{"id":151240,"date":"2022-02-21T14:55:31","date_gmt":"2022-02-21T11:55:31","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=151240"},"modified":"2022-02-21T14:56:42","modified_gmt":"2022-02-21T11:56:42","slug":"65-yas-ve-ustu-dijital-islemlerini-kendi-yapabilecek","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/65-yas-ve-ustu-dijital-islemlerini-kendi-yapabilecek\/","title":{"rendered":"(Turkish) 65 Ya\u015f ve \u00dcst\u00fc ‘Dijital \u0130\u015flemleri’ni Kendi Yapabilecek"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Reklamc\u0131lar Derne\u011fi (RD), Reklamverenler Derne\u011fi (RVD), \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB) ve Mobil Mecralar Ara\u015ft\u0131rma Pazarlama ve Reklamc\u0131l\u0131k Derne\u011fi (MMA) taraf\u0131ndan olu\u015fturulan Dijital Pazarlama \u0130leti\u015fimi Platformu (DP\u0130P), Dijital Okuryazar T\u00fcrkiye (DOT) Projesi ile T\u00fcrkiye \u00e7ap\u0131nda 65 ya\u015f ve \u00fcst\u00fcne \u00fccretsiz dijital ve finansal okuryazarl\u0131k e\u011fitim verecek.<\/h2>\n

2021 y\u0131l\u0131nda MMA taraf\u0131ndan \u0130stanbul\u2019da Yeditepe \u00dcniversitesi<\/strong> i\u015f birli\u011fi ile pilot olarak ba\u015flat\u0131lan proje, 2022 y\u0131l\u0131ndan itibaren DP\u0130P<\/strong> taraf\u0131ndan geli\u015ftirilerek T\u00fcrkiye geneline yay\u0131lacak. Proje kapsam\u0131nda Akbank, Garanti BBVA, Yap\u0131 Kredi, T\u00fcrkiye \u0130\u015f Bankas\u0131, Meta<\/strong> ve Google<\/strong>\u2019\u0131n katk\u0131lar\u0131 ile olu\u015fturulan web sitesi kanal\u0131<\/strong> ile verilen online e\u011fitimlerin<\/strong> yan\u0131 s\u0131ra fiziksel ortamda da e\u011fitimler verilmeye devam edilecek.<\/p>\n

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Ya\u015fl\u0131lar\u0131n dijital yetkinli\u011fini<\/strong> geli\u015ftirmeyi ama\u00e7lad\u0131klar\u0131n\u0131 dile getiren DOT Y\u00fcr\u00fctme Kurulu Ba\u015fkan\u0131 G\u00fcrhan \u00c7am<\/strong>, “Bu e\u011fitimlerle hedefimiz; b\u00fcy\u00fcklerimizin dijitalde verilen hizmetlerde yetkinlik kazanmas\u0131, e-devlet uygulamalar\u0131na girebilmeleri, dijital bankac\u0131l\u0131\u011f\u0131 kullanmalar\u0131, online al\u0131\u015fveri\u015f yapabilmeleri ve sosyal mecralar\u0131 kullanabilmeleri. 2021 y\u0131l\u0131nda 2.000 ki\u015fiye<\/strong> online ortamda ula\u015ft\u0131k. 2022\u2019de<\/strong> Hedefimiz, 2021<\/strong> y\u0131l\u0131nda \u0130stanbul\u2019da<\/strong> pilot olarak ba\u015flayan fiziksel s\u0131n\u0131f uygulamas\u0131n\u0131n \u0130zmir ve Ankara\u2019da hayata ge\u00e7mesi.”<\/em> dedi.<\/p>\n

T\u00dc\u0130K verilerine g\u00f6re T\u00fcrkiye internet kullan\u0131m oran\u0131 % 79 olmas\u0131na kar\u015f\u0131nya\u015fl\u0131lar\u0131n\u00a0 sadece % 27.1\u2019i internet kullan\u0131yor<\/strong><\/h3>\n

Deloitte<\/strong>\u2019un 2020 ilk yar\u0131y\u0131l\u0131 Medya Yat\u0131r\u0131m Raporu<\/strong> verilerine g\u00f6re, mobil kullan\u0131m\u0131n\u0131n pandemi s\u00fcrecinin beraberinde getirdi\u011fi h\u0131zla y\u00fczde 90\u2019a ula\u015fmas\u0131 ile birlikte, bilgisayar, tablet <\/strong>ve mobil cihazlar<\/strong> bilgiye eri\u015fim alan\u0131nda \u00f6ncelikli mecralar\u0131 haline geldi. Bu sebeple dijital<\/strong> ve finansal okuryazarl\u0131k i\u015fletme<\/strong>, kurum, kurulu\u015f ve bankalar\u0131n fiziki aksiyonlar\u0131n\u0131 dijital platformlara ta\u015f\u0131mas\u0131 ile b\u00fcy\u00fck \u00f6nem kazand\u0131. \u0130nternet bankac\u0131l\u0131\u011f\u0131<\/strong> pandemi \u00f6ncesine g\u00f6re % 38<\/strong>, e-ticaret ise % 43<\/strong> b\u00fcy\u00fcd\u00fc. T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K)<\/strong> verilerine g\u00f6re T\u00fcrkiye\u2019de Internet kullan\u0131m\u0131 % 79<\/strong> olmas\u0131na kar\u015f\u0131n bu oran\u0131n yaln\u0131zca %27.1<\/strong>\u2019ini ya\u015fl\u0131lar kaps\u0131yor.<\/p>\n

G\u00f6n\u00fcll\u00fc e\u011fitmenler sertifikalar\u0131n\u0131 ald\u0131lar<\/strong><\/h3>\n

Yeditepe \u00dcniversitesi E-Ticaret ve Y\u00f6netimi B\u00f6l\u00fcm Ba\u015fkan\u0131 Altan Kar, PDR Uzman\u0131 Psikoterapist Refika Yazgan, Siber G\u00fcvenlik Uzman\u0131 Osman Demircan, MMA T\u00fcrkiye \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc Elvin Altun Noyan \u00f6nc\u00fcl\u00fc\u011f\u00fcnde g\u00f6n\u00fcll\u00fc \u00f6\u011frenciler; 65 ya\u015f \u00fczeri<\/strong> dijital okuryazarl\u0131k e\u011fitimi almak<\/strong> isteyen bireylere online al\u0131\u015fveri\u015f, online bankac\u0131l\u0131k, birikim, para transferleri, \u00f6demeler, e-devlet eri\u015fimleri, siber g\u00fcvenlik, sosyal medya kullan\u0131m\u0131<\/em> ve dijital terminolojiler<\/em> gibi alanlarda birebir e\u011fitim verebilecek.<\/p>\n

\u0130llerde e\u011fitim almak isteyenler, e\u011fitim verilen noktalara www.dijitalokuryazart\u00fcrkiye.com <\/strong><\/a>\u00fczerinden ula\u015fabilecek.<\/p>\n

65 ya\u015f \u00fcst\u00fc vatanda\u015flar\u0131n hayatlar\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in ba\u015flatt\u0131\u011f\u0131 dijital okuryazarl\u0131k e\u011fitimi ilk mezunlar\u0131n\u0131 verdi<\/strong><\/h3>\n

Dijital Okuryazar T\u00fcrkiye Projesi<\/strong> pilot \u00e7al\u0131\u015fmas\u0131 kapsam\u0131nda kat\u0131l\u0131mc\u0131lar, 10 hafta<\/strong> boyunca, her cumartesi g\u00fcn\u00fc \u00fcniversite kamp\u00fcs\u00fcnde ve pandemi ko\u015fullar\u0131 nedeniyle bazen de online<\/strong> olarak e\u011fitim<\/strong> ald\u0131. Ger\u00e7ekle\u015ftirilen e\u011fitimle kat\u0131l\u0131mc\u0131lar\u0131n g\u00f6r\u00fcnt\u00fcl\u00fc konu\u015fma, konum g\u00f6nderme, online bankac\u0131l\u0131k, online al\u0131\u015fveri\u015f, sosyal platformlar\u0131n kullan\u0131m\u0131, e-devlet, e-nab\u0131z<\/strong> gibi en \u00e7ok ihtiya\u00e7 duyulan sitelerin kullan\u0131m\u0131 konusunda becerilerinin geli\u015ftirilmesi hedeflendi. 12 \u015eubat<\/strong> g\u00fcn\u00fc d\u00fczenlenen t\u00f6rende ilk \u00f6\u011frenciler son derslerini yap\u0131p sertifikalar\u0131n\u0131 Yeditepe \u00dcniversitesi Kurucu ve Onursal Ba\u015fkan\u0131<\/em> Bedrettin Dalan<\/strong>‘\u0131n elinden ald\u0131. Dalan, t\u00f6rende yapt\u0131\u011f\u0131 konu\u015fmada ‘E\u011fitimimize kat\u0131lanlar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu kad\u0131n. Yine kad\u0131nlar\u0131m\u0131za bu \u00f6zg\u00fcrl\u00fc\u011f\u00fc veren Gazi Mustafa Kemal Atat\u00fcrk<\/strong>‘t\u00fcr. Onu minnetle an\u0131yor ve ona te\u015fekk\u00fcr ediyoruz’<\/strong> dedi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Reklamc\u0131lar Derne\u011fi (RD), Reklamverenler Derne\u011fi (RVD), \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB) ve Mobil Mecralar Ara\u015ft\u0131rma Pazarlama ve Reklamc\u0131l\u0131k Derne\u011fi (MMA) taraf\u0131ndan olu\u015fturulan Dijital […]<\/p>\n","protected":false},"author":1,"featured_media":151250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[101120,101119,91683,101124,101122,101121,101123,99295,65918,2920,54690],"views":158,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/151240"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=151240"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/151240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/151250"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=151240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=151240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=151240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}