{"id":154885,"date":"2022-04-29T14:56:55","date_gmt":"2022-04-29T11:56:55","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=154885"},"modified":"2022-04-29T14:56:55","modified_gmt":"2022-04-29T11:56:55","slug":"turkiye-de-elektrikli-ve-hibrit-araclara-olan-ilgi-hizla-artiyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/turkiye-de-elektrikli-ve-hibrit-araclara-olan-ilgi-hizla-artiyor\/","title":{"rendered":"(Turkish) T\u00fcrkiye\u2019de Elektrikli ve Hibrit Ara\u00e7lara Olan \u0130lgi H\u0131zla Art\u0131yor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

EY T\u00fcrkiye, t\u00fcketicilerin ara\u00e7 sat\u0131n alma tercih ve \u00f6nceliklerine y\u00f6nelik kapsaml\u0131 ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klarken T\u00fcrkiye\u2019de t\u00fcketicinin elektrikli ve hibrit ara\u00e7lara y\u00f6nelik ilgisinin h\u0131zla artmakta oldu\u011funu da g\u00f6steriyor.<\/strong><\/h2>\n

Uluslararas\u0131 denetim ve dan\u0131\u015fmanl\u0131k \u015firketi EY (Ernst & Young)<\/strong>, perakende otomotiv alan\u0131ndaki t\u00fcketici sat\u0131n alma<\/strong> ve kullan\u0131m tercihlerine ili\u015fkin<\/strong> ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 duyurdu. \"\"\u201cOtomotiv T\u00fcketicilerinin Sat\u0131n Alma ve Kullan\u0131m Tercihleri<\/strong><\/a>\u201d ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rma, T\u00fcrkiye, Macaristan ve \u00c7ekya\u2019da t\u00fcketicilerin s\u0131f\u0131r<\/strong> ve ikinci el ara\u00e7 sat\u0131n alma s\u00fcre\u00e7leri<\/strong>, ara\u00e7 kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 ve otomotiv sekt\u00f6r\u00fcn\u00fc<\/strong> d\u00f6n\u00fc\u015ft\u00fcren yeni teknolojilere y\u00f6nelik fikir<\/strong> ve tercihler<\/strong> ile ilgili trendleri g\u00f6steriyor. 6 y\u0131ld\u0131r<\/strong> d\u00fczenlenen ara\u015ft\u0131rmaya 2020\u2019den itibaren<\/strong> T\u00fcrkiye de dahil edildi. Sonu\u00e7lar\u0131n de\u011ferlendirilmesinde sadece daha \u00f6nce ara\u00e7 sat\u0131n alm\u0131\u015f olan ya da gelecek 5 y\u0131l i\u00e7erisinde<\/strong> ara\u00e7 sat\u0131n almay\u0131 planlayan<\/strong> kat\u0131l\u0131mc\u0131lar dikkate al\u0131nd\u0131.<\/p>\n

EY T\u00fcrkiye Dan\u0131\u015fmanl\u0131k B\u00f6l\u00fcm\u00fc \u015eirket Orta\u011f\u0131 ve \u0130leri \u00dcretim Sekt\u00f6r\u00fc Lideri Arda Kara\u00e7elebi<\/strong>\u00a0ara\u015ft\u0131rmayla ilgili de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi:\u00a0<\/span><\/h3>\n

\u201cOtomotiv sekt\u00f6r\u00fc d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye\u2019de de b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcm ge\u00e7iriyor ve bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn etkileri t\u00fcketici tercihlerine son derece g\u00fc\u00e7l\u00fc bir \u015fekilde yans\u0131yor. \u00dclkemizle birlikte toplam \u00fc\u00e7 \u00fclkede ger\u00e7ekle\u015ftirilen \u2018Otomotiv T\u00fcketicilerinin Sat\u0131n Alma ve Kullan\u0131m Tercihleri\u2019<\/strong> ara\u015ft\u0131rmam\u0131z, t\u00fcketicinin hem yeni teknolojiler<\/strong> hem ara\u00e7 sat\u0131n alma se\u00e7enekleri<\/strong> ile ilgili \u00f6ncelikli tercih ve beklentilerine ba\u015far\u0131yla \u0131\u015f\u0131k tutuyor. Ara\u015ft\u0131rman\u0131n bu y\u0131lki en dikkat \u00e7ekici bulgular\u0131ndan biri, elektrikli<\/strong> ve hibrit ara\u00e7lara<\/strong> y\u00f6nelik t\u00fcketici ilgisinin bir\u00e7ok fakt\u00f6r\u00fcn etkisiyle \u00fclkemizde daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar y\u00fckselmi\u015f olmas\u0131. Ara\u00e7 sat\u0131n almay\u0131 planlayan t\u00fcketicilerin, vergi indirimi<\/strong> ve te\u015fviklerin elektrikli ara\u00e7 sat\u0131\u015flar\u0131n\u0131<\/strong> art\u0131rabilece\u011fi y\u00f6n\u00fcndeki beklentileri de \u00f6nemli.\u201d<\/em><\/p>\n

Elektrikli ve hibrit ara\u00e7lara ilgi h\u0131zla art\u0131yor<\/strong><\/h3>\n

Ara\u015ft\u0131rma, T\u00fcrkiye\u2019de t\u00fcketicilerin elektrikli<\/strong> ve hibrit ara\u00e7lara<\/strong> ilgisinin h\u0131zla artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bir sonraki sat\u0131n alacaklar\u0131 arac\u0131n hibrit<\/strong> ya da elektrikli<\/strong> olaca\u011f\u0131n\u0131 s\u00f6yleyen T\u00fcrk t\u00fcketicilerin oran\u0131<\/strong> ge\u00e7en y\u0131la k\u0131yasla 11 puan art\u0131\u015fla %27<\/strong> oldu. Gelecekte kesinlikle elektrikli<\/strong> ve hibrit ara\u00e7<\/strong> alabileceklerini belirten T\u00fcrk t\u00fcketicilerin oran\u0131 %29<\/strong> iken, bu oran fiyat teklifinin yeterince cazip olmas\u0131 durumunda ise %90<\/strong>\u2019a y\u00fckseliyor.<\/p>\n

Ara\u015ft\u0131rma, elektrikli ara\u00e7lar\u0131n cazip bir se\u00e7enek olarak g\u00f6r\u00fcnmesinin nedenlerine de odaklan\u0131yor. Buna g\u00f6re, T\u00fcrk t\u00fcketicilerin elektrikli araca duyduklar\u0131 ilginin nedenini \u00f6ncelikle bu ara\u00e7lar\u0131n \u00e7evreye daha az zarar vermesi olarak g\u00f6steriyor. Ara\u015ft\u0131rma, elektrikli <\/strong>ve hibrit ara\u00e7lara<\/strong> olan talebi hangi etkenlerin art\u0131rabilece\u011fine de \u0131\u015f\u0131k tutuyor. T\u00fcketiciyi elektrikli ara\u00e7lardan uzakla\u015ft\u0131ran ba\u015fl\u0131ca etkenler, yetersiz \u015farj altyap\u0131s\u0131<\/strong> ve y\u00fcksek fiyat<\/strong>. T\u00fcrk t\u00fcketicilerin elektrikli ara\u00e7 alma isteklerinin<\/strong> \u00f6n\u00fcndeki ba\u015fl\u0131ca unsur olarak %43<\/strong> oranla yeterli \u015farj istasyonunun olmamas\u0131n\u0131 ve %41<\/strong> oranla ara\u00e7 fiyatlar\u0131n\u0131n<\/strong> y\u00fcksek olmas\u0131n\u0131 g\u00f6steriyor.<\/p>\n

T\u00fcketiciler, vergi indirimi ve te\u015fviklerin elektrikli ara\u00e7 sat\u0131\u015flar\u0131n\u0131 art\u0131raca\u011f\u0131 beklentisinde<\/strong><\/h3>\n

Elektrikli ara\u00e7 sat\u0131n almaya y\u00f6nelik ilgi ve talebin hangi ko\u015fullarda artabilece\u011fi y\u00f6n\u00fcndeki soruya ise kat\u0131l\u0131mc\u0131lar\u0131n %56<\/strong>\u2019s\u0131 \u2018vergi indirimleri\u2019 ve %50<\/strong>\u2019si de sat\u0131n alma fiyat\u0131 \u00fczerinden verilecek te\u015fvikler \u00f6ncelikli g\u00f6r\u00fcld\u00fc. \u015earj altyap\u0131s\u0131n\u0131n yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131<\/strong> se\u00e7ene\u011fi ise ge\u00e7en y\u0131la k\u0131yasla 19 puanl\u0131k<\/strong> art\u0131\u015fla %47 <\/strong>oran\u0131 ile \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer ald\u0131.<\/p>\n

Dizel se\u00e7ene\u011fi, ilgideki d\u00fc\u015f\u00fc\u015fe ra\u011fmen hala ilk s\u0131rada<\/strong><\/h3>\n

Ara\u015ft\u0131rmada dizel ara\u00e7 se\u00e7ene\u011fi 2020\u2019ye<\/strong> k\u0131yasla 17 puanl\u0131k d\u00fc\u015f\u00fc\u015fe<\/strong> ra\u011fmen %31 ile h\u00e2l\u00e2 ilk tercih konumunda. \u00d6zellikle mazot fiyatlar\u0131n\u0131n eski rekabet\u00e7ili\u011fini yitirmesi, bir\u00e7ok markan\u0131n gelecekte dizel motor se\u00e7ene\u011fini sunmama y\u00f6n\u00fcnde karar almas\u0131 veya benzinli ara\u00e7larla olan fiyat fark\u0131n\u0131n y\u00fcksekli\u011fi<\/strong> gibi nedenlerle dizel ara\u00e7lara ilginin \u00f6nemli<\/strong> oranda azald\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Otomotivdeki \u00e7ip ve tedarik krizi, t\u00fcketicinin marka tercihlerini etkileyebilir<\/strong><\/h3>\n

Otomotiv sekt\u00f6r\u00fcnde \u00e7ip krizi<\/strong> ve tedarik zincirinde<\/strong> ya\u015fanan aksakl\u0131klara ba\u011fl\u0131 olarak teslimat s\u00fcreleri uzama e\u011filiminde. EY ara\u015ft\u0131rmas\u0131<\/strong>, teslimat s\u00fcrelerindeki aksamalar\u0131n t\u00fcketicilerin ara\u00e7 marka tercihlerini nas\u0131l etkileyebilece\u011fine de e\u011filiyor. Buna g\u00f6re T\u00fcrkiye\u2019deki anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131n %26<\/strong>\u2019s\u0131 9-12 ay beklemeleri<\/strong> gerekti\u011fi y\u00f6n\u00fcnde bir yan\u0131t almalar\u0131 durumunda tercih ettikleri marka yerine ba\u015fka bir ara\u00e7 markas\u0131na y\u00f6neleceklerini belirtiyor. Kat\u0131l\u0131mc\u0131lar\u0131n %24<\/strong>\u2019\u00fc daha fazla beklemektense donan\u0131m se\u00e7eneklerinden feragat ederek ayn\u0131 markan\u0131n baz modelini tercih edebileceklerini, %23<\/strong>\u2019\u00fc 9-12 ay<\/strong> beklemeyi kabul edebileceklerini, %22<\/strong>\u2019si ise beklemeyi ancak fiyatta indirim veya \u00f6deme kolayl\u0131\u011f\u0131 yap\u0131lmas\u0131 durumunda kabullenebilece\u011fini belirtiyor.<\/p>\n

T\u00fcrkiye\u2019de t\u00fcketiciler, internetten ara\u00e7 sipari\u015f etme fikrine s\u0131cak bak\u0131yor<\/strong><\/h3>\n

Ara\u015ft\u0131rma kapsam\u0131nda, kat\u0131l\u0131mc\u0131lara bir sonraki ara\u00e7lar\u0131n\u0131 internet \u00fczerinden al\u0131p almayacaklar\u0131 sorusu da y\u00f6neltildi. Bu konuda T\u00fcrk kat\u0131l\u0131mc\u0131lar %35<\/strong>\u2019lik bir oran ile olumlu bir yakla\u015f\u0131m sergiliyor. Hi\u00e7bir ko\u015fulda internetten ara\u00e7 sat\u0131n almayacaklar\u0131n\u0131<\/strong> belirten T\u00fcrk kat\u0131l\u0131mc\u0131lar\u0131n oran\u0131 ge\u00e7en seneye k\u0131yasla 8 puan<\/strong> azalarak %12<\/strong> oldu.<\/p>\n

Kat\u0131l\u0131mc\u0131lara neden online kanallar \u00fczerinden ara\u00e7 sat\u0131n almayacaklar\u0131 da soruldu. T\u00fcrk kat\u0131l\u0131mc\u0131lar\u0131n \u00e7ekinceleri, fiyatta pazarl\u0131k yap\u0131lamayabilece\u011fi (%44)<\/strong>, online kanaldan y\u00fcksek miktarda \u00f6deme yapmaktan \u00e7ekinebilece\u011fi (%39)<\/strong> ve sat\u0131\u015f s\u00fcrecinde temsilcilerden yeterince destek alamayabilece\u011fi (%36)<\/strong> olarak s\u0131raland\u0131.<\/p>\n

T\u00fcrkiye\u2019de t\u00fcketicilerin s\u0131f\u0131r ve ikinci el ara\u00e7 sat\u0131n al\u0131rken \u00f6ncelikli tercihleri<\/strong><\/h3>\n

T\u00fcrk t\u00fcketicisinden 7\u2019si<\/strong> 2 y\u0131l i\u00e7inde; 9\u2019u<\/strong> ise 5 y\u0131l i\u00e7inde<\/strong> yeni bir ara\u00e7 almay\u0131 planl\u0131yor. Ara\u00e7 almay\u0131 planlayan T\u00fcrk t\u00fcketicilerin %66\u2019s\u0131<\/strong> s\u0131f\u0131r ara\u00e7 almay\u0131 planl\u0131yor. T\u00fcrk t\u00fcketicilerin ara\u00e7 tercihlerinde g\u00fcvenlik, fiyat ve yak\u0131t ekonomisi ilk \u00fc\u00e7 s\u0131radaki<\/strong> yerini koruyor. 4’\u00fcnc\u00fc s\u0131rada<\/strong> yer alan iyi sat\u0131\u015f sonras\u0131 hizmet kalitesinin<\/strong> ge\u00e7en y\u0131la k\u0131yasla 19 puan art\u0131\u015f<\/strong> g\u00f6sterdi\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>\n

T\u00fcrk t\u00fcketiciler ge\u00e7en y\u0131la k\u0131yasla ara\u00e7 sat\u0131n al\u0131rken kendi kaynaklar\u0131yla finansman sa\u011flamay\u0131 daha \u00e7ok tercih ediyor. Ek finansmana ihtiya\u00e7 duymadan kendi kaynaklar\u0131yla finansman sa\u011flamay\u0131<\/strong> tercih eden T\u00fcrk t\u00fcketicilerin oran\u0131<\/strong> ge\u00e7en y\u0131la k\u0131yasla 7 puan<\/strong> artarak %47<\/strong> seviyesine ula\u015ft\u0131.<\/p>\n

\u0130kinci el ara\u00e7 sat\u0131n al\u0131mlar\u0131ndaki tercih ve beklentileri de ortaya koyan ankete g\u00f6re, T\u00fcrk t\u00fcketiciler ikinci el ara\u00e7 al\u0131rken %61<\/strong> oranla en \u00e7ok arac\u0131n \u00e7\u0131k\u0131\u015f yeri<\/strong> ve kilometre garantisine<\/strong> dikkat ediyor. Bunu %59<\/strong> ile arac\u0131n siciline (kaza bilgileri, ge\u00e7mi\u015f ara\u00e7 sahipleri, vb.) \u015feffaf eri\u015fim olana\u011f\u0131 ve %49<\/strong> ile ikinci el ara\u00e7 satan yerlerde sunulan se\u00e7enek \u00e7e\u015fitlili\u011fi izliyor.<\/p>\n

T\u00fcrk t\u00fcketicilerin ikinci el ara\u00e7 sat\u0131n al\u0131rken<\/strong> genellikle oto pazarlar\u0131n\u0131 ve yetkili sat\u0131c\u0131lar\u0131n sertifikal\u0131 ikinci el ara\u00e7 sat\u0131\u015f hizmetlerini tercih etti\u011fi g\u00f6r\u00fcl\u00fcyor. Ara\u015ft\u0131rmaya g\u00f6re T\u00fcrk t\u00fcketicisi s\u0131f\u0131r ara\u00e7 almadan<\/strong> \u00f6nce en az 5 kere bayi ziyareti<\/strong> yap\u0131yor.<\/p>\n

EY\u2019\u0131n \u201cOtomotiv T\u00fcketicilerinin Sat\u0131n Alma ve Kullan\u0131m Tercihleri\u201d ara\u015ft\u0131rmas\u0131na ula\u015fmak i\u00e7in <\/strong>TIKLAYIN >>><\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. EY T\u00fcrkiye, t\u00fcketicilerin ara\u00e7 sat\u0131n alma tercih ve \u00f6nceliklerine y\u00f6nelik kapsaml\u0131 ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klarken T\u00fcrkiye\u2019de t\u00fcketicinin elektrikli ve hibrit ara\u00e7lara y\u00f6nelik ilgisinin […]<\/p>\n","protected":false},"author":1,"featured_media":154887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[102993,41064,62461,102992],"views":103,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/154885"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=154885"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/154885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/154887"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=154885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=154885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=154885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}