{"id":154333,"date":"2022-04-17T13:58:30","date_gmt":"2022-04-17T10:58:30","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=154333"},"modified":"2022-04-17T13:58:53","modified_gmt":"2022-04-17T10:58:53","slug":"dijital-musteri-deneyimi-uygulamalari-ile-yeni-donem-basladi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/dijital-musteri-deneyimi-uygulamalari-ile-yeni-donem-basladi\/","title":{"rendered":"(Turkish) T\u00fcpra\u015f’ta Dijital M\u00fc\u015fteri Deneyimi Uygulamalar\u0131 ile Yeni D\u00f6nem Ba\u015flad\u0131!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Teknoloji yat\u0131r\u0131mlar\u0131yla m\u00fc\u015fteri deneyimini de farkl\u0131 bir boyuta ta\u015f\u0131yan T\u00fcpra\u015f, Dijital ve s\u00fcrd\u00fcr\u00fclebilir rafinaj faaliyetleri kapsam\u0131nda m\u00fc\u015fterilerle temas etti\u011fi t\u00fcm s\u00fcre\u00e7lerinde u\u00e7tan uca dijital bir m\u00fc\u015fteri deneyimi tasarl\u0131yor.<\/h2>\n

Bu kapsamda devreye al\u0131nan Kara Dolum Temass\u0131z Sat\u0131\u015f Projesi, Randevu Sistemi<\/strong> ve S\u00fcr\u00fcc\u00fc Portal\u0131 Mobil Uygulamas\u0131<\/strong>, kara tankerlerinin dolum alan\u0131na giri\u015fini d\u00fczenleyerek temas\u0131 azalt\u0131yor ve beklemeleri de ortadan kald\u0131r\u0131yor. \u0130lk olarak Aral\u0131k 2021<\/strong>\u2019de \u0130zmit Rafinerisi<\/strong>\u2019nde devreye al\u0131nan \"\"Kara Dolum Temass\u0131z Sat\u0131\u015f Projesi<\/strong>\u2019nin 2023 y\u0131l\u0131na kadar<\/strong> t\u00fcm rafinerilerde yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 planlan\u0131yor.<\/p>\n

Yeni devreye al\u0131nan TAS (Terminal Automation System-Terminal Otomasyon Sistemi)<\/strong> altyap\u0131s\u0131, SAP sistemi, S\u00fcr\u00fcc\u00fc Portal\u0131 ve M\u00fc\u015fteri Portal\u0131 Randevu uygulamas\u0131<\/strong> ile entegre halde \u00e7al\u0131\u015fabilen Kara Dolum Temass\u0131z Sat\u0131\u015f Dijital Platformu<\/strong> s\u00fcr\u00fcc\u00fc deneyiminin insan temas\u0131 olmadan kiosklar, mobil uygulama<\/strong> ve T\u00fcpra\u015f \u00c7\u00f6z\u00fcm Merkezi<\/strong> arac\u0131l\u0131\u011f\u0131 ile y\u00f6netilmesini sa\u011fl\u0131yor.<\/p>\n

Rafinaj sekt\u00f6r\u00fcnde<\/strong> bir ilk olma niteli\u011fi ta\u015f\u0131yan Kara Dolum Temass\u0131z Sat\u0131\u015f Projesi\u2019nin \u00f6n\u00fcm\u00fczdeki d\u00f6nem vagon, boru hatt\u0131<\/strong> ve deniz dolum s\u00fcre\u00e7lerine<\/strong> entegre edilerek yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 planlan\u0131yor.<\/p>\n

S\u00fcr\u00fcc\u00fc Portal\u0131 Mobil Uygulamas\u0131<\/strong>\u00a0ise s\u00fcr\u00fcc\u00fclerin gerekli bilgi ve duyurulara an\u0131nda eri\u015fimine olanak sa\u011fl\u0131yor. \u00c7ift tarafl\u0131<\/strong> ve kesintisiz ileti\u015fim imkan\u0131<\/strong> sa\u011flayan uygulama, s\u00fcr\u00fcc\u00fclerin ihtiya\u00e7lar\u0131na g\u00f6re s\u00fcrekli geli\u015ftirilmeye<\/strong> devam edecek. Bu sayede T\u00fcpra\u015f sisteminden sipari\u015f a\u00e7an m\u00fc\u015fterilerin<\/strong> ve s\u00fcr\u00fcc\u00fclerinin randevu sistemi<\/strong> ile verimli bir s\u00fcre\u00e7 y\u00f6netiminin sa\u011flanmas\u0131<\/strong> hedefleniyor.<\/p>\n

\u201cM\u00fc\u015fterinin kahraman\u0131 olmay\u0131 hedefliyor, m\u00fc\u015fteri deneyimini bu y\u00f6nde yeniden tasarl\u0131yoruz\u201d<\/strong><\/h3>\n

\u015eirketin gelece\u011fe y\u00f6nelik stratejik d\u00f6n\u00fc\u015f\u00fcm planlar\u0131 kapsam\u0131nda odak i\u015f alanlar\u0131ndan biri olan \u201cs\u00fcrd\u00fcr\u00fclebilir rafinaj\u201d<\/strong> alan\u0131nda; m\u00fc\u015fteri odakl\u0131 dijital deneyim<\/strong> ve sat\u0131\u015f yakla\u015f\u0131mlar\u0131<\/strong> geli\u015ftirdiklerini belirten T\u00fcpra\u015f Sat\u0131\u015f Pazarlama\u2019dan sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6zg\u00fcr Kahramanzade<\/strong>, \u201cM\u00fc\u015fteri merkezli dijital d\u00f6n\u00fc\u015f\u00fcm hik\u00e2yemizin oda\u011f\u0131nda \u2018M\u00fc\u015fterinin Kahraman\u0131 Olma\u2019<\/strong> hedefimiz yer al\u0131yor. Bu sahay\u0131 \u00e7ok \u00f6nemsiyor ve m\u00fc\u015fteri \u00e7\u00f6z\u00fcmleri ile \u00f6nc\u00fc ve \u00f6rnek \u015firket olmay\u0131 hedefliyoruz. Kamu<\/strong> ve \u00f6zel sekt\u00f6rden<\/strong> bini a\u015fk\u0131n kurumsal m\u00fc\u015fterimize 30\u2019dan fazla<\/strong> T\u00fcpra\u015f \u00fcr\u00fcn\u00fcn\u00fc 12 farkl\u0131 sat\u0131\u015f noktas\u0131nda<\/strong> sunuyoruz. M\u00fc\u015fterilerimize en uygun \u00e7\u00f6z\u00fcm\u00fc h\u0131zla \u00fcretebilecek bir esneklikle \u00e7al\u0131\u015fmay\u0131 hedefliyoruz. S\u00fcre\u00e7, \u00fcr\u00fcn\u00fcm\u00fcz\u00fc m\u00fc\u015fterimize teslim etti\u011fimiz an de\u011fere d\u00f6n\u00fc\u015f\u00fcyor. B\u00fct\u00fcn s\u00fcre\u00e7lerimizi m\u00fc\u015fteri odakl\u0131 kurguluyor, m\u00fc\u015fterisinin kahraman\u0131<\/strong> olan T\u00fcpra\u015f \u00e7al\u0131\u015fanlar\u0131<\/strong> i\u00e7in kesintisiz e\u011fitim programlar\u0131<\/strong> uyguluyoruz. T\u00fcm i\u015f s\u00fcre\u00e7lerimizin nihai hedefi m\u00fc\u015fterilerimiz<\/strong>“<\/em> dedi.<\/p>\n

Dijital sat\u0131\u015f<\/strong> ve pazarlaman\u0131n<\/strong> temellerini olu\u015fturan bir\u00e7ok projeyi \u00e7ok \u00f6nce ba\u015flatt\u0131klar\u0131n\u0131 s\u00f6yleyen Kahramanzade<\/strong> \u015f\u00f6yle devam etti: \u201cSekt\u00f6r\u00fcm\u00fcz a\u00e7\u0131s\u0131ndan d\u00fcnyada \u00f6nc\u00fc say\u0131labilecek bir d\u00f6n\u00fc\u015f\u00fcm\u00fc hedefleyen projelerimizin ilk \u00f6rneklerini geli\u015ftirdik. Gerek web sitemiz gerek m\u00fc\u015fteri portal\u0131m\u0131z \u00fczerinden verdi\u011fimiz hizmetlerin kapsam<\/strong> ve hacmini<\/strong> her ge\u00e7en g\u00fcn geni\u015fletmeye devam edece\u011fiz. M\u00fc\u015fteri<\/strong> ve pazar beklentileri<\/strong> ile y\u00f6nelimlerini do\u011fru \u00f6l\u00e7\u00fcmleyebilmek<\/strong> ve bu beklentilere uygun i\u015f yap\u0131\u015f bi\u00e7imleri<\/strong> ile altyap\u0131 \u00e7\u00f6z\u00fcmlerini<\/strong> zaman\u0131nda geli\u015ftirmek<\/strong>, s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131n\u0131n anahtar\u0131<\/strong>. \u00c7al\u0131\u015fmalar\u0131m\u0131z\u0131n en temel girdisi olan m\u00fc\u015fteri bildirimlerini do\u011fru i\u015flemeye, ald\u0131\u011f\u0131m\u0131z geri bildirimler<\/strong> do\u011frultusunda geli\u015fim alanlar\u0131m\u0131z\u0131<\/strong> tespit etmeye \u00e7al\u0131\u015f\u0131yoruz\u201d.<\/em><\/p>\n

\u201cGelece\u011fin m\u00fc\u015fteri odakl\u0131 deneyimini de payda\u015flar\u0131m\u0131zdan alaca\u011f\u0131m\u0131z y\u00f6nlendirmelerle in\u015fa edece\u011fiz\u201d<\/strong><\/h3>\n

T\u00fcpra\u015f\u2019\u0131n m\u00fc\u015fteri deneyimi projeleri ile ilgili olarak Kahramanzade<\/strong>\u00a0 \u201cDijitalle\u015fme<\/strong> ve dijital d\u00f6n\u00fc\u015f\u00fcm<\/strong> alanlar\u0131 her zaman g\u00fcndemimizin en \u00f6ncelikli konular\u0131. Uygulanmaya ba\u015flanan Kara Dolum Temass\u0131z Sat\u0131\u015f Projesi<\/strong>\u2019ni yak\u0131n zamanda vagon, boru hatt\u0131 ve deniz dolum s\u00fcre\u00e7lerine de entegre etmeyi planl\u0131yoruz. S\u00fcr\u00fcc\u00fc Portal\u0131 Mobil Uygulamas\u0131<\/strong> ise appstore\/playstore<\/strong>\u2018da m\u00fc\u015fterilerimize sundu\u011fumuz ba\u015fka bir uygulamam\u0131z. Bu uygulamay\u0131 M\u00fc\u015fteri Portal\u0131’nda<\/strong> oldu\u011fu gibi m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131 do\u011frultusunda<\/strong> s\u00fcrekli geli\u015ftirmeye devam edece\u011fiz. Ayr\u0131ca bu projeleri farkl\u0131 dijital m\u00fc\u015fteri deneyimi projeleriyle<\/strong> geli\u015ftirerek daha da ileri ta\u015f\u0131yaca\u011f\u0131z\u201d<\/em> ifadelerini kulland\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Teknoloji yat\u0131r\u0131mlar\u0131yla m\u00fc\u015fteri deneyimini de farkl\u0131 bir boyuta ta\u015f\u0131yan T\u00fcpra\u015f, Dijital ve s\u00fcrd\u00fcr\u00fclebilir rafinaj faaliyetleri kapsam\u0131nda m\u00fc\u015fterilerle temas etti\u011fi t\u00fcm s\u00fcre\u00e7lerinde u\u00e7tan […]<\/p>\n","protected":false},"author":1,"featured_media":154337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[31910,102740,102742,72903,34504,102739,39474,102741,102738,83936],"views":289,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/154333"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=154333"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/154333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/154337"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=154333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=154333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=154333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}