\u00fc\u015f\u00fcm\u2019<\/strong> etkinlikleri d\u00fczenliyoruz. \u00dclkemizde ye\u015fil ve dijital d\u00f6n\u00fc\u015f\u00fcme uzanan yeni bir ekosistemin olu\u015fmas\u0131na katk\u0131 sa\u011flamak i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrece\u011fiz.\u201d<\/em><\/p>\n

Serpil Veral: \u201cS\u00fcrd\u00fcr\u00fclebilirli\u011fe ad\u0131m atmazsak d\u00fcnya kendi yok olu\u015funu dizayn edecek\u201d<\/strong><\/h3>\n

G\u00fcn\u00fcm\u00fcz itibar\u0131yla d\u00fcnyan\u0131n en \u00f6nemli iki konusunun dijitalle\u015fme ve ye\u015fil d\u00f6n\u00fc\u015f\u00fcm oldu\u011funu s\u00f6yleyen S\u00fcta\u015f Y\u00f6netim Kurulu Ba\u015fkan Vekili<\/em> Serpil Veral<\/strong>, \u201cS\u00fcrd\u00fcr\u00fclebilir bir gelece\u011fe d\u00f6n\u00fc\u015f i\u00e7in bu konularda ad\u0131m atmad\u0131\u011f\u0131m\u0131z takdirde d\u00fcnya kendi yok olu\u015funu dizayn edecek. Biz S\u00fcta\u015f olarak, \u00c7iftlikten Sofralara entegre i\u015f modelimizle<\/strong> ye\u015fil d\u00f6n\u00fc\u015f\u00fcm\u00fcn ger\u00e7ekle\u015fmesine katk\u0131 sunmaya gayret ediyoruz. Bitkisel \u00fcretimden ba\u015flayarak g\u00fcbre ve enerji \u00fcretimine kadar uzanan ve kulland\u0131\u011f\u0131 do\u011fal kaynaklar\u0131 geri d\u00f6n\u00fc\u015ft\u00fcrmeyi esas<\/strong> alan i\u015f modelimiz; \u00e7evresel, sosyal <\/strong>ve ekonomik boyutlar\u0131yla<\/strong> \u00f6zg\u00fcn bir s\u00fcrd\u00fcr\u00fclebilirlik modeli<\/strong> olu\u015fturuyor. Bu model ile g\u0131da zincirinin b\u00fct\u00fcn\u00fcnde s\u00fcrd\u00fcr\u00fclebilirli\u011fin sa\u011flanmas\u0131n\u0131 \u00f6ng\u00f6ren \u201cAvrupa Birli\u011fi Ye\u015fil Mutabakat\u2013\u00c7iftlikten \u00c7atala\u201d<\/strong> stratejisinin T\u00fcrkiye\u2019deki (en g\u00fc\u00e7l\u00fc) \u00f6rne\u011fini olu\u015fturuyoruz\u201d dedi. Ye\u015fil d\u00f6n\u00fc\u015f\u00fcm alan\u0131nda yap\u0131lan yat\u0131r\u0131mlar\u0131n maliyet gibi g\u00f6r\u00fclebildi\u011fini ancak sa\u011flanan as\u0131l geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn verimlilik<\/strong> oldu\u011funu belirten Veral <\/strong>\u015funlar\u0131 s\u00f6yledi; \u201cD\u00fcnya insan\u0131, \u00fclke insan\u0131 olarak bizim en b\u00fcy\u00fck sorumlulu\u011fumuz kaynaklar\u0131m\u0131z\u0131 verimli kullanmak<\/strong>. Bize emanet edilen topraklar\u0131m\u0131za, hayvanlar\u0131m\u0131za ne kadar iyi bakarsak o kadar fazla verim al\u0131r\u0131z. K\u0131sacas\u0131 mevcut kaynaklar\u0131m\u0131zla her konuda maksimum verim elde edebilmeye odaklanmal\u0131y\u0131z. \u0130\u015flerimizi bilimsel y\u00f6ntemleri<\/strong> kullanarak yapt\u0131\u011f\u0131m\u0131z takdirde kaynak yetersizli\u011finin \u00f6n\u00fcne b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ge\u00e7ebilir, k\u0131sa vadeli projeler<\/strong> yerine s\u00fcrd\u00fcr\u00fclebilir stratejileri<\/strong> hayata ge\u00e7irebiliriz.\u201d<\/em><\/p>\n

Vedat Karahano\u011flu: \u201c\u0130klim de\u011fi\u015fikli\u011fini bilgi birikimi ve ortak ak\u0131l ile \u00e7\u00f6zebiliriz\u201d<\/strong><\/h3>\n

Dijitalle\u015fmeyi s\u00fcrd\u00fcr\u00fclebilir k\u0131lman\u0131n<\/strong> \u00e7evreye olan katk\u0131y\u0131 uzun vadeye ta\u015f\u0131yaca\u011f\u0131n\u0131 ifade eden T\u00fcrkiye \u0130\u015f Bankas\u0131 KOB\u0130 ve \u0130\u015fletme Bankac\u0131l\u0131\u011f\u0131 Pazarlama B\u00f6l\u00fcm M\u00fcd\u00fcr\u00fc<\/em> Vedat Karahano\u011flu, <\/strong>\u201cDijitalle\u015fmeyi s\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00f6nemli ve ayr\u0131lmaz bir par\u00e7as\u0131 \u015feklinde g\u00f6rmemiz gerekiyor. \u00d6te yandan sekt\u00f6rler hala b\u00fcy\u00fck \u00f6l\u00e7\u00fcde analog yap\u0131lara ba\u011f\u0131ml\u0131 durumda. Global karbon emisyonlar\u0131n\u0131n<\/strong> ciddi b\u00f6l\u00fcm\u00fcn\u00fcn ula\u015f\u0131m sekt\u00f6r\u00fcnden, end\u00fcstriyel s\u00fcre\u00e7lerden ve binalardan kaynakland\u0131\u011f\u0131n\u0131 biliyoruz. Bu yap\u0131larda dijital sistemlerin etkinli\u011finin artmas\u0131<\/strong>, \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik a\u00e7\u0131s\u0131ndan d\u00fcnyam\u0131za de\u011fer katacakt\u0131r\u201d a\u00e7\u0131klamas\u0131nda bulundu. Karahano\u011flu<\/strong> s\u00f6zlerini \u015f\u00f6yle tamamlad\u0131, \u201cYe\u015fil d\u00f6n\u00fc\u015f\u00fcm<\/strong> ile \u00f6nlemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z iklim de\u011fi\u015fikli\u011fini<\/strong>; dijitalle\u015fme ile ula\u015ft\u0131\u011f\u0131m\u0131z bilgi birikimi, Paris \u0130klim Anla\u015fmas\u0131\u2019nda ortaya konan i\u015f birli\u011fi iradesi<\/strong> ve ortak ak\u0131l<\/strong> ile \u00e7\u00f6zebilece\u011fimizi d\u00fc\u015f\u00fcn\u00fcyorum. \u0130\u015f Bankas\u0131 olarak gerek kurum i\u00e7i faaliyetlerimiz gerekse de \u00e7evreci finansman \u00fcr\u00fcnleri<\/strong>mizle bu konunun \u00e7\u00f6z\u00fcm\u00fc i\u00e7in \u00e7ok daha fazlas\u0131n\u0131 yapmak konusunda sorumluluk bilinciyle hareket ediyoruz.\u201d<\/em><\/p>\n

27.000 ki\u015fi dijital liderler ile bulu\u015ftu<\/strong><\/h3>\n

2018 y\u0131l\u0131nda ba\u015flayan Dijital Anadolu Projesi<\/strong> ilk 2<\/strong> y\u0131l\u0131nda 9<\/strong> ilde 3.000 KOB\u0130<\/strong> ile bulu\u015ftu. Devam\u0131ndaki iki y\u0131lda pandemi nedeniyle \u00e7evrim i\u00e7i ortamda devam eden etkinlikleri ise 21.000 ki\u015fi<\/strong> takip etti. Bu y\u0131lki iki etkinlik ile de 3.000 ki\u015fiye<\/strong> ula\u015f\u0131ld\u0131. B\u00f6ylece bu zamana kadar toplam 27.000 ki\u015fiye<\/strong> ula\u015fan Dijital Anadolu Projesi<\/strong> hem s\u00fcrd\u00fcr\u00fclebilir dijital d\u00f6n\u00fc\u015f\u00fcm<\/strong> konusunda KOB\u0130\u2019lerin bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n geli\u015fmesine hem de do\u011fru ara\u00e7<\/strong> ve uygulamalar<\/strong> ile donanmalar\u0131 s\u00fcrecine destek oluyor. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc b\u00fct\u00fcnsel bir yakla\u015f\u0131mla ele alan proje, yeni d\u00f6neminde de dijital liderler<\/strong> ile KOB\u0130\u2019leri<\/strong> bulu\u015fturmaya devam edecek.<\/p>\n

DDM\u2019den i\u015fletmelere \u00fccretsiz dijitalle\u015fme karnesi ve yol haritas\u0131 <\/strong><\/h3>\n

Dijital Anadolu Projesi\u2019nin yan\u0131 s\u0131ra, T\u00dcRKONFED<\/strong> ve T\u00fcrkiye \u0130\u015f Bankas\u0131<\/strong> i\u015f birli\u011fi, BANDWITT<\/strong> \u00e7\u00f6z\u00fcm ortakl\u0131\u011f\u0131nda T\u00fcrkiye’nin 23<\/strong> \u015fehrinden 125<\/strong> firmaya dijitalle\u015fme hizmetini \u00fccretsiz olarak sunan Dijital D\u00f6n\u00fc\u015f\u00fcm Merkezi<\/strong>\u2019nin (DDM)<\/strong> web sitesi www.ddm.org.tr<\/a> \u00fczerinden sisteme kaydolan KOB\u0130\u2019lere<\/strong>, \u00fccretsiz olarak dijitalle\u015fme karnesi<\/strong> ve yol haritas\u0131<\/strong> sunulmas\u0131na yeni d\u00f6nemde de devam ediliyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye\u2019deki i\u015fletmelerin % 99,8\u2019ini olu\u015fturan KOB\u0130\u2019lerin i\u015flerini gelece\u011fe ta\u015f\u0131yabilmelerine destek olma hedefiyle T\u00fcrk Giri\u015fim ve \u0130\u015f D\u00fcnyas\u0131 Konfederasyonu (T\u00dcRKONFED) ve T\u00fcrkiye \u0130\u015f […]<\/p>\n","protected":false},"author":1,"featured_media":157835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[91084,91088,34504,1999,98543,104159,43667,8813,43668,2196],"views":228,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/157829"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=157829"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/157829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/157835"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=157829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=157829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=157829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}