{"id":144547,"date":"2021-10-24T21:17:03","date_gmt":"2021-10-24T18:17:03","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=144547"},"modified":"2021-10-24T21:21:24","modified_gmt":"2021-10-24T18:21:24","slug":"yakit-maliyetlerini-indirerek-yilin-girisimcisi-secildi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/yakit-maliyetlerini-indirerek-yilin-girisimcisi-secildi\/","title":{"rendered":"(Turkish) Yak\u0131t Maliyetlerini \u0130ndirerek Y\u0131l\u0131n Giri\u015fimcisi Se\u00e7ildi"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

4 y\u0131l \u00f6nce ba\u015flat\u0131lan MediaMarkt Startup Challenge yar\u0131\u015fmas\u0131n\u0131n bu y\u0131lki kazananlar\u0131 belli oldu. 22 Ekim 2021 tarihinde d\u00fczenlenen Challenge Day\u2019de finale kalan 11 giri\u015fimci aras\u0131ndan yeni nesil rota optimizasyonu \u00e7\u00f6z\u00fcm\u00fc sunan ve yak\u0131t maliyetlerini % 20\u2019ye yak\u0131n azaltan Optiyol birinci oldu. 46 \u00fclkeden ba\u015fvuru alan yar\u0131\u015fmada 2’incili\u011fi MoEngage ve 3’\u00fcnc\u00fcl\u00fc\u011f\u00fc ise Qumpara ald\u0131<\/strong>.<\/strong><\/h2>\n

Bu y\u0131l Lenovo T\u00fcrkiye i\u015f birli\u011fi ile ger\u00e7ekle\u015ftirilen yar\u0131\u015fma, perakende sat\u0131\u015f teknolojileri, sat\u0131\u015f \"\"sonras\u0131 teknolojiler<\/strong> ve kurumsal dijitalle\u015fme s\u00fcre\u00e7leri<\/strong> alanlar\u0131nda ba\u015fvurular geldi. A\u011fustos ay\u0131nda ba\u015flayan ba\u015fvuru s\u00fcrecinin ard\u0131ndan \u0130ngiltere\u2019den \u0130srail\u2019e, M\u0131s\u0131r\u2019dan Pakistan\u2019a<\/strong> ve Hollanda\u2019dan ABD\u2019ye<\/strong> d\u00fcnyan\u0131n pek \u00e7ok \u00fclkesinden ba\u015fvuru alan MediaMarkt Startup Challenge<\/strong>\u2019\u0131n finali, 22 Ekim 2021 Cuma<\/strong> g\u00fcn\u00fc T\u00fcrkiye\u2019nin dijital etkinlik<\/strong> ve sekt\u00f6rel i\u00e7erik platformu<\/strong> Digital Network Alka\u015f<\/strong> arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirildi.<\/p>\n

Kazanan giri\u015fimci Optiyol oldu!<\/strong><\/h3>\n

\u00d6n elemeyi ge\u00e7en 11 giri\u015fimcinin<\/strong> uzman j\u00fcriye sunumlar\u0131n\u0131 yapt\u0131\u011f\u0131 \u201cChallenge Day\u201d<\/strong>de kazanan giri\u015fimci Optiyol<\/strong> oldu. Sat\u0131\u015f sonras\u0131 teknolojiler kategorisinde ba\u015fvuru yapan, Tuba Y\u0131lmaz G\u00f6zba\u015f\u0131<\/strong> ve Uzan G\u00f6zba\u015f\u0131<\/strong>\u2019n\u0131n kuruculu\u011funu \u00fcstlendi\u011fi Optiyol<\/strong>, perakende ve nakliye firmalar\u0131n\u0131n yak\u0131t ve lojistik maliyetlerini d\u00fc\u015f\u00fcrmek i\u00e7in bir algoritma<\/strong> olu\u015fturdu. Yeni nesil rota \u00e7\u00f6z\u00fcm\u00fc<\/strong> olarak da tabir edilen bir B2B uygulamas\u0131<\/strong> haz\u0131rlayan Optiyol<\/strong>, yak\u0131t maliyetlerinde % 15 \u2013 20<\/strong> ve sefer say\u0131lar\u0131nda % 05 \u2013 10 oranlar\u0131nda<\/strong> azalt\u0131rken, zaman\u0131nda teslimat oranlar\u0131nda ise % 30\u2019a<\/strong> varan geli\u015fmeler sa\u011fl\u0131yor.<\/p>\n

2’inci proje Almanya\u2019dan<\/strong><\/h3>\n

MediaMarkt Startup Challenge<\/strong>\u2019\u0131n 2’inci olan projesi ise MoEngage<\/strong>. Almanya\u2019da temeli at\u0131lan giri\u015fim;<\/span> m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 analiz etmeye ve onlarla internet sitesi, mobil<\/strong> ve e-posta<\/strong> ile ki\u015fiselle\u015ftirilmi\u015f etkile\u015fim kurulmas\u0131n\u0131 sa\u011flayan ak\u0131ll\u0131 m\u00fc\u015fteri etkile\u015fimi platformu. MoEngage<\/strong>, tek bir ekranda g\u00fc\u00e7l\u00fc m\u00fc\u015fteri analiti\u011fi, yapay zeka destekli m\u00fc\u015fteri<\/strong> yolculu\u011fu d\u00fczenlemesi ve ki\u015fiselle\u015ftirmesi sunuyor. Raviteja Dodda and Yashwanth Kumar\u2019\u0131n kuruculu\u011funu \u00fcstlendi\u011fi giri\u015fim de sat\u0131\u015f sonras\u0131 teknolojiler kategorisinde bulunuyor.<\/p>\n

Ki\u015fiselle\u015ftirilmi\u015f ili\u015fki kurulmas\u0131n\u0131 sa\u011flayan Qumpara \u00fc\u00e7\u00fcnc\u00fc oldu<\/strong><\/h3>\n

Nilhan G\u00fcr ve Banu Turgut Ah\u0131ska\u2019n\u0131n kurucu ortakl\u0131\u011f\u0131n\u0131 \u00fcstlendi\u011fi Qumpara<\/strong>, t\u00fcketicilerin al\u0131\u015fveri\u015f yapt\u0131ktan sonra fi\u015flerini y\u00fckledikleri bir mobil uygulama. Qumpara bu sayede t\u00fcketici ve marka aras\u0131ndaki ileti\u015fim bo\u015flu\u011funu dolduruyor ve birebir ki\u015fiselle\u015ftirilmi\u015f ili\u015fki kurulmas\u0131n\u0131 sa\u011fl\u0131yor. Ayr\u0131ca t\u00fcketiciye yeni teklif ve marka sadakati sunuyor. Kullan\u0131c\u0131lar her ay kampanyal\u0131 noktalar, \u00fcr\u00fcnler<\/strong> veya \u00fcr\u00fcn gruplar\u0131ndan s\u00fcrpriz hediyeler<\/strong> ve Qumpara Puan<\/strong> kazan\u0131rken bu puanlar \u00e7e\u015fitli \u00f6d\u00fcllere<\/strong> veya al\u0131\u015fveri\u015f \u00e7eklerine<\/strong> d\u00f6n\u00fc\u015ft\u00fcr\u00fclebiliyor, biriktirip banka hesab\u0131na<\/strong> aktar\u0131labiliyor.<\/p>\n

J\u00fcri koltu\u011funda ba\u015far\u0131l\u0131 isimler yer ald\u0131<\/strong><\/h3>\n

MediaMarkt Startup Challenge\u2019\u0131n bu y\u0131l j\u00fcri \u00fcyeleri aras\u0131nda MediaMarktSaturn Perakende Grubu COO\u2019su ve MediaMarkt T\u00fcrkiye CEO\u2019su Yenal G\u00f6ky\u0131ld\u0131r\u0131m, MediaMarktSaturn N3XT Operasyon Direkt\u00f6r\u00fc Sonja Moosburger, Lenovo T\u00fcrkiye Pazarlama ve \u0130leti\u015fimden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Banu Soyak, Inbusiness Dergisi Genel Yay\u0131n Y\u00f6netmeni ve Sabah Gazetesi K\u00f6\u015fe Yazar\u0131 H\u00fclya G\u00fcler, Hackquarters Kurucusu ve CEO\u2019su Kaan Ak\u0131n bulunuyordu.<\/p>\n

Ba\u015fvuran projeler hakk\u0131nda bilgilendirme<\/strong><\/h3>\n

– 46 \u00fclkeden ba\u015fvuru geldi.<\/p>\n

– Bunlardan 114\u2019\u00fc perakende sat\u0131\u015f teknolojileri,<\/p>\n

– 60\u2019\u0131 kurumsal dijitalle\u015fme s\u00fcre\u00e7leri,<\/p>\n

– 18\u2019i sat\u0131\u015f sonras\u0131 teknolojilerle ilgili giri\u015fimler oldu.<\/p>\n

– Geri kalan ba\u015fvurular ise farkl\u0131 alanlarda yap\u0131ld\u0131.<\/p>\n

– Ba\u015fvuran giri\u015fimlerden 113\u2019\u00fc yat\u0131r\u0131mc\u0131lardan fon toplamay\u0131 ba\u015fard\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. 4 y\u0131l \u00f6nce ba\u015flat\u0131lan MediaMarkt Startup Challenge yar\u0131\u015fmas\u0131n\u0131n bu y\u0131lki kazananlar\u0131 belli oldu. 22 Ekim 2021 tarihinde d\u00fczenlenen Challenge Day\u2019de finale kalan […]<\/p>\n","protected":false},"author":1,"featured_media":144550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44,157],"tags":[97877,97876,97880,97879,97881,97878,97882],"views":266,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/144547"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=144547"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/144547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/144550"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=144547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=144547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=144547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}