{"id":154566,"date":"2022-04-21T13:04:48","date_gmt":"2022-04-21T10:04:48","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=154566"},"modified":"2022-04-21T13:08:33","modified_gmt":"2022-04-21T10:08:33","slug":"yurtdisina-acilmak-isteyen-kobilere-oneriler","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/yurtdisina-acilmak-isteyen-kobilere-oneriler\/","title":{"rendered":"(Turkish) Yurtd\u0131\u015f\u0131na A\u00e7\u0131lmak \u0130steyen KOB\u0130\u2019lere \u00d6neriler"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Yap\u0131lan ara\u015ft\u0131rmalar do\u011frultusunda KOB\u0130\u2019ler T\u00fcrkiye\u2019deki i\u015fletmelerin % 99,8\u2019ini, istihdam\u0131n ise % 76,7\u2019sini olu\u015fturuyor. Ancak T\u00fcrkiye ekonomisinin lokomotifi g\u00f6revini \u00fcstlenen KOB\u0130\u2019lerin ihracat ve yurtd\u0131\u015f\u0131 faaliyetleri hen\u00fcz mevcut potansiyelin alt\u0131nda seyrediyor. 150 y\u0131l\u0131 a\u015fk\u0131n k\u00f6kl\u00fc ge\u00e7mi\u015fiyle m\u00fc\u015fterilerine hizmet veren Generali Sigorta<\/strong>, yurtd\u0131\u015f\u0131na a\u00e7\u0131lmak isteyen KOB\u0130\u2019lere yol haritas\u0131 niteli\u011findeki \u00f6nerileri s\u0131ralad\u0131.<\/h2>\n

Pazar ara\u015ft\u0131rmas\u0131 yap\u0131n <\/strong><\/h3>\n

Yurtd\u0131\u015f\u0131na a\u00e7\u0131lmak isteyen KOB\u0130\u2019lerin hedefledi\u011fi \u00fclke ile ilgili detayl\u0131 bir pazar ara\u015ft\u0131rmas\u0131 yapmas\u0131 gerekiyor. KOB\u0130\u2019lerin sundu\u011fu hizmet veya \u00fcr\u00fcnlerin hedef \u00fclkedeki arz-talep dengesi, k\u00fclt\u00fcrel uyumlulu\u011fu ve rekabet anlay\u0131\u015f\u0131 ile ilgili bilgi sahibi olmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n

\"\"Destek programlar\u0131n\u0131 ara\u015ft\u0131r\u0131n <\/strong><\/h3>\n

T\u00fcrkiye ekonomisinin lokomotifi g\u00f6revini \u00fcstlenen KOB\u0130\u2019lerin istihdama<\/strong> ve ekonomiye<\/strong> olan katk\u0131s\u0131 birtak\u0131m te\u015fvikleri ka\u00e7\u0131n\u0131lmaz k\u0131l\u0131yor. Ba\u015fta KOSGEB<\/strong> ve Ticaret Bakanl\u0131\u011f\u0131<\/strong> olmak \u00fczere bir\u00e7ok kurum ve kurulu\u015f yurtd\u0131\u015f\u0131na a\u00e7\u0131lmak isteyen KOB\u0130\u2019lere maddi<\/strong> ve manevi<\/strong> bir\u00e7ok destek sunuyor. KOB\u0130\u2019lerin yurtd\u0131\u015f\u0131na a\u00e7\u0131lmadan \u00f6nce yararlanabilece\u011fi te\u015fviklerle<\/strong> ilgili detayl\u0131 bir ara\u015ft\u0131rma yapmas\u0131<\/strong> gerekiyor.<\/p>\n

Mevzuatlar\u0131 inceleyin <\/strong><\/h3>\n

Yurtd\u0131\u015f\u0131na a\u00e7\u0131lmak isteyen KOB\u0130\u2019lerin hedef \u00fclkenin ticaret<\/strong> ve rekabet kurallar\u0131na<\/strong> g\u00f6re farkl\u0131 yasal s\u00fcre\u00e7ler<\/strong> ve mevzuatlar<\/strong> ile kar\u015f\u0131 kar\u015f\u0131ya kalmas\u0131 muhtemel bir durumdur. Bu noktada KOB\u0130\u2019lerin<\/strong> bu s\u00fcre\u00e7ler ile ilgili bilgi sahibi olmas\u0131, hatta bu noktada profesyonel yard\u0131m almas\u0131<\/strong> b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n

Dijital yeteneklerinizi geli\u015ftirin <\/strong><\/h3>\n

Teknolojik geli\u015fmeler ve dijital d\u00f6n\u00fc\u015f\u00fcm<\/strong> i\u015f d\u00fcnyas\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrmeye devam ediyor. Bu noktada KOB\u0130<\/strong>\u2019lerin dijital yeteneklerini geli\u015ftirmesi, e-ihracat <\/strong>ve e-lojistik<\/strong> s\u00fcre\u00e7lerini iyi bir \u015fekilde y\u00f6netmesi ve e-ticaretin sa\u011flad\u0131\u011f\u0131 globalle\u015fme avantaj\u0131ndan<\/strong> do\u011fru bir bi\u00e7imde yararlanmas\u0131 gerekiyor. Dijital yeteneklerini geli\u015ftiren KOB\u0130\u2019ler tek bir merkez \u00fczerinden ihracat hamlelerini<\/strong> kolayca y\u00f6netebiliyor.<\/p>\n

Strateji olu\u015fturun <\/strong><\/h3>\n

Yurtd\u0131\u015f\u0131na a\u00e7\u0131lmak isteyen KOB\u0130\u2019lerin sundu\u011fu \u00fcr\u00fcn<\/strong> veya hizmet<\/strong> ile ilgili hedef \u00fclkeye y\u00f6nelik y\u00f6netim, sat\u0131\u015f<\/strong> ve pazarlama stratejileri olu\u015fturmas\u0131<\/strong> \u00f6ncelikler aras\u0131nda yer al\u0131yor. KOB\u0130\u2019lerin, bu stratejileri olu\u015ftururken marka konumland\u0131rmas\u0131, t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131, pazar potansiyeli, ticari kurallar, vergi y\u00fck\u00fcml\u00fcl\u00fckleri<\/strong> gibi unsurlar\u0131n yan\u0131 s\u0131ra hedef \u00fclkelerdeki sekt\u00f6r\u00fcn mevcut<\/strong> ve potansiyel ko\u015fullar\u0131na<\/strong> dikkat etmeleri \u00f6nem ta\u015f\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Yap\u0131lan ara\u015ft\u0131rmalar do\u011frultusunda KOB\u0130\u2019ler T\u00fcrkiye\u2019deki i\u015fletmelerin % 99,8\u2019ini, istihdam\u0131n ise % 76,7\u2019sini olu\u015fturuyor. Ancak T\u00fcrkiye ekonomisinin lokomotifi g\u00f6revini \u00fcstlenen KOB\u0130\u2019lerin ihracat ve […]<\/p>\n","protected":false},"author":1,"featured_media":154569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,157],"tags":[102846,31910,34504,101842,1264,102847,5159,102848,2196],"views":171,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/154566"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=154566"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/154566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/154569"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=154566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=154566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=154566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}