{"id":146624,"date":"2021-11-28T02:23:28","date_gmt":"2021-11-27T23:23:28","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=146624"},"modified":"2021-11-28T02:28:53","modified_gmt":"2021-11-27T23:28:53","slug":"inovasyon-ve-surdurulebilirligi-one-cikaran-yeni-uretim-ve-is-modelleri","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/inovasyon-ve-surdurulebilirligi-one-cikaran-yeni-uretim-ve-is-modelleri\/","title":{"rendered":"(Turkish) \u0130novasyon ve S\u00fcrd\u00fcr\u00fclebilirli\u011fi \u00d6ne \u00c7\u0131karan \u00dcretim ve \u0130\u015f Modeli"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Uluda\u011f Ekonomi Zirvesi\u2019nde Do\u011fan Burda CEO\u2019su Cem Ba\u015far\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcndeki panele \u00c7\u00f6p\u00fcne Sahip \u00c7\u0131k Vakf\u0131 Genel M\u00fcd\u00fcr\u00fc Emrah Bilge, Ellen MacArtur Vakf\u0131 Eski CEO\u2019su Jamie Butterworth, BM G\u0131da Program\u0131 T\u00fcrkiye Direkt\u00f6r\u00fc Nils Grede ve P&GT\u00fcrkiye, Kafkaslar ve Orta Asya Pazarlamadan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Dr. Onur Yaprak kat\u0131ld\u0131.<\/h2>\n

Bilge: \u201cT\u00fcrkiye\u2019de geri d\u00f6n\u00fc\u015f\u00fcm oran\u0131 yaln\u0131zca % 12\u201d<\/strong><\/h3>\n

\u00c7\u00f6p\u00fcne Sahip \u00c7\u0131k Vakf\u0131 Genel M\u00fcd\u00fcr\u00fc Emrah Bilge, \u201cD\u00fcnyada her do\u011fal kaynaklardan olu\u015fuyor, do\u011fada \u00e7\u00f6p ya da at\u0131k diye bir kavram yok, kendili\u011finden d\u00f6ng\u00fcsel ekonomi olu\u015fuyor. Oysa biz insanlar olarak hem d\u00fcnyada hem T\u00fcrkiye\u2019de d\u00f6ng\u00fcsel ekonomiden uzaktay\u0131z. D\u00fcnyada y\u0131lda ki\u015fi \"\"ba\u015f\u0131 270 kg<\/strong> \u00e7\u00f6p \u00fcretiliyor. Bu rakam OECD \u00fclkelerinde ki\u015fi ba\u015f\u0131 538 kg<\/strong>, T\u00fcrkiye\u2019de 420 kg<\/strong>. Geri d\u00f6n\u00fc\u015f\u00fcmde ise d\u00fcnyaya bakt\u0131\u011f\u0131m\u0131zda y\u00fczde 20<\/strong>, OECD\u2019de y\u00fczde 25-30<\/strong>, T\u00fcrkiye\u2019de ise sadece y\u00fczde 12<\/strong> oran\u0131nda bir geri d\u00f6n\u00fc\u015f\u00fcm sa\u011fland\u0131\u011f\u0131n\u0131 g\u00f6rebiliyoruz. Yani T\u00fcrkiye\u2019de t\u00fcm at\u0131klar\u0131m\u0131z\u0131n y\u00fczde 88<\/strong>\u2019ini hala topra\u011fa g\u00f6mmeye devam ediyoruz. Hem do\u011faya<\/strong> zarar veriyoruz hem de kaynak k\u0131tl\u0131\u011f\u0131<\/strong> ya\u015fanan bir d\u00fcnyada yeniden kullan\u0131labilecek hammaddeyi ziyan etmi\u015f<\/strong> oluyoruz. D\u00f6ng\u00fcselli\u011fin<\/strong> d\u00fc\u015fmanlar\u0131ndan biri de tek kullan\u0131ml\u0131k \u00fcr\u00fcnler. Bunlarda de\u011fi\u015fim yaratabilmek<\/strong> i\u00e7in toplumda k\u00fclt\u00fcr<\/strong> ve al\u0131\u015fkanl\u0131klar\u0131n de\u011fi\u015fimini<\/strong> hedefliyoruz. Bunun i\u00e7in fark\u0131ndal\u0131\u011fa y\u00f6nelik ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 yap\u0131yoruz. Bir yandan e\u011fitim projeleri<\/strong> y\u00fcr\u00fct\u00fcyoruz, bir yandan da her t\u00fcrl\u00fc kitle ileti\u015fim \u00e7al\u0131\u015fmalar\u0131nda<\/strong> faaliyet veriyoruz. Eskiden T\u00fcrkiye\u2019de sadece \u00e7ok uluslu \u015firketler bu konuyu \u00f6nemsiyordu ama art\u0131k yerel akt\u00f6rler<\/strong> de ad\u0131m at\u0131yor. Ancak ne \u015firketler ne de kamu, bireyler evlerinde ya da ofislerinde ayr\u0131\u015ft\u0131rma yapmad\u0131\u011f\u0131 zaman ba\u015far\u0131ml\u0131 olam\u0131yor. Dolay\u0131s\u0131yla bireylerin al\u0131\u015fkanl\u0131klar\u0131 mutlaka de\u011fi\u015fmeli. Giderek daha k\u0131sa \u00f6mr\u00fc olan \u00fcr\u00fcnler \u00fcretiyoruz, \u00fcst model \u00e7\u0131k\u0131nca \u00e7al\u0131\u015f\u0131r durumda bile olsa elimizdeki \u00fcr\u00fcn\u00fc at\u0131yoruz. Hayat\u0131m\u0131zdaki bu konforlar\u0131 azaltmadan ba\u015far\u0131l\u0131 olamayaca\u011f\u0131m\u0131z\u0131 anlamam\u0131z laz\u0131m.\u201d<\/em> diye konu\u015ftu.<\/p>\n

Butterworth: \u201cYat\u0131r\u0131mc\u0131lara gelir elde etmeyi g\u00f6sterebilmeliyiz ki d\u00f6ng\u00fcsel ekonomiyi ba\u015farabilelim\u201d<\/strong><\/h3>\n

Ellen MacArtur Vakf\u0131 Eski CEO\u2019su Jamie Butterworth ise \u201cEkonomide de\u011feri nas\u0131l \u00f6l\u00e7t\u00fc\u011f\u00fcm\u00fcze bakmam\u0131z laz\u0131m. \u015eu anda \u00e7ok lineer bir bak\u0131\u015f var. Oysa d\u00f6ng\u00fcsel bak\u0131ld\u0131\u011f\u0131nda baz\u0131 ger\u00e7ekler g\u00f6r\u00fcn\u00fcyor. \u00d6rne\u011fin \u00fcretti\u011fimiz g\u0131dan\u0131n \u00fc\u00e7te birini israf ediyoruz, bunun maliyeti yakla\u015f\u0131k bir trilyon dolar. Bu bir \u00fclke olsayd\u0131 \u00c7in<\/strong> ve ABD<\/strong>\u2019den sonra en \u00e7ok karbon \u00fcreten<\/strong> 3’\u00fcnc\u00fc \u00fclke<\/strong> olurdu. Teknolojide de bu b\u00f6yle. D\u00f6ng\u00fcsel ekonomi<\/strong> ise teknik \u00fcr\u00fcnlerin yeniden kullan\u0131labilecek \u015fekilde tasarlanmas\u0131n\u0131 \u00f6neriyor. D\u00f6ng\u00fcsel ekonomide 4 uzun vadeli trend<\/strong> var. Birincisi \u015firketler daha \u00e7ok kar<\/strong> ediyor. 2’incisi, s\u00fcrd\u00fcr\u00fclebilirlik<\/strong> konusunda artan bir bask\u0131 var, \u015firketler buna dikkat ediyor. 3’\u00fcnc\u00fcs\u00fc olarak teknoloji sayesinde d\u00f6ng\u00fcselli\u011fin artt\u0131\u011f\u0131n\u0131<\/strong> son olarak da d\u00f6ng\u00fcselli\u011fin finansman\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. D\u00fcnyada 500 milyar dolarl\u0131k<\/strong> b\u00fct\u00e7e ESG \u00fcr\u00fcnlerine<\/strong> kayd\u0131. Dolay\u0131s\u0131yla burada b\u00fcy\u00fck bir f\u0131rsat mevcut. Bunun kilit noktas\u0131nda, insanlar\u0131n d\u00f6ng\u00fcsel ekonomiyi<\/strong> anlamas\u0131 i\u00e7in e\u011fitilmesine duyulan ihtiya\u00e7 var. Tabii ki reg\u00fclasyonlara da ihtiya\u00e7 var. \u00d6rne\u011fin elektronikte telefonlar\u0131<\/strong> yapanlar, kullan\u0131m \u00f6mr\u00fcnden<\/strong> sonraki maliyeti \u00f6demiyorlar<\/strong> ama bu maliyetle de ilgilenmeleri gerekiyor.\u00a0<\/em><\/p>\n

E\u011fer bir \u00fcr\u00fcn\u00fcn \u00f6mr\u00fcn\u00fc art\u0131rmak istiyorsan\u0131z kullan\u0131m de\u011ferini art\u0131rabilirsiniz. Almanya\u2019da yapt\u0131\u011f\u0131m\u0131z bir projeyle elektrikli ara\u00e7lar\u0131<\/strong> sat\u0131n almak yerine kiralama y\u00f6ntemi<\/strong> geli\u015ftirdik. Yat\u0131r\u0131mc\u0131lara gelir elde etmeyi g\u00f6sterebilmeliyiz ki d\u00f6ng\u00fcsel ekonomiyi<\/strong> ba\u015farabilelim.\u201d<\/em> diye konu\u015ftu.<\/p>\n

Grede: \u201cG\u0131daya ihtiya\u00e7 duyan insanlar\u0131n say\u0131s\u0131 her y\u0131l art\u0131yor\u201d<\/strong><\/h3>\n

BM G\u0131da Program\u0131 T\u00fcrkiye Direkt\u00f6r\u00fc Nils Grede, \u201cG\u0131da israf\u0131 yapmasayd\u0131k d\u00fcnyada herkese yetecek kadar g\u0131dam\u0131z olurdu. Covid-19<\/strong> bu trendi h\u0131zland\u0131rd\u0131. G\u0131da g\u00fcvenli\u011fine y\u00f6nelik sava\u015f alanlar\u0131ndaki \u00e7al\u0131\u015fmalar\u0131m\u0131z sayesinde ge\u00e7en y\u0131l Nobel \u00f6d\u00fcl\u00fc<\/strong> ald\u0131k. Bizim en \u00e7ok yard\u0131m yapt\u0131\u011f\u0131m\u0131z, g\u0131da g\u00fcvenli\u011fini en \u00e7ok ya\u015fayan yerler sava\u015f b\u00f6lgeleri. Suriye\u2019deki \u00e7at\u0131\u015fman\u0131n kaynaklar\u0131n azalmas\u0131 y\u00fcz\u00fcnden \u00e7\u0131kt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnenler de var. \u0130klim krizi<\/strong> y\u00fcz\u00fcnden her y\u0131l ekstrem hava ko\u015fullar\u0131n\u0131 g\u00f6r\u00fcyoruz. Bu k\u0131rsal hayat\u0131 tehdit ediyor. B\u00f6yle giderse durum daha da k\u00f6t\u00fcle\u015fecek. Bunu de\u011fi\u015ftirmek i\u00e7in sava\u015flar\u0131 \u00f6nleyip bar\u0131\u015fa ula\u015fmam\u0131z laz\u0131m. G\u0131daya ihtiya\u00e7 duyan insanlar\u0131n say\u0131s\u0131 her y\u0131l art\u0131yor. \u015eirketlerin bize daha fazla yard\u0131m etmesi \u00e7ok iyi olurdu. Her g\u00fcn y\u00fcz u\u00e7ak, y\u00fczlerce gemi dolusu yemek transfer ediliyor ancak uzun yolculuklar bizim de karbon ayak izimizi art\u0131r\u0131yor. Yerel kaynak bulmam\u0131z da bize faydal\u0131 olacakt\u0131r. Programlar\u0131m\u0131z\u0131n en b\u00fcy\u00fck odak noktalar\u0131, kad\u0131nlar ve \u00e7ocuklar. Hamilelik s\u00fcreci ve do\u011fumdan sonraki ilk 3 y\u0131ldan<\/strong> sonra onlara daha fazla yard\u0131m etmeye \u00e7al\u0131\u015f\u0131yoruz, \u00e7\u00fcnk\u00fc ilk ba\u015ftaki beyin geli\u015fimi t\u00fcm ya\u015fam\u0131 etkiliyor. Okullara \u00f6\u011f\u00fcn yard\u0131m\u0131 yapmam\u0131z ayn\u0131 zamanda okullara giden \u00e7ocuklar\u0131n say\u0131s\u0131n\u0131n artmas\u0131na sebep oluyor. Ayr\u0131ca bir\u00e7ok \u00fclkede \u00e7ift\u00e7ilere yard\u0131m ederek iklim de\u011fi\u015fikli\u011finde yeni ger\u00e7eklere uyum sa\u011flamalar\u0131n\u0131, s\u00fcrd\u00fcr\u00fclebilir mahsullere y\u00f6nelmelerini sa\u011fl\u0131yoruz. T\u00fcrkiye\u2019de y\u00fczde 50 m\u00fclteciler, y\u00fczde 50 T\u00fcrklerle yapt\u0131\u011f\u0131m\u0131z bir projeyle gen\u00e7lerin yeteneklerini geli\u015ftirerek i\u015f hayat\u0131na kat\u0131lmalar\u0131n\u0131 ama\u00e7l\u0131yoruz. Bu projede \u00f6zel sekt\u00f6rle birlikte hareket ediyoruz \u00e7\u00fcnk\u00fc ne y\u00f6nde e\u011fitim olmas\u0131 gerekti\u011fini onlar daha iyi biliyor. A\u015f Orta\u011f\u0131m adl\u0131 bir di\u011fer projeyle de g\u0131da i\u015fi yapan firmalarla g\u0131daya ihtiya\u00e7 duyan yoksullar\u0131 bulu\u015fturuyoruz. Bu proje dahilinde belediyelerle \u00e7al\u0131\u015f\u0131yoruz. G\u0131dalar\u0131 ak\u015famlar\u0131 restoranlardan, kafelerden toplay\u0131p, sabahlar\u0131 ihtiya\u00e7 sahiplerine da\u011f\u0131t\u0131yoruz\u201d<\/em> dedi.<\/p>\n

Yaprak: \u201c2040 y\u0131l\u0131na kadar b\u00fct\u00fcn operasyonlar\u0131m\u0131zda karbon n\u00f6tr olmay\u0131 planl\u0131yoruz\u201d<\/strong><\/h3>\n

P&GT\u00fcrkiye, Kafkaslar ve Orta Asya Pazarlamadan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Onur Yaprak<\/strong>, \u201cToplum \u015firketlerden ve markalardan sadece iyi \u00fcr\u00fcnler vermelerini de\u011fil, bunun \u00f6tesine ge\u00e7erek \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik<\/strong> konusunda harekete ge\u00e7mesini bekliyor. Biz de verdi\u011fimiz s\u00f6z do\u011frultusunda 2030 itibar\u0131yla 20 lider markam\u0131z\u0131, y\u00fczde 100<\/strong> yeniden d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir ambalajlar<\/strong>da \u00fcretece\u011fiz. Yakla\u015f\u0131k 5 milyar litre su<\/strong> tasarrufu yapaca\u011f\u0131z. 2040 y\u0131l\u0131na kadar da b\u00fct\u00fcn operasyonlar\u0131m\u0131zda karbon n\u00f6tr<\/strong> olmay\u0131 planl\u0131yoruz. \u201cAzalt, tekrar kullan, geri d\u00f6n\u00fc\u015ft\u00fcr\u201d<\/strong> prensibiyle hareket ediyoruz. Globalde al\u00fcminyumdan \u015fampuan \u015fi\u015feleri \u00fcrettik. Gebze fabrikas\u0131nda % 100 yenilenebilir kaynaklardan<\/strong> elde edilen enerji kullan\u0131yoruz. \u00c7ok uzun s\u00fcredir Gebze fabrikam\u0131zda s\u0131f\u0131r at\u0131kla<\/strong> \u00e7al\u0131\u015f\u0131yoruz. \u00d6rne\u011fin fabrikam\u0131zda \u0131skartaya \u00e7\u0131kar\u0131lan \u015fampuanlar hal\u0131 y\u0131kama ya da ara\u00e7 y\u0131kamaya y\u00f6nlendiriliyor. Bu prensipleri k\u00fclt\u00fcr haline getirmeseydik bunlar d\u00fc\u015f\u00fcn\u00fclemezdi. S\u00fcrd\u00fcr\u00fclebilirlik yolculu\u011funa<\/strong> biz g\u0131dayla ba\u015flad\u0131k, Fairy markam\u0131zla \u201cg\u0131dan\u0131 bo\u015fa harcama\u201d kampanyas\u0131<\/strong> ba\u015flatt\u0131k. Bireylerin te\u015fvik edilmesi, bu konunun \u00f6nemi konusunda e\u011fitilmesi gerekiyor. Bu konuda ciddi bir fark\u0131ndal\u0131k yaratmaya \u00e7al\u0131\u015f\u0131yoruz. G\u0131da Kurtarma Derne\u011fi\u2019yle i\u015f birli\u011fi yapt\u0131k. 7 milyon TL<\/strong> de\u011ferinde g\u0131da israf olmaktan kurtularak 660 bin ki\u015fiye<\/strong> gidiyor. 1 kg<\/strong> domates \u00fcretmek i\u00e7in 180 litre<\/strong>, 1 kg ekmek i\u00e7in 1300 kg<\/strong> su harcand\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrseniz, bunlar\u0131 at\u0131lmaktan kurtard\u0131\u011f\u0131n\u0131z zaman bu kadar su tasarrufu<\/strong> da yapm\u0131\u015f oluyorsunuz. Ayr\u0131ca so\u011fuk suda daha iyi performans g\u00f6steren, \u00f6n y\u0131kama gerektirmeyen \u00fcr\u00fcnlerimizle hem enerjiden<\/strong> tasarruf<\/strong> ediyoruz hem de karbon emisyonunu<\/strong> azalt\u0131yoruz.\u201d<\/em> dedi.<\/p>\n

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Uluda\u011f Ekonomi Zirvesi\u2019nde Do\u011fan Burda CEO\u2019su Cem Ba\u015far\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcndeki panele \u00c7\u00f6p\u00fcne Sahip \u00c7\u0131k Vakf\u0131 Genel M\u00fcd\u00fcr\u00fc Emrah Bilge, Ellen MacArtur Vakf\u0131 Eski […]<\/p>\n","protected":false},"author":1,"featured_media":146627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[3988,45956,98873,2529,53412,98671,1247,3992,87556],"views":140,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/146624"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=146624"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/146624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/146627"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=146624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=146624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=146624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\u0130\u015f ve ekonomi d\u00fcnyas\u0131n\u0131n \u00f6nemli akt\u00f6rlerini bu y\u0131l 2’inci kez<\/strong> bulu\u015fturan Uluda\u011f Ekonomi Zirvesi<\/strong>\u2019nin tamam\u0131 2 g\u00fcn<\/strong> boyunca herkese a\u00e7\u0131k \u00fccretsiz olarak http:\/\/www.uludagekonomizirvesi.org<\/a> adresinden canl\u0131 takip edilebiliyor.<\/p>","protected":false},"excerpt":{"rendered":"