{"id":15631,"date":"2013-09-23T01:03:24","date_gmt":"2013-09-22T22:03:24","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=15631"},"modified":"2013-09-23T01:13:32","modified_gmt":"2013-09-22T22:13:32","slug":"bedas-genel-muduru-gumuslu-stratejik-hata-yaptik","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/bedas-genel-muduru-gumuslu-stratejik-hata-yaptik\/","title":{"rendered":"(Turkish) BEDA\u015e Genel M\u00fcd\u00fcr\u00fc G\u00fcm\u00fc\u015fl\u00fc: Stratejik Hata Yapt\u0131k"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

BO\u011eAZ\u0130\u00c7\u0130 Elektrik Perakende Sat\u0131\u015f Genel M\u00fcd\u00fcr\u00fc \u0130brahim G\u00fcm\u00fc\u015fl\u00fc, \u201cA\u011fustos faturalar\u0131n\u0131n kabar\u0131k \u00e7\u0131kaca\u011f\u0131n\u0131 biliyorduk. Saya\u00e7 okumas\u0131n\u0131n sarkmas\u0131ndan kaynakland\u0131.Bilgilendirme yapacakt\u0131k. Ancak, stratejik bir hata yapt\u0131k. \u015eirketi yeni devrald\u0131\u011f\u0131m\u0131z i\u00e7in ilk olumsuz bir haberle bas\u0131n\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kmak istemedik\u201d dedi.<\/strong><\/p>\n

Ge\u00e7ti\u011fimiz aral\u0131k ay\u0131nda 1 milyar 960 milyon dolara \u00f6zelle\u015ftirilen Bo\u011fazi\u00e7i Elektrik Da\u011f\u0131t\u0131m A.\u015e\u2019nin bu ay abonelere \u00e7\u0131kartt\u011f\u0131 y\u00fcksek faturalarla ilgili tart\u0131\u015fmaya son noktay\u0131, BEDA\u015e\u2019\u0131n perakende kurulu\u015fu BEPSA\u015e\u2019\u0131n Genel M\u00fcd\u00fcr\u00fc \u0130brahim G\u00fcm\u00fc\u015fl\u00fc koydu. 4 milyon faal abonesi bulunan BEDA\u015e\u2019\u0131 yeni devrald\u0131klar\u0131 i\u00e7in saya\u00e7 okuma periodlar\u0131nda sarkma ya da erken okuma gibi farkl\u0131l\u0131klar ya\u015fanabildi\u011fini s\u00f6yleyen G\u00fcm\u00fc\u015fl\u00fc, \u201cBu nedenle a\u011fustos ay\u0131 i\u00e7in d\u00fczenlenen faturalar\u0131n\u0131n kabar\u0131k \u00e7\u0131kaca\u011f\u0131n\u0131 biliyorduk. Biz de bu konuda bir bas\u0131n toplant\u0131s\u0131 d\u00fczenleyerek, \u00f6nceden bilgilendirme yapmay\u0131 d\u00fc\u015f\u00fcnd\u00fck. Ancak, stratejik bir hata yapt\u0131k.<\/p>\n

\u015eirketi yeni devrald\u0131\u011f\u0131m\u0131z i\u00e7in ilk olarak olumsuz bir haberle bas\u0131n\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kmak istemedik\u201d dedi. Kabar\u0131k faturalar\u0131n kayna\u011f\u0131 olarak tarife de\u011fi\u015fikli\u011fi ve gizli zam iddialar\u0131n\u0131n sosyal medya ba\u015fta olmak \u00fczere h\u0131zla yay\u0131lmas\u0131, yeni \u00f6zelle\u015ftirilmesi ger\u00e7ekle\u015ftirilen BEDA\u015e\u2019\u0131 bir anda hedef tahtas\u0131na oturttu. Bu iddialara g\u00f6re BEDA\u015e, ge\u00e7ti\u011fimiz ay kimseye haber vermeden t\u00fcm tarifeleri, tek zamanl\u0131 tarifeye ge\u00e7irmi\u015f ve kendilerini \u00fc\u00e7 zamanl\u0131 tarifeye g\u00f6re ayarlayan kullan\u0131c\u0131lar da bir anda \u00e7ok y\u00fcksek elektrik faturalar\u0131yla kar\u015f\u0131 kar\u015f\u0131ya b\u0131rakm\u0131\u015ft\u0131. Ancak, faturalarda yap\u0131lan incelemeler, tarifelerde herhangi bir de\u011fi\u015fiklik yap\u0131lmad\u0131\u011f\u0131n\u0131, a\u015f\u0131r\u0131 t\u00fcketimden kaynakland\u0131\u011f\u0131n\u0131 g\u00f6steriyordu. BEDA\u015e\u2019ta bu iki kata varan t\u00fcketim art\u0131\u015f\u0131n\u0131 4 g\u00fcnl\u00fck bayram tatiline ba\u011fl\u0131yordu.<\/p>\n

Saya\u00e7 Okuma D\u00fczene Girmedi<\/strong><\/p>\n

\u015eok faturalarla ilgili yap\u0131lan bu a\u00e7\u0131klaman\u0131n aboneleri tatmin etmemesi \u00fczerine H\u00fcrriyet\u2019in T\u00fcketici K\u00f6\u015fesi olarak biz de \u00e7ar\u015famba g\u00fcn\u00fc Bo\u011fazi\u00e7i Elektrik Perakende Sat\u0131\u015f A\u015e\u2019nin (BEPSA\u015e) Genel M\u00fcd\u00fcr\u00fc \u0130brahim G\u00fcm\u00fc\u015fl\u00fc ile g\u00f6r\u00fc\u015ft\u00fck. G\u00fcm\u00fc\u015fl\u00fc, BEDA\u015e\u2019\u0131n \u00f6zelle\u015ftirme kapsam\u0131nda yeni devral\u0131nmas\u0131 nedeniyle saya\u00e7 okumalar\u0131nda tam bir d\u00fczenin sa\u011flanamad\u0131\u011f\u0131n\u0131 s\u00f6yleyerek, \u201cTemmuz ay\u0131nda erken okuma \"\"<\/a>ger\u00e7ekle\u015fti. Ortalama 21 g\u00fcn oldu. A\u011fustos\u2019ta ise bayram\u0131n etkisiyle, bir sarkma ya\u015fanarak ortalama 38 g\u00fcn \u00fczerinden ger\u00e7ekle\u015fti.<\/p>\n

Bunun sonucunda bir ayl\u0131k d\u00f6nemi kapsamas\u0131 gereken saya\u00e7 okuma s\u00fcresi, daha uzun bir d\u00f6nemi kapsamak zorunda kald\u0131. Bu nedenle, a\u011fustos ay\u0131 i\u00e7in d\u00fczenlenecek faturalar\u0131n kabar\u0131k \u00e7\u0131kaca\u011f\u0131n\u0131 biliyorduk. Bizim de bu ay faturalar\u0131n\u0131n belirtti\u011fimiz gerek\u00e7elerden \u00f6t\u00fcr\u00fc y\u00fcksek \u00e7\u0131kabilece\u011fini a\u00e7\u0131klayan bir bas\u0131n toplant\u0131s\u0131 d\u00fczenleyip, \u00f6nceden bilgilendirme yapmam\u0131z gerekiyordu. Asl\u0131nda bunu da d\u00fc\u015f\u00fcnd\u00fck. Aboneleri \u00f6nceden bilgilendirelim dedik. Ancak, stratejik bir hata yapt\u0131k. \u0130\u015fletmeyi daha yeni devrald\u0131\u011f\u0131m\u0131z i\u00e7in ilk olarak olumsuz bir haberle bas\u0131n\u0131n kar\u015f\u0131s\u0131nda yer almam\u0131z\u0131n yanl\u0131\u015f olaca\u011f\u0131, olumlu bir a\u00e7\u0131klamayla bunun yap\u0131lmas\u0131n\u0131n daha do\u011fru olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fck. Oysa, bu yanl\u0131\u015f oldu\u201d dedi.<\/p>\n

\u00d6zelle\u015ftirmeye bak\u0131\u015f etkiledi<\/strong><\/p>\n

SAYA\u00c7 okuma s\u00fcresinin sarkmas\u0131ndan kaynaklanan kabar\u0131k faturalar\u0131n kamu oyunda \u00f6zelle\u015ftirmenin neden oldu\u011fu \u00f6n yarg\u0131 y\u00fcz\u00fcnden sanki tarifelerle oynan\u0131p, gizli zam yap\u0131ld\u0131\u011f\u0131 imaj\u0131n\u0131n yayg\u0131nla\u015fmas\u0131na yol a\u00e7t\u0131\u011f\u0131na da de\u011finen BEPSA\u015e Genel M\u00fcd\u00fcr\u00fc \u0130brahim G\u00fcm\u00fc\u015fl\u00fc, \u201cOysa bu m\u00fcmk\u00fcn de\u011fil. B\u0131rak\u0131n gizli zam yapmay\u0131 sekt\u00f6rde kendi ba\u015f\u0131na tarife de\u011fi\u015fikli\u011fine gitmek m\u00fcmk\u00fcn de\u011fil\u201d dedi.<\/p>\n

Faturalar\u0131n d\u00fczenli olarak raporland\u0131\u011f\u0131n\u0131 ve hatal\u0131 faturalar\u0131n iptal edildi\u011fine de vurgu yapan G\u00fcm\u00fc\u015fl\u00fc, \u201cY\u00fcksek faturalarla ilgili \u015fikayetlerin en \u00f6nemli nedenlerinden biri endeks hatalar\u0131. Endeks hatalar\u0131n\u0131n yar\u0131dan fazlas\u0131 da saya\u00e7 ar\u0131zalar\u0131ndan kaynaklan\u0131yor. Ar\u0131za tespit edilen saya\u00e7larda de\u011fi\u015ftiriliyor. \u015eirketi devrald\u0131ktan sonra bug\u00fcne kadar saya\u00e7 de\u011fi\u015fim say\u0131s\u0131 ayl\u0131k ortalamas\u0131 10 bini buluyor\u201d diye konu\u015ftu.<\/p>\n

Aboneli\u011fini ta\u015f\u0131yana 5 ay elektrik bedava <\/strong><\/p>\n

BEPSA\u015e Genel M\u00fcd\u00fcr\u00fc \u0130brahim G\u00fcm\u00fc\u015fl\u00fc, serbest t\u00fcketici uygulamas\u0131yla birlikte sekt\u00f6rdeki rekabetin de k\u0131z\u0131\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yleyerek, \u201c\u015eu anda serbest t\u00fcketici say\u0131m\u0131z 300 bin. Ancak biz daha i\u015fletmeyi devralmadan bunun y\u00fczde 37\u2019sini di\u011fer \u015firketler kapm\u0131\u015f. \u015eirketin t\u00fcm aboneleri rekabete a\u00e7\u0131lacak.Cep telefonlar\u0131nda oldu\u011fu gibi yeni ve farkl\u0131 tarifeler \u00e7\u0131kacak. Hafta sonu bedava veya aboneli\u011fini ta\u015f\u0131, 3 ay, 5 ay elektri\u011fi bedava kullan\u2019 gibi kampanyalar devreye girecek\u201d dedi.<\/p>\n

Faturas\u0131n\u0131 \u00f6demeyen 1.3 milyon abone var<\/strong><\/p>\n

BO\u011eAZ\u0130\u00c7\u0130 Elektrik Perakende Sat\u0131\u015f A\u015e\u2019nin (BEPSA\u015e) Genel M\u00fcd\u00fcr\u00fc \u0130brahim G\u00fcm\u00fc\u015fl\u00fc, \u0130stanbul\u2019un Avrupa Yakas\u0131\u2019nda ki 4 milyon elektrik abonesinden 1 milyon 300 bininin elektrik borcu bulundu\u011funa dikkat \u00e7ekerek, \u201c\u015eirketi devrald\u0131ktan sonra 48 ayd\u0131r faturas\u0131n\u0131 \u00f6demeyen abonelerin oldu\u011funu g\u00f6rd\u00fck. Y\u00fczde 3.49 b\u00fcr\u00fct kar marj\u0131yla \u00e7al\u0131\u015f\u0131lan sekt\u00f6rde \u015firketler \u00f6denmeyen faturalar\u0131n bedeli pe\u015fin olarak yat\u0131rmak zorunda.<\/p>\n

Bu \u00f6denmemi\u015f faturalardan kaynaklanan alaca\u011f\u0131m\u0131z\u0131n sadece ana paras\u0131, 1.5 milyar liraya ula\u015f\u0131yor. Bizden \u00f6nce icraya verilen abonelerin say\u0131s\u0131 da 550 bine ula\u015f\u0131yor. \u0130stanbul\u2019da kay\u0131p ka\u00e7ak oran\u0131 y\u00fczde 11.5. \u00d6zellikle ka\u00e7ak kullan\u0131m\u0131n sanayide yayg\u0131n oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Bu sekt\u00f6rlerin ba\u015f\u0131nda da plastik sanayi geliyor. Biz Bursa\u2019da ka\u00e7ak kay\u0131p oran\u0131n\u0131 y\u00fczde 7\u2019nin alt\u0131na indirmeyi ba\u015fard\u0131k. \u0130stanbul\u2019da da bunu ger\u00e7ekle\u015ftirmemiz gerekiyor\u201d dedi.<\/p>\n

Yazan: Erkan \u00c7ELEB\u0130<\/p>\n

Kaynak: Enerji Enstit\u00fcs\u00fc<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.BO\u011eAZ\u0130\u00c7\u0130 Elektrik Perakende Sat\u0131\u015f Genel M\u00fcd\u00fcr\u00fc \u0130brahim G\u00fcm\u00fc\u015fl\u00fc, \u201cA\u011fustos faturalar\u0131n\u0131n kabar\u0131k \u00e7\u0131kaca\u011f\u0131n\u0131 biliyorduk. Saya\u00e7 okumas\u0131n\u0131n sarkmas\u0131ndan kaynakland\u0131.Bilgilendirme yapacakt\u0131k. Ancak, stratejik bir hata yapt\u0131k. […]<\/p>\n","protected":false},"author":1,"featured_media":15632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[8846,1506,8843,8058,8842,68,63,67,1009,165,8844,1248,8845],"views":960,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/15631"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=15631"}],"version-history":[{"count":4,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/15631\/revisions"}],"predecessor-version":[{"id":15640,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/15631\/revisions\/15640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/15632"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=15631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=15631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=15631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}