{"id":147748,"date":"2021-12-16T10:41:20","date_gmt":"2021-12-16T07:41:20","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=147748"},"modified":"2021-12-16T10:42:02","modified_gmt":"2021-12-16T07:42:02","slug":"yeni-yil-alisveris-doneminde-mobil-yine-on-planda-olacak","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/yeni-yil-alisveris-doneminde-mobil-yine-on-planda-olacak\/","title":{"rendered":"(Turkish) Yeni Y\u0131l Al\u0131\u015fveri\u015f D\u00f6nemi’nde Mobil Yine \u00d6n Planda Olacak…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Belki de ge\u00e7irdi\u011fimiz en zor y\u0131llardan bir tanesi olan 2021\u2019e veda etme vakti yakla\u015ft\u0131. T\u00fcm d\u00fcnyan\u0131n 2022\u2019yi yeni umutlar, hayaller ve heyecanla bekledi\u011fini hi\u00e7birimiz inkar edemeyiz. Hayat\u0131m\u0131z\u0131 daha da kolayla\u015ft\u0131rmak her zaman yan\u0131m\u0131zda olan mobil cihazlar\u0131n \u00f6nemi de her ge\u00e7en g\u00fcn giderek art\u0131yor. \u00d6zellikle ge\u00e7ti\u011fimiz 2 y\u0131l i\u00e7erisinde zirve yapan mobil kullan\u0131m ilgi ve ihtiyac\u0131 \u00f6n\u00fcm\u00fczdeki sene de katlanarak devam edecek gibi g\u00f6r\u00fcn\u00fcyor.<\/h2>\n

AdColony<\/strong>\u2019nin ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma \u015firketi GlobalWebIndex<\/strong> ile T\u00fcrkiye\u2019deki mobil kullan\u0131c\u0131lar\u0131n<\/strong> y\u0131lba\u015f\u0131 d\u00f6nemi sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131<\/strong> ve tercihlerini daha iyi analiz etme<\/strong> amac\u0131yla y\u00fcr\u00fctt\u00fc\u011f\u00fc Yeni Y\u0131l Al\u0131\u015fveri\u015f Ara\u015ft\u0131rmas\u0131<\/strong> mobilin \u00f6nemini bir kez daha g\u00f6zler \u00f6n\u00fcne sererken, kullan\u0131c\u0131lar\u0131n y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015f tercihlerini<\/strong> ve de\u011fi\u015fen al\u0131\u015fkanl\u0131klar\u0131n\u0131 da<\/strong> a\u00e7\u0131\u011fa \u00e7\u0131kart\u0131yor.<\/p>\n

\"\"Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n %93.9<\/strong>\u2019u bu y\u0131lba\u015f\u0131 d\u00f6neminde al\u0131\u015fveri\u015f yapacaklar\u0131n\u0131 belirtiyor. Ak\u0131ll\u0131 telefonlar\u0131n hayat\u0131m\u0131z\u0131n her an\u0131n\u0131 ele ge\u00e7irdi\u011fi ve hayat\u0131m\u0131z\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 inkar edemeyiz. Kullan\u0131c\u0131lar\u0131n %80.1<\/strong>\u2019i hem \u00e7evrimi\u00e7i olarak hem de ma\u011fazaya giderek al\u0131\u015fveri\u015f yapacaklar\u0131n\u0131 belirtirken, yaln\u0131zca online al\u0131\u015fveri\u015f<\/strong> yapaca\u011f\u0131n\u0131 belirtenlerin oran\u0131 %6.1.<\/strong><\/p>\n

\u00d6zellikle i\u00e7inde bulundu\u011fumuz pandemi d\u00f6neminde online al\u0131\u015fveri\u015fin b\u00fcy\u00fck bir ivme kazand\u0131\u011f\u0131 da inkar edilemez bir ger\u00e7ek. Kullan\u0131c\u0131lar\u0131n %45.9<\/strong>\u2019u do\u011frudan ma\u011fazadan al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 bildirirken, %73.7<\/strong>\u2019si online ald\u0131klar\u0131 \u00fcr\u00fcn\u00fcn eve teslim edilmesini tercih ediyor. %25.2<\/strong>\u2019si ise online sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn\u00fc ma\u011fazadan kendileri gidip teslim almay\u0131 tercih edece\u011fini belirtiyor. Kat\u0131l\u0131mc\u0131lar\u0131n %90.5<\/strong>\u2019i ma\u011fazada al\u0131\u015fveri\u015f yaparken ak\u0131ll\u0131 telefonlar\u0131n\u0131n yanlar\u0131nda<\/strong> olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Bunun en b\u00fcy\u00fck nedeni olarak da al\u0131\u015fveri\u015f yapaca\u011f\u0131 \u00fcr\u00fcnlerin yorumlar\u0131na bakmak, fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapmak<\/strong> ve arkada\u015flar\u0131 veya aileleri ile \u00fcr\u00fcn hakk\u0131nda konu\u015fmak<\/strong> i\u00e7in oldu\u011funu belirtiyor.<\/p>\n

Ma\u011fazalara k\u0131yasla hem daha pratik hem de sa\u011fl\u0131\u011f\u0131m\u0131z i\u00e7in daha g\u00fcvenli olan online al\u0131\u015fveri\u015fin<\/strong> y\u00fckseli\u015fi t\u00fcketicileri al\u0131\u015fveri\u015f uygulamalar\u0131na daha da yak\u0131nla\u015ft\u0131r\u0131yor. Ankete kat\u0131lanlar\u0131n %49.3<\/strong>\u2019\u00fc online al\u0131\u015fveri\u015flerde mobil uygulamalar\u0131 tercih etti\u011fini s\u00f6ylerken, %56<\/strong>\u2019s\u0131 mobil al\u0131\u015fveri\u015fin diz\u00fcst\u00fc\/masa\u00fcst\u00fc<\/strong> cihazlardan al\u0131\u015fveri\u015f yapmak kadar g\u00fcvenli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

De\u011fi\u015fen d\u00fcnya ve i\u00e7inde bulundu\u011fumuz ko\u015fullardan dolay\u0131 markalar i\u00e7in hedef kitlesini mobil reklamlarda yakalamak ve beklentilerini kar\u015f\u0131lamak daha \u00f6nemli bir hale geliyor. Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n %58.9<\/strong>\u2019u y\u0131lba\u015f\u0131 d\u00f6neminde mobil cihazlar\u0131nda kar\u015f\u0131lar\u0131na \u00e7\u0131kan reklamlarda markalar\u0131n kendilerine indirim\/kupon sa\u011flamas\u0131n\u0131<\/strong> ve ki\u015fisel teklifler<\/strong> sunmas\u0131n\u0131 bekliyor. T\u00fcketicilerin %52.8\u2019<\/strong>inin y\u0131lba\u015f\u0131 d\u00f6neminde mobil cihazlar\u0131nda<\/strong> g\u00f6rd\u00fckleri reklamlardan sonra al\u0131\u015fveri\u015f yapt\u0131klar\u0131n\u0131 belirtmesi<\/strong> ise mobil reklamlar\u0131n \u00f6neminin hi\u00e7 olmad\u0131\u011f\u0131 kadar artt\u0131\u011f\u0131n\u0131 bir kez daha kan\u0131tl\u0131yor.<\/p>\n

Mobil reklamlarla kar\u015f\u0131la\u015fan ama do\u011frudan al\u0131\u015fveri\u015f yapmayan kullan\u0131c\u0131lar\u0131n %14.3<\/strong>\u2019\u00fc \u00fcr\u00fcn\u00fcn \u00e7evrimi\u00e7i fiyat\u0131yla kar\u015f\u0131la\u015ft\u0131rma yapt\u0131\u011f\u0131n\u0131, %14<\/strong>\u2019\u00fc \u00fcr\u00fcn\/marka hakk\u0131nda yorumlar\u0131 okudu\u011funu, %13.5<\/strong>\u2019i ise markan\u0131n web sitesine ziyaret etti\u011fini belirtiyor. Kat\u0131l\u0131mc\u0131lar\u0131n %44.8<\/strong>\u2019i mobil cihazlar\u0131nda g\u00f6rd\u00fckleri reklamlardan sonra \u00fcr\u00fcn\u00fc birka\u00e7 g\u00fcn i\u00e7inde ald\u0131klar\u0131n\u0131 belirtiyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Belki de ge\u00e7irdi\u011fimiz en zor y\u0131llardan bir tanesi olan 2021\u2019e veda etme vakti yakla\u015ft\u0131. T\u00fcm d\u00fcnyan\u0131n 2022\u2019yi yeni umutlar, hayaller ve heyecanla […]<\/p>\n","protected":false},"author":1,"featured_media":147750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[99386,99389,65918,99387,99390,99388],"views":165,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/147748"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=147748"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/147748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/147750"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=147748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=147748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=147748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}