{"id":150561,"date":"2022-02-08T13:54:44","date_gmt":"2022-02-08T10:54:44","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=150561"},"modified":"2022-02-08T14:25:48","modified_gmt":"2022-02-08T11:25:48","slug":"deger-yaratan-cfo-lar-2022de-ilk-konuklar-deneyimlerini-paylasti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/deger-yaratan-cfo-lar-2022de-ilk-konuklar-deneyimlerini-paylasti\/","title":{"rendered":"(Turkish) ’De\u011fer Yaratan CFO\u2019lar 2022’de \u0130lk Konuklar Deneyimlerini Payla\u015ft\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Entegre Raporlama Derne\u011fi T\u00fcrkiye (ERTA) taraf\u0131ndan d\u00fczenlenen \u201cDe\u011fer Yaratan CFO\u2019lar\u201d toplant\u0131 serisinin 2022\u2019de ilk konuklar\u0131 Borusan Holding A.\u015e. Finansman, Mali \u0130\u015fler ve Ortak Hizmetler Ba\u015fkan\u0131 ve Grup CFO\u2019su Sn. Bar\u0131\u015f K\u00f6ko\u011flu ve OYAK Maden Metal\u00fcrji Finansal Y\u00f6netim ve Mali \u0130\u015fler Grup Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve CFO\u2019su Sn. Serdar Ba\u015fo\u011flu oldu. ERTA Y\u00f6netim Kurulu Ba\u015fkan\u0131 Prof. Dr. G\u00fcler Aras\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde d\u00fczenlenen toplant\u0131da kurumlarda de\u011fer yaratma modelinin geli\u015ftirilmesinin \u00f6nemi, sekt\u00f6rel \u00f6rneklerle \u015firketlerin de\u011fer yaratma modelleri, de\u011fi\u015fen CFO rolleri ve liderlik deneyimleri payla\u015f\u0131ld\u0131.<\/h2>\n

ERTA Kurucu Y\u00f6netim Kurulu Ba\u015fkan\u0131 Prof. Dr. G\u00fcler Aras<\/strong> gelece\u011fi \u015fekillendirecek g\u00fc\u00e7l\u00fc liderlere<\/strong> duydu\u011fumuz ihtiyac\u0131<\/strong> ve entegre raporlaman\u0131n<\/strong> liderlerin payda\u015flar\u0131yla ileti\u015fimde ta\u015f\u0131d\u0131\u011f\u0131 \u00f6nemi \u015fu s\u00f6zlerle vurgulad\u0131:<\/span><\/p>\n

\u201cGelece\u011fi \u015fekillendirecek g\u00fc\u00e7l\u00fc liderlere ihtiyac\u0131m\u0131z var!<\/em><\/strong><\/h3>\n

K\u00fcresel risk ortam\u0131n\u0131n<\/strong> tetikledi\u011fi geli\u015fmeler, de\u011fi\u015fen payda\u015f<\/strong> ve yat\u0131r\u0131mc\u0131 beklentileri<\/strong>, \"\"k\u00fcresel<\/strong> ve ulusal d\u00fczenlemeler<\/strong> \u00e7er\u00e7evesinde kurumlar\u0131 h\u0131zl\u0131 bir de\u011fi\u015fim<\/strong> ve d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci<\/strong> bekliyor. \u0130klim krizi<\/strong> ve pandeminin<\/strong> yol a\u00e7t\u0131\u011f\u0131 riskler ba\u015fta olmak \u00fczere dijitalle\u015fme<\/strong> ve teknolojideki<\/strong> h\u0131zl\u0131 de\u011fi\u015fim<\/strong> ile kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fumuz bu d\u00f6nemde, kurumlar\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fine do\u011frudan katk\u0131 sa\u011flayan \u201cg\u00fc\u00e7l\u00fc liderlik yap\u0131s\u0131\u201d<\/strong> daha da \u00f6nemli hale geldi. Kurumlar\u0131n de\u011fi\u015fim<\/strong> ve d\u00f6n\u00fc\u015f\u00fcm<\/strong> s\u00fcrecinin mimarlar\u0131 olan liderlerin bu kapsamda, gelece\u011fi \u015fekillendirecek yetkinliklere sahip olmalar\u0131 ve her zamankinden farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 ile d\u00fc\u015f\u00fcnmeleri gerekiyor. <\/em><\/p>\n

CFO\u2019lar i\u00e7in yeni paradigma: \u201cDe\u011fer yaratma\u201d<\/em><\/strong><\/h3>\n

K<\/em>a<\/em><\/strong>r paradigmas\u0131n\u0131n<\/strong> yerini \u201cde\u011fer yaratma\u201d<\/strong> oda\u011f\u0131na b\u0131rakt\u0131\u011f\u0131 yeni i\u015f yapma ortam\u0131nda, CFO\u2019lar\u0131n rolleri de \u00f6nemli \u00f6l\u00e7\u00fcde geni\u015fledi. Bu bak\u0131\u015f a\u00e7\u0131s\u0131 ve geli\u015fmelerin sonucu olarak art\u0131k CFO pozisyonunun yerini CVO (Chief Value Officer)<\/strong>, de\u011fer y\u00f6neticisi rol\u00fcne b\u0131rakaca\u011f\u0131 bir d\u00f6neme giriliyor. Bu yeni rol, CFO\u2019lar\u0131n, s\u00fcrd\u00fcr\u00fclebilir de\u011fer yaratma ve bu de\u011feri koruma yakla\u015f\u0131m\u0131n\u0131<\/strong> benimsemesi ve payda\u015f de\u011ferini optimize etmeye<\/strong> odaklanmas\u0131n\u0131n \u00f6nemini vurguluyor. Zira, bu yakla\u015f\u0131m kurumlar\u0131n ger\u00e7ek performans\u0131n\u0131n ortaya konulmas\u0131n\u0131 sa\u011flarken, CFO\u2019lar\u0131 tek ba\u015f\u0131na finansal hedeflere odaklanma<\/strong> tuza\u011f\u0131ndan uzak tutuyor. <\/em><\/p>\n

D\u00f6n\u00fc\u015f\u00fcm\u00fcn pusulas\u0131: Entegre Raporlama<\/em><\/strong><\/h3>\n

T\u00fcm bu geli\u015fmelere paralel olarak, kurumlar\u0131n, payda\u015flar\u0131 ile performanslar\u0131n\u0131 payla\u015fma<\/strong> noktas\u0131nda en etkili ara\u00e7lardan biri olan kurumsal raporlar\u0131n kapsam\u0131<\/strong> ve niteli\u011fine y\u00f6nelik beklentiler de b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geni\u015fledi ve de\u011fi\u015fti. Finansal raporlamadan de\u011fer raporlamas\u0131na do\u011fru evrilen k\u00fcresel raporlama ekosistemi i\u00e7erisinde, kurumlar\u0131n de\u011fer yaratma s\u00fcrecinin anlat\u0131m\u0131na odaklanan \u201centegre raporlama\u201d<\/strong> yakla\u015f\u0131m\u0131, kurumlar ve liderleri i\u00e7in bu yolculukta \u00e7ok \u00f6nemli bir pusula niteli\u011finde. ERTA olarak, biz de bu yolculukta kurumlara entegre d\u00fc\u015f\u00fcnce perspektifini benimsemeleri ve de\u011fer yaratma yakla\u015f\u0131m\u0131n\u0131 i\u015f modellerine entegrasyonu s\u00fcrecinde destek sa\u011flayarak kurumlar\u0131n s\u00fcrd\u00fcr\u00fclebilir de\u011fer yaratma kapasitelerinin geli\u015fimine ve nihai olarak yat\u0131r\u0131m ortam\u0131n\u0131n iyile\u015ftirilmesine katk\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yoruz. Zira, entegre d\u00fc\u015f\u00fcncenin<\/strong>, \u00fcst y\u00f6netim stratejilerine entegrasyonunun<\/strong> sa\u011flanamad\u0131\u011f\u0131 ve kurumlarda i\u015f yapma \u015feklinin oda\u011f\u0131nda yer almad\u0131\u011f\u0131 s\u00fcrece yat\u0131r\u0131mc\u0131larla ve payda\u015flarla ili\u015fkilerin uzun vadede sa\u011fl\u0131kl\u0131<\/strong> bir \u015fekilde devam ettirilmesinin m\u00fcmk\u00fcn olmayaca\u011f\u0131 \u00e7ok a\u015fik<\/em>\u00e2<\/em>r.\u201d<\/em><\/p>\n

Borusan Holding A.\u015e. Finansman, Mali \u0130\u015fler ve Ortak Hizmetler Ba\u015fkan\u0131 ve Grup CFO\u2019su Sn. Bar\u0131\u015f K\u00f6ko\u011flu, CFO\u2019lar\u0131n toplumsal d\u00f6n\u00fc\u015f\u00fcmdeki rollerini<\/strong> aktard\u0131\u011f\u0131 toplant\u0131da yeni vizyonlar\u0131n yeni sorumluluklar\u0131 da beraberinde getirdi\u011fini belirtti:<\/span><\/p>\n

\u201cToplumsal faydan\u0131n ve ama\u00e7la b\u00fcy\u00fcmenin de\u011fer kazand\u0131\u011f\u0131 bu d\u00f6nemde CFO\u2019lar\u0131n da stratejik \u00f6nemi bulunuyor. Gelece\u011fimizle ilgili at\u0131lacak her ad\u0131mda konuya sadece finansman olarak yakla\u015fmay\u0131p, \u00e7ok daha kapsay\u0131c\u0131 bir \u015fekilde ele almak \u00f6nemli. Kurum olarak vermek istedi\u011fimiz mesaj\u0131, vizyonu hesaba katarak entegre bir d\u00fc\u015f\u00fcnce yakla\u015f\u0131m\u0131n\u0131 benimsiyoruz. Borusan olarak s\u00fcrd\u00fcr\u00fclebilirlik yolculu\u011fumuza bundan 16 y\u0131l \u00f6nce \u00e7\u0131karak \u00f6nemli bir yol kat ettik. Bu fark\u0131ndal\u0131\u011f\u0131n t\u00fcm Gruba yay\u0131lmas\u0131yla t\u00fcm birimlerimiz de bu yolculukta geli\u015fti ve geli\u015fmeye devam ediyor. \u0130\u00e7inde bulundu\u011fumuz s\u00fcre\u00e7 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde CFO\u2019lar\u0131n da sorumluluk setinin geni\u015fledi\u011fini s\u00f6yleyebiliriz. Bu da daha fazla alana dokunmam\u0131za olanak sa\u011flarken ayn\u0131 zamanda yaratt\u0131\u011f\u0131m\u0131z fayday\u0131 da b\u00fcy\u00fct\u00fcyor. Bu nedenle bizlerin de ko\u015fullara h\u0131zl\u0131 bir \u015fekilde uyum sa\u011flamam\u0131z ve gelecek odakl\u0131 bir d\u00f6n\u00fc\u015f\u00fcme e\u015flik etmemiz gerekti\u011fine inan\u0131yorum.\u201d<\/em><\/p>\n

OYAK Maden Metal\u00fcrji Finansal Y\u00f6netim ve Mali \u0130\u015fler Grup Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve CFO Sn. Serdar Ba\u015fo\u011flu, konu\u015fmas\u0131nda finansal<\/strong> ve finansal olmayan<\/strong> verilerin bir arada ele al\u0131nmas\u0131n\u0131n git gide daha fazla ba\u015fvurulan bir uygulama oldu\u011funa dikkat \u00e7ekti:<\/span><\/p>\n

\u201c<\/em><\/strong>\u015eirketler i\u00e7in de\u011fer yaratma anlay\u0131\u015f\u0131 sadece finansal g\u00f6stergelere odaklanman\u0131n \u00f6tesine ta\u015f\u0131n\u0131yor. Sorumlu \u00fcretim anlay\u0131\u015f\u0131yla, finansal olmayan unsurlar\u0131n finansallarla ili\u015fkisinin anlamland\u0131r\u0131labildi\u011fi, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme<\/strong> ile s\u00fcrd\u00fcr\u00fclebilir karl\u0131l\u0131k<\/strong> hedeflerinin entegre bak\u0131\u015f a\u00e7\u0131s\u0131yla de\u011ferlendirildi\u011fi stratejiler giderek \u00f6nem kazan\u0131yor.<\/em><\/p>\n

\u015eirketler, s\u00fcrd\u00fcr\u00fclebilirlik<\/strong> alan\u0131ndaki ba\u015far\u0131 \u00f6l\u00e7\u00fctlerini finansal g\u00f6stergelerin<\/strong> yan\u0131 s\u0131ra \u00e7evresel, sosyal ve y\u00f6neti\u015fim ile ilgili konular\u0131n i\u015f yap\u0131\u015f bi\u00e7imleriyle ne derece entegre olmas\u0131yla<\/strong> da \u00f6l\u00e7meye ba\u015flad\u0131. Stratejilerini geli\u015ftirirken, fayda g\u00fcden<\/strong>, payda\u015flar\u0131na her anlamda de\u011fer katan<\/strong> bir anlay\u0131\u015fla entegrasyonu<\/strong> sa\u011flayabilen \u015firketler, yat\u0131r\u0131m \u00e7ekme, fon<\/strong> ve finansman kaynaklar\u0131na<\/strong> eri\u015fimde bir ad\u0131m \u00f6nde yer al\u0131yor. <\/em><\/p>\n

Maden Metal\u00fcrji \u015eirketlerimizin de\u011fer yaratma anlay\u0131\u015f\u0131; s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme, sorumlu \u00fcretim<\/strong> ve insan\u0131 merkeze<\/strong> alan yakla\u015f\u0131m olmak \u00fczere 3 temel de\u011fer<\/strong> \u00fczerinde y\u00fckseliyor. Avrupa\u2019n\u0131n 4. b\u00fcy\u00fck \u00e7elik \u00fcreticisi<\/strong> Erdemir, Kas\u0131m 2015<\/strong>\u2019te faaliyete ge\u00e7en S\u00fcrd\u00fcr\u00fclebilirlik Endeksi\u2019<\/strong>ndeki ilk \u00e7elik \u00fcreticisi unvan\u0131na sahip olurken, \u0130sdemir de de\u011ferlendirmeye tabi tutuldu\u011fu Kas\u0131m 2019\u2019dan itibaren S\u00fcrd\u00fcr\u00fclebilirlik Endeksi<\/strong>\u2019nde yer almaya ba\u015flad\u0131.\u201d<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Entegre Raporlama Derne\u011fi T\u00fcrkiye (ERTA) taraf\u0131ndan d\u00fczenlenen \u201cDe\u011fer Yaratan CFO\u2019lar\u201d toplant\u0131 serisinin 2022\u2019de ilk konuklar\u0131 Borusan Holding A.\u015e. Finansman, Mali \u0130\u015fler ve […]<\/p>\n","protected":false},"author":1,"featured_media":150569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[32721,100795,100794,34504,100796,100793,53412,100797,1296],"views":128,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/150561"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=150561"}],"version-history":[{"count":2,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/150561\/revisions"}],"predecessor-version":[{"id":150565,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/150561\/revisions\/150565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/150569"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=150561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=150561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=150561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}