{"id":155843,"date":"2022-05-18T16:54:01","date_gmt":"2022-05-18T13:54:01","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=155843"},"modified":"2022-05-18T16:54:01","modified_gmt":"2022-05-18T13:54:01","slug":"opet-effie-odullerinde-toplam-da-3-odulun-sahibi-oldu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/opet-effie-odullerinde-toplam-da-3-odulun-sahibi-oldu\/","title":{"rendered":"(Turkish) ’OPET’ Effie \u00d6d\u00fclleri’nde Toplam da 3 \u00d6d\u00fcl\u00fcn Sahibi Oldu"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

OPET, pazarlama ve reklam etkinli\u011fi alan\u0131nda d\u00fcnyan\u0131n en prestijli yar\u0131\u015fmas\u0131 olarak kabul edilen Effie \u00d6d\u00fclleri’nde 2 alt\u0131n 1 g\u00fcm\u00fc\u015f olmak \u00fczere toplam da 3 \u00f6d\u00fcl\u00fcn sahibi oldu.<\/strong><\/h2>\n

OPET, \u2018Otomotiv \u00dcr\u00fcn ve Hizmetleri, Sat\u0131\u015f Sonras\u0131 \u00dcr\u00fcn ve Hizmetler\u2019<\/strong> kategorisinde Ultramarket reklam filmiyle<\/strong> Alt\u0131n \u00d6d\u00fcl kazan\u0131rken Ultra Force reklam filmi<\/strong> ile de ayn\u0131 kategoride G\u00fcm\u00fc\u015f \u00d6d\u00fcl<\/strong>\u2019\u00fcn sahibi oldu. ‘B2B Pazarlama’<\/strong> kategorisinde ise Otobil reklam filmi<\/strong>yle yine Alt\u0131n \"\"\u00d6d\u00fcl<\/strong> kazanarak organizasyonda \u00f6d\u00fcl alan tek akaryak\u0131t markas\u0131<\/em> oldu.<\/p>\n

OPET, Reklamc\u0131lar Derne\u011fi ve Reklamverenler Derne\u011fi<\/strong>‘nin Effie Worldwide Inc.<\/strong> i\u015f birli\u011fiyle bu y\u0131l 14’\u00fcnc\u00fcs\u00fcn\u00fc d\u00fczenlenen Effie T\u00fcrkiye Reklam Etkinli\u011fi \u00d6d\u00fclleri<\/strong>‘nde 2<\/strong> alt\u0131n 1<\/strong> g\u00fcm\u00fc\u015f olmak \u00fczere 3 \u00f6d\u00fclle<\/strong> sekt\u00f6r\u00fcn\u00fcn tek kazanan\u0131 oldu. OPET m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 en iyi \u015fekilde kar\u015f\u0131lamak amac\u0131yla bir u\u011frak noktas\u0131 haline getirdi\u011fi yeni nesil market konsepti<\/strong> Ultramarket\u2019i<\/strong> anlatan reklam filmi ile \u201cOtomotiv \u00dcr\u00fcn Hizmetleri, Sat\u0131\u015f Sonras\u0131 \u00dcr\u00fcn ve Hizmetler\u201d<\/strong> kategorisinde Alt\u0131n \u00d6d\u00fcl<\/strong> kazand\u0131. OPET, \u00fcst\u00fcn performans<\/strong> ve tasarruf<\/strong> sunan yak\u0131t\u0131\u00a0Ultra Force\u2019<\/strong>u anlatan reklam filmiyle ise ayn\u0131 kategoride G\u00fcm\u00fc\u015f \u00d6d\u00fcl<\/strong> alarak tek kategoride verilen 2 \u00f6d\u00fcl\u00fcnde sahibi oldu. OPET, Otobil reklam filmiyle \u201cB2B Pazarlama\u201d kategorisi<\/strong>nde de Alt\u0131n \u00d6d\u00fcl almaya<\/strong> hak kazan\u0131rken, Effie\u2019de de \u201cOPET\u2019se fark eder\u201d<\/strong> dedirtti. Cem Y\u0131lmaz’\u0131n<\/strong> ba\u015frol\u00fcnde yer ald\u0131\u011f\u0131 reklam filmi<\/strong> serisinde OPET<\/strong>\u2019in, sekt\u00f6rde rakiplerinden ayr\u0131lan g\u00fc\u00e7l\u00fc<\/strong> ve farkl\u0131 \u00f6zellikleri ‘OPET’<\/strong>se fark eder’ slogan\u0131yla t\u00fcketicinin kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yor. Her 3 film de Medina Turgul DDB<\/strong> imzas\u0131n\u0131 ta\u015f\u0131yor.<\/p>\n

TOPLAM 44 KATEGOR\u0130DE BA\u015eVURU GER\u00c7EKLE\u015eT\u0130<\/strong><\/h3>\n

Effie T\u00fcrkiye<\/strong>, bu y\u0131l 28\u2019i<\/strong> sekt\u00f6rel, 16\u2019s\u0131<\/strong> \u00f6zel olmak \u00fczere toplam 44<\/strong> kategoride ba\u015fvuru kabul etti.\u00a0Effie, d\u00fcnya \u00e7ap\u0131nda 55<\/strong> \u00fclkede, European Association of Communciation Agencies<\/strong>\u2019e \u00fcye reklam ajanslar\u0131<\/strong>, dernekleri<\/strong> ve reklamveren dernekleri<\/strong> taraf\u0131ndan ortak olarak d\u00fczenlenen d\u00fcnyan\u0131n en prestijli pazarlama<\/strong> ve reklam etkinli\u011fi yar\u0131\u015fmas\u0131<\/strong> olarak biliniyor. Effie T\u00fcrkiye, Reklamc\u0131lar Derne\u011fi ve Reklamverenler Derne\u011fi<\/strong> taraf\u0131ndan, 2005 y\u0131l\u0131ndan g\u00fcn\u00fcm\u00fcze d\u00fczenleniyor. Yar\u0131\u015fman\u0131n sonu\u00e7lar\u0131 k\u00fcresel marka<\/strong> ve ajanlar\u0131n Effie Effectiveness <\/strong>s\u0131ralamas\u0131na etki ediyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. OPET, pazarlama ve reklam etkinli\u011fi alan\u0131nda d\u00fcnyan\u0131n en prestijli yar\u0131\u015fmas\u0131 olarak kabul edilen Effie \u00d6d\u00fclleri’nde 2 alt\u0131n 1 g\u00fcm\u00fc\u015f olmak \u00fczere toplam […]<\/p>\n","protected":false},"author":1,"featured_media":155846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[35344,78266,103423,103425,103421,103422,4479,103424,103426,50924,50925,103427],"views":274,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/155843"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=155843"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/155843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/155846"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=155843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=155843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=155843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}