{"id":149665,"date":"2022-01-20T13:08:46","date_gmt":"2022-01-20T10:08:46","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=149665"},"modified":"2022-01-20T13:09:29","modified_gmt":"2022-01-20T10:09:29","slug":"global-ceo-outlook-arastirmasi-nin-2022ye-dair-gercekleri-ve-stratejileri","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/global-ceo-outlook-arastirmasi-nin-2022ye-dair-gercekleri-ve-stratejileri\/","title":{"rendered":"(Turkish) ’Global CEO Outlook Ara\u015ft\u0131rmas\u0131’n\u0131n 2022\u2019ye Dair Ger\u00e7ekleri ve Stratejileri…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

EY 2022 CEO G\u00f6r\u00fcn\u00fcm Ara\u015ft\u0131rmas\u0131’na g\u00f6re, d\u00fcnyan\u0131n COVID-19 pandemisinde yeni bir a\u015famaya girdi\u011fi bu d\u00f6nemde, b\u00fcy\u00fcme aray\u0131\u015f\u0131nda olan CEO’lar yat\u0131r\u0131mlar ile birle\u015fme ve sat\u0131n almalar (M&A) alanlar\u0131ndaki planlar\u0131nda vites y\u00fckseltmeye haz\u0131rlar.<\/h2>\n

Ara\u015ft\u0131rmaya g\u00f6re, ankete kat\u0131lan CEO<\/strong>\u2019lar\u0131n yar\u0131s\u0131ndan fazlas\u0131 (%54) mevcut i\u015fletmelere, dijital d\u00f6n\u00fc\u015f\u00fcme<\/strong> ve s\u00fcrd\u00fcr\u00fclebilirli\u011fe yat\u0131r\u0131ma<\/strong> \u00f6ncelik verecek. Ayr\u0131ca, yan\u0131t verenlerin d\u00f6rtte \u00fc\u00e7\u00fcnden fazlas\u0131 (%79), maliyetleri d\u00fc\u015f\u00fcrmek<\/strong>, gelecekteki beklenmedik aksakl\u0131klara kar\u015f\u0131 haz\u0131rl\u0131kl\u0131 \"\"olmak<\/strong> ve riskleri en aza indirmek<\/strong> amac\u0131yla tedarik zincirlerinde ayarlamalar yapt\u0131 ya da bunu planl\u0131yor.<\/p>\n

Birle\u015fme<\/strong> ve sat\u0131n almalar<\/strong> taraf\u0131nda 5 trilyon ABD dolarl\u0131k<\/strong> rekor seviyede bir hacme ula\u015f\u0131lan 2021 y\u0131l\u0131n\u0131n ard\u0131ndan, CEO’lar i\u00e7in i\u015flemler 2022’de<\/strong> di\u011fer yat\u0131r\u0131m alanlar\u0131n\u0131 tamamlayacak kritik bir ara\u00e7 olmaya devam edecek. Ankete kat\u0131lanlar\u0131n yakla\u015f\u0131k \u00fc\u00e7te ikisi (%59), \u015firketlerinin \u00f6n\u00fcm\u00fczdeki 12 ay<\/strong> i\u00e7inde sat\u0131n almalar\u0131 s\u00fcrd\u00fcrmesini bekliyor. (2021 ba\u015f\u0131nda bu oran %48 olmu\u015ftu.)<\/p>\n

Ara\u015ft\u0131rmada i\u015fleri etkileyebilecek d\u0131\u015fsal riskler<\/strong> y\u00fcz\u00fcnden CEO\u2019lar\u0131n yat\u0131r\u0131m planlar\u0131n\u0131n<\/strong> rotas\u0131ndan sapabilece\u011fine de dikkat \u00e7ekiliyor. Yan\u0131t veren CEO’lar\u0131n \u00e7o\u011fu (%87) artan girdi fiyatlar\u0131 konusunda hayli endi\u015feliler<\/strong> ve ticari gerilimleri<\/strong> (%18), iklim de\u011fi\u015fikli\u011finin etkileri<\/strong>ni (%17) ve artan rekabeti<\/strong> (%13) i\u015flerinin gelecekteki b\u00fcy\u00fcmesini etkileyecek en ciddi riskler olarak tan\u0131ml\u0131yorlar.<\/p>\n

EY T\u00fcrkiye Strateji ve Kurumsal Finansman B\u00f6l\u00fcm Ba\u015fkan\u0131 \u00d6zge G\u00fcrsoy B\u00fcy\u00fckav\u015far<\/strong>\u00a0\u015fu yorumda bulundu:<\/span><\/p>\n

\u201cCEO’lar, yat\u0131r\u0131m s\u00f6z konusu oldu\u011funda \u00f6nc\u00fcl\u00fck etmeye haz\u0131rlar. Ayn\u0131 zamanda, k\u0131r\u0131lgan global ortam\u0131n etkisi<\/strong> ve artan enflasyondan<\/strong> h\u0131zla y\u00fckselen enerji maliyetlerine<\/strong> kadar her alanda i\u015f yapman\u0131n artmakta olan maliyetleri, onlar\u0131 derinden endi\u015felendiriyor.<\/em><\/p>\n

\u201cCEO’lar\u0131n yat\u0131r\u0131m ara\u00e7 setinde anla\u015fmalar \u00f6nemli bir kald\u0131ra\u00e7 olmay\u0131<\/strong> s\u00fcrd\u00fcrecek. Birle\u015fme ve sat\u0131n almada bir rekor ko\u015fusundan \u00e7\u0131kan bir\u00e7ok CEO\u2019nun \u00f6n\u00fcm\u00fczdeki d\u00f6nemde son 12 ay<\/strong> i\u00e7inde sat\u0131n al\u0131nan varl\u0131klar\u0131 entegre etmeye odaklanaca\u011f\u0131 g\u00f6r\u00fcl\u00fcyor, ancak CEO’lar\u0131n sat\u0131n alma planlar\u0131, y\u00fcksek seviyelerde anla\u015fma etkinli\u011finin 2022’de de devam etmesini<\/strong> sa\u011flayacak d\u00fczeyde olmal\u0131.”<\/em><\/p>\n

D\u00fcnyada Birle\u015fme ve sat\u0131n almalarda 2022\u2019nin genel g\u00f6r\u00fcn\u00fcm\u00fc\u00a0<\/strong><\/h3>\n

Anket bulgular\u0131na g\u00f6re, CEO’lar\u0131n 2022 y\u0131l\u0131nda \u00f6ncelik verece\u011fi anla\u015fmalar, operasyonel yeteneklerin (%26) yan\u0131 s\u0131ra \u00e7evresel, sosyal<\/strong> ve y\u00f6neti\u015fimsel (ESG)<\/strong> konumlar\u0131 ile s\u00fcrd\u00fcr\u00fclebilirlik ayak izlerini<\/strong> (%20) iyile\u015ftirici nitelikteki anla\u015fmalar olacak.<\/p>\n

2022’de \u015firket sat\u0131n almak isteyen CEO’lar\u0131n en \u00e7ok tercih ettikleri \u00fclkeler, ABD, \u0130ngiltere, \u00c7in, Hindistan<\/strong> ve Almanya<\/strong> olarak s\u0131ralan\u0131yor. Sekt\u00f6rlere bak\u0131ld\u0131\u011f\u0131nda ise, teknoloji, sa\u011fl\u0131k hizmetleri<\/strong> ve geli\u015fmi\u015f \u00fcretim, varl\u0131k sat\u0131n alma olas\u0131l\u0131\u011f\u0131<\/strong>n\u0131n daha y\u00fcksek oldu\u011fu ilk \u00fc\u00e7 sekt\u00f6r<\/strong> olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

CEO\u2019lara 2022’de birle\u015fme<\/strong> ve sat\u0131n alma pazar\u0131ndaki<\/strong> ba\u015fl\u0131ca trendler soruldu\u011funda \u015fu s\u0131ralama ortaya \u00e7\u0131k\u0131yor: Tehditkar ve rekabet\u00e7i tekliflerde art\u0131\u015f (%72), \u00f6zel sermayenin ciddi bir al\u0131c\u0131 olmas\u0131 (%70), sekt\u00f6rler aras\u0131 (%68) ve s\u0131n\u0131r \u00f6tesi (%65) anla\u015fmalarda art\u0131\u015f, daha fazla mega anla\u015fma (%56).<\/p>\n

Anketin ortaya koydu\u011fu bulgulara g\u00f6re, ESG<\/strong> ve s\u00fcrd\u00fcr\u00fclebilirlikle<\/strong> ilgili endi\u015feler, anla\u015fma yapanlar i\u00e7in giderek daha \u00f6nemli hale geliyor. Yan\u0131t veren CEO’lar\u0131n %99 gibi olduk\u00e7a y\u00fcksek bir oran\u0131 sat\u0131n alma stratejilerine bu endi\u015feleri dahil ettiklerini belirtirken, kat\u0131l\u0131mc\u0131lar\u0131n %6’s\u0131 da ge\u00e7en y\u0131l hedefle ilgili ESG odakl\u0131 kayg\u0131lar<\/strong> nedeniyle anla\u015fmalardan uzakla\u015ft\u0131klar\u0131n\u0131 ifade ediyor.<\/p>\n

B\u00fcy\u00fckav\u015far<\/strong>\u00a0ara\u015ft\u0131rmayla ilgili yorumlar\u0131na \u015funlar\u0131 da ekledi:\u00a0<\/span><\/p>\n

\u201cCEO’lar, birle\u015fme ve sat\u0131n alma i\u015flemlerini uzun vadeli b\u00fcy\u00fcme stratejileri i\u00e7in kritik bir h\u0131zland\u0131r\u0131c\u0131 olarak g\u00f6r\u00fcyor. ESG<\/strong> ve s\u00fcrd\u00fcr\u00fclebilirlik<\/strong> ile ilgili kayg\u0131lar kritik bir \u00f6nem kazan\u0131rken, 2022’deki pazar\u0131n ayn\u0131 zamanda CEO\u2019lar\u0131n stratejik s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine<\/strong> daha h\u0131zl\u0131 ula\u015fmalar\u0131na yard\u0131mc\u0131 olacak Birle\u015fme ve Sat\u0131n Almalarla beslenmesi de bekleniyor.\u201d<\/em><\/p>\n

S\u00fcrd\u00fcr\u00fclebilirli\u011fe odaklanma ve \u00fc\u00e7 ayl\u0131k kazan\u00e7 beklentileri aras\u0131nda\u00a0<\/strong><\/h3>\n

COP26 sonras\u0131 d\u00fcnyada, CEO’lar aras\u0131nda s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcme<\/strong> olan y\u00f6nelim kal\u0131c\u0131 hale gelirken gelir art\u0131\u015f\u0131 kilit bir itici g\u00fc\u00e7<\/strong> olmaya devam ediyor. Ankete kat\u0131lan CEO\u2019lar\u0131n d\u00f6rtte \u00fc\u00e7\u00fcnden<\/strong> de fazlas\u0131 (%82) stratejik karar verme s\u00f6z konusu oldu\u011funda ESG fakt\u00f6rleri<\/strong>ni \u201cson derece \u00f6nemli\u201d<\/strong> veya \u201c\u00f6nemli olarak\u201d<\/strong> tan\u0131ml\u0131yor. Ayr\u0131ca, kat\u0131l\u0131mc\u0131lar\u0131n %28<\/strong>‘i, s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131nda lider olman\u0131n sa\u011flayaca\u011f\u0131 rekabet avantaj\u0131n\u0131<\/strong> olduk\u00e7a net bi\u00e7imde g\u00f6rebiliyor.<\/p>\n

Bununla birlikte, kat\u0131l\u0131mc\u0131lar\u0131n %65<\/strong>‘i s\u00fcrd\u00fcr\u00fclebilirlik stratejileri<\/strong> konusunda yat\u0131r\u0131mc\u0131lar\u0131n ve hissedarlar\u0131n direnciyle kar\u015f\u0131la\u015ft\u0131klar\u0131n\u0131 belirtiyor. Ankete yan\u0131t verenlerin yakla\u015f\u0131k d\u00f6rtte biri (%21) ise uzun vadeli yat\u0131r\u0131m planlar\u0131<\/strong>n\u0131n yat\u0131r\u0131mc\u0131lardan destek g\u00f6rmedi\u011fini veya yat\u0131r\u0131mc\u0131lar\u0131n daha \u00e7ok 3 ayl\u0131k<\/strong> kazan\u00e7lara odakland\u0131klar\u0131n\u0131 belirtiyor.<\/p>\n

B\u00fcy\u00fckav\u015far<\/strong>\u00a0\u015funlar\u0131 s\u00f6yl\u00fcyor:<\/span><\/p>\n

\u201cCEO’lar, \u015firketlerine hissedarlar<\/strong> ve toplum i\u00e7in s\u00fcrd\u00fcr\u00fclebilir faydalar<\/strong> sa\u011flayacak \u015fekilde y\u00f6n vermeye haz\u0131r. \u00d6nceli\u011fi s\u00fcrd\u00fcr\u00fclebilirli\u011fe vermek s\u00f6z konusu oldu\u011funda, CEO\u2019nun ve yat\u0131r\u0131mc\u0131lar\u0131n d\u00fc\u015f\u00fcnceleri aras\u0131nda uyuma ihtiya\u00e7 duyuldu\u011fu g\u00f6r\u00fcl\u00fcyor. Yat\u0131r\u0131mc\u0131lardan<\/strong> ve hissedarlardan y\u00fcksek maliyetler<\/strong> ve uzun vadeli getirilerle<\/strong> ilgili \u015f\u00fcpheler nedeniyle gelebilecek olan diren\u00e7, CEO planlar\u0131n\u0131<\/strong> ray\u0131ndan \u00e7\u0131karabilir ve \u015firketlerini tarihin yanl\u0131\u015f taraf\u0131na savurabilir.\u201d<\/em><\/p>\n

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. EY 2022 CEO G\u00f6r\u00fcn\u00fcm Ara\u015ft\u0131rmas\u0131’na g\u00f6re, d\u00fcnyan\u0131n COVID-19 pandemisinde yeni bir a\u015famaya girdi\u011fi bu d\u00f6nemde, b\u00fcy\u00fcme aray\u0131\u015f\u0131nda olan CEO’lar yat\u0131r\u0131mlar ile birle\u015fme […]<\/p>\n","protected":false},"author":1,"featured_media":149669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[3943,100295,1330,69892,31910,100298,100297,1339,100296],"views":155,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/149665"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=149665"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/149665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/149669"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=149665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=149665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=149665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Ara\u015ft\u0131rman\u0131n Tamam\u0131na Ula\u015fmak \u0130\u00e7in:<\/strong> ey.com\/ceosurvey<\/a>\u00a0<\/u>adresini ziyaret edebilirsiniz.<\/p>","protected":false},"excerpt":{"rendered":"