{"id":149355,"date":"2022-01-14T00:30:58","date_gmt":"2022-01-13T21:30:58","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=149355"},"modified":"2022-01-14T00:31:58","modified_gmt":"2022-01-13T21:31:58","slug":"omer-m-koc-tusiad-dijital-turkiye-konferansinda-konustu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/omer-m-koc-tusiad-dijital-turkiye-konferansinda-konustu\/","title":{"rendered":"(Turkish) ’\u00d6mer M. KO\u00c7’ T\u00dcS\u0130AD Dijital T\u00fcrkiye Konferans\u0131\u2019nda Konu\u015ftu"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Ko\u00e7 Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6mer M. Ko\u00e7, T\u00fcrk Sanayicileri ve \u0130\u015f \u0130nsanlar\u0131 Derne\u011fi (T\u00dcS\u0130AD) taraf\u0131ndan bu y\u0131l ikincisi ger\u00e7ekle\u015ftirilen \u2018Dijital T\u00fcrkiye Konferans\u0131\u2019nda konu\u015ftu.<\/h2>\n

T\u00fcrkiye\u2019de ve d\u00fcnyada dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nemi, dijital ticaret <\/strong>ve dijital ekonomideki k\u00fcresel \"\"dinamikler<\/strong> gibi konu ba\u015fl\u0131klar\u0131n\u0131n tart\u0131\u015f\u0131ld\u0131\u011f\u0131 konferansta \u00f6nemli mesajlar veren \u00d6mer M. Ko\u00e7, \u201cDijitalle\u015fme<\/strong>, k\u00fcresel ekonomik b\u00fcy\u00fcmeyi sa\u011flayan en \u00f6nemli fakt\u00f6r haline geldi. Ara\u015ft\u0131rmalara g\u00f6re 2030 y\u0131l\u0131na kadar<\/strong> potansiyel verimlilik art\u0131\u015f\u0131n\u0131n y\u00fczde 60<\/strong>\u2019\u0131 dijital teknolojilerden kaynaklanacak. Dijitalle\u015fme rekabetin oyun sahas\u0131n\u0131 da geni\u015fletiyor; fikirleri hayata ge\u00e7irirken ilk g\u00fcnden itibaren k\u00fcresel d\u00fc\u015f\u00fcnmek gerekiyor\u201d<\/em> dedi.<\/p>\n

\u00d6mer M. Ko\u00e7: \u201cSadece i\u015f g\u00fcc\u00fc maliyeti avantaj\u0131yla katma de\u011feri y\u00fcksek yat\u0131r\u0131mlar\u0131 \u00e7ekmek art\u0131k m\u00fcmk\u00fcn de\u011fil.\u201d<\/strong><\/h3>\n

Dijital rekabetin \u00fclkeler aras\u0131nda da artarak s\u00fcrd\u00fc\u011f\u00fcn\u00fc vurgulayan \u00d6mer M. Ko\u00e7, \u201cGe\u00e7mi\u015fteki kritik d\u00f6n\u00fc\u015f\u00fcmleri ka\u00e7\u0131ranlar, bu s\u00fcre\u00e7te daha d\u00fc\u015f\u00fck maliyetlerle h\u0131zla yol al\u0131p fark yaratabileceklerini g\u00f6rd\u00fcler. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn T\u00fcrkiye\u2019nin de d\u00e2hil oldu\u011fu geli\u015fmekte olan \u00fclkeleri ilgilendiren en somut yans\u0131malar\u0131n\u0131 ise sanayi 4.0<\/strong> dinami\u011finde g\u00f6r\u00fcyoruz.\u00a0Bat\u0131\u2019n\u0131n dijital teknolojilerle verimlilik<\/strong> art\u0131\u015f\u0131 sa\u011flay\u0131p sanayi \u00fcretimini geri \u00e7a\u011f\u0131rd\u0131\u011f\u0131 bu s\u00fcre\u00e7te, sadece i\u015f g\u00fcc\u00fc maliyeti avantaj\u0131yla katma de\u011feri y\u00fcksek yat\u0131r\u0131mlar\u0131 \u00e7ekmek art\u0131k m\u00fcmk\u00fcn de\u011fil\u201d\u00a0diye konu\u015ftu. Yap\u0131lan ara\u015ft\u0131rmalar\u0131n, 2030 y\u0131l\u0131nda d\u00fcnyada 84 milyon<\/strong> yeti\u015fmi\u015f insan kayna\u011f\u0131 a\u00e7\u0131\u011f\u0131 olaca\u011f\u0131na i\u015faret etti\u011fine de dikkat \u00e7eken \u00d6mer M. Ko\u00e7, Avrupa Birli\u011fi\u2019nin 2030 hedefleri<\/strong> \u00e7er\u00e7evesinde 20 milyon<\/strong> bilgi ve ileti\u015fim teknolojileri uzman\u0131 istihdam etmeyi ama\u00e7lad\u0131\u011f\u0131n\u0131 belirtti. Bug\u00fcn bu rakam\u0131n 8 milyon civar\u0131nda<\/strong> oldu\u011funu s\u00f6yleyen Ko\u00e7, \u201cHedefe ula\u015fmak i\u00e7in bizim gibi \u00fclkelerin yeti\u015fmi\u015f insanlar\u0131na y\u00f6neliyorlar. \u0130\u015fte bu nedenle Ko\u00e7 Toplulu\u011fu<\/strong> olarak, gerek 2016 y\u0131l\u0131nda<\/strong> ba\u015flad\u0131\u011f\u0131m\u0131z dijital d\u00f6n\u00fc\u015f\u00fcm<\/strong> program\u0131m\u0131z\u0131n, gerekse akabinde devreye ald\u0131\u011f\u0131m\u0131z inovasyon, \u00e7evik y\u00f6netim, s\u0131f\u0131r bazl\u0131 yakla\u015f\u0131m<\/strong> ve karbon d\u00f6n\u00fc\u015f\u00fcm\u00fc<\/strong> gibi birbirini tamamlayan programlar\u0131m\u0131z\u0131n merkezinde insan kayna\u011f\u0131m\u0131z bulunuyor. \u00c7ok ciddi yat\u0131r\u0131mlar yapmak suretiyle, d\u00fcnyan\u0131n en iyi \u00fcniversiteleri<\/strong> ve dan\u0131\u015fmanl\u0131k firmalar\u0131yla i\u015fbirlikleri kurarak, her seviyeden \u00e7al\u0131\u015fma arkada\u015f\u0131m\u0131z i\u00e7in 350’den fazla<\/strong> e\u011fitim ve geli\u015fim program\u0131 y\u00fcr\u00fct\u00fcyoruz. Arkada\u015flar\u0131m\u0131z\u0131n severek \u00e7al\u0131\u015fmak isteyecekleri, \u015firket i\u00e7i diyalo\u011fun geli\u015fti\u011fi, gelece\u011fin \u00e7al\u0131\u015fma pratiklerinin benimsendi\u011fi yeni bir i\u015f yeri k\u00fclt\u00fcr\u00fc olu\u015fturuyoruz.Merhum Vehbi Ko\u00e7\u2019un \u2018\u00dclkem varsa ben de var\u0131m, demokrasi varsa hepimiz var\u0131z\u2019<\/strong> \u015fi\u00e2r\u0131 ile hareket eden bir topluluk olarak, bu s\u00fcre\u00e7lerdeki \u00f6\u011frenimlerimizi, ba\u015fta T\u00dcS\u0130AD<\/strong> olmak \u00fczere \u00fcyesi oldu\u011fumuz kurulu\u015flar arac\u0131l\u0131\u011f\u0131yla, t\u00fcm payda\u015flar\u0131m\u0131zla ve elbette kamu idaremizle payla\u015fma gayretindeyiz.\u00c7\u00fcnk\u00fc biliyoruz ki dijital d\u00f6n\u00fc\u015f\u00fcm<\/strong> bir ekosistem meselesidir. \u00dclke olarak gelece\u011fe haz\u0131r olmam\u0131z gerekiyor\u201d<\/em> dedi.<\/p>\n

\u00d6mer M. Ko\u00e7: \u201cDijital ve ye\u015fil d\u00f6n\u00fc\u015f\u00fcm birbirinden ba\u011f\u0131ms\u0131z de\u011fil.\u201d\u00a0<\/strong><\/h3>\n

Konu\u015fmas\u0131na, \u201c\u00dclkemizin gelece\u011fi a\u00e7\u0131s\u0131ndan en \u00f6nemli dinamiklerden birisi de, giderek daha somut uluslararas\u0131 taahh\u00fctlerle \u015fekillenen ye\u015fil d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecidir<\/strong>\u201d s\u00f6zleriyle devam eden \u00d6mer M. Ko\u00e7, \u201cAncak, dijital<\/strong> ve ye\u015fil d\u00f6n\u00fc\u015f\u00fcm<\/strong> birbirinden ba\u011f\u0131ms\u0131z de\u011fil. Ye\u015fil d\u00f6n\u00fc\u015f\u00fcm\u00fc<\/strong> m\u00fcmk\u00fcn k\u0131lacak yeniliklerin \u00f6nemli b\u00f6l\u00fcm\u00fc dijital teknolojilere<\/strong> ba\u011fl\u0131. Dolay\u0131s\u0131yla, bu s\u00fcre\u00e7leri birbirini tetikleyecek ve h\u0131zland\u0131racak iki ana ak\u0131m<\/strong> olarak g\u00f6rmeliyiz. Nitekim en b\u00fcy\u00fck ticaret orta\u011f\u0131m\u0131z olan Avrupa Birli\u011fi de yeni b\u00fcy\u00fcme stratejisini \u2018ikiz d\u00f6n\u00fc\u015f\u00fcm\u2019<\/strong> ad\u0131n\u0131 verdi\u011fi bu dinamikler \u00fczerine kuruyor. Rekabet\u00e7ili\u011fimizi yak\u0131ndan ilgilendiren bu konuda, Br\u00fcksel\u2019in kararl\u0131l\u0131kla y\u00fcr\u00fctt\u00fc\u011f\u00fc Ye\u015fil Mutabakat ajandas\u0131n\u0131<\/strong> dikkatle izliyoruz. Biz de Ko\u00e7 Toplulu\u011fu<\/strong> olarak ge\u00e7ti\u011fimiz sene ba\u015flad\u0131\u011f\u0131m\u0131z karbon d\u00f6n\u00fc\u015f\u00fcm\u00fc<\/strong> program\u0131m\u0131zla \u20182050 y\u0131l\u0131nda karbon-n\u00f6tr olma\u2019<\/strong> hedefimizi ortaya koyduk. Bu hedefe ilerlerken, geli\u015ftirdi\u011fimiz dijital yetkinliklerinden azami \u00f6l\u00e7\u00fcde istifade edecek, \u00fclkemiz i\u00e7in yeni f\u0131rsat alanlar\u0131nda katma de\u011fer yaratmaya odaklanaca\u011f\u0131z\u201d<\/em> dedi.<\/p>\n

\u00d6mer M. Ko\u00e7: \u201cGen\u00e7lerimizi anlamak ve kendileri a\u00e7\u0131s\u0131ndan hi\u00e7 de kolay olmayan bu yolu neden tercih ettikleri \u00fczerinde etrafl\u0131ca d\u00fc\u015f\u00fcnmek gerekiyor.\u201d<\/strong><\/h3>\n

\u201c\u00dclkemizin bu \u00f6nemli d\u00f6n\u00fc\u015f\u00fcmlerle \u015fekillenen gelece\u011fe ilerlerken atmas\u0131 gereken ad\u0131mlar bellidir\u201d diyerek konu\u015fmas\u0131n\u0131 s\u00fcrd\u00fcren \u00d6mer M. Ko\u00e7, \u015f\u00f6yle devam etti: \u201cKamu idaremizin i\u015f \u00f6rg\u00fctlerimizle ve di\u011fer payda\u015flarla da isti\u015fare ederek i\u00e7ini doldurdu\u011fu strateji belgelerinde \u00e7ok k\u0131ymetli tespit ve hedefler bulunuyor. Bu hedeflere ula\u015fabilmek i\u00e7in en temel ihtiyac\u0131m\u0131z\u0131n nitelikli insan kayna\u011f\u0131<\/strong> oldu\u011fu kanaatindeyim. Ancak, s\u00f6zlerime son verirken bilhassa vurgulamak isterim ki, \u00fclkemizin k\u0131s\u0131tl\u0131 imk\u00e2nlar\u0131yla yeti\u015ftirdi\u011fi p\u0131r\u0131l p\u0131r\u0131l gen\u00e7lerimizin<\/strong> giderek artan bir \u015fekilde kazan\u0131mlar\u0131n\u0131 \u00fclkemize aktarmak yerine istikballerini yurt d\u0131\u015f\u0131nda arama gayretine d\u00fc\u015ft\u00fcklerini<\/strong> g\u00f6rmek beni hem fevkal\u00e2de \u00fcz\u00fcyor<\/strong>, hem de had safhada endi\u015felendiriyor.<\/strong> Bu noktada, Mustafa Kemal Atat\u00fcrk<\/strong>\u2019\u00fcn \u2018B\u00fct\u00fcn \u00fcmidim gen\u00e7liktedir\u2019<\/strong> s\u00f6z\u00fcn\u00fc akl\u0131m\u0131zdan \u00e7\u0131karmadan gen\u00e7lerimizi anlamak ve kendileri a\u00e7\u0131s\u0131ndan hi\u00e7 de kolay olmayan bu yolu neden tercih ettikleri \u00fczerinde etrafl\u0131ca d\u00fc\u015f\u00fcnmek<\/strong> gerekiyor. Ku\u015fkusuz farkl\u0131 sebepler var. Ben bunlar\u0131n hepsinin \u00e7\u00f6z\u00fcm\u00fcn\u00fcn Ulu \u00d6nder Atat\u00fcrk<\/strong>\u2019\u00fcn \u00e7izdi\u011fi \u00e7a\u011fda\u015f uygarl\u0131k yolunda<\/strong> sakl\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum.\u201d<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Ko\u00e7 Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6mer M. Ko\u00e7, T\u00fcrk Sanayicileri ve \u0130\u015f \u0130nsanlar\u0131 Derne\u011fi (T\u00dcS\u0130AD) taraf\u0131ndan bu y\u0131l ikincisi ger\u00e7ekle\u015ftirilen \u2018Dijital T\u00fcrkiye […]<\/p>\n","protected":false},"author":1,"featured_media":149358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[31910,37897,44450,100142,100069,100140,34504,98819,40310,14413,39587,100141,2482],"views":155,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/149355"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=149355"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/149355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/149358"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=149355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=149355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=149355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}