Taking action to turn digital \u2018green\u2019<\/strong><\/h3>\nHere are six ways businesses can become more digitally sustainable over time.<\/p>\n
Assess the impact of your digital infrastructure<\/strong><\/h4>\nBegin by measuring your website’s carbon footprint by using tools such as the\u00a0Website Carbon![\"\"](\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/10\/ayni-anda-hem-dijital-hem-de-yesil-nasil-olunur.jpg\")
Calculator<\/a>. For example,\u00a0Volkswagen Canada<\/a>\u00a0opted for a climate-friendly web design to promote its new electric car. Individuals researching the Volkswagen\u00a0ID4<\/a>\u00a0can choose between the typical website experience and a less data-heavy interface that uses black-and-white images and simply formatted text. According to the automaker, its low-carbon website is 50% cleaner than the standard ID4 page.<\/p>\nBy offering customers flexible options that match their requirements, meanwhile, multi-cloud workload management provider\u00a0Yellowdog<\/a>\u00a0says it can help companies reduce their carbon impact by an average of 52% compared with on-premises solutions.<\/p>\nAdopt a green software approach<\/strong><\/h4>\nSoftware engineers and developers can adopt more environmentally conscious approaches to software development.\u00a0Goldman Sachs<\/a>\u00a0recently signed on to the\u00a0Green Software Foundation<\/a>, which was launched by Microsoft and others to accurately measure emissions and construct more sustainable software.<\/p>\nRethink data collection and storage<\/strong><\/h4>\nIt\u2019s no secret that most organizations\u00a0struggle with data overload<\/a>. It is\u00a0estimated<\/a>\u00a0that a 75% reduction in data would equate to more than a 75% reduction in emissions and energy usage. This involves eliminating redundant, obsolete and trivial data, as well as creating new data policies that define what to collect, how much to collect and for how long to store it. With this approach, businesses can cut storage requirements and costs while consuming less energy.<\/p>\nEncourage consumers to adopt more sustainable digital behavior<\/strong><\/h4>\nA recent\u00a0survey found<\/a>\u00a0that 80% of consumers want technologies that help them monitor their carbon footprint. For example, account holders with\u00a0Islandsbanki<\/a>\u00a0(Bank of Iceland) can track their carbon footprint through the bank\u2019s mobile app. Similarly, Italy-based financial services provider Banca Mediolanum\u00a0launched<\/a>\u00a0Flowe to help customers make eco-conscious choices through their purchases and finances.<\/p>\nAdd digital sustainability to your environmental, social and governance (ESG) initiatives<\/strong><\/h4>\nConsumers appreciate brands that are transparent about their carbon footprint. The city of Milan in Italy has\u00a0developed a tool<\/a>\u00a0that calculates the outcomes of digitization in terms of time, money and emissions saved to provide clear information to residents, departments and politicians.<\/p>\nTrain your designers, developers and experts<\/strong><\/h4>\n
Begin by measuring your website’s carbon footprint by using tools such as the\u00a0Website Carbon By offering customers flexible options that match their requirements, meanwhile, multi-cloud workload management provider\u00a0Yellowdog<\/a>\u00a0says it can help companies reduce their carbon impact by an average of 52% compared with on-premises solutions.<\/p>\n Software engineers and developers can adopt more environmentally conscious approaches to software development.\u00a0Goldman Sachs<\/a>\u00a0recently signed on to the\u00a0Green Software Foundation<\/a>, which was launched by Microsoft and others to accurately measure emissions and construct more sustainable software.<\/p>\n It\u2019s no secret that most organizations\u00a0struggle with data overload<\/a>. It is\u00a0estimated<\/a>\u00a0that a 75% reduction in data would equate to more than a 75% reduction in emissions and energy usage. This involves eliminating redundant, obsolete and trivial data, as well as creating new data policies that define what to collect, how much to collect and for how long to store it. With this approach, businesses can cut storage requirements and costs while consuming less energy.<\/p>\n A recent\u00a0survey found<\/a>\u00a0that 80% of consumers want technologies that help them monitor their carbon footprint. For example, account holders with\u00a0Islandsbanki<\/a>\u00a0(Bank of Iceland) can track their carbon footprint through the bank\u2019s mobile app. Similarly, Italy-based financial services provider Banca Mediolanum\u00a0launched<\/a>\u00a0Flowe to help customers make eco-conscious choices through their purchases and finances.<\/p>\n Consumers appreciate brands that are transparent about their carbon footprint. The city of Milan in Italy has\u00a0developed a tool<\/a>\u00a0that calculates the outcomes of digitization in terms of time, money and emissions saved to provide clear information to residents, departments and politicians.<\/p>\n Calculator<\/a>. For example,\u00a0Volkswagen Canada<\/a>\u00a0opted for a climate-friendly web design to promote its new electric car. Individuals researching the Volkswagen\u00a0ID4<\/a>\u00a0can choose between the typical website experience and a less data-heavy interface that uses black-and-white images and simply formatted text. According to the automaker, its low-carbon website is 50% cleaner than the standard ID4 page.<\/p>\nAdopt a green software approach<\/strong><\/h4>\n
Rethink data collection and storage<\/strong><\/h4>\n
Encourage consumers to adopt more sustainable digital behavior<\/strong><\/h4>\n
Add digital sustainability to your environmental, social and governance (ESG) initiatives<\/strong><\/h4>\n
Train your designers, developers and experts<\/strong><\/h4>\n