{"id":145898,"date":"2021-11-16T07:19:03","date_gmt":"2021-11-16T04:19:03","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=145898"},"modified":"2021-11-16T07:19:03","modified_gmt":"2021-11-16T04:19:03","slug":"indirimli-fiyatlarla-efsane-cuma-ve-siber-pazartesi-alisveris-gunleri-basliyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/indirimli-fiyatlarla-efsane-cuma-ve-siber-pazartesi-alisveris-gunleri-basliyor\/","title":{"rendered":"(Turkish) \u0130ndirimli Fiyatlarla “Efsane Cuma ve Siber Pazartesi” Al\u0131\u015fveri\u015f G\u00fcnleri Ba\u015fl\u0131yor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcketicilerin y\u00fczlerce markan\u0131n binlerce \u00fcr\u00fcn\u00fcne indirimli fiyatlarla sahip olabilece\u011fi \u2018Efsane Cuma\u2019 ve \u2018Siber Pazartesi\u2019 g\u00fcnleri i\u00e7in geri say\u0131m ba\u015flad\u0131. Ara\u015ft\u0131rmalara g\u00f6re vatanda\u015f\u0131n y\u00fczde 83.6\u2019si Efsane Cuma gu\u0308nu\u0308 al\u0131s\u0327veris\u0327 yapaca\u011f\u0131n\u0131 belirtiyor. T\u00fcketiciler al\u0131\u015fveri\u015f i\u00e7in uygun fiyat ve pratik olmas\u0131 nedeniyle mobil kanallara y\u00f6neliyor. <\/strong><\/h2>\n

\"\"Amerika\u2019dan ba\u015flay\u0131p t\u00fcm d\u00fcnyaya yay\u0131lan Efsane Cuma (Kara Cuma)<\/strong> ve Siber Pazartesi<\/strong> d\u00f6nemine say\u0131l\u0131 g\u00fcnler kald\u0131. Her y\u0131l t\u00fcketicilerin; markalar\u0131n en b\u00fcy\u00fck indirimlerini heyecanla bekledi\u011fi Efsane Cuma ve Siber Pazartesi d\u00f6nemi geldi \u00e7att\u0131. Bu y\u0131l 26 Kas\u0131m Cuma<\/strong> ve 29 Kas\u0131m Pazartesi<\/strong> g\u00fcnleri ger\u00e7ekle\u015fecek indirimler i\u00e7in markalar da haz\u0131rl\u0131klar\u0131na ba\u015flad\u0131. Art\u0131k daha \u00f6nceki y\u0131llarda oldu\u011fu gibi yaln\u0131zca 2 g\u00fcnle s\u0131n\u0131rl\u0131<\/strong> kalmayan indirim d\u00f6nemini markalar koskoca bir haftaya hatta bazen iki haftaya<\/strong> yay\u0131yor. Bu d\u00f6nemde t\u00fcketiciler i\u00e7in ka\u00e7\u0131r\u0131lmayacak indirim f\u0131rsatlar\u0131<\/strong> yaratan markalar, kampanyalar\u0131n\u0131 hedef kitlelerine ula\u015ft\u0131rman\u0131n en etkili yollar\u0131n\u0131 aramaya devam ediyor.<\/p>\n

KATILIMCILARIN %83,6’s\u0131 EFSANE CUMA, %77,8’i S\u0130BER PAZARTES\u0130DE ALI\u015eVER\u0130\u015e YAPACAK<\/h3>\n

AdColony bu b\u00fcy\u00fck indirim<\/strong> d\u00f6neminde ak\u0131ll\u0131 telefonlar\u0131n T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n \u00fczerindeki etkisini ve markalar\u0131n t\u00fcketicilerle nas\u0131l etkile\u015fim kurabilece\u011fini analiz etmek i\u00e7in bir ara\u015ft\u0131rma yapt\u0131. Ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma \u015firketi GlobalWebIndex ile birlikte yap\u0131lan \u2018Efsane Cuma & Siber Pazartesi Ara\u015ft\u0131rmas\u0131\u2019ndan<\/strong> \u00e7\u0131kan sonu\u00e7lar ise mobilin g\u00fcc\u00fcn\u00fc bir kez daha g\u00f6zler \u00f6n\u00fcne serdi. 1350 ki\u015fi ile online <\/u>ger\u00e7ekle\u015ftirilen ankete kat\u0131lanlar\u0131n %83,6’s\u0131 Efsane Cuma gu\u0308nu\u0308 al\u0131s\u0327veris\u0327 yapaca\u011f\u0131n\u0131 belirtirken, %77,8’i Siber Pazartesi g\u00fcn\u00fc al\u0131\u015fveri\u015f yapacaklar\u0131n\u0131 s\u00f6yl\u00fcyor. T\u00fcketicilerin %7,9\u2019u internet \u00fczerinden al\u0131\u015fveri\u015f yaparken sadece ak\u0131ll\u0131 telefonlar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131, %15,6\u2019s\u0131 ise \u00e7o\u011fu zaman ak\u0131ll\u0131 telefonlar\u0131n\u0131 ve bazen de masa\u00fcst\u00fc bilgisayarlar\u0131n\u0131 kulland\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n

PROMOSYON BEKLENT\u0130S\u0130 Y\u00dcKSEK<\/h3>\n

Mobil cihaz\u0131ndan al\u0131\u015fveri\u015f yapan t\u00fcketicilerin beklentileri ise her konuda oldu\u011fu gibi farkl\u0131l\u0131k g\u00f6steriyor. T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n %80,8\u2019i al\u0131\u015fveri\u015f yaparken basit, kullan\u0131m\u0131 kolay uygulamalar\u0131\/web sayfalar\u0131n\u0131 tercih ederken, %48,8\u2019i ise \u00f6deme s\u00fcrecinin kolay olmas\u0131n\u0131 tercih ediyor. Markalar i\u00e7in \u00e7ok \u00f6nemli olan bir di\u011fer sonu\u00e7 ise bu d\u00f6nemde t\u00fcketicilere \u00f6zel promosyonlar sa\u011flamak. Ankete kat\u0131lanlar\u0131n %47,8\u2019i bu d\u00f6nemde \u00f6zel kuponlara ve tekliflere eri\u015fmek istiyor.<\/p>\n

KULLANIM KOLAYLI\u011eI MOB\u0130L\u0130 \u00d6NE \u00c7IKARIYOR<\/h3>\n

Ak\u0131ll\u0131 telefonlar\u0131m\u0131z\u0131n her an ve en kolay ula\u015f\u0131labilir cihazlar olmas\u0131 ise onlar\u0131 di\u011fer cihazlardan bir ad\u0131m \u00f6ne \u00e7\u0131kar\u0131yor. \u0130nternetten al\u0131s\u0327veris\u0327 yaparken masau\u0308stu\u0308 yerine mobil cihazlar\u0131n tercih edilmesinin en b\u00fcy\u00fck nedeni %75,3\u2019\u00fcn mobil cihazlar\u0131n daha h\u0131zl\u0131 oldu\u011funu d\u00fc\u015f\u00fcnmesi. %69,9 ile ki\u015fisel al\u0131\u015fveri\u015f deneyimi, %67,2 ile kolay kullan\u0131m, ve %63,5 ile g\u00fcvenli olmas\u0131 ve iyi bir kullan\u0131c\u0131 deneyimi sa\u011flamas\u0131 ise mobil cihazlar\u0131n masa\u00fcst\u00fc cihazlara k\u0131yasla neden daha \u00e7ok tercih edildi\u011fini bir kez daha kan\u0131tl\u0131yor.<\/p>\n

TERC\u0130H SEBEB\u0130 UCUZLUK<\/h3>\n

Tu\u0308keticiler, mag\u0306azalarda al\u0131s\u0327veris\u0327 yaparken u\u0308ru\u0308n yorumlar\u0131na bakmak, rakiplerin fiyatlar\u0131n\u0131 aras\u0327t\u0131rmak, u\u0308ru\u0308nlerle alakal\u0131 daha detayl\u0131 bilgi edinmek ve mag\u0306azalar\u0131n promosyon ve indirimlerine kay\u0131t olmak ic\u0327in ak\u0131ll\u0131 telefonlar\u0131n\u0131 kulland\u0131klar\u0131n\u0131 belirtiyorlar. Online al\u0131\u015fveri\u015fin kolayl\u0131\u011f\u0131n\u0131 ise kimse inkar edemez. Ankete kat\u0131lan t\u00fcketicilerin ma\u011fazalar yerine online al\u0131\u015fveri\u015fi tercih etmesinin en b\u00fcy\u00fck nedeni %68,9 ile internette ma\u011fazaya oranla daha uygun fiyata \u00fcr\u00fcn bulunmas\u0131.<\/p>\n

REKLAMLARIN ETK\u0130S\u0130 B\u00dcY\u00dcK<\/h3>\n

Mobil oyunlarda ve uygulamalarda t\u00fcketicilerin kar\u015f\u0131lar\u0131na \u00e7\u0131kan reklamlar, sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 \u00e7ok b\u00fcy\u00fck oranda etkiliyor. Tu\u0308keticilerin %52,2’si Efsane Cuma\/Siber Pazartesi f\u0131rsatlar\u0131n\u0131 mobil uygulamalardaki c\u0327evrimic\u0327i reklamlar arac\u0131l\u0131g\u0306\u0131yla kes\u0327fettiklerini so\u0308ylerken, %21,9’u mobil oyun uygulamalar\u0131ndaki reklamlar arac\u0131l\u0131g\u0306\u0131yla kes\u0327fettiklerini so\u0308ylu\u0308yor. Tu\u0308keticilerin %62’si Efsane Cuma\/Siber Pazartesi do\u0308neminde mobil cihazlar\u0131nda go\u0308rdu\u0308kleri reklamlardan sonra al\u0131s\u0327veris\u0327 yapt\u0131klar\u0131n\u0131 belirtiyor. Kat\u0131l\u0131mc\u0131lar\u0131n %34,9\u2019u Efsane Cuma\/Siber Pazartesi do\u0308neminde go\u0308rdu\u0308kleri mobil reklamlar\u0131n sat\u0131n alma kararlar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkiledi\u011fini belirtiyor. Bu d\u00f6nemde mobil cihazlar\u0131nda t\u00fcketicilere ula\u015fmak isteyen markalar\u0131n t\u00fcketicilerin beklentilerini de kar\u015f\u0131lamas\u0131 \u00e7ok \u00f6nemli. Kat\u0131l\u0131mc\u0131lar\u0131n %57,9\u2019u mobil cihazlar\u0131ndaki c\u0327evrimic\u0327i reklamlardan kendileri ile ilgili teklif i\u00e7ermesini beklerken, %47,1\u2019i reklamlar\u0131n kendilerine bir kupon\/indirim sag\u0306lamas\u0131n\u0131, %38,2\u2019si ise reklam\u0131n onlar\u0131 al\u0131\u015fveri\u015f sitesine y\u00f6nlendirmesini bekliyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcketicilerin y\u00fczlerce markan\u0131n binlerce \u00fcr\u00fcn\u00fcne indirimli fiyatlarla sahip olabilece\u011fi \u2018Efsane Cuma\u2019 ve \u2018Siber Pazartesi\u2019 g\u00fcnleri i\u00e7in geri say\u0131m ba\u015flad\u0131. Ara\u015ft\u0131rmalara g\u00f6re vatanda\u015f\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":145900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[71286,61841,98526,98525],"views":70,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/145898"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=145898"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/145898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/145900"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=145898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=145898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=145898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}