{"id":152045,"date":"2022-03-09T15:28:13","date_gmt":"2022-03-09T12:28:13","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=152045"},"modified":"2022-03-09T15:51:09","modified_gmt":"2022-03-09T12:51:09","slug":"icecek-sektoru-nun-ilk-yuzde-100-geri-donusturulmus-pet-sisesi-pepsi-den","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/icecek-sektoru-nun-ilk-yuzde-100-geri-donusturulmus-pet-sisesi-pepsi-den\/","title":{"rendered":"(Turkish) \u0130\u00e7ecek Sekt\u00f6r\u00fc’n\u00fcn \u0130lk %100 Geri D\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f Pet \u015ei\u015fesi ‘Pepsi’den!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Pepsi\u2019nin raflarda yerini alan % 100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f pet ambalajdan \u00fcretilen 1 litrelik \u015fi\u015feleri T\u00fcrkiye\u2019de i\u00e7ecek sekt\u00f6r\u00fcnde bir ilk! PepsiCo 2025 y\u0131l\u0131 itibariyle ise, T\u00fcrkiye organizasyonundaki Pepsi, Yedig\u00fcn ve Fruko gibi i\u00e7ecek markalar\u0131n\u0131n pet ambalajlar\u0131n\u0131n t\u00fcm\u00fcn\u00fc %100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f plastik ambalajdan elde edilecek.<\/strong><\/h2>\n

D\u00fcnya’da s\u00fcrd\u00fcr\u00fclebilirlik<\/strong> alan\u0131nda \u00f6nde gelen \u015firketlerden biri olan PepsiCo\u2019nun i\u00e7ecek \"\"markalar\u0131ndan Pepsi, i\u00e7ecek sekt\u00f6r\u00fcnde bir ilke imza att\u0131. 1970\u2019li y\u0131llarda icat edilen pet \u015fi\u015feyi kullanan ilk marka olan Pepsi\u2019nin 1 litre pet \u015fi\u015felerinin % 100<\/strong>\u2019\u00fc bug\u00fcn geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f plastikten \u00fcretiliyor. Halen 22 k\u00fcresel pazarda, %100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f plastik (rPET) ambalajda \u00fcr\u00fcnlerini sunan PepsiCo geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f PET kullan\u0131m\u0131nda lider firmalardan biri konumunda bulunuyor.<\/p>\n

T\u00fcrkiye\u2019deki bir\u00e7ok \u00fcr\u00fcnde %20<\/strong>\u2019ye yak\u0131n geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f PET kullanan PepsiCo, 2021 ba\u015f\u0131 itibariyle r-PET i\u00e7eri\u011fi %50 olan PET \u015fi\u015fe kullan\u0131m\u0131n\u0131 devreye al\u0131rken, i\u00e7ecek sekt\u00f6r\u00fcnde de bir ilki ger\u00e7ekle\u015ftirerek gazl\u0131 i\u00e7ecek \u00fcr\u00fcnlerinde kulland\u0131\u011f\u0131 1 litre pet \u015fi\u015felerini % 100<\/strong> geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f plastikten<\/strong> \u00fcretiyor.<\/p>\n

Pepsi, Yedig\u00fcn ve Fruko 1 litre pet \u015fi\u015felerde %100 geri d\u00f6n\u00fc\u015f\u00fcm tasar\u0131mlar\u0131<\/strong>na ge\u00e7erek geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f plastik kullan\u0131m\u0131n\u0131n \u00f6nemini vurgulad\u0131klar\u0131n\u0131 ve bu konuda fark\u0131ndal\u0131k yaratmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirten PepsiCo T\u00fcrkiye \u0130\u00e7ecek Kategorisi Pazarlama Direkt\u00f6r\u00fc Asl\u0131 \u00d6nder, <\/strong>\u201c\u00d6n\u00fcm\u00fczdeki d\u00f6nemde \u00e7\u0131tay\u0131 daha da y\u00fckse\u011fe \u00e7ekmeyi ama\u00e7l\u0131yoruz. Hedefimiz 2025 y\u0131l\u0131 itibariyle T\u00fcrkiye organizasyonunda i\u00e7ecek kategorisindeki PET ambalajlar\u0131n t\u00fcm\u00fcn\u00fc geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f plastik<\/strong> ambalajdan elde etmek\u201d<\/em> dedi.<\/p>\n

PepsiCo olarak ambalajlar\u0131n at\u0131k olmad\u0131\u011f\u0131 bir D\u00fcnya kurmak i\u00e7in \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 vurgulayan Asl\u0131 \u00d6nder<\/strong> \u015f\u00f6yle devam etti;<\/span><\/p>\n

\u201cT\u00fcm ambalajlar\u0131m\u0131zda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclmemi\u015f plastik<\/strong> kullan\u0131m\u0131n\u0131 azaltmaya y\u00f6nelik olarak hedefler koyuyoruz. Hedefimiz \u201cS\u0131f\u0131r At\u0131k\u201d.<\/strong> Yani kulland\u0131\u011f\u0131m\u0131z t\u00fcm paket malzemelerinin, d\u00f6ng\u00fcsel ekonomi<\/strong>nin bir par\u00e7as\u0131 olmas\u0131. T\u00fcrkiye\u2019deki 6 fabrikam\u0131z\u0131n hepsi s\u0131f\u0131r at\u0131k<\/strong> olarak faaliyet g\u00f6steriyor. Fabrikalar\u0131m\u0131z\u0131n tamam\u0131 2021 y\u0131l\u0131nda \u00c7evre ve \u015eehircilik Bakanl\u0131\u011f\u0131<\/strong>\u2019n\u0131n S\u0131f\u0131r At\u0131k Belgesi<\/strong> ile sertifikaland\u0131r\u0131ld\u0131. Tarladan fabrikaya uzanan d\u00f6ng\u00fcsel ekonomi modelini, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzemelerden s\u0131f\u0131r at\u0131k prensibine kadar uzanan 360 derecelik<\/strong> bir vizyonla y\u00f6netiyoruz.\u201d<\/em><\/p>\n

T\u00fcrkiye i\u00e7ecek kategorisindeki PET ambalajlar\u0131<\/strong>n\u0131n %25<\/strong>\u2019ini geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f plastik<\/strong> ambalajdan elde eden PepsiCo\u2019nun baz\u0131 \u00fcr\u00fcn gruplar\u0131nda bu oran, %50<\/strong>\u2019ye var\u0131yor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde bu hedefi daha da yukar\u0131 \u00e7\u0131karmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131na devam etmeyi hedefleyen PepsiCo<\/strong>, bu y\u0131l hayata ge\u00e7irilecek olan zorunlu depozito iade sistemini<\/strong> destekliyor ve bu uygulamay\u0131 d\u00f6ng\u00fcsel ekonomi ad\u0131na at\u0131lacak \u00f6nemli bir ad\u0131m olarak g\u00f6r\u00fcyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Pepsi\u2019nin raflarda yerini alan % 100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f pet ambalajdan \u00fcretilen 1 litrelik \u015fi\u015feleri T\u00fcrkiye\u2019de i\u00e7ecek sekt\u00f6r\u00fcnde bir ilk! PepsiCo 2025 y\u0131l\u0131 […]<\/p>\n","protected":false},"author":19,"featured_media":152070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[101572,61754,101573,101570,37845,28223,101574,26122,101571],"views":146,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/152045"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=152045"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/152045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/152070"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=152045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=152045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=152045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}