{"id":147821,"date":"2021-12-17T10:34:25","date_gmt":"2021-12-17T07:34:25","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=147821"},"modified":"2021-12-17T10:35:53","modified_gmt":"2021-12-17T07:35:53","slug":"osb-ler-rekabete-dijital-donusum-ile-hazirlaniyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/osb-ler-rekabete-dijital-donusum-ile-hazirlaniyor\/","title":{"rendered":"(Turkish) ’OSB’ler Rekabete Dijital D\u00f6n\u00fc\u015f\u00fcmle Haz\u0131rlan\u0131yor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

OSB\u00dcK – Vodafone i\u015fbirli\u011fi ve Turkishtime organizasyonuyla ger\u00e7ekle\u015ftirilen “OSB’lerde Dijital D\u00f6n\u00fc\u015f\u00fcm Stratejileri – Online Ortak Ak\u0131l Toplant\u0131s\u0131”nda g\u00f6r\u00fc\u015f birli\u011fine var\u0131lan ilkelerden olu\u015fan rapor yay\u0131mland\u0131. Ayvansaray\u00a0\u00dcniversitesi Rekt\u00f6r\u00fc Prof. Dr. Emre Alkin’in moderat\u00f6rl\u00fc\u011f\u00fcnde d\u00fczenlenen toplant\u0131da, OSB’lerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc i\u00e7in yap\u0131lmas\u0131 gerekenler ve ihtiya\u00e7 duyulan d\u00fczenlemeler ele al\u0131nd\u0131.<\/h2>\n

Uluslararas\u0131 rekabet yo\u011funla\u015ft\u0131k\u00e7a;<\/span> verimlilik, tasarruf, kalite, h\u0131z, siber g\u00fcvenlik, e-ticaret, pazarlama, uzaktan \u00e7al\u0131\u015fma ve e\u011fitim, s\u00fcrd\u00fcr\u00fclebilirlik<\/strong> gibi kavramlar her zaman oldu\u011fundan daha fazla\u00a0\u00f6nem kazand\u0131. Bunlar\u0131n t\u00fcm\u00fc de ayn\u0131 ihtiyac\u0131 i\u015faret ediyor: Dijitalle\u015fme!<\/strong>\u00a0\u00d6n\u00fcm\u00fczdeki d\u00f6nemin vazge\u00e7ilmezleri olacak End\u00fcstri 4.0<\/strong>, nesnelerin interneti, bulut bili\u015fim<\/strong> gibi \"\"uygulamalar\u0131 dijitalle\u015fme olmadan hayata ge\u00e7irmek ise m\u00fcmk\u00fcn de\u011fil. Rekabette i\u015fletmelere avantaj kazand\u0131racak olan dijitalle\u015fme, \u00fcretimde kalite standartlar\u0131n\u0131n y\u00fckseltilmesi, verimlili\u011fin art\u0131r\u0131lmas\u0131<\/strong> ve maliyetlerin kontrol alt\u0131nda tutulmas\u0131na da<\/strong> olanak sa\u011flayacak.<\/p>\n

Bilgiye ula\u015fman\u0131n eski d\u00f6nemlere oranla \u00e7ok daha kolay oldu\u011fu g\u00fcn\u00fcm\u00fczde, bilgiyi i\u015fleyecek teknoloji alt yap\u0131s\u0131n\u0131 olu\u015fturmak zorunlulu\u011fu do\u011fmu\u015f durumda. Artan veri i\u015fleme<\/strong> ve teknolojik ihtiya\u00e7lar<\/strong> paralelinde esnek ve\u00a0\u00f6l\u00e7eklenebilen veri merkezlerinin yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 ise bir di\u011fer ihtiya\u00e7 olarak giderek\u00a0\u00f6n plana \u00e7\u0131kt\u0131. T\u00fcm bu veriler \u0131\u015f\u0131\u011f\u0131nda dijitalle\u015fme<\/strong> kendisini dayat\u0131nca Vodafone<\/strong> gibi teknoloji dan\u0131\u015fman\u0131 g\u00f6revini \u00fcstlenen operat\u00f6rlerin teknolojik birikimlerinden yararlanmak gerekli hale geldi. T\u00fcrkiye’nin \u00fcretim \u00fcsleri olan OSB’lerin, siber su\u00e7lara kar\u015f\u0131 veri g\u00fcvenli\u011fi<\/strong> sa\u011flanm\u0131\u015f do\u011fru dijital yat\u0131r\u0131mlar\u0131<\/strong> yapmas\u0131 i\u00e7in Vodafone Business dijital \u00e7\u00f6z\u00fcm orta\u011f\u0131<\/strong> olmaya haz\u0131r.<\/p>\n

Dijital d\u00f6n\u00fc\u015f\u00fcmde OSB’leri gelece\u011fe ta\u015f\u0131yacak 10 parametre<\/h3>\n

Toplant\u0131da, OSB’lerin \u00e7a\u011f\u0131n gereklerine uyarak, h\u0131zla de\u011fi\u015fen k\u00fcresel rekabet ko\u015fullar\u0131nda<\/strong> g\u00fc\u00e7l\u00fc bir oyuncu olabilmeleri i\u00e7in b\u00f6lge y\u00f6neticilerinin kat\u0131l\u0131mlar\u0131yla a\u015fa\u011f\u0131daki 10 parametrede<\/strong> g\u00f6r\u00fc\u015f birli\u011fine var\u0131ld\u0131.<\/p>\n

Dijitalle\u015fme ile ilgili e\u011fitim ve bilin\u00e7lendirme gerekiyor<\/strong><\/h3>\n

T\u00fcrkiye\u2019deki baz\u0131 firma sahipleri ve y\u00f6neticilerin dijitalle\u015fme<\/strong> kavram\u0131 hakk\u0131nda bilgi eksikleri bulunuyor. Bu \u00e7er\u00e7evede t\u00fcm akt\u00f6rlerin hem taktik<\/strong> ve stratejik<\/strong> hem de operasyonel seviyede<\/strong> dijital d\u00f6n\u00fc\u015f\u00fcme ili\u015fkin fark\u0131ndal\u0131k seviyeleri y\u00fckseltilmeli, gerekti\u011fi durumlarda da bu yetkililer e\u011fitimlerle desteklenmeli.<\/p>\n

Teknolojik altyap\u0131 kurulmal\u0131 ve kesintisiz hizmet garantilenmeli<\/strong><\/h3>\n

\u00dcst kurul OSB\u00dcK<\/strong> liderli\u011finde, organize sanayi b\u00f6lgeleri i\u00e7inde faaliyet g\u00f6steren sanayi kurulu\u015flar\u0131n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm ihtiya\u00e7lar\u0131yla uyumlu bir alt yap\u0131 temin edilmeli. Gerekli donan\u0131m kurulmal\u0131, veri transferinin kesintisiz olmas\u0131<\/strong> i\u00e7in \u00f6zelle\u015ftirilmi\u015f servisler kullan\u0131lmal\u0131. OSB\u2019lerde ya\u015fanabilecek elektrik kesintileri<\/strong> gibi sorunlar\u0131n \u00f6nlenece\u011fi bir yap\u0131n\u0131n geli\u015fimi sa\u011flanmal\u0131.<\/p>\n

\u0130nsan kayna\u011f\u0131nda ya\u015fanan eksiklikler giderilmeli<\/strong><\/h3>\n

OSB\u2019lerde ve OSB\u2019lerdeki firmalar da dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirecek insan kaynaklar\u0131nda eksiklik var. Bu alanda \u00e7al\u0131\u015facak insan kayna\u011f\u0131n\u0131n e\u011fitimi i\u00e7in m\u00fcmk\u00fcn olabilen en erken d\u00f6nemde ve \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc tesislerde, i\u015f hayat\u0131n\u0131n i\u00e7inde aktif kat\u0131l\u0131mla<\/strong> ger\u00e7ekle\u015ftirecek \u015fekilde programlar geli\u015ftirilmeli.<\/p>\n

E-ticaret desteklenmeli, reg\u00fclasyonlar getirilmeli<\/strong><\/h3>\n

E-ticaret y\u00fckselen bir trend. \u00d6zellikle pandemi s\u00fcreci e-ticareti h\u0131zland\u0131rm\u0131\u015f durumda. OSB\u2019lerdeki firmalar\u0131n gerek B2B<\/strong> gerekse B2C<\/strong> ticaretlerine y\u00f6nelik ihtiya\u00e7lar\u0131 belirlenmeli ve yurt i\u00e7i e-ticaret ile e-ihracat\u0131n art\u0131r\u0131lmas\u0131na y\u00f6nelik \u00f6nlemler al\u0131nmal\u0131. Ayr\u0131ca bu alan ba\u015f\u0131bo\u015f b\u0131rak\u0131lmamal\u0131, kamu taraf\u0131ndan gerekli reg\u00fclasyonlar\u0131n yap\u0131lmas\u0131<\/strong> i\u00e7in giri\u015fimlerde bulunulmal\u0131.<\/p>\n

B\u00fcy\u00fck verinin toplanmas\u0131 ve i\u015flenmesi i\u00e7in \u00e7abalar yo\u011funla\u015ft\u0131r\u0131lmal\u0131<\/strong><\/h3>\n

OSB y\u00f6netimleri kendi b\u00f6lgelerinde toplanan verileri ger\u00e7ek\u00e7i bir bi\u00e7imde toplama, i\u015fleme ve i\u015flevsel sonu\u00e7lar \u00fcretebilmeye y\u00f6nelik stratejiler olu\u015fturmal\u0131. \u00c7ok veri de\u011fil,\u00a0\u00f6l\u00e7\u00fclebilir<\/strong> ve hedefe yarar sa\u011flayacak<\/strong> veri i\u015fleme politikalar\u0131 i\u00e7in OSB y\u00f6netimleri OSB\u00dcK liderli\u011finde bir arada hareket etmeli, ortak \u00e7\u00f6z\u00fcmler geli\u015ftirmeli, veri merkezlerinin kurulmas\u0131na\u00a0\u00f6ncelik verilmeli.<\/p>\n

Dijitalle\u015fmede sekt\u00f6rel ihtisasla\u015fma gerekiyor<\/strong><\/h3>\n

Dijitalle\u015fme ihtiya\u00e7lar\u0131 sekt\u00f6rden sekt\u00f6re de\u011fi\u015fiklik g\u00f6steriyor. Her dijital \u00e7\u00f6z\u00fcm her sekt\u00f6r i\u00e7in uygun olmayabiliyor. Bu nedenle dijitalle\u015fmede sekt\u00f6rel ihtisasla\u015fmaya da ihtiya\u00e7 bulunuyor. Sanayi kurulu\u015flar\u0131 i\u00e7in genel dijitalle\u015fme ihtiya\u00e7lar\u0131 saptand\u0131ktan sonra alt ba\u015fl\u0131k olarak sekt\u00f6rel farkl\u0131l\u0131klar da belirlenerek, genel ve \u00f6zel dijital d\u00f6n\u00fc\u015f\u00fcm stratejileri olu\u015fturulmal\u0131.<\/p>\n

K\u00fcmelenme \u00e7al\u0131\u015fmalar\u0131 dijitalle\u015fmeye de katk\u0131 sa\u011flamal\u0131<\/strong><\/h3>\n

G\u00fcn\u00fcm\u00fczde giderek\u00a0\u00f6ne \u00e7\u0131kan k\u00fcmelenme \u00e7al\u0131\u015fmalar\u0131 dijital d\u00f6n\u00fc\u015f\u00fcme<\/strong> de b\u00fcy\u00fck destek sa\u011fl\u0131yor. Ayn\u0131\u00a0kulvar i\u00e7inde yer alan sanayiciler birbirleriyle daha rahat ileti\u015fim kurabildikleri i\u00e7in dijitalle\u015fme s\u00fcrecinde ya\u015fanan s\u0131k\u0131nt\u0131lar\u0131 a\u015fmada verimli payla\u015f\u0131mlar<\/strong> yapabiliyor. \u00d6te yandan, bir co\u011frafi b\u00f6lgede k\u00fcmelenmenin b\u00fcy\u00fck avantajlar\u0131 olsa da dijital d\u00fcnyada<\/strong> da k\u00fcmelenmeyi ba\u015farabilmek<\/strong>\u00a0\u00f6nemli hale geliyor. K\u00fcmelenme yakla\u015f\u0131mlar\u0131n\u0131 bu nedenle dijital \u00e7a\u011f\u0131n gereklerine de uyarlamak<\/strong> gerekiyor.<\/p>\n

\u0130\u015fbirli\u011fi ve payla\u015f\u0131m\u0131 art\u0131racak mekanizmalar kurulmal\u0131<\/strong><\/h3>\n

Bir OSB\u2019de faaliyet g\u00f6steren firmay\u0131 d\u0131\u015f bir firmadan ay\u0131ran\u00a0\u00f6nemli\u00a0\u00f6zelli\u011fi, b\u00f6lgesindeki ve di\u011fer OSB\u2019lerdeki firmalarla yapabilece\u011fi i\u015fbirli\u011fi. Bu nedenle i\u015fbirli\u011fi ve payla\u015f\u0131m\u0131 sa\u011flamak \u00fczere dijital bir platform<\/strong> kurgulanmal\u0131. Firmalar\u0131n tekil olarak alaca\u011f\u0131 aksiyonlardan\u00a0\u00f6te OSB\u2019ler<\/strong> i\u00e7erisinde kurgulanacak bir dijital d\u00f6n\u00fc\u015f\u00fcm ofisi<\/strong> ile b\u00f6lgenin dijitalle\u015fme stratejisi<\/strong> belirlenmeli ve bu stratejiye paralel olarak firmalar\u0131n dijitalle\u015fme s\u00fcre\u00e7lerine destek<\/strong> olunmal\u0131.<\/p>\n

\u00dclke genelinde dijitalle\u015fme \u00e7al\u0131\u015fmalar\u0131na h\u0131z verilmeli<\/strong><\/h3>\n

Tek bir OSB<\/strong> ya da i\u015fletme<\/strong>, dijitalle\u015fme i\u00e7in t\u00fcm ko\u015fullar\u0131 yerine getirse bile s\u00fcre\u00e7 tam olarak ger\u00e7ekle\u015femez. \u00c7\u00fcnk\u00fc hizmet sa\u011flay\u0131c\u0131lar, tedarik\u00e7iler, lojistik firmalar\u0131, kamu kurumlar\u0131, yerel y\u00f6netimler<\/strong> de ayn\u0131 teknolojik alt yap\u0131ya sahip de\u011filse sistem kad\u00fck kalacakt\u0131r. Dolay\u0131s\u0131yla\u00a0\u00f6zel sekt\u00f6rdeki t\u00fcm payda\u015flar\u0131n, kamu kurumlar\u0131n\u0131n<\/strong> ve yerel y\u00f6netimlerin<\/strong> de bir an\u00a0\u00f6nce dijitalle\u015fme<\/strong> y\u00f6n\u00fcnde ad\u0131m atmalar\u0131 laz\u0131m.<\/p>\n

Dijitalle\u015fmeye y\u00f6nelik te\u015fvikler i\u00e7in kamuyla i\u015fbirli\u011fi g\u00fc\u00e7lendirilmeli\u00a0<\/strong><\/h3>\n

Dijital d\u00f6n\u00fc\u015f\u00fcm faaliyetleri<\/strong> ve firmalar\u0131n desteklenece\u011fi te\u015fvik programlar\u0131 i\u00e7in ilgili bakanl\u0131klar ile i\u015fbirliklerinin geli\u015ftirilmesi mutlak bir ihtiya\u00e7. Mevcutta b\u00f6yle bir te\u015fvik ba\u015fl\u0131\u011f\u0131 olmamas\u0131 ya da kapsam\u0131n\u0131n daha \u00e7ok k\u00fc\u00e7\u00fck ve orta i\u015fletmeleri destekleyen programlar olmas\u0131 nedeniyle bu yolda ilerlemi\u015f b\u00fcy\u00fck \u00f6l\u00e7ekli tesislerin bu y\u00f6ndeki ihtiya\u00e7lar\u0131n\u0131n da g\u00f6z ard\u0131 edilmemesi sa\u011flanmal\u0131.<\/p>\n

Yaz\u0131n\u0131n tamam\u0131na ula\u015fmak i\u00e7in: <\/strong>https:\/\/turkishtimedergi.com\/ortak-akil\/osbler-rekabete-dijital-donusumle-hazirlaniyor\/<\/a>\u00a0adresini ziyaret edebilirsiniz.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. OSB\u00dcK – Vodafone i\u015fbirli\u011fi ve Turkishtime organizasyonuyla ger\u00e7ekle\u015ftirilen “OSB’lerde Dijital D\u00f6n\u00fc\u015f\u00fcm Stratejileri – Online Ortak Ak\u0131l Toplant\u0131s\u0131”nda g\u00f6r\u00fc\u015f birli\u011fine var\u0131lan ilkelerden olu\u015fan […]<\/p>\n","protected":false},"author":1,"featured_media":147824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[29800,31910,15336,26689,69801,57496,39268,11110,1545,9073,49239,16303,1296,566,58705,83146,97,5951],"views":166,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/147821"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=147821"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/147821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/147824"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=147821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=147821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=147821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}