{"id":147040,"date":"2021-12-04T21:33:37","date_gmt":"2021-12-04T18:33:37","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=147040"},"modified":"2021-12-04T21:34:17","modified_gmt":"2021-12-04T18:34:17","slug":"alisveris-black-friday-turkiye-mobil-pazarinda-buyuk-basari-sagladi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/alisveris-black-friday-turkiye-mobil-pazarinda-buyuk-basari-sagladi\/","title":{"rendered":"(Turkish) Al\u0131\u015fveri\u015f: ‘Black Friday’ T\u00fcrkiye Mobil Pazar\u0131’nda B\u00fcy\u00fck Ba\u015far\u0131 Sa\u011flad\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

COVID-19 ve sosyal mesafe \u00f6nlemleri, mobil pazarlama sekt\u00f6r\u00fcn\u00fcn ge\u00e7en y\u0131l b\u00fcy\u00fck bir h\u0131zla b\u00fcy\u00fcmesini sa\u011flad\u0131. T\u00fcm d\u00fcnyadaki t\u00fcketiciler, e-ticaret web sitelerini ve uygulamalar\u0131n\u0131 h\u0131zla benimsedi. Pandemi ba\u015flad\u0131\u011f\u0131ndan bu yana g\u00f6rd\u00fc\u011f\u00fcm\u00fcz e\u011filimlere dayanacak olursak, Black Friday\u2019in uygulama y\u00fckleme ve sat\u0131\u015flarda yine b\u00fcy\u00fck rakamlar g\u00f6rece\u011fi a\u00e7\u0131kt\u0131. Yakla\u015f\u0131k %15 gen\u00e7 n\u00fcfusa sahip bir \u00fclke olan T\u00fcrkiye, bu y\u0131lki rakamlarla mobil pazarlama yat\u0131r\u0131mlar\u0131 i\u00e7in olan b\u00fcy\u00fck potansiyelini bir kez daha kan\u0131tlad\u0131.<\/h2>\n

Pazarlama \u00f6l\u00e7\u00fcm\u00fc ve deneyimi platformu<\/em> AppsFlyer<\/strong>\u2019\u0131n verileri, T\u00fcrkiye\u2019de al\u0131\u015fveri\u015f uygulamalar\u0131<\/strong>n\u0131n toplam y\u00fcklemelerinin Kas\u0131m ay\u0131nda<\/strong> \u00f6nceki \u00fc\u00e7 Cuma g\u00fcn\u00fcn\u00fcn<\/strong> ortalamas\u0131na \"\"k\u0131yasla %14<\/strong> artt\u0131\u011f\u0131n\u0131 ve harcamalar\u0131n %313<\/strong> gibi etkileyici bir \u015fekilde artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu, di\u011fer \u00fclkelere k\u0131yasla \u00e7ok daha y\u00fcksek bir rakam olmas\u0131yla dikkat \u00e7ekiyor. (\u0130ngiltere \u2013 %138, \u0130spanya \u2013 %195, Rusya \u2013 %75, Almanya \u2013 %209, Fransa \u2013 %151, Birle\u015fik Arap Emirlikleri \u2013 %99). Bu veriler \u0131\u015f\u0131\u011f\u0131nda s\u00f6yleyebiliriz ki, Black Friday<\/strong> ge\u00e7en y\u0131l da oldu\u011fu gibi T\u00fcrkiye\u2019de hala b\u00fcy\u00fck bir al\u0131\u015fveri\u015f g\u00fcn\u00fc olarak g\u00f6r\u00fcl\u00fcyor. AppsFlyer\u2019a g\u00f6re, gen\u00e7 n\u00fcfusun mobil pazarlama uygulamalar\u0131<\/strong>n\u0131 eski nesillere g\u00f6re<\/strong> daha fazla kullanmaya meyilli oldu\u011fu ve istedikleri \u015feyleri sat\u0131n almak i\u00e7in \u00f6zel al\u0131\u015fveri\u015f g\u00fcnleri<\/strong>ni bekledi\u011fi bir s\u0131r de\u011fil. T\u00fcrkiye\u2019nin gen\u00e7 n\u00fcfusunun, bu istatistikler \u00fczerinde etkisi olan en \u00f6nemli fakt\u00f6rlerden biri oldu\u011fu a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor.<\/p>\n

T\u00fcrkiye\u2019deki \u00d6zel \u0130ndirim G\u00fcnlerinin Gelece\u011fi<\/strong><\/h2>\n

Mobil uygulama<\/strong>lar\u0131n, T\u00fcrkiye\u2019de bir kez daha \u00f6zel al\u0131\u015fveri\u015f g\u00fcnlerinde \u015fa\u015f\u0131rt\u0131c\u0131 miktarda talep g\u00f6receklerine hi\u00e7 \u015f\u00fcphe yok. Pazarlamac\u0131lar da b\u00fcy\u00fck olas\u0131l\u0131kla verileri takip edecek ve T\u00fcrkiye\u2019deki \u00f6zel al\u0131\u015fveri\u015f g\u00fcnlerinde kazan\u00e7lar\u0131 maksimize etmek isteyecektir.<\/p>\n

T\u00fcrkiye\u2019de Kara Cuma 2020<\/strong> sezonu devam ederken fiziksel al\u0131\u015fveri\u015fte<\/strong> birtak\u0131m k\u0131s\u0131tlamalar mevcuttu ve insanlar COVID-19<\/strong> nedeniyle daha temkinli<\/strong> davran\u0131yordu. Bu durum, t\u00fcketicilerin al\u0131\u015fveri\u015f ihtiya\u00e7lar\u0131 i\u00e7in mobil cihazlara<\/strong> daha fazla g\u00fcvenmelerine neden oldu. Bu y\u0131lki Kara Cuma<\/strong>\u2019da fiziksel al\u0131\u015fveri\u015fte herhangi bir k\u0131s\u0131tlama olmamas\u0131na ra\u011fmen T\u00fcrkiye\u2019de uygulama y\u00fcklemeleri<\/strong> hemen hemen ayn\u0131 seviyelerde seyretmeyi ba\u015fard\u0131 ve harcamalar %21<\/strong> artt\u0131. Harcamalardaki bu art\u0131\u015f di\u011fer bir\u00e7ok Avrupa \u00fclkesinden \u00e7ok daha y\u00fcksek oldu. Y\u0131lba\u015f\u0131 al\u0131\u015fveri\u015f sezonu<\/strong> yakla\u015ft\u0131k\u00e7a T\u00fcrk insan\u0131n\u0131n uygulama y\u00fckleme<\/strong> ve harcama al\u0131\u015fkanl\u0131klar\u0131n\u0131n<\/strong> de\u011fi\u015fip de\u011fi\u015fmeyece\u011fini g\u00f6rece\u011fiz.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. COVID-19 ve sosyal mesafe \u00f6nlemleri, mobil pazarlama sekt\u00f6r\u00fcn\u00fcn ge\u00e7en y\u0131l b\u00fcy\u00fck bir h\u0131zla b\u00fcy\u00fcmesini sa\u011flad\u0131. T\u00fcm d\u00fcnyadaki t\u00fcketiciler, e-ticaret web sitelerini ve […]<\/p>\n","protected":false},"author":1,"featured_media":147042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[99070,99069,61840,89989,99067,99072,99075,99074,99068,38023,99071,99073],"views":160,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/147040"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=147040"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/147040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/147042"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=147040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=147040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=147040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}