{"id":145678,"date":"2021-11-12T13:02:22","date_gmt":"2021-11-12T10:02:22","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=145678"},"modified":"2021-11-12T13:02:22","modified_gmt":"2021-11-12T10:02:22","slug":"opet-lovemarks-arastirmasi-nda-bu-yil-da-akaryakit-kategorisi-1-incisi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/opet-lovemarks-arastirmasi-nda-bu-yil-da-akaryakit-kategorisi-1-incisi\/","title":{"rendered":"(Turkish) OPET ‘Lovemarks’ Ara\u015ft\u0131rmas\u0131nda Bu Y\u0131l da Akaryak\u0131t Kategorisi 1’incisi!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

OPET, Mediacat Dergisi\u2019nin Ipsos Ara\u015ft\u0131rma \u015eirketi i\u015fbirli\u011fi ile ger\u00e7ekle\u015ftirdi\u011fi Lovemarks (A\u015fkla Ba\u011flan\u0131lan Markalar) ara\u015ft\u0131rmas\u0131nda, bir kez daha \u201cT\u00fcrkiye’nin A\u015fkla Ba\u011fland\u0131\u011f\u0131 Akaryak\u0131t \u00a0Markas\u0131\u201d se\u00e7ildi. Brand Week \u0130stanbul kapsam\u0131nda d\u00fczenlenen t\u00f6rende \u00f6d\u00fcl OPET Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca\u2019ya takdim edildi.<\/h2>\n

Ipsos<\/strong> taraf\u0131ndan 10 farkl\u0131 kategoride yap\u0131lan \u201cLovemarks\u201d ara\u015ft\u0131rmas\u0131<\/strong>, bilgisayar destekli telefon g\u00f6r\u00fc\u015fmesi tekni\u011fi<\/strong> kullan\u0131larak ger\u00e7ekle\u015ftiriliyor. Bu y\u0131l 14\u2019\u00fcnc\u00fc kez<\/strong> d\u00fczenlenen ara\u015ft\u0131rmada, markalar\u0131n zihin pay\u0131, duygusal yak\u0131nl\u0131k derecesi, beklenti ve ihtiya\u00e7lar\u0131 \"\"kar\u015f\u0131lama d\u00fczeyi<\/strong> ile asla b\u0131rak\u0131lamayacak kadar sevilip sevilmedi\u011fi \u00f6l\u00e7\u00fcld\u00fc. \u201cAkl\u0131n\u0131za ilk gelen markay\u0131 s\u00f6yler misiniz?\u201d sorusuna verilen cevaplar aras\u0131nda akaryak\u0131t kategorisinde OPET \u00f6n plana \u00e7\u0131kt\u0131. OPET, \u201cBu markay\u0131 kendinize ne derece yak\u0131n hissediyorsunuz?\u201d, \u201cBu marka beklentilerinizi ve ihtiya\u00e7lar\u0131n\u0131z\u0131 ne derece kar\u015f\u0131l\u0131yor?\u201d, \u201cBu marka \u2018en sevdi\u011fim, asla vazge\u00e7emeyece\u011fim bir markad\u0131r\u2019 ifadesine ne derece kat\u0131l\u0131yorsunuz\u201d<\/em> sorular\u0131nda en y\u00fcksek puan\u0131 alan marka oldu. OPET, ara\u015ft\u0131rma kapsam\u0131nda akaryak\u0131t sekt\u00f6r\u00fcn\u00fcn \u00f6l\u00e7\u00fcmlenmeye ba\u015flamas\u0131ndan bu yana aral\u0131ks\u0131z 6\u2019nc\u0131 kez<\/strong> a\u015fkla ba\u011flan\u0131lan marka se\u00e7ildi.<\/p>\n

OPET Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca konuyla ilgili \u015fu a\u00e7\u0131klamada bulundu:<\/span> \u201cOPET olarak i\u00e7inde bulundu\u011fumuz toplum ve m\u00fc\u015fterilerimizle kurdu\u011fumuz ili\u015fkiye b\u00fcy\u00fck \u00f6nem veriyoruz. \u0130stasyonlar\u0131m\u0131zdaki y\u00fcksek kaliteli \u00fcr\u00fcnlerimiz<\/strong> ve fark yaratan uygulamalar\u0131m\u0131zla<\/strong> en \u00fcst\u00fcn hizmeti sunmaya odaklan\u0131yoruz.\u00a0\u0130stasyonlar\u0131m\u0131z\u0131,\u00a0yolculuk s\u0131ras\u0131nda her t\u00fcrl\u00fc ihtiyac\u0131n kolay, kaliteli ve sorunsuz bir \u015fekilde giderilebilece\u011fi u\u011frak noktalar\u0131 haline getiriyoruz. Sosyal sorumluluk projelerimizi ise\u00a0i\u015fimizin bir par\u00e7as\u0131 olarak g\u00f6r\u00fcyor, ayn\u0131 m\u00fckemmeliyet\u00e7i yakla\u015f\u0131m<\/strong> ve \u00f6zveri<\/strong> ile toplumsal kalk\u0131nmay\u0131 hedefliyoruz.\u201d<\/em><\/p>\n

\u201cPANDEM\u0130DE T\u00dcKET\u0130C\u0130M\u0130Z\u0130 G\u00dcVENDE H\u0130SSETT\u0130RECEK H\u0130ZMETLERE ODAKLANDIK\u201d<\/strong><\/h3>\n

Akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fc<\/strong>nde t\u00fcketicinin ilk tercihi olma hedefiyle \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 vurgulayan A\u011fca, OPET olarak \u00e7al\u0131\u015fanlar\u0131, m\u00fc\u015fterileri, bayileri<\/strong>, tedarik\u00e7i<\/strong> ve t\u00fcm payda\u015flar\u0131<\/strong> i\u00e7in i\u00e7in art\u0131 de\u011fer yaratmaya odakland\u0131klar\u0131n\u0131 belirtti. A\u011fca, \u201cBu do\u011frultuda hayata ge\u00e7irdi\u011fimiz proje<\/strong> ve \u00e7al\u0131\u015fmalarla<\/strong> pandemi d\u00f6neminde de fark yaratt\u0131k ve \u00f6ncelikle t\u00fcketicimizi g\u00fcvende hissettirecek hizmetlere odakland\u0131k. Pandemi \u00f6nlemlerini eksiksiz uygulayan marka anlay\u0131\u015f\u0131m\u0131z, ge\u00e7mi\u015ften gelen<\/strong> ve insan sa\u011fl\u0131\u011f\u0131na, hijyene \u00f6nem<\/strong> veren hizmet kalitemiz ile \u00f6ne \u00e7\u0131k\u0131yoruz. Temiz Tuvalet Kampanyas\u0131<\/strong> ile ba\u015flayan hijyen<\/strong> ve temizlik<\/strong> anlay\u0131\u015f\u0131m\u0131z\u0131n \u00f6nemi salg\u0131n d\u00f6neminde daha iyi anla\u015f\u0131ld\u0131. Pandemi g\u00f6lgesinde ge\u00e7en d\u00f6nemde dijitalle\u015fme yat\u0131r\u0131mlar\u0131m\u0131z\u0131n olumlu sonu\u00e7lar\u0131n\u0131 da deneyimledik. Yenilenen OPET Mobil Uygulama<\/strong>\u201dm\u0131za sekt\u00f6rde bir ilk olan \u2018Dijital C\u00fczdan<\/strong>\u2019\u0131n yan\u0131 s\u0131ra \u2018QR Kod\u2019<\/strong> ve \u2018Plakaya Puan Kazand\u0131rma\u2019<\/strong> hizmetleri ekleyerek, temass\u0131z \u00f6deme se\u00e7eneklerimizi<\/strong> art\u0131rd\u0131k. Yandex navigasyon<\/strong> ile yapt\u0131\u011f\u0131m\u0131z i\u015f birli\u011fi \u00e7er\u00e7evesinde de ara\u00e7tan inmeden \u00f6deme yapabilme<\/strong> alternatifini t\u00fcketicimizin hizmetine sunduk. Bizim i\u00e7in en b\u00fcy\u00fck ba\u015far\u0131, m\u00fc\u015fterimizin kalbini kazanmak, onlarla ba\u011f kurabilmek\u2026 \u2018Lovemark\u2019<\/strong> olarak kalplerde bir kez daha yer edinmekten gurur duyuyoruz. M\u00fc\u015fteri odakl\u0131<\/strong> i\u015f stratejimizle de\u011fer yaratmay\u0131 bug\u00fcne kadar oldu\u011fu gibi bundan sonra da s\u00fcrd\u00fcrece\u011fiz ve \u2018OPET\u2019se Fark Eder\u2019<\/strong> s\u00f6ylemimize uygun olarak faaliyetlerimize devam edece\u011fiz\u201d<\/em> diye konu\u015ftu.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. OPET, Mediacat Dergisi\u2019nin Ipsos Ara\u015ft\u0131rma \u015eirketi i\u015fbirli\u011fi ile ger\u00e7ekle\u015ftirdi\u011fi Lovemarks (A\u015fkla Ba\u011flan\u0131lan Markalar) ara\u015ft\u0131rmas\u0131nda, bir kez daha \u201cT\u00fcrkiye’nin A\u015fkla Ba\u011fland\u0131\u011f\u0131 Akaryak\u0131t \u00a0Markas\u0131\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":145680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[7624,35441,60216,165,35981,98385,98384,4479],"views":204,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/145678"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=145678"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/145678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/145680"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=145678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=145678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=145678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}