{"id":148208,"date":"2021-12-24T10:26:51","date_gmt":"2021-12-24T07:26:51","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=148208"},"modified":"2021-12-24T10:27:32","modified_gmt":"2021-12-24T07:27:32","slug":"kobiler-ayakta-kalmak-icin-e-ticarettede-olmali","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/kobiler-ayakta-kalmak-icin-e-ticarettede-olmali\/","title":{"rendered":"(Turkish) KOB\u0130’ler Ayakta Kalmak \u0130\u00e7in E-Ticarette’de Olmal\u0131…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcm d\u00fcnyay\u0131 sarsan ve h\u0131zla t\u00fcm \u00fclkelere yay\u0131lan COVID-19 salg\u0131n\u0131 sebebiyle internet \u00fczerinden al\u0131\u015fveri\u015flere ilgi her ge\u00e7en g\u00fcn artarak devam ederken sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesi ile t\u00fcketiciler zamandan tasarruf ederken almak istedikleri \u00fcr\u00fcnler hakk\u0131nda t\u00fcm detaylar\u0131 e-ticaret sayfalar\u0131nda inceleyebilme imkan\u0131na sahip oluyor. EDER E-Ticaret Altyap\u0131 Sa\u011flay\u0131c\u0131lar\u0131 Derne\u011fi Ba\u015fkan Yard\u0131mc\u0131s\u0131, Platin Market Kurucusu Fatih Balkan e-ticaretteki g\u00fcncel durumu ve 2022 ekonomik \u00f6ng\u00f6r\u00fclerini payla\u015ft\u0131.<\/h2>\n

Fatih Balkan: \u201c\u0130\u015fletmelerin ve Markalar\u0131n Gelece\u011fi \u0130\u00e7in \u00c7are E-Ticaret, \u00c7are Dijitalle\u015fmek\u201d<\/h3>\n

Daralan ekonomi ve pazar paylar\u0131 ile i\u015fletmelerin sat\u0131\u015flar\u0131n\u0131 artt\u0131rma \u00e7abas\u0131n\u0131n ka\u00e7\u0131n\u0131lmaz oldu\u011funu belirten EDER E-Ticaret Altyap\u0131 Sa\u011flay\u0131c\u0131lar\u0131 Derne\u011fi Ba\u015fkan Yard\u0131mc\u0131s\u0131, Platin Market Kurucusu Fatih Balkan, \u201cTicaret Bakanl\u0131\u011f\u0131<\/strong> taraf\u0131ndan a\u00e7\u0131klanan verilere g\u00f6re, 2020 y\u0131l\u0131nda k\u00fcresel e-ticaret<\/strong> % \"\"23<\/strong> artarak 4,3 trilyon dolara<\/strong> y\u00fckseldi. 2021\u2019in ilk yar\u0131s\u0131na bak\u0131ld\u0131\u011f\u0131nda da art\u0131\u015f\u0131n devam etti\u011fini g\u00f6r\u00fcyoruz. Bu veriler 2022 i\u00e7in bir \u00f6ng\u00f6r\u00fcde<\/strong> bulunmam\u0131za olanak tan\u0131yor.\u201d<\/em> dedi.<\/p>\n

KOB\u0130\u2019lerin i\u015fletmelerini ayakta tutabilmesi i\u00e7in \u00fclke geneline e-ticaret<\/strong> ile a\u00e7\u0131lmas\u0131n\u0131n ka\u00e7\u0131n\u0131lmaz oldu\u011funun alt\u0131n\u0131 \u00e7izen Platin Market Kurucusu Fatih Balkan, s\u00f6zlerine \u015f\u00f6yle devam etti \u201cKur farklar\u0131ndan dolay\u0131 bir\u00e7ok i\u015fletme e-ihracat se\u00e7ene\u011fini de de\u011ferlendirme s\u00fcrecine girdi. D\u00fcnyada ve \u00fclkemizde ya\u015fanan pandemi s\u00fcresince e-ticaret ekosistemine t\u00fcketiciler ciddi oranda al\u0131\u015ft\u0131 ve e-ticaret kal\u0131c\u0131 bir davran\u0131\u015f haline geldi. E-ticaret al\u0131\u015fveri\u015fi yapmam\u0131\u015f y\u00fczbinlerce ki\u015fi bu s\u00fcre\u00e7te ilk al\u0131\u015fveri\u015flerini yaparak sisteme dahil oldular. \u00dcr\u00fcnlere ve fiyatlar\u0131na kolayca ula\u015fabilece\u011fimiz i\u00e7in g\u00f6rece olarak pahal\u0131 kalan yerel i\u015fletmeler e-ticarete girmeden \u00fcr\u00fcnlerini satamaz hala geliyor.\u201d<\/em><\/p>\n

Z Ku\u015fa\u011f\u0131 E-Ticareti Tercih Ediyor<\/h3>\n

\u0130\u015fletmelerin ayakta kalabilmesi i\u00e7in e-ticaret yapmalar\u0131n\u0131n art\u0131k \u00e7ok daha fazla \u00f6neme sahip oldu\u011funu belirten Fatih Balkan s\u00f6zlerine \u015f\u00f6yle devam etti:<\/span><\/p>\n

\u00a0\u201c\u0130\u015fletmelerin s\u00fcrd\u00fcr\u00fclebilirli\u011fini korumas\u0131 i\u00e7in Z ku\u015fa\u011f\u0131n\u0131<\/strong> yakalayabilmesi de ayr\u0131 bir \u00f6nemli konu haline geldi. Ak\u0131ll\u0131 telefonlar\u0131<\/strong> sayesinde istedikleri bilgiye an\u0131nda ula\u015fma deneyimine sahip olan Z ku\u015fa\u011f\u0131 \u00fcr\u00fcnlerini sat\u0131n al\u0131rken e-ticaret kanallar\u0131n\u0131<\/strong> ve yorumlar\u0131<\/strong> dikkate al\u0131yor. Al\u0131\u015fveri\u015flerinin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 internetten yapan Z ku\u015fa\u011f\u0131 \u00fcyeleri<\/strong> innial kartlar<\/strong> ile dijital \u00f6deme engellerini de<\/strong> a\u015f\u0131yor. \u0130\u015fletmenizin gelece\u011fi ekonomik kalk\u0131nma ve pazar pay\u0131n\u0131n b\u00fcy\u00fctmesi i\u00e7in 2022 y\u0131l\u0131<\/strong> ciddi bir giri\u015fim y\u0131l\u0131 olacak. \u0130\u015fletmelerini internete<\/strong> ve dijitale ta\u015f\u0131yamayan i\u015fletmeler<\/strong> ekonomik daralman\u0131n da etkisi ile b\u00fcy\u00fck oranlarda k\u00fc\u00e7\u00fclecekler.\u201d<\/em><\/p>\n

E-Ticarette De\u011fer Yarat\u0131yoruz<\/h3>\n

Fatih Balkan kurucusu oldu\u011fu Platin Market\u2019in yaratt\u0131\u011f\u0131 de\u011ferin de alt\u0131n\u0131 \u00e7izdi. S\u00f6zlerine \u015funlar\u0131 ekledi:<\/span> \u201c\u00dclkemizde, e-ticaret sekt\u00f6r\u00fc<\/strong>n\u00fcn geli\u015fmesi ile paralel olarak b\u00fcy\u00fcy\u00fcp, daha fazla \u015firketin ekonomik ve zahmetsizce i\u015flerini internete ta\u015f\u0131malar\u0131na olanak sa\u011flayan \u00f6nc\u00fc \u015firketlerden biriyiz. Sekt\u00f6re girdi\u011fimiz y\u0131llarda e-ticaret<\/strong> yapmak KOB\u0130\u2019ler<\/strong> i\u00e7in ciddi maliyetler olu\u015fturuyordu. Bu problemi ortadan kald\u0131rmak i\u00e7in SaaS modeli<\/strong> ile ana amac\u0131m\u0131z\u0131 uygun maliyetle geli\u015fmi\u015f e-ticaret alt yap\u0131s\u0131<\/strong> sa\u011flama ve e-ticaret\u2019e<\/strong> do\u011fru bir ba\u015flang\u0131\u00e7 yapt\u0131rma olarak belirledik. 150\u2019den<\/strong> fazla XML servis sa\u011flay\u0131c\u0131s\u0131<\/strong> ile entegre olarak T\u00fcrkiye\u2019nin en b\u00fcy\u00fck tedarik\u00e7i a\u011f\u0131 ile entegre olma \u00f6zelli\u011fine sahibiz. 2016 y\u0131l\u0131nda Google Premier Partner<\/strong> olarak google servisleri<\/strong> ile yaz\u0131l\u0131m\u0131m\u0131z\u0131 entegre<\/strong> ederek kullan\u0131c\u0131lar\u0131m\u0131za fayda sa\u011flamaya devam ediyoruz. Ge\u00e7ti\u011fimiz y\u0131l da native mobil y\u00f6netim uygulamas\u0131<\/strong>n\u0131 piyasaya s\u00fcren ilk ve tek e-ticaret altyap\u0131 sa\u011flay\u0131c\u0131s\u0131<\/strong> olduk.\u201d<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcm d\u00fcnyay\u0131 sarsan ve h\u0131zla t\u00fcm \u00fclkelere yay\u0131lan COVID-19 salg\u0131n\u0131 sebebiyle internet \u00fczerinden al\u0131\u015fveri\u015flere ilgi her ge\u00e7en g\u00fcn artarak devam ederken sat\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":148211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[20858,99625,70953,96099,26172,99626,36597,11567],"views":184,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/148208"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=148208"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/148208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/148211"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=148208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=148208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=148208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}