{"id":140660,"date":"2021-08-19T15:53:51","date_gmt":"2021-08-19T12:53:51","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=140660"},"modified":"2021-08-19T16:03:50","modified_gmt":"2021-08-19T13:03:50","slug":"esnaf-salgin-psikolojisi-nden-cikiyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/esnaf-salgin-psikolojisi-nden-cikiyor\/","title":{"rendered":"(Turkish) Esnaf Salg\u0131n Psikolojisinden \u00c7\u0131k\u0131yor!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

REM Esnaf Barometresi\u2019nin Temmuz 2021 d\u00f6nemi sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Rapora g\u00f6re Temmuz d\u00f6neminde salg\u0131n\u0131n esnaf\u0131n g\u00fcndelik hayat\u0131n\u0131 etkilemesi dramatik d\u00fc\u015f\u00fc\u015f ile % 13\u2019e geriledi. G\u00fcndelik ya\u015fam\u0131n canlanmas\u0131yla esnaf kesimi salg\u0131n konusunda rahatlad\u0131.\"\"<\/strong><\/h2>\n

T\u00fcrkiye\u2019de geleneksel esnaf\u0131n nabz\u0131n\u0131 tutan REM<\/strong> Esnaf Barometresi Raporu, Temmuz 2021<\/strong> d\u00f6nemi sonu\u00e7lar\u0131<\/strong> a\u00e7\u0131kland\u0131. Rapora g\u00f6re Temmuz d\u00f6neminde salg\u0131n\u0131n esnaf\u0131n g\u00fcndelik hayat\u0131n\u0131 etkilemesi dramatik d\u00fc\u015f\u00fc\u015f ile y\u00fczde 13<\/strong>\u2019e geriledi. G\u00fcndelik ya\u015fam\u0131n canlanmas\u0131yla esnaf kesimi rahatlad\u0131<\/strong> ve salg\u0131n psikolojisinden<\/strong> \u00e7\u0131kmaya ba\u015flad\u0131.<\/p>\n

Hayat canland\u0131, i\u015fler a\u00e7\u0131ld\u0131<\/strong><\/h3>\n

Phygital perakende deneyimi sa\u011flay\u0131c\u0131s\u0131 REM People\u2019\u0131n CEO\u2019su B\u00fclent Peker<\/strong>, Temmuz ay\u0131 sonu\u00e7lar\u0131n\u0131 \u015f\u00f6yle de\u011ferlendirdi: \u201cK\u0131s\u0131tlamalar\u0131n kald\u0131r\u0131lmas\u0131<\/strong> ve havalar\u0131n \u0131s\u0131nmas\u0131yla<\/strong> hayat canland\u0131 ve esnaf\u0131n i\u015fleri a\u00e7\u0131ld\u0131. A\u015f\u0131lamayla birlikte esnaf\u0131n salg\u0131n psikolojisinden \u00e7\u0131kmaya ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Ancak vakalar\u0131n artmaya ba\u015flamas\u0131yla birlikte esnafta k\u00f6t\u00fcmser bir alg\u0131 da olu\u015fuyor.\u201d\u00a0<\/em><\/p>\n

Her ay T\u00fcrkiye temsili sa\u011flanacak \u015fekilde 1.500 noktada yap\u0131lan ziyaretlerle haz\u0131rlanan \u201cREM \u2013 Esnaf Barometre: T\u00fcrkiye Geleneksel Kanal Esnaf\u0131n\u0131n Nabz\u0131\u201d<\/strong> ara\u015ft\u0131rma panelinin Temmuz\u201921<\/strong> sonu\u00e7 raporunda \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar ise \u015f\u00f6yle oldu:<\/span><\/p>\n

\u015eimdilik mutlular ama\u2026<\/strong><\/h3>\n

Esnaf \u015fu an mutlu ancak gelece\u011fi d\u00fc\u015f\u00fcn\u00fcyor. Haziran d\u00f6neminden itibaren k\u0131s\u0131tlamalar\u0131n tamamen a\u00e7\u0131lmas\u0131 ve havalar\u0131n \u0131s\u0131nmas\u0131yla canlanan g\u00fcndelik hayat\u0131n devam etmesi esnaf\u0131n i\u015f yapma durumunu devam ettirmesini sa\u011flad\u0131. \u201c\u00d6nceki d\u00f6neme g\u00f6re i\u015flerim artt\u0131 diyenlerin oran\u0131 y\u00fczde 38 ile neredeyse ayn\u0131 seviyede kald\u0131. \u201c\u00d6n\u00fcm\u00fczdeki d\u00f6nemde i\u015flerim artacak\u201d diyenlerin oran\u0131 ise 6 puanl\u0131k d\u00fc\u015f\u00fc\u015f ile y\u00fczde 38\u2019e geriledi. Son d\u00f6nemde vakalar\u0131n tekrar art\u0131\u015f e\u011filimine girmesiyle birlikte k\u0131s\u0131tlamalar\u0131n tekrar gelece\u011fi endi\u015fesi olu\u015ftu.<\/p>\n

Salg\u0131n psikolojisinden \u00e7\u0131kmaya ba\u015flad\u0131<\/strong><\/h3>\n

Esnaf\u0131n genel ya\u015fama dair d\u00fc\u015f\u00fcnceleri incelendi\u011finde; bu zamana kadar esnaf\u0131n en \u00e7ok yak\u0131nd\u0131\u011f\u0131 konu olan salg\u0131n\u0131n g\u00fcndelik hayat\u0131 etkilemesi dramatik d\u00fc\u015f\u00fc\u015f ile y\u00fczde 13<\/strong>\u2019e geriledi. G\u00fcndelik ya\u015fam\u0131n canlanmas\u0131yla esnaf kesimi en az\u0131ndan Temmuz d\u00f6neminde<\/strong> salg\u0131n konusunda nispeten rahatlam\u0131\u015f g\u00f6r\u00fcn\u00fcyor.<\/p>\n

A\u015f\u0131l\u0131lar\u0131n oran\u0131 19 puan artt\u0131<\/strong><\/h3>\n

Yurtd\u0131\u015f\u0131ndan a\u015f\u0131 tedarikinin artmas\u0131na ba\u011fl\u0131 olarak a\u015f\u0131lama s\u00fcrecinin h\u0131zlanmas\u0131yla a\u015f\u0131 olanlar\u0131n oran\u0131 \u00f6nceki d\u00f6neme g\u00f6re 19 puan art\u0131\u015fla y\u00fczde 60\u2019a y\u00fckseldi. Ancak a\u015f\u0131 olmaya s\u0131cak bakmayan y\u00fczde 20 civar\u0131 kesim hala bu d\u00fc\u015f\u00fcncesini koruyor. A\u015f\u0131 olma oran\u0131 t\u00fcm ya\u015f gruplar\u0131nda artarken \u00f6zellikle 44 ya\u015f<\/strong> ve alt\u0131ndaki kesimde neredeyse 2 kat artt\u0131<\/strong>. \u00d6nceki d\u00f6nemlerde y\u00fcksek e\u011fitim seviyesi ki\u015filerde y\u00fczde 37<\/strong> ile d\u00fc\u015f\u00fck oranda olan a\u015f\u0131 olma e\u011filimi<\/strong>, bu d\u00f6nemde anlaml\u0131 seviyede artarak y\u00fczde 57<\/strong>\u2019ye \u00e7\u0131kt\u0131.<\/p>\n

Ekonomik beklentiler<\/strong><\/h3>\n

Esnaf Barometre Genel G\u00fcven Endeksi<\/strong> 17,0 puan olarak ger\u00e7ekle\u015ferek \u00f6nceki d\u00f6nem ile ayn\u0131 seviyede kald\u0131. Ancak ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re ise 3 puan d\u00fc\u015f\u00fc\u015f<\/strong> g\u00f6sterdi. Mevcut ekonomik durgunlu\u011fa ek olarak, son d\u00f6nemde vaka say\u0131lar\u0131n\u0131n tekrar artmaya ba\u015flamas\u0131yla<\/strong> birlikte \u00f6n\u00fcm\u00fczdeki d\u00f6nemlerde ekonominin tekrar olumsuz etkilenece\u011fine y\u00f6nelik beklenti h\u00e2kim.<\/p>\n

Mevsimsel \u00fcr\u00fcnler al\u0131yorlar<\/strong><\/h3>\n

\u0130stanbul Belediyesi\u2019nin<\/strong> yak\u0131n zamanda hizmete soktu\u011fu uygulama olan Halk Bakkal noktas\u0131<\/strong> olma, yani \u0130stanbul Kart<\/strong> ile al\u0131\u015fveri\u015fin ge\u00e7erli olmas\u0131 uygulamas\u0131 incelendi\u011finde; \u0130stanbul Geleneksel Kanal esnaf\u0131<\/strong>n\u0131n y\u00fczde 5\u2019inde Halk Bakkal uygulamas\u0131n\u0131n ge\u00e7erli. \u00a0Bu noktalarda \u00f6nceki d\u00f6nemde oldu\u011fu gibi daha \u00e7ok gazl\u0131 ve gazs\u0131z i\u00e7ecekler, at\u0131\u015ft\u0131rmal\u0131k \u00fcr\u00fcnler<\/strong> ve paket su<\/strong> kategorilerinde al\u0131\u015fveri\u015f yap\u0131lmaya devam ediliyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. REM Esnaf Barometresi\u2019nin Temmuz 2021 d\u00f6nemi sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Rapora g\u00f6re Temmuz d\u00f6neminde salg\u0131n\u0131n esnaf\u0131n g\u00fcndelik hayat\u0131n\u0131 etkilemesi dramatik d\u00fc\u015f\u00fc\u015f ile % 13\u2019e […]<\/p>\n","protected":false},"author":1,"featured_media":140663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[95405,95403,95406,95407,77588,88533,95402,95404,93579],"views":65,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/140660"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=140660"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/140660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/140663"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=140660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=140660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=140660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}