{"id":147913,"date":"2021-12-18T19:43:08","date_gmt":"2021-12-18T16:43:08","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=147913"},"modified":"2021-12-18T19:47:53","modified_gmt":"2021-12-18T16:47:53","slug":"togg-un-yeni-logosu-belirlendi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/togg-un-yeni-logosu-belirlendi\/","title":{"rendered":"(Turkish) TOGG’un Yeni Logosu Belirlendi"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye\u2019nin k\u00fcresel mobilite markas\u0131 TOGG, \u2018Yenili\u011fe Yolculuk\u2019 hedefinde marka isminin ard\u0131ndan logosunu da se\u00e7ti. Togg\u2019un logosu ya\u015fam\u0131 kolayla\u015ft\u0131ran mobilite \u00e7\u00f6z\u00fcmleri sayesinde teknolojiyi ve insan\u0131 bug\u00fcn\u00fcn ve yar\u0131n\u0131n kesi\u015fim noktas\u0131nda bir araya getiren bir teknoloji \u015firketi oldu\u011funu da vurguluyor.<\/strong><\/h2>\n

Fikri ve s\u0131nai m\u00fclkiyeti<\/em> % 100<\/strong> T\u00fcrkiye\u2019ye ait k\u00fcresel bir marka ortaya \u00e7\u0131karmak ve T\u00fcrk mobilite\u00a0ekosistemi<\/strong>nin \u00e7ekirde\u011fini olu\u015fturmak hedefiyle yola \u00e7\u0131kan Togg, marka isminin ard\u0131ndan logosunu da belirledi. 27 Aral\u0131k 2019<\/strong>\u2019da \u00f6n g\u00f6sterim ara\u00e7lar\u0131n\u0131n T\u00fcrkiye\u2019ye<\/strong> ve D\u00fcnya’ya \"\"tan\u0131t\u0131lmas\u0131yla YeniLig<\/strong>\u2019e ad\u0131m atan Togg, o g\u00fcnden bu yana \u00f6nemli bir bilinirlik seviyesine ula\u015fan \u2018Togg\u2019<\/strong> ismini marka ad\u0131 olarak kullanmaya karar vermesinin ard\u0131ndan, logo se\u00e7imini de yapt\u0131. Yerli<\/strong> ve global ajanslar\u0131n<\/strong> dahil oldu\u011fu bir s\u00fcrecin ard\u0131ndan, bug\u00fcne kadar T\u00fcrkiye\u2019de<\/strong> ve D\u00fcnya’da \u00f6nemli markalar\u0131n logolar\u0131n\u0131 tasarlayan marka ajans\u0131 CGH<\/strong>\u2019nin logo tasar\u0131m\u0131<\/strong> en y\u00fcksek puan\u0131 alarak, Togg\u2019un logosu olarak se\u00e7ildi. Logo tasar\u0131m\u0131nda iki ok, ortas\u0131nda de\u011ferli ta\u015f \u015feklini olu\u015fturacak \u015fekilde kayna\u015farak, Do\u011fu<\/strong> ve Bat\u0131<\/strong>\u2019n\u0131n bir araya gelmesini simgeliyor. Logo ayn\u0131 zamanda Togg\u2019un ya\u015fam\u0131 kolayla\u015ft\u0131ran mobilite \u00e7\u00f6z\u00fcmleri<\/strong> sayesinde teknolojiyi ve insan\u0131 bug\u00fcn\u00fcn ve yar\u0131n\u0131n kesi\u015fim noktas\u0131nda bir araya getiren bir teknoloji \u015firketi oldu\u011funu da vurguluyor. Logo i\u00e7in Avrupa Birli\u011fi, ABD, \u00c7in, Rusya, Azerbaycan, T\u00fcrk Cumhuriyetleri<\/em> ve T\u00fcrkiye\u2019de<\/em> gerekli tescil i\u015flemleri ba\u015flat\u0131ld\u0131.<\/p>\n

Togg \u0130smi % 90\u2019\u0131n \u00dczerinde Biliniyor<\/strong><\/h3>\n

Togg CEO\u2019su M. G\u00fcrcan Karaka\u015f<\/strong>, marka isminin ard\u0131ndan logoyu da belirlemekten b\u00fcy\u00fck mutluluk duyduklar\u0131n\u0131 belirterek, \u201cHedeflerimize ad\u0131m ad\u0131m yakla\u015f\u0131yoruz. Kas\u0131m 2018<\/strong>\u2019den bu yana global<\/strong> ve profesyonel<\/strong> bir yakla\u015f\u0131mla ele ald\u0131\u011f\u0131m\u0131z kullan\u0131c\u0131 markas\u0131 olu\u015fturma s\u00fcrecini tamamlaman\u0131n mutlulu\u011fu i\u00e7indeyiz\u201d<\/em> dedi. B\u00fcy\u00fck bir titizlikle y\u00fcr\u00fct\u00fclen s\u00fcre\u00e7teki ad\u0131mlar\u0131 \u00f6zetleyen Karaka\u015f, \u015funlar\u0131 s\u00f6yledi:<\/span><\/p>\n

\u201cGlobal bir marka olu\u015fturma hedefiyle \u00e7\u0131kt\u0131\u011f\u0131m\u0131z bu yolda, markam\u0131z\u0131n do\u011fum yerinin T\u00fcrkiye oldu\u011funun bilinciyle, ilk g\u00fcnden itibaren<\/strong> \u00fclkemizdeki ihtiya\u00e7<\/strong> ve beklentileri<\/strong> anlamaya \u00e7al\u0131\u015ft\u0131k. T\u0131pk\u0131 \u00fcr\u00fcnde oldu\u011fu gibi marka \u00e7al\u0131\u015fmalar\u0131na da pazar ara\u015ft\u0131rmas\u0131yla ba\u015flad\u0131k, hedef kitleyi belirleyip m\u00fc\u015fterilerin beklentilerini bilin\u00e7alt\u0131 boyutunda anlamak i\u00e7in ileri ara\u015ft\u0131rmalar yapt\u0131k. Marka \u00f6z\u00fcm\u00fcz\u00fc bu do\u011frultuda tan\u0131mlad\u0131k. 27 Aral\u0131k 2019<\/strong>\u2019da \u00f6n g\u00f6sterim ara\u00e7lar\u0131m\u0131z\u0131n tan\u0131t\u0131m\u0131 k\u00fcresel \u00f6l\u00e7ekte ses getirdi ve Togg<\/strong> ismi geni\u015f kitleler taraf\u0131ndan, % 90<\/strong>\u2019\u0131n \u00fczerinde \u00e7ok \u00f6nemli bir bilinirlik seviyesine eri\u015fti. Lansman sonras\u0131 yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalarda da Togg isminin markam\u0131z\u0131n de\u011ferlerini yans\u0131tt\u0131\u011f\u0131n\u0131 tespit ettik ve yapt\u0131\u011f\u0131m\u0131z de\u011ferlendirmeler sonucunda marka ismi olarak \u2018Togg<\/strong>\u2019u kullanmaya karar verdik. Bu karar\u0131n ard\u0131ndan logo \u00e7al\u0131\u015fmalar\u0131na<\/strong> yo\u011funla\u015ft\u0131k. Yerli<\/strong> ve global ajanslar\u0131n<\/strong> dahil oldu\u011fu bir s\u00fcrecin ard\u0131ndan, \u2018Togg<\/strong>\u2019un marka de\u011ferlerine uygunluk\u2019, \u2018\u00d6zg\u00fcnl\u00fck\u2019<\/strong> ve \u2018Tescil edilebilirlik\u2019<\/strong> kriterlerinden en y\u00fcksek puan\u0131 alan logoyu se\u00e7tik. Logomuz, bug\u00fcne kadar T\u00fcrkiye\u2019de ve d\u00fcnyada \u00f6nemli markalar\u0131n logolar\u0131n\u0131 olu\u015fturan marka ajans\u0131 CGH<\/strong> taraf\u0131ndan tasarland\u0131. Avrupa Birli\u011fi, ABD, \u00c7in, Rusya, Azerbaycan, T\u00fcrk Cumhuriyetleri ve T\u00fcrkiye\u2019de<\/strong> logomuzun tescil i\u015flemleri i\u00e7in gerekli s\u00fcre\u00e7leri<\/strong> ba\u015flatt\u0131k. Logomuz Togg\u2019un ya\u015fam\u0131 kolayla\u015ft\u0131ran mobilite \u00e7\u00f6z\u00fcmleri<\/strong> sayesinde teknolojiyi ve insan\u0131 bug\u00fcn\u00fcn ve yar\u0131n\u0131n kesi\u015fim noktas\u0131nda bir araya getiren bir teknoloji \u015firketi oldu\u011funu vurguluyor. Ayn\u0131 zamanda logomuzdaki dualite temas\u0131 Do\u011fu<\/strong> ve Bat\u0131<\/strong> aras\u0131nda rasyonel ve duygusal bir denge yaratma fikrini besliyor.\u201d<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye\u2019nin k\u00fcresel mobilite markas\u0131 TOGG, \u2018Yenili\u011fe Yolculuk\u2019 hedefinde marka isminin ard\u0131ndan logosunu da se\u00e7ti. Togg\u2019un logosu ya\u015fam\u0131 kolayla\u015ft\u0131ran mobilite \u00e7\u00f6z\u00fcmleri sayesinde teknolojiyi […]<\/p>\n","protected":false},"author":1,"featured_media":147916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[99464,73004,846,2968,5635],"views":243,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/147913"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=147913"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/147913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/147916"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=147913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=147913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=147913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}