{"id":140555,"date":"2021-08-18T12:25:13","date_gmt":"2021-08-18T09:25:13","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=140555"},"modified":"2021-08-18T12:25:13","modified_gmt":"2021-08-18T09:25:13","slug":"pandemi-de-dijital-hizmetlere-yatirim-yapan-markalara-baglilik-artiyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/pandemi-de-dijital-hizmetlere-yatirim-yapan-markalara-baglilik-artiyor\/","title":{"rendered":"(Turkish) Pandemide Dijital Hizmetlere Yat\u0131r\u0131m Yapan Markalara Ba\u011fl\u0131l\u0131k Art\u0131yor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Cisco AppDynamics, Uygulama Dikkat Endeksi ara\u015ft\u0131rmas\u0131 t\u00fcketicilerin uygulama ve dijital \u00e7\u00f6z\u00fcmlere ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n pandemi ba\u015flang\u0131c\u0131ndan bu yana b\u00fcy\u00fck art\u0131\u015f g\u00f6sterdi\u011fini ortaya koyuyor. D\u00fcnya genelinde 13.000’den fazla t\u00fcketicinin dijital davran\u0131\u015flar\u0131n\u0131 ele alan ara\u015ft\u0131rmaya g\u00f6re t\u00fcketiciler art\u0131k yetersiz uygulama deneyimine s\u0131f\u0131r tolerans g\u00f6steriyor. \u00dcstelik performans sorununun as\u0131l nedenine bakmaks\u0131z\u0131n bu durumdan uygulamay\u0131 ve markay\u0131 sorumlu tutuyor.<\/strong><\/h2>\n

2020’nin\u00a0<\/strong>ba\u015f\u0131ndan bu yana t\u00fcketicilerin dijital hizmetleri kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131<\/strong>nda ani ve genel bir art\u0131\u015f g\u00f6r\u00fcld\u00fc ve bu durum t\u00fcketicilerin markalarla etkile\u015fime ge\u00e7me, mal ve hizmetleri t\u00fcketme \"\"ve sat\u0131n almaya karar verme bi\u00e7imlerini de\u011fi\u015ftirdi. Cisco AppDynamics, Uygulama Dikkat Endeksi ara\u015ft\u0131rmalar\u0131<\/strong>n\u0131n sonuncusunda insanlar\u0131n \u201cpandemi \u00f6ncesine k\u0131yasla % 30<\/strong> daha fazla uygulama kullanmaya ba\u015flad\u0131\u011f\u0131\u201d ortaya \u00e7\u0131kt\u0131. Bu sonu\u00e7 da ki\u015filere\/m\u00fc\u015fterilere<\/strong> do\u011fru dijital deneyim sa\u011flanmas\u0131n\u0131n \u00f6nemini ortaya koyuyor.<\/p>\n

Cisco\u2019nun ara\u015ft\u0131rmas\u0131na g\u00f6re:<\/span><\/p>\n

– Dijitalle\u015fmeye ve dijital hizmetlere daha ba\u011f\u0131ml\u0131 hale geldikleri i\u00e7in t\u00fcketicilerin % 76<\/strong>‘s\u0131n\u0131n dijital hizmetlerden beklentileri 2020’nin ba\u015f\u0131ndan<\/strong> bu yana olduk\u00e7a artt\u0131.<\/p>\n

– T\u00fcketicilerin % 60<\/strong>‘\u0131 ise beklentileri kar\u015f\u0131lanmad\u0131\u011f\u0131nda sorunun as\u0131l kayna\u011f\u0131na<\/strong> bakmaks\u0131z\u0131n durumdan \u201cuygulamay\u0131 ve markay\u0131\u201d<\/strong> sorumlu tutuyor. Sayfan\u0131n yava\u015f y\u00fcklenmesi, kesinti<\/strong> veya g\u00fcvenlik sorunlar\u0131<\/strong> gibi uygulaman\u0131n kendisinden kaynaklanan bir sorun ya da \u00f6deme a\u011f ge\u00e7itlerinin<\/strong> yava\u015fl\u0131\u011f\u0131 gibi \u00fc\u00e7\u00fcnc\u00fc parti hizmetlerle ilgili teknik sorunlar s\u00f6z konusu olsa dahi t\u00fcketici bu durumun faturas\u0131n\u0131 yaln\u0131zca markaya kesiyor.<\/p>\n

– \u0130nsanlar\u0131n y\u00fczde 72’si<\/strong> dijital hizmetlerin veya uygulaman\u0131n kusursuz \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flaman\u0131n<\/strong> markan\u0131n sorumlulu\u011fu oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

– Y\u00fczde 92’si<\/strong> ise dijital hizmetlerden g\u00fcvenilirlik ve istikrarl\u0131 performans bekliyor.<\/p>\n

Uygulama deneyimine yat\u0131r\u0131m yapan markalar t\u00fcketici sadakatini garantiliyor<\/strong><\/h3>\n

– T\u00fcketiciler uygulamalar\u0131<\/strong> ve dijital hizmetleri<\/strong> sadece g\u00fcndelik i\u015fleri i\u00e7in de\u011fil do\u011frudan ileti\u015fimin m\u00fcmk\u00fcn olmad\u0131\u011f\u0131 zamanlar i\u00e7in de kullan\u0131yor. Bu noktada ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na g\u00f6re t\u00fcketicilerin %85\u2019i dijital hizmetlerin g\u00fcndelik ya\u015fam\u0131n son derece \u00f6nemli bir par\u00e7as\u0131 haline geldi\u011fini<\/strong> s\u00f6ylerken, y\u00fczde 84’\u00fc bu hizmetlerin pandemide ya\u015famlar\u0131n\u0131 daha katlan\u0131l\u0131r hale getirdi\u011fini<\/strong> ifade ediyor. Bunun yan\u0131nda markalar\u0131n pandemi d\u00f6neminde dijital hizmetlerine ne kadar yat\u0131r\u0131m yapt\u0131\u011f\u0131 da t\u00fcketicilerin markalara olan sadakatini etkiliyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 72’si be\u011fenip ba\u011fland\u0131klar\u0131 hizmetlere eri\u015febilmelerini sa\u011flad\u0131\u011f\u0131 i\u00e7in<\/strong> pandemi d\u00f6neminde dijitalle\u015fmeye yat\u0131r\u0131m yapan markalara \u201cminnettar olduklar\u0131n\u0131\u201d s\u00f6yl\u00fcyor.\u00a0Y\u00fczde 67’lik<\/strong>\u00a0bir k\u0131s\u0131m ise pandemi d\u00f6neminde dijital hizmetlerinin kalitesini artt\u0131ran<\/strong> markalara daha \u201cba\u011fl\u0131 olduklar\u0131n\u0131\u201d ifade ediyor.<\/p>\n

Markalar\u0131n do\u011fru “deneyim” sa\u011flamak i\u00e7in tek \u015fans\u0131 var<\/strong><\/h3>\n

Cisco AppDynamics Uygulama Dikkat Endeksi<\/strong> ara\u015ft\u0131rmas\u0131na g\u00f6re t\u00fcketicilerin:\u00a0<\/span><\/p>\n

– Y\u00fczde 61’i dijital hizmetlerden beklentilerinin art\u0131k geri d\u00f6n\u00fclemez bir bi\u00e7imde de\u011fi\u015fti\u011fini ve art\u0131k k\u00f6t\u00fc performansa tahamm\u00fcl etmeyeceklerini ifade ediyor.<\/p>\n

– Y\u00fczde 72’si dijital hizmetlerin m\u00fckemmel \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flama sorumlulu\u011funun markaya ait oldu\u011funu, y\u00fczde 57\u2019si ise ba\u015fka bir hizmet sa\u011flay\u0131c\u0131ya ge\u00e7meden \u00f6nce bir markan\u0131n kendilerini etkilemek i\u00e7in tek \u015fans\u0131n\u0131n oldu\u011funu s\u00f6yl\u00fcyor.<\/p>\n

– Y\u00fczde 72’si dijital hizmetlerin sorunlar\u0131ndan kimin sorumlu oldu\u011funu umursamad\u0131klar\u0131n\u0131, sadece sorunlar\u0131n \u00e7\u00f6z\u00fcl\u00fcp hizmetlerin m\u00fckemmel \u00e7al\u0131\u015fmas\u0131n\u0131 istediklerini dile getiriyor.<\/p>\n

– Y\u00fczde 68’ine g\u00f6re bu \u00e7a\u011fda ve g\u00fcn\u00fcm\u00fczde markalar\u0131n yetersiz dijital deneyimler sunmas\u0131<\/strong> kullan\u0131c\u0131lara sayg\u0131s\u0131zl\u0131k.<\/p>\n

– Y\u00fczde 57’si dijital hizmetler ve uygulamalarla ilgili sorunlar\u0131n \u00e7o\u011funun tamamen \u00f6nlenebilir<\/strong> oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

– Y\u00fczde 73’\u00fc ya\u015fam normale d\u00f6nd\u00fc\u011f\u00fcnde<\/strong> dahi pandemi d\u00f6neminde kulland\u0131klar\u0131 dijital hizmetleri<\/strong> kullanmaya devam edeceklerini s\u00f6yl\u00fcyor. Bu da teknoloji \u00fcreticilerinin kusursuz dijital deneyimler sunmak i\u00e7in g\u00fcn\u00fcm\u00fcz\u00fcn altyap\u0131lar\u0131n\u0131n karma\u015f\u0131kl\u0131klar\u0131yla ba\u015fa \u00e7\u0131kma konusunda kar\u015f\u0131 kar\u015f\u0131ya kald\u0131klar\u0131 bask\u0131n\u0131n ortadan kalkmayaca\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

Cisco Orta Do\u011fu ve Afrika CTO’su Osama Al-Zoubi<\/strong>, konu hakk\u0131nda \u015funlar\u0131 s\u00f6yledi: “D\u00fcnyan\u0131n her yerinde, normalle\u015fmeye kadar insanlar\u0131n ya\u015famla ba\u011flant\u0131s\u0131n\u0131 kuran uygulamalar oldu ve insanlar art\u0131k m\u00fckemmel bir dijital deneyimden daha az\u0131n\u0131 kesinlikle kabul etmeyecek. Teknoloji \u00fcreticileri art\u0131k dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7al\u0131\u015fmalar\u0131n\u0131 de\u011ferlendirme<\/strong> ve kullan\u0131c\u0131lara<\/strong> “genel uygulama deneyimi”ni ilk etkile\u015fimden sunma konusunda her zamankinden daha b\u00fcy\u00fck bir bask\u0131 alt\u0131nda. Cisco’nun tam y\u0131\u011f\u0131n izlenebilirlik \u00e7\u00f6z\u00fcm\u00fcn\u00fcn<\/strong> kritik bir bile\u015fenini sunarak kullan\u0131c\u0131lar\u0131n beklentilerinin kar\u015f\u0131lanmas\u0131na yard\u0131mc\u0131 olabilecek tek sa\u011flay\u0131c\u0131 olan AppDynamics’<\/strong>i kullanan teknoloji \u00fcreticileri, BT altyap\u0131lar\u0131n\u0131n i\u00e7inde ve \u00f6tesinde nelerin oldu\u011funu i\u015f etkisi perspektifinden g\u00f6r\u00fcp, anlay\u0131p, optimize edebilecek.”<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Cisco AppDynamics, Uygulama Dikkat Endeksi ara\u015ft\u0131rmas\u0131 t\u00fcketicilerin uygulama ve dijital \u00e7\u00f6z\u00fcmlere ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n pandemi ba\u015flang\u0131c\u0131ndan bu yana b\u00fcy\u00fck art\u0131\u015f g\u00f6sterdi\u011fini ortaya koyuyor. D\u00fcnya […]<\/p>\n","protected":false},"author":1,"featured_media":140558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[95347,95349,68335,95348,95350,65918,95346],"views":131,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/140555"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=140555"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/140555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/140558"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=140555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=140555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=140555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}