{"id":147556,"date":"2021-12-13T11:16:49","date_gmt":"2021-12-13T08:16:49","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=147556"},"modified":"2021-12-13T11:16:49","modified_gmt":"2021-12-13T08:16:49","slug":"reklam-ve-medya-yatirimi-1e-19-4-kazandiriyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/reklam-ve-medya-yatirimi-1e-19-4-kazandiriyor\/","title":{"rendered":"(Turkish) Reklam ve Medya Yat\u0131r\u0131m\u0131 1\u2019e 19.4 Kazand\u0131r\u0131yor!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Mobil Pazarlama Derne\u011fi (MMA T\u00fcrkiye) 07-09 Aral\u0131k tarihleri aras\u0131nda \u2018SMARTIES Yarat\u0131c\u0131l\u0131k ve \u0130novasyon G\u00fcnleri\u2019ni d\u00fczenledi. T\u00fcrkiye\u2019den ve d\u00fcnyadan sekt\u00f6r uzmanlar\u0131n\u0131n yan\u0131 s\u0131ra, Kaan Sekban ve Refik Anadol gibi birbirinden de\u011ferli isimlerin konu\u015fmac\u0131 olarak kat\u0131ld\u0131\u011f\u0131 etkinlik, mobil pazarlaman\u0131n gelece\u011fine \u0131\u015f\u0131k tuttu. Etkinlikte a\u00e7\u0131klanan Medya Yat\u0131r\u0131m Raporu\u2019na g\u00f6re 2021\u2019in ilk 6 ay\u0131nda mobil reklam yat\u0131r\u0131mlar\u0131 dijitalin % 68\u2019ine ula\u015farak 5 milyar 368 milyon TL\u2019ye \u00e7\u0131kt\u0131. Ayn\u0131 raporda 2020 y\u0131l\u0131nda T\u00fcrkiye\u2019de 17 milyar 469 milyon TL olarak ger\u00e7ekle\u015fen reklam ve medya yat\u0131r\u0131m\u0131nda, her 1 TL\u2019lik reklam ve medya yat\u0131r\u0131m\u0131n\u0131n milli gelire 19.4 TL olarak de\u011fer yaratt\u0131\u011f\u0131n\u0131n alt\u0131 \u00e7izildi.<\/strong><\/h2>\n

Mobil Pazarlama Derne\u011fi T\u00fcrkiye (MMA T\u00fcrkiye)<\/strong> taraf\u0131ndan 07-09 Aral\u0131k 2021<\/strong> tarihleri \"\"aras\u0131nda d\u00fczenlenen SMARTIES Yarat\u0131c\u0131l\u0131k ve \u0130novasyon G\u00fcnleri, \u2018Yapay zeka & \u0130novasyon\u2019, \u2018Modern Pazarlama ve Yarat\u0131c\u0131l\u0131k\u2019<\/strong> konseptleri \u00e7er\u00e7evesinde sekt\u00f6r\u00fcn fikir \u00f6nderlerinin de\u011ferli i\u00e7 g\u00f6r\u00fclerine sahne oldu. T\u00fcrkiye\u2019den ve d\u00fcnyadan sekt\u00f6r uzmanlar\u0131n\u0131n yan\u0131 s\u0131ra, \u2018Fonksiyonel Yarat\u0131c\u0131l\u0131k\u2019<\/strong> temas\u0131yla Kaan Sekban, \u2018Yapay Zeka ve \u0130novasyon\u2019<\/strong> temas\u0131yla Refik Anadol gibi isimlerin de yer ald\u0131\u011f\u0131 etkinlik, Akbank, Garanti BBVA, T\u00fcrkiye \u0130\u015f Bankas\u0131, Yap\u0131 Kredi, AdColony, Appnext <\/strong>ve Meta<\/strong> ana sponsorlu\u011funda ger\u00e7ekle\u015fti.<\/p>\n

MOB\u0130L REKLAM YATIRIMLARI 5.3 M\u0130LYARA ULA\u015eTI<\/strong><\/h3>\n

Reklam Verenler Derne\u011fi (RVD), Reklamc\u0131lar Derne\u011fi(RD), Pazarlama ve Reklamc\u0131l\u0131k Derne\u011fi\u2019nin (IAB TR ve MMA TR)<\/strong> ortakla\u015fa kurdu\u011fu Dijital Pazarlama \u0130leti\u015fimi Platformu<\/strong>\u2019nun (DP\u0130P) kas\u0131m ay\u0131nda a\u00e7\u0131klad\u0131\u011f\u0131 Medya Yat\u0131r\u0131m Raporu\u2019nun ilk de\u011ferlendirmesi SMARTIES Yarat\u0131c\u0131l\u0131k<\/strong> ve \u0130novasyon G\u00fcnleri<\/strong>\u2019nde dernek ba\u015fkanlar\u0131 taraf\u0131ndan yap\u0131ld\u0131. RVD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ahmet Pura, RD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Volkan \u0130kiler, IAB TR Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ay\u015fen Akal\u0131n\u2019\u0131n kat\u0131l\u0131m\u0131 ve Kantar Media Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 ve MMA T\u00fcrkiye Ba\u015fkan Yard\u0131mc\u0131s\u0131 Erdem Tolon\u2019un moderat\u00f6rl\u00fc\u011f\u00fcyle ger\u00e7ekle\u015fen panelde; Reklam\u0131n Ekonomiye Katk\u0131s\u0131 Raporu\u2019nun can al\u0131c\u0131 k\u0131s\u0131mlar\u0131 konu\u015fuldu. Rapora g\u00f6re 2021\u2019in ilk 6 ay\u0131nda mobil reklam yat\u0131r\u0131mlar\u0131<\/strong> dijitalin % 68<\/strong>\u2019ine ula\u015farak 5 milyar 368 milyon TL<\/strong> oldu.<\/p>\n

1 TL\u2019L\u0130K YATIRIMIN KATKISI 19.4 TL<\/strong><\/h3>\n

T\u00fcrkiye\u2019nin 2020 y\u0131l\u0131nda dijital reklam ve medya yat\u0131r\u0131mlar\u0131nda ya\u015fad\u0131\u011f\u0131 %34.8\u2019lik b\u00fcy\u00fcmeyle Avrupa\u2019da en fazla b\u00fcy\u00fcyen \u00fclke oldu\u011funa dikkat \u00e7eken IAB TR Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ay\u015fen Akal\u0131n: \u201cBu durum bizim a\u00e7\u0131m\u0131zdan \u00e7ok gurur verici ama T\u00fcrkiye global medya yat\u0131r\u0131mlar\u0131na bakt\u0131\u011f\u0131m\u0131z zaman, s\u0131ralamada 31.s\u0131radayd\u0131. \u00d6zellikle medya yat\u0131r\u0131mlar\u0131n\u0131n gayri safi yurti\u00e7i has\u0131ladaki oranlar\u0131na bakt\u0131\u011f\u0131m\u0131zda maalesef benzer niteliklere sahip \u00fclkeler aras\u0131nda olduk\u00e7a d\u00fc\u015f\u00fck bir noktaday\u0131z. Bunun yan\u0131 s\u0131ra ki\u015fi ba\u015f\u0131na d\u00fc\u015fen reklam harcamalar\u0131nda T\u00fcrkiye kendisine benzer \u00fclkeler aras\u0131nda olduk\u00e7a geride\u201d<\/em> dedi. Ayn\u0131 raporda 2020 y\u0131l\u0131nda<\/strong> T\u00fcrkiye\u2019de 17 milyar 469 milyon TL<\/strong> olarak ger\u00e7ekle\u015fen reklam ve medya yat\u0131r\u0131m\u0131nda, her 1 TL<\/strong>\u2019lik reklam ve medya yat\u0131r\u0131m\u0131n\u0131n milli gelire 19.4 TL<\/strong> olarak de\u011fer yaratt\u0131\u011f\u0131n\u0131n alt\u0131 \u00e7izildi.<\/p>\n

METAVERSE HAKKINDAK\u0130 SORU \u0130\u015eARETLER\u0130 G\u0130DER\u0130LD\u0130<\/strong><\/h3>\n

Etkinli\u011fin en \u00e7ok dikkat \u00e7eken oturumlar\u0131ndan biri de 3<\/strong> g\u00fcn i\u00e7in 3<\/strong> farkl\u0131 konu\u015fmac\u0131y\u0131 i\u00e7eren \u2018\u2019Meta Talks\u2019\u2019<\/strong> oldu. AI temal\u0131 1.g\u00fcnde<\/strong> \u2018Meta hakk\u0131nda s\u0131k\u00e7a sorulan sorular\u201d oturumunda Meta T\u00fcrkiye Ticari Direkt\u00f6r\u00fc \u0130lke \u00c7arkc\u0131 Topta\u015f Metaverse kavram\u0131n\u0131 \u015fu s\u00f6zlerle tan\u0131mlad\u0131: \u201cMetaverse sadece bakmakla kalmad\u0131\u011f\u0131m\u0131z, deneyimin i\u00e7inde oldu\u011fumuz bir internet demek. Metaverse, 3 boyutlu deneyimlerin de dahil oldu\u011fu hem fiziksel<\/strong> hem sanal ortam\u0131n<\/strong> bir arada bulunabildi\u011fi bir evren demek.\u2019\u2019 Topta\u015f, oturumunda markalar, \u015firketler ve i\u015fletmeler i\u00e7in dijital d\u00fcnya tasar\u0131mlar\u0131<\/strong>na olan yat\u0131r\u0131mlar\u0131n\u0131 artt\u0131rman\u0131n \u00f6nemini vurgulad\u0131 ve gelecek d\u00f6nem i\u00e7in Metaverse d\u00f6nemi<\/strong>ni \u2018\u2019Hem fiziksel d\u00fcnyadaki ticaret k\u0131sm\u0131 hem de sanal ortamdaki ticaretin i\u00e7 i\u00e7e ge\u00e7ti\u011fi yeni al\u0131\u015fveri\u015f yolculuklar\u0131n\u0131n tasarlanaca\u011f\u0131 bir d\u00f6nem olarak g\u00f6r\u00fcyoruz\u2019\u2019<\/em> dedi.<\/p>\n

REF\u0130K ANADOL & N\u0130KE \u0130\u015eB\u0130RL\u0130\u011e\u0130YLE HAYATA GE\u00c7\u0130R\u0130LEN YEN\u0130 PLATFORM HOPE ALKAZAR TANITILDI <\/strong><\/h3>\n

Sanat, spor, geleneksel, fiziksel ve dijitali bir arada sunan platform Hope Alkazar, d\u00fcnya \u00e7ap\u0131nda yenilik\u00e7i projeleriyle reva\u00e7ta olan yeni medya sanat\u00e7\u0131s\u0131 Refik Anadol ve Nike \u00dclke Direkt\u00f6r\u00fc Ahu Altu\u011f taraf\u0131ndan MMA EMEA \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc Elvin Altun Noyan\u2019\u0131n modere etti\u011fi panelde mekan\u0131n i\u00e7erisinden yay\u0131nlanan panelde anlat\u0131ld\u0131 ve herkesin \u00fccretsiz bir \u015fekilde bu deneyimin bir par\u00e7as\u0131 olabilece\u011fine dikkat \u00e7ekildi.<\/p>\n

OYUNUN YEN\u0130 KURALI: REKABERL\u0130K<\/strong><\/h3>\n

5 y\u0131ld\u0131r MMA T\u00fcrkiye etkinliklerinde ortak sponsor olan Akbank, Garanti BBVA, T\u00fcrkiye \u0130\u015f Bankas\u0131 ve Yap\u0131 Kredi\u2019nin temsilcileri de yapay zeka ve pazarlama konular\u0131nda perspektiflerini payla\u015ft\u0131. Core Strateji Kurucusu \u0130hsan Elgin moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen panelin ana fikri rekabet ile beraberlikten \u00fcretilen \u2018Rekaberlik\u2019 oldu.<\/p>\n

TOPLUMUN YARISI AKILLI TELEFON KULLANIYOR <\/strong><\/h3>\n

Appnext T\u00fcrkiye<\/strong> \u00dclke M\u00fcd\u00fcr\u00fc G\u00f6zde Alemli, kullan\u0131c\u0131 edinme stratejileri kapsam\u0131nda kat\u0131l\u0131mc\u0131larla E-Marketer<\/strong> verilerini payla\u015ft\u0131. T\u00fcrkiye\u2019de Android \u0130\u015fletim Sistemi<\/strong> olan ak\u0131ll\u0131 cihaz oran\u0131n\u0131n % 86<\/strong> oldu\u011funa dikkat \u00e7eken Alemli, “Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131 bu y\u0131l\u0131n sonunda 51.4 milyona<\/strong> ula\u015facak ve t\u00fcm pop\u00fclasyona bakt\u0131\u011f\u0131m\u0131zda bu oran oran y\u00fczde 62<\/strong>\u2019ye tekab\u00fcl ediyor. Mobil reklam harcamalar\u0131n\u0131n ise 2021\u2019in sonunda T\u00fcrkiye\u2019de 377 milyon dolara<\/strong> ula\u015fmas\u0131 bekleniyor”<\/em> dedi.<\/p>\n

Getir Dijital Pazarlama M\u00fcd\u00fcr\u00fc Alper Sezer<\/strong> de mobil uygulaman\u0131n b\u00fcy\u00fcmesi konusunda G\u00f6zde Alemli\u2019nin sorular\u0131n\u0131 yan\u0131tlad\u0131. Sezer, pazarlama stratejilerini a\u00e7\u0131klarken; “Getir ortaya koydu\u011fu hizmeti D\u00fcnyada ilk kez uygulam\u0131\u015f bir \u015firket. Verdi\u011fimiz hizmeti m\u00fc\u015fteriye do\u011fru anlatabilmemiz \u00e7ok \u00f6nemli. Bu sebeple farkl\u0131 mecralardan reklam vermeye \u00f6zen g\u00f6steriyoruz\u2019\u2019<\/em> yorumunda bulundu.<\/p>\n

ORTALAMA D\u0130KKAT SEV\u0130YEM\u0130Z 8 SAN\u0130YE<\/strong><\/h3>\n

AdColony Sat\u0131\u015f ve Programatik direkt\u00f6r\u00fc Serdar \u00c7elik<\/strong> moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen \u2018Mobil Reklam\u0131n Yeni Kuru Paneli\u2019<\/strong>nde sekt\u00f6r\u00fcn en \u00e7ok konu\u015fulan konular\u0131ndan biri olan Dikkat Ekonomisi ele al\u0131nd\u0131. Panelde, Microsoft\u2019un yak\u0131n d\u00f6nem ara\u015ft\u0131rmas\u0131na g\u00f6re insanlar\u0131n ortalama dikkat s\u00fcresinin 8 saniyeye d\u00fc\u015ft\u00fc\u011f\u00fc ger\u00e7e\u011fi dikkat \u00e7ekti.<\/p>\n

*Etkinli\u011fi ka\u00e7\u0131ranlar, panelleri MMA T\u00fcrkiye Youtube kanal\u0131ndan izleyebilir.<\/strong><\/h4>\n

07 Aral\u0131k 2021 | AI&\u0130NOVASYON – www.youtu.be\/AKscTG4z0hk<\/a><\/strong><\/p>\n

08 Aral\u0131k 2021 | Modern Pazarlama – www.youtube.com\/watch?v=0nYWACRUyDo<\/a><\/strong><\/p>\n

09 Aral\u0131k 2021 | Yarat\u0131c\u0131l\u0131k – www.youtube.com\/watch?v=mpy9_vB8XUY<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Mobil Pazarlama Derne\u011fi (MMA T\u00fcrkiye) 07-09 Aral\u0131k tarihleri aras\u0131nda \u2018SMARTIES Yarat\u0131c\u0131l\u0131k ve \u0130novasyon G\u00fcnleri\u2019ni d\u00fczenledi. T\u00fcrkiye\u2019den ve d\u00fcnyadan sekt\u00f6r uzmanlar\u0131n\u0131n yan\u0131 s\u0131ra, […]<\/p>\n","protected":false},"author":1,"featured_media":147560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[99299,99292,99295,99291,99294,99297,99298,99300,99293,99296,58862,99301],"views":138,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/147556"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=147556"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/147556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/147560"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=147556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=147556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=147556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}