{"id":142391,"date":"2021-09-20T11:37:29","date_gmt":"2021-09-20T08:37:29","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=142391"},"modified":"2021-09-20T11:38:06","modified_gmt":"2021-09-20T08:38:06","slug":"mckinsey-company-2021-ve-sonrasini-sekillendirecek-8-trendi-acikladi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/mckinsey-company-2021-ve-sonrasini-sekillendirecek-8-trendi-acikladi\/","title":{"rendered":"(Turkish) ’McKinsey & Company’ 2021 ve Sonras\u0131n\u0131 \u015eekillendirecek 8 Trendi A\u00e7\u0131klad\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Krizler, dikkat \u00e7ekici yeniliklere yol a\u00e7ma e\u011filimindedir. COVID-19 ile ya\u015fanan asl\u0131nda tam olarak b\u00f6yle bir durum. Belirsizli\u011fin \u00e7ok y\u00fcksek oldu\u011fu bu zamanda; tahmin yapman\u0131n zorlu\u011funu belirten McKinsey uzmanlar\u0131, gelece\u011fi \u015fekillendiren 8 trendi a\u00e7\u0131klarken bunlar; inovasyon, t\u00fcketici davran\u0131\u015f\u0131, \u00e7evre, sa\u011fl\u0131k devrimi, h\u00fck\u00fcmet yakla\u015f\u0131mlar\u0131, kurumsal portf\u00f6ylerin yeniden yap\u0131land\u0131r\u0131lmas\u0131, tedarik zincirinin de\u011fi\u015fimi ve son olarak hava yolculu\u011funa d\u00f6n\u00fc\u015f \u015feklinde s\u0131ralan\u0131yor.<\/strong><\/h2>\n

Y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 firmas\u0131 McKinsey & Company<\/strong> gelece\u011fin i\u015f d\u00fcnyas\u0131n\u0131 mercek alt\u0131na alarak\u00a02021 y\u0131l\u0131n\u0131 ve sonras\u0131n\u0131 \u015fekillendiren 8 trendi a\u00e7\u0131klad\u0131. Bu trendlerin ele al\u0131nd\u0131\u011f\u0131 makale, pandeminin yaratt\u0131\u011f\u0131 ekonomik krizin<\/strong> ve belirsizlik ortam\u0131n\u0131n, b\u00fcy\u00fck yenilikler<\/strong> i\u00e7in de zemin \"\"olu\u015fturdu\u011funa dikkat \u00e7ekiyor. Makalede; uzaktan \u00e7al\u0131\u015fman\u0131n insanl\u0131k tarihinde ilk kez, 17. y\u00fczy\u0131lda ya\u015fanan veba salg\u0131n\u0131nda uyguland\u0131\u011f\u0131 belirtiliyor ve \u00e7al\u0131\u015fmalar\u0131n\u0131 evinde s\u00fcrd\u00fcrmesi i\u00e7in g\u00f6nderilen Cambridge \u00dcniversitesi<\/strong> \u00f6\u011frencisi gen\u00e7 Isaac Newton<\/strong>\u2019un yer \u00e7ekimi kanununu<\/strong>, o d\u00f6nemde, evinin bah\u00e7esinde ke\u015ffetti\u011fi hat\u0131rlat\u0131l\u0131yor. COVID-19 salg\u0131n\u0131 s\u00fcrecinde de \u00e7ok \u00f6nemli inovasyonlar\u0131n ger\u00e7ekle\u015ftirildi\u011fine vurgu yapan McKinsey & Company T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Can Kendi\u00a0<\/strong>\u201cBu d\u00f6nemde; ABD’de verilen yeni patentlerin say\u0131s\u0131, 2019’daki seviyenin 2 kat\u0131na denk geliyor ve di\u011fer bir\u00e7ok \u00fclkede de \u00f6nemli art\u0131\u015flar g\u00f6r\u00fcl\u00fcyor. Bu nedenle 2021\u2019e ve sonras\u0131na y\u00f6n verece\u011fine inand\u0131\u011f\u0131m\u0131z ilk trend inovasyonlar<\/strong> ve onu t\u00fcketici davran\u0131\u015flar\u0131<\/strong> takip ediyor. Ara\u015ft\u0131rmalar\u0131m\u0131z, yakla\u015f\u0131k \u00fc\u00e7 ayda 10 y\u0131ll\u0131k dijital inovasyon ya\u015fand\u0131\u011f\u0131n\u0131<\/strong> ve d\u00fcnya genelinde e-ticaretin<\/strong>, pandemi \u00f6ncesi seviyelere g\u00f6re 2<\/strong> ila 5 kat<\/strong> artt\u0131\u011f\u0131n\u0131 ortaya koyuyor. Ge\u00e7en Nisan ay\u0131nda yay\u0131nlad\u0131\u011f\u0131m\u0131z raporumuzda da payla\u015ft\u0131\u011f\u0131m\u0131z gibi, de\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131 aras\u0131ndan; \u00e7evrimi\u00e7i market al\u0131\u015fveri\u015fi<\/strong>nin, sanal sa\u011fl\u0131k hizmetleri<\/strong>nin ve t\u00fcketicilerin ev i\u00e7in yapt\u0131klar\u0131 yeni d\u00fczenlemelerin kal\u0131c\u0131 olmas\u0131 bekleniyor\u201d<\/em> dedi.<\/p>\n

Pandeminin sa\u011fl\u0131k taraf\u0131ndaki k\u00fcresel faturas\u0131 180 milyar dolar\u0131 buldu<\/strong><\/h2>\n

\u0130klim krizinin<\/strong> etkisini h\u0131zla hissettirdi\u011fi bug\u00fcnlerde \u00fc\u00e7\u00fcnc\u00fc trendin \u00e7evre olaca\u011f\u0131<\/strong> belirtilirken, d\u00f6rd\u00fcnc\u00fc s\u0131rada sa\u011fl\u0131k devrimi<\/strong> yer al\u0131yor. COVID-19 salg\u0131n\u0131yla m\u00fccadelede<\/strong> gerek a\u015f\u0131 ara\u015ft\u0131rmalar\u0131na gerekse di\u011fer ara\u00e7lara ula\u015fmak i\u00e7in k\u00fcresel \u00f6l\u00e7ekte yap\u0131lan yat\u0131r\u0131mlar\u0131n 180 milyar dolar\u0131<\/strong> buldu\u011fu tahmin ediliyor. Sa\u011fl\u0131k alan\u0131na yap\u0131lan yat\u0131r\u0131mlar\u0131n ve ilerlemenin devam edece\u011fi \u00f6ng\u00f6r\u00fclerek gelece\u011fe y\u00f6n verecek trendler aras\u0131nda \u2018biyo-devrim\u2019<\/strong>in \u00e7ok \u00f6nemli bir yerinin oldu\u011funun alt\u0131 \u00e7iziliyor. Makalede; pandeminin ekonomiler \u00fczerindeki olumsuz etkilerini a\u015fmak i\u00e7in bir dizi end\u00fcstriye bor\u00e7 veren h\u00fck\u00fcmetlerin yakla\u015f\u0131m\u0131<\/strong>, be\u015finci trend<\/strong> olarak a\u00e7\u0131klan\u0131yor.<\/p>\n

Ge\u00e7en y\u0131l, en \u00fcst be\u015fte birlik dilimdeki \u015firketlerin 240 milyar dolarl\u0131k k\u00e2r<\/strong> elde etmesine kar\u015f\u0131l\u0131k en alt be\u015fte birlik dilimdekilerin de 400 milyar dolarl\u0131k zarar\u0131<\/strong>, alt\u0131nc\u0131 trendin temelini olu\u015fturuyor. Zira bu durum, alt\u0131nc\u0131 trend olarak adland\u0131r\u0131lan kurumsal portf\u00f6ylerin yeniden yap\u0131land\u0131r\u0131lmas\u0131na neden oluyor. Makaleye g\u00f6re; portf\u00f6yler h\u0131zla de\u011fi\u015fiyor ve i\u015flem hacimleri rekor seviyelere ula\u015f\u0131yor.<\/p>\n

Zaman alsa da tedarik zincirinde g\u00fc\u00e7l\u00fc bir de\u011fi\u015fim bekleniyor<\/strong><\/h2>\n

Tedarik zincirinin de\u011fi\u015fmesini, 2021\u2019i ve sonras\u0131n\u0131 \u015fekillendiren yedinci trend olarak tan\u0131mlayan McKinsey uzmanlar\u0131, zaman alsa da\u00a0tedarik zincirinde g\u00fc\u00e7l\u00fc bir de\u011fi\u015fim beklediklerini belirtiyor.\u00a0\u00a0T\u00fcm tedarik zincirin sadece y\u00fczde 25<\/strong>\u2019nin de\u011fi\u015fiminin bile ancak 5 senede<\/strong> tamamlanabilece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Son trend olarak da hava yolculu\u011funa d\u00f6n\u00fc\u015f<\/strong> de\u011ferlendiriyor. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re; pandemi d\u00f6neminde \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015fen k\u00fcresel hava trafi\u011finin 2024 y\u0131l\u0131na kadar eski seviyelerine d\u00f6nmeyece\u011fi tahmin ediliyor. Ayr\u0131ca i\u015f seyahatlerinin d\u00f6n\u00fc\u015f\u00fc<\/strong> daha da yava\u015f olabilir. Bunlar\u0131n \u00f6tesinde pandemi \u00f6ncesi trafi\u011fin y\u00fczde 20’si asla geri d\u00f6nmeyebilir. Ama t\u0131pk\u0131 \u2018intikam\u2019 al\u0131\u015fveri\u015flerinde oldu\u011fu gibi<\/strong>, bu alanda da intikam seyahatlerinin g\u00f6r\u00fclmesi<\/strong> bekleniyor.<\/p>\n

Dijitalin y\u00fckseli\u015fi i\u015fimizin gelece\u011fine \u00e7e\u015fitli \u015fekillerde y\u00f6n verecek<\/strong><\/h2>\n

\u0130novasyonun meslekleri de etkileyece\u011finin vurguland\u0131\u011f\u0131 makalede; dijitalin y\u00fckseli\u015finin i\u015fimizin gelece\u011fine \u00e7e\u015fitli \u015fekillerde<\/strong> y\u00f6n verece\u011fi ve bunlar\u0131n her birini anlaman\u0131n \u00f6nemli oldu\u011fu belirtiliyor. Evden \u00e7al\u0131\u015fma deneyiminin herkes i\u00e7in ge\u00e7erliymi\u015f gibi d\u00fc\u015f\u00fcn\u00fclse de \u00f6ncelikle geli\u015fmi\u015f ekonomilerle ilgili oldu\u011funun alt\u0131n\u0131 \u00e7iziliyor. \u00a0Y\u00fckselen e-ticaretin<\/strong> yan\u0131 s\u0131ra teslimat, nakliye<\/strong> ve depo i\u015flerinde<\/strong> artan otomasyonun da kritikli\u011fi<\/strong> vurgulan\u0131yor. Son olarak da otomasyondaki y\u00fckseli\u015fle<\/strong> birlikte kaybedilen i\u015flerden daha fazla yeni i\u015fin yarat\u0131laca\u011f\u0131 hat\u0131rlat\u0131l\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Krizler, dikkat \u00e7ekici yeniliklere yol a\u00e7ma e\u011filimindedir. COVID-19 ile ya\u015fanan asl\u0131nda tam olarak b\u00f6yle bir durum. Belirsizli\u011fin \u00e7ok y\u00fcksek oldu\u011fu bu zamanda; […]<\/p>\n","protected":false},"author":1,"featured_media":142395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[2530,96600,96599,96596,3008,96597,66908,96595,96601,96598,96594],"views":127,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/142391"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=142391"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/142391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/142395"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=142391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=142391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=142391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}