{"id":146255,"date":"2021-11-22T02:02:10","date_gmt":"2021-11-21T23:02:10","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=146255"},"modified":"2021-11-22T02:09:09","modified_gmt":"2021-11-21T23:09:09","slug":"surdurulebilir-stratejiler-deger-yaratiyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/surdurulebilir-stratejiler-deger-yaratiyor\/","title":{"rendered":"(Turkish) S\u00fcrd\u00fcr\u00fclebilirli\u011fin Temeli Olan ESG \u0130lkelerine Dayal\u0131 \u015eirketler De\u011fer Yarat\u0131yor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Bain & Company T\u00fcrkiye\u2019den <\/strong>Armando Guastella Ankara\u2019da ger\u00e7ekle\u015fen<\/strong> \u0130novasyon G\u00fcn\u00fc\u2019nde yapt\u0131\u011f\u0131 sunumda d\u00fcnyan\u0131n ciddi \u00e7evre sorunlar\u0131yla ve bunlarla ba\u011flant\u0131l\u0131 toplumsal konularla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131\u011f\u0131 bir d\u00f6nemde s\u00fcrd\u00fcr\u00fclebilirli\u011fin temelini olu\u015fturan ESG (\u00c7evre \/ Sosyal \/ Y\u00f6neti\u015fim) ilkelerine dayal\u0131 faaliyet g\u00f6steren \u015firketlerin de\u011fer yaratt\u0131\u011f\u0131n\u0131, bu ilkelere dayal\u0131 stratejilerin art\u0131k b\u00fcy\u00fcmenin temelini olu\u015fturdu\u011funu belirtti.<\/strong><\/h2>\n

\"\"D\u00fcnya’n\u0131n \u00f6nde gelen dan\u0131\u015fmanl\u0131k \u015firketlerinden Bain&Company T\u00fcrkiye<\/strong>\u2019den Armando Guastella \u0130talya\u2019n\u0131n T\u00fcrkiye B\u00fcy\u00fckel\u00e7ili\u011fi ve T\u00dcB\u0130TAK taraf\u0131ndan d\u00fczenlenen 2’inci \u0130novasyon G\u00fcn\u00fc<\/strong>\u2019ne kat\u0131ld\u0131. Sanayi ve Teknoloji Bakan Yard\u0131mc\u0131s\u0131 Mehmet Fatih Kac\u0131r<\/strong> ve \u0130talya D\u0131\u015fi\u015fleri ve Uluslararas\u0131 \u0130\u015f Birli\u011fi Bakanl\u0131\u011f\u0131 M\u00fcste\u015far\u0131 Manlio Di Stefano<\/strong>\u2019nun kat\u0131l\u0131m\u0131yla d\u00fczenlenen etkinlikte \u201cS\u00fcrd\u00fcr\u00fclebilir kalk\u0131nma \u2013 ESG odakl\u0131 de\u011fer yaratma\u201d<\/strong> konulu yuvarlak masa tart\u0131\u015fmas\u0131n\u0131n moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc yapan Guastella bu konuda bir de sunum ger\u00e7ekle\u015ftirdi.<\/p>\n

Ye\u015fil d\u00f6n\u00fc\u015f\u00fcm \u00f6nemli<\/strong><\/h3>\n

S\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131n\u0131n yeni olmad\u0131\u011f\u0131n\u0131 ve iklim de\u011fi\u015fikli\u011finin<\/strong> bu konunun \u00f6nemini art\u0131rd\u0131\u011f\u0131n\u0131 hat\u0131rlatan sunumda, kaydedilen ilerlemelere ra\u011fmen mevcut politikalar\u0131n devam\u0131 halinde karbondan ar\u0131nd\u0131r\u0131lmas\u0131<\/strong> zor olan a\u011f\u0131r sanayi ve ta\u015f\u0131mac\u0131l\u0131k gibi sekt\u00f6rlerin 2050<\/strong>\u2019de h\u00e2l\u00e2 karbon sal\u0131m\u0131n\u0131n<\/strong> %40<\/strong>\u2019\u0131ndan sorumlu olaca\u011f\u0131 vurguland\u0131.<\/p>\n

Guastella sunumunda, Avrupa Birli\u011fi\u2019nin (AB) Ye\u015fil D\u00f6n\u00fc\u015f\u00fcm Politikas\u0131n\u0131<\/strong> uygulamaya koydu\u011funa ve COVID-19<\/strong> sonras\u0131 yeniden toparlanma d\u00f6neminde ye\u015fil teknolojilere<\/strong> odaklanmay\u0131 planlad\u0131\u011f\u0131na dikkat \u00e7ekti. AB\u2019nin bu alanda son 20 y\u0131lda<\/strong> mesafe kat etti\u011fi, T\u00fcrkiye\u2019nin de buna uyum sa\u011flamas\u0131 ve ye\u015fil teknolojileri desteklemesi<\/strong> gerekti\u011fi belirtildi.<\/p>\n

Sunumda AB\u2019nin 1990 y\u0131l\u0131nda 4.409.000.000 ton<\/strong> olan CO2 sal\u0131m\u0131n\u0131<\/strong> 2020\u2019de 3.304.000.000 tona<\/strong> indirdi\u011fi; T\u00fcrkiye\u2019nin karbon sal\u0131m\u0131n\u0131n ise ayn\u0131 d\u00f6nemde 150 milyon<\/strong> tondan 416 milyon<\/strong> tona \u00e7\u0131kt\u0131\u011f\u0131 ifade edildi.<\/p>\n

Teknoloji ye\u015fil d\u00f6n\u00fc\u015f\u00fcm i\u00e7in olanaklar sunuyor<\/strong><\/h3>\n

Farkl\u0131 sekt\u00f6rlerde yeni teknolojiler kullanarak ye\u015fil d\u00f6n\u00fc\u015f\u00fcmde ilerlemek m\u00fcmk\u00fcn. Bu konuda baz\u0131 \u00f6rnekler \u015f\u00f6yle s\u0131raland\u0131:<\/span><\/p>\n

– Ula\u015ft\u0131rma:<\/strong> Yolcu ve y\u00fck ta\u015f\u0131mac\u0131l\u0131\u011f\u0131nda elektrikli ara\u00e7lara ge\u00e7i\u015f; deniz ve hava ta\u015f\u0131mac\u0131l\u0131\u011f\u0131nda daha az CO2 sal\u0131m\u0131na yol a\u00e7an yeni teknolojilerin kullan\u0131lmas\u0131,<\/p>\n

– Elektrik \u00fcretimi:<\/strong> Yenilenebilir enerji kaynaklar\u0131n\u0131n devreye al\u0131nma s\u00fcrecinin h\u0131zland\u0131r\u0131lmas\u0131, k\u00f6m\u00fcr\u00fcn devreden \u00e7\u0131kart\u0131lmas\u0131 ve di\u011fer fosil yak\u0131lar\u0131n kullan\u0131m\u0131n\u0131n azalt\u0131lmas\u0131, mevcut teknolojilerde yeni konseptlere ge\u00e7ilmesi (K\u00fc\u00e7\u00fck Mod\u00fcler N\u00fckleer Reakt\u00f6rler),<\/p>\n

– Sanayi s\u00fcre\u00e7leri:<\/strong> \u00c7elik veya \u00e7imento gibi yo\u011fun sal\u0131ml\u0131 sanayilerde yak\u0131t olarak hidrojen kullan\u0131m\u0131, sanayi s\u00fcre\u00e7lerinde verimlili\u011fin art\u0131r\u0131lmas\u0131,<\/p>\n

– Di\u011fer:<\/strong> Ormanla\u015ft\u0131rma programlar\u0131, sal\u0131m\u0131 dengeleyici giri\u015fimler, tar\u0131mda ve at\u0131k s\u00fcre\u00e7lerinde CO2 sal\u0131m\u0131n\u0131n azalt\u0131lmas\u0131.<\/p>\n

S\u00fcrd\u00fcr\u00fclebilirlik art\u0131k stratejik bir zorunluluk oluyor<\/strong><\/h3>\n

Guastella sunumunda, s\u00fcrd\u00fcr\u00fclebilirlik i\u00e7inde \u00f6ne \u00e7\u0131ksa da konunun art\u0131k sadece \u00e7evre olmad\u0131\u011f\u0131n\u0131, ESG (Environment Social Governance \u2013 \u00c7evre Sosyal Y\u00f6neti\u015fim) ilkelerine dayal\u0131 s\u00fcrd\u00fcr\u00fclebilirli\u011fin \u015firketler i\u00e7in art\u0131k zorunlu bir strateji haline geldi\u011fini ve de\u011fer yaratt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n

Sunumda k\u00fcresel d\u00fczeyde farkl\u0131 sekt\u00f6rlerden 300 firma<\/strong> ile yap\u0131lan bir ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na yer verilerek s\u00fcrd\u00fcr\u00fclebilirlik stratejisi benimsemek i\u00e7in \u00fc\u00e7 \u00f6ncelikli neden konusunda \u015firketlerin 2015<\/strong> ve 2021\u2019de<\/strong> verdikleri yan\u0131tlar kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131.<\/p>\n

Buna g\u00f6re s\u00fcrd\u00fcr\u00fclebilirlik stratejisi benimsemenin \u00f6nde gelen ilk \u00fc\u00e7 nedeni 2015 y\u0131l\u0131nda \u0130tibar (%62), Maliyet Azaltmak (%30) ve M\u00fc\u015fteri Ba\u011fl\u0131l\u0131\u011f\u0131 (%29) olurken bu nedenler 2021\u2019de \u0130tibar (%47), Gelir Yaratmak (%42) ve Yat\u0131r\u0131mc\u0131lar\u0131n \u00d6nem Vermesi (%42) olarak s\u0131raland\u0131.<\/p>\n

Ayr\u0131ca CEO\u2019lar \u00fczerinde farkl\u0131 y\u00f6nlerden gelen bask\u0131lar oldu\u011fu kaydedildi. Bunlar aras\u0131nda d\u00fczenleyici yetkililerin karbon sal\u0131m\u0131n\u0131n maliyetini<\/strong> \/ fiyat\u0131n\u0131 art\u0131rmalar\u0131<\/strong>, rakiplerin net s\u0131f\u0131r hedefine<\/strong> do\u011fru ilerlemeleri, yat\u0131r\u0131mc\u0131lar\u0131n ve t\u00fcketicilerin de\u011fi\u015fen yakla\u015f\u0131mlar\u0131 s\u0131raland\u0131.<\/p>\n

Sunumda yer alan ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, k\u00fcresel d\u00fczeyde yat\u0131r\u0131mc\u0131lar\u0131n %84<\/strong>\u2019\u00fc ESG kriterleri<\/strong>nin \u015firketlerin yat\u0131r\u0131m kararlar\u0131n\u0131 etkileyece\u011fini veya y\u00f6nlendirece\u011fini d\u00fc\u015f\u00fcn\u00fcyor; ABD\u2019de t\u00fcketicilerin %88\u2019i karbon sal\u0131m\u0131<\/strong> bak\u0131m\u0131ndan n\u00f6tr \u00fcr\u00fcnlere daha fazla \u00f6demeye raz\u0131; \u00e7al\u0131\u015fanlar\u0131n %50\u2019den fazlas\u0131 ise mevcut i\u015finden ayr\u0131l\u0131p \u00e7e\u015fitlilik<\/strong> ve kat\u0131l\u0131m politikas\u0131<\/strong> oturmu\u015f bir \u015firkete ge\u00e7meyi d\u00fc\u015f\u00fcnebilece\u011fini s\u00f6yl\u00fcyor.<\/p>\n

ESG de\u011fer yarat\u0131yor <\/strong><\/h3>\n

Sunuma g\u00f6re ESG politikalar\u0131 riski azalt\u0131yor, operasyon<\/strong> ve sermaye harcamalar\u0131n\u0131<\/strong> kontrol ederek kaynaklar\u0131n daha etkin kullan\u0131lmas\u0131n\u0131 sa\u011fl\u0131yor, mevzuatlarda yap\u0131lan d\u00fczenlemelerin \u00f6n\u00fcnde olmay\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor, kurumun yetenek havuzunu zenginle\u015ftiriyor<\/strong> ve sermayeye eri\u015fimi<\/strong> kolayla\u015ft\u0131r\u0131yor.<\/p>\n

Sunumda yer verilen ve 2.000 ara\u015ft\u0131rman\u0131n s<\/strong>onu\u00e7lar\u0131n\u0131 de\u011ferlendiren bir mega \u00e7al\u0131\u015fmaya g\u00f6re ESG ve finansal performans aras\u0131nda % 64<\/strong> oran\u0131nda pozitif bir ili\u015fki bulunuyor. Son y\u0131llarda yat\u0131r\u0131mlar\u0131nda ESG\u2019ye ba\u011fl\u0131 olan fonlar\u0131n say\u0131s\u0131 ve \u00f6l\u00e7e\u011fi ciddi \u015fekilde artt\u0131. 2006\u2019da sorumlu yat\u0131r\u0131m\u0131 taahh\u00fct eden 63 yat\u0131r\u0131m \u015firketi<\/strong> vard\u0131 ve bunlar 7 trilyon ABD dolar\u0131<\/strong> de\u011ferinde varl\u0131k y\u00f6netiyorlard\u0131. 2020\u2019de ise taahh\u00fct eden \u015firket say\u0131s\u0131 3.038\u2019e<\/strong> ve bunlar\u0131n y\u00f6netti\u011fi varl\u0131klar\u0131n de\u011feri 103 trilyon ABD dolar\u0131<\/strong> d\u00fczeyine \u00e7\u0131kt\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Bain & Company T\u00fcrkiye\u2019den Armando Guastella Ankara\u2019da ger\u00e7ekle\u015fen \u0130novasyon G\u00fcn\u00fc\u2019nde yapt\u0131\u011f\u0131 sunumda d\u00fcnyan\u0131n ciddi \u00e7evre sorunlar\u0131yla ve bunlarla ba\u011flant\u0131l\u0131 toplumsal konularla kar\u015f\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":146258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[98710,98709,3812,98711,98712,93130,98713,63101,1296,98715,2482,98714],"views":280,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/146255"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=146255"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/146255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/146258"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=146255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=146255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=146255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}