{"id":140136,"date":"2021-08-12T10:15:14","date_gmt":"2021-08-12T07:15:14","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=140136"},"modified":"2021-08-12T10:20:21","modified_gmt":"2021-08-12T07:20:21","slug":"salginla-degisen-yasam-tarzi-turistlerin-tatil-tercihlerini-kokten-degistirdi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/salginla-degisen-yasam-tarzi-turistlerin-tatil-tercihlerini-kokten-degistirdi\/","title":{"rendered":"(Turkish) Salg\u0131nla De\u011fi\u015fen Ya\u015fam Tarz\u0131 Turistlerin Tatil Tercihlerini K\u00f6kten De\u011fi\u015ftirdi"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/140136\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><\/p>\n<h2>Salg\u0131nla de\u011fi\u015fen ya\u015fam tarz\u0131 turistlerin tatil tercihlerini k\u00f6kten de\u011fi\u015ftirdi: Uzaktan \u00e7al\u0131\u015farak tatil yapmak isteyen her 100 ki\u015fiden 73\u2019\u00fc daha uzun tatil planl\u0131yor.<\/h2>\n<p><em>Uluslararas\u0131 y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketi<strong> Simon Kucher &amp; Partners<\/strong> taraf\u0131ndan 2020 y\u0131l\u0131n\u0131n <strong>May\u0131s<\/strong> ve <strong>Aral\u0131k aylar\u0131nda<\/strong> yap\u0131lan ve salg\u0131n sonras\u0131 <strong>otel, turizm<\/strong> ve <strong>e\u011flence sekt\u00f6r\u00fcndeki<\/strong> <strong>de\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131n\u0131<\/strong> inceleyen \u00e7al\u0131\u015fma, 2021 y\u0131l\u0131 i\u00e7inde <strong>7 binden fazla kat\u0131l\u0131mc\u0131<\/strong> ile yeniden ger\u00e7ekle\u015ftirildi. T\u00fcrkiye\u2019ye en fazla ziyaret\u00e7i g\u00f6nderen <strong>Rusya, Almanya <\/strong>ve<strong> \u0130ngiltere<\/strong> gibi <img loading=\"lazy\" class=\"alignright wp-image-140140\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/08\/salginla-degisen-yasam-tarzi-turistlerin-tatil-tercihlerini-kokten-degistirdi-1.jpg\" alt=\"\" width=\"320\" height=\"180\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/08\/salginla-degisen-yasam-tarzi-turistlerin-tatil-tercihlerini-kokten-degistirdi-1.jpg 550w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/08\/salginla-degisen-yasam-tarzi-turistlerin-tatil-tercihlerini-kokten-degistirdi-1-300x169.jpg 300w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/08\/salginla-degisen-yasam-tarzi-turistlerin-tatil-tercihlerini-kokten-degistirdi-1-500x281.jpg 500w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2021\/08\/salginla-degisen-yasam-tarzi-turistlerin-tatil-tercihlerini-kokten-degistirdi-1-80x45.jpg 80w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\u00fclkelere odaklanan \u00e7al\u0131\u015fma, <strong>yabanc\u0131 turistlerin salg\u0131nla beraber<\/strong> de\u011fi\u015fen<strong> ya\u015fam tarzlar\u0131<\/strong> sonucu tatilden yeni beklentilerine y\u00f6n veren trendlere \u0131\u015f\u0131k tuttu.<\/em><\/p>\n<p>Ara\u015ft\u0131rmaya g\u00f6re son dakika rezervasyonlar\u0131 <strong>2 kat<\/strong> artacak. T\u00fcketiciler sa\u011fl\u0131k sigortas\u0131 ve son dakika iptal hakk\u0131n\u0131 i\u00e7eren <strong>rezervasyonlarda daha fazla \u00f6demeye<\/strong> raz\u0131. Her <strong>100<\/strong> ki\u015fiden<strong> 83<\/strong>\u2019\u00fcn\u00fcn yurt d\u0131\u015f\u0131 tatil tercihinde <strong>deniz-kum-g\u00fcne\u015f<\/strong> ve <strong>\u015fehir-tarih turizmi talebi<\/strong> yerini <strong>wellness ve do\u011fa\/macera deneyimlerinin de<\/strong> ya\u015fanabilece\u011fi alternatif <strong>lokasyon <\/strong>ve<strong> tesislere<\/strong> b\u0131rakacak. <strong>Uzaktan \u00e7al\u0131\u015fma konforu sunabilen tesisler<\/strong>, turistleri daha uzun s\u00fcre a\u011f\u0131rlayabilecek.<\/p>\n<p>Gerek sa\u011flad\u0131\u011f\u0131<strong> d\u00f6viz giri\u015fi<\/strong> gerekse <strong>yaratt\u0131\u011f\u0131 istihdamla<\/strong> T\u00fcrkiye i\u00e7in hayati sekt\u00f6rlerden biri olan turizm; parlak y\u0131l\u0131 2019\u2019da<strong> 34,5 milyar dolar<\/strong> geliriyle rekor seviyelere ula\u015fm\u0131\u015ft\u0131. <strong>COVID-19 etkisinin<\/strong> kendisini en \u00e7ok g\u00f6sterdi\u011fi 2020 y\u0131l\u0131nda, turizm geliri <strong>12,2 milyar dolara<\/strong> ula\u015fabildi. <sup>1 <\/sup><strong>2020 y\u0131l\u0131nda<\/strong> T\u00fcrkiye\u2019yi ziyaret eden toplam <strong>15,9 milyon ziyaret\u00e7i<\/strong>ninin;<strong> 12,7 milyonunu<\/strong> yabanc\u0131 turistler, <strong>3,2 milyonunu<\/strong> ise yurt d\u0131\u015f\u0131 ikametli vatanda\u015flar olu\u015fturdu. 2020 y\u0131l\u0131nda T\u00fcrkiye\u2019ye en fazla ziyaret\u00e7i g\u00f6nderen \u00fclkeler ise s\u0131ras\u0131 ile <strong>Rusya, Bulgaristan, Almanya, Ukrayna<\/strong> ve<strong> \u0130ngiltere<\/strong> oldu.<sup>1 <\/sup>2021 y\u0131l\u0131n\u0131n <strong>ilk 6 ay\u0131nda<\/strong> ise T\u00fcrkiye\u2019yi ziyaret eden yabanc\u0131 say\u0131s\u0131 <strong>2020\u2019nin ayn\u0131 d\u00f6nemine<\/strong> g\u00f6re <strong>y\u00fczde 27<\/strong> oran\u0131nda artt\u0131. Ziyaret\u00e7i profilinde <strong>Ukraynal\u0131lar<\/strong> ilk s\u0131rada yer al\u0131rken onu <strong>Rusya Fedarasyonu<\/strong> ve <strong>Almanya vatanda\u015flar\u0131<\/strong> izledi. Seyahat planlar\u0131nda T\u00fcrkiye\u2019yi ilk se\u00e7enekler aras\u0131nda g\u00f6ren <strong>\u0130ngiliz, Rus <\/strong>ve<strong> Alman turistlerin<\/strong> COVID-19 ile beraber <strong>de\u011fi\u015fen seyahat al\u0131\u015fkanl\u0131klar\u0131n\u0131<\/strong> ve beklentilerini anlamak ve bu de\u011fi\u015fiklikleri \u00f6nceden tespit etmek, yabanc\u0131 turistleri hedefleyen <strong>otel, turizm <\/strong>ve<strong> e\u011flence \u015firketleri<\/strong> i\u00e7in kritik \u00f6nem ta\u015f\u0131yor.<\/p>\n<h2><strong>Rus, Alman ve \u0130ngilizlerin her iki ki\u015fisinden biri tatil i\u00e7in yurt d\u0131\u015f\u0131n\u0131 tercih edecek<\/strong><\/h2>\n<p>Olduk\u00e7a \u00e7arp\u0131c\u0131 veriler i\u00e7eren ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na g\u00f6re, T\u00fcrkiye\u2019yi en fazla ziyaret eden milletlerden <strong>Rus, Alman<\/strong> ve <strong>\u0130ngilizlerin<\/strong> yaln\u0131zca <strong>y\u00fczde 11<\/strong>\u2019i son bir y\u0131l i\u00e7erisinde<strong> yurt d\u0131\u015f\u0131 seyahati<\/strong> ger\u00e7ekle\u015ftirdi. Ancak, pandemi sonras\u0131nda, yurt d\u0131\u015f\u0131 seyahatine olan tercihlerde art\u0131\u015f bekleniyor, ara\u015ft\u0131rmaya kat\u0131lan yakla\u015f\u0131k her <strong>iki<\/strong> yabanc\u0131dan<strong> 1\u2019i pandemi<\/strong> sonras\u0131nda <strong>yurt d\u0131\u015f\u0131 seyahati<\/strong> ger\u00e7ekle\u015ftirmek istedi\u011fini belirtti.<\/p>\n<h2><strong>D\u00f6rt \u00f6nemli trende g\u00f6re pozisyon al\u0131nmal\u0131<\/strong><\/h2>\n<p>Salg\u0131n, d\u00fcnyan\u0131n her yerinde t\u00fcketicilerin ya\u015fam tarzlar\u0131n\u0131 ve t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirdi. Simon-Kucher &amp; Partners\u2019\u0131n ara\u015ft\u0131rmas\u0131, T\u00fcrkiye\u2019yi en \u00e7ok ziyaret eden \u00fclkelerin vatanda\u015flar\u0131n\u0131n <strong>turizm ve seyahat sekt\u00f6r\u00fc<\/strong>ne y\u00f6nelik de\u011fi\u015fen taleplerine dikkat \u00e7ekiyor. Turizm sekt\u00f6r\u00fcnde yer alan her \u015firketin yeni d\u00f6nem yol haritalar\u0131 i\u00e7in mutlaka g\u00f6z \u00f6n\u00fcnde bulundurmalar\u0131 gereken <strong>4 \u00f6nemli trendi<\/strong> ortaya koyuyor.<\/p>\n<h3><strong>1)Son dakika rezervasyonunun oran\u0131 2 kattan fazla art\u0131yor <\/strong><\/h3>\n<p>Pandeminin k\u00fcresel olarak yaratt\u0131\u011f\u0131 belirsizlik, turizm sekt\u00f6r\u00fcnde son dakika rezervasyona ilgiyi art\u0131rmaya devam ediyor. Pandemiden \u00f6nce kat\u0131l\u0131mc\u0131lar\u0131n sadece <strong>y\u00fczde 14<\/strong>\u2019\u00fc son dakika rezervasyon yapt\u0131\u011f\u0131n\u0131 belirtirken bu oran pandemiden sonra <strong>y\u00fczde 35\u2019<\/strong>e \u00e7\u0131kt\u0131. Seyahat k\u0131s\u0131tlamalar\u0131, vaka say\u0131lar\u0131ndaki h\u0131zl\u0131 de\u011fi\u015fikler ve <strong>COVID-19<\/strong> ile ilgili devlet politikalar\u0131; <strong>son dakika rezervasyonlar\u0131<\/strong>na artan ilginin arkas\u0131ndaki en \u00f6nemli nedenler olarak \u00f6ne \u00e7\u0131k\u0131yor. Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n <strong>y\u00fczde 31<\/strong>\u2019i seyahat k\u0131s\u0131tlamalar\u0131, <strong>y\u00fczde 24<\/strong>\u2019\u00fc seyahat i\u00e7in tercih edilen destinasyondaki vaka say\u0131lar\u0131nda son durum, <strong>y\u00fczde 18<\/strong>\u2019i ise <strong>COVID-19<\/strong> ile ilgili <strong>de\u011fi\u015fen devlet politikalar\u0131<\/strong> sebebiyle son dakika rezervasyonlar\u0131n\u0131 daha \u00e7ok tercih edeceklerini belirtiyor. Ancak artan son dakika rezervasyon tercihlerine ra\u011fmen; kat\u0131l\u0131mc\u0131lar\u0131n <strong>y\u00fczde 32<\/strong>\u2019si pandemi kaynakl\u0131 endi\u015felerin azalmas\u0131yla birlikte <strong>erken rezervasyona y\u00f6nelebileceklerini<\/strong> belirtiyor.<\/p>\n<p>Turizm sekt\u00f6r\u00fc payda\u015flar\u0131n\u0131n, son dakika yabanc\u0131 turist rezervasyonlar\u0131na haz\u0131rl\u0131kl\u0131 olmas\u0131 ve pandemi kaynakl\u0131 endi\u015felerin azalmas\u0131yla birlikte <strong>artacak seyahat planlar\u0131<\/strong> i\u00e7in<strong> erken rezervasyona te\u015fvik<\/strong> edecek g\u00fc\u00e7l\u00fc tatil paketleri haz\u0131rlamalar\u0131 olduk\u00e7a \u00f6nemli.<\/p>\n<h3><strong>2)Yeni nesil tatil deneyimine talep art\u0131yor<\/strong><\/h3>\n<p>Ara\u015ft\u0131rma, kat\u0131l\u0131mc\u0131lar\u0131n pandemi sonras\u0131 de\u011fi\u015fen yurt d\u0131\u015f\u0131 seyahatlerinde yeni beklentilerini de ortaya koyuyor. <strong>Deniz-kum-g\u00fcne\u015f<\/strong> ya da <strong>tarih-\u015fehir odakl\u0131 seyahat planlar\u0131<\/strong> yerini T\u00fcrk\u00e7eye<strong> \u2018kendini iyi hissetme hali\u2019<\/strong> olarak da ge\u00e7en <strong>wellness<\/strong> ve <strong>do\u011fayla ba\u015f ba\u015fa kalma<\/strong> ve <strong>macera<\/strong> gibi farkl\u0131 deneyimler ve konseptler sunan yeni nesil tatil anlay\u0131\u015flar\u0131na b\u0131rak\u0131yor. Tatilciler pandemi sonras\u0131, farkl\u0131 deneyimler sunan tatil opsiyonlar\u0131n\u0131 tercih ediyor; \u00e7al\u0131\u015fmada yer alan kat\u0131l\u0131mc\u0131lar\u0131n\u0131n y\u00fczde 47\u2019si <strong>do\u011fa\/macera<\/strong> odakl\u0131, y\u00fczde 36\u2019s\u0131 ise <strong>wellness odakl\u0131 tatil<\/strong> se\u00e7enekleri ile ilgilendiklerini belirtiyor.<\/p>\n<p>Turizm sekt\u00f6r\u00fcn\u00fcn ve \u00f6zellikle <span style=\"text-decoration: underline;\">otellerin;<\/span> tatilcilere sunduklar\u0131 deneyimleri, y\u00fckselen trendleri g\u00f6z onuna alarak de\u011ferlendirmeleri ve bu do\u011frultuda hizmetlerini \u015fekillendirmeleri gerekiyor.<\/p>\n<h3><strong>3)Uzaktan \u00e7al\u0131\u015farak tatil konsepti y\u00fckseli\u015fte<\/strong><\/h3>\n<p>Pandemi ile birlikte uzaktan \u00e7al\u0131\u015fma d\u00fczenine ge\u00e7en pek \u00e7ok \u015firket uzaktan \u00e7al\u0131\u015fan say\u0131lar\u0131n\u0131 da art\u0131rd\u0131. Avrupa \u0130statistik Ofisi (Eurostat) verilerine g\u00f6re salg\u0131n nedeniyle Avrupa Birli\u011fi (AB) vatanda\u015flar\u0131n\u0131n y\u00fczde 12,3&#8217;\u00fc ge\u00e7en y\u0131l i\u015flerini evden y\u00fcr\u00fctt\u00fc. Bu oran salg\u0131n \u00f6ncesinde AB\u2019de y\u00fczde 5 civar\u0131nda seyrediyordu.<\/p>\n<p>Bu yeni \u00e7al\u0131\u015fma d\u00fczeniyle birlikte, \u0130ngilizce \u2018work\u2019 (i\u015f) ve \u2018vacation\u2019 (tatil) kelimelerinin birle\u015fmesinden do\u011fan \u2018Workation\u2019 yani uzaktan \u00e7al\u0131\u015farak tatil konsepti ise y\u00fckselen tatil trendleri aras\u0131nda yer al\u0131yor. Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n y\u00fczde 10\u2019u Workation konseptli bir tatil se\u00e7ene\u011fini tercih etmeye istekli oldu\u011funu belirtiyor.<\/p>\n<p>Workation tatilini tercih eden kat\u0131l\u0131mc\u0131lar\u0131n, y\u00fczde 52\u2019si bu konseptte bir tatil i\u00e7in 1-2 hafta zaman ay\u0131rabilece\u011fini belirtiyor. Ancak Workation tercih edenlerin y\u00fczde 73\u2019\u00fc, istenilen \u015fartlar sa\u011flan\u0131rsa Workation i\u00e7in planlad\u0131klar\u0131 s\u00fcreyi, planlanan s\u00fcreye ek 14 g\u00fcne kadar uzatabileceklerini ekliyorlar. Workation tatillerinde, planlanandan daha uzun s\u00fcre zaman ge\u00e7irmek i\u00e7in aran\u0131lan en \u00f6nemli ko\u015ful, g\u00fcvenli ve h\u0131zl\u0131 internet ba\u011flant\u0131s\u0131. Workation tercih edenlerin y\u00fczde 68\u2019i, g\u00fcvenli ve h\u0131zl\u0131 internet ba\u011flant\u0131s\u0131 sa\u011fland\u0131\u011f\u0131 takdirde seyahatlerini daha uzun s\u00fcreli olarak planlayabileceklerini belirtiyor.<\/p>\n<p><strong>Simon-Kucher &amp; Partners Direkt\u00f6r\u00fc \u00d6yk\u00fc Elmas<\/strong>, \u2018Pandemiyle birlikte, d\u00fcnyam\u0131za giren uzaktan \u00e7al\u0131\u015fma konseptini avantaja d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in, tatilcilerin uzaktan \u00e7al\u0131\u015fma ile ilgili beklentilerinin do\u011fru anla\u015f\u0131lmas\u0131 ve Workation i\u00e7in gerekli ko\u015fullar\u0131n turizmciler taraf\u0131ndan kar\u015f\u0131lanmas\u0131 gerekiyor. Olu\u015fan yeni konseptler bu sekt\u00f6rde de\u011fer yarat\u0131m\u0131n\u0131 h\u0131zland\u0131rmak ve daha geni\u015f alanlara yaymak i\u00e7in g\u00fczel f\u0131rsatlar. Biz de bu d\u00f6nemde m\u00fc\u015fterilerimiz ile \u015firket DNA lar\u0131na uygun olan f\u0131rsatlar\u0131 en do\u011fru \u015fekilde nas\u0131l de\u011fere d\u00f6n\u00fc\u015ft\u00fcrebilecekleri konusunda beraber \u00e7al\u0131\u015f\u0131yoruz.\u2019 diyor.<\/p>\n<h3><strong>4)Rezervasyon esnekli\u011fi, iptal se\u00e7ene\u011fi ve seyahat sa\u011fl\u0131k sigortalar\u0131n\u0131n \u00f6nemi art\u0131yor<\/strong><\/h3>\n<p>COVID-19 kaynakl\u0131 belirsizlikler kar\u015f\u0131s\u0131nda yabanc\u0131 turistlere kendilerini g\u00fcvende hissettirecek; rezervasyon esnekli\u011fi, iptal hakk\u0131 ve\/veya seyahat sa\u011fl\u0131k sigortas\u0131 gibi ek hizmetlerin sa\u011flanmas\u0131n\u0131n \u00f6nemi art\u0131yor. Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n y\u00fczde 34\u2019\u00fc rezervasyon esnekli\u011fi ve iptal politikalar\u0131n\u0131n, rezervasyon s\u00fcrecindeki kararlar\u0131 konusunda \u00f6nemli bir rol oynad\u0131\u011f\u0131n\u0131 belirtirken, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 34\u2019\u00fc bu ko\u015fullar\u0131n sa\u011flanmas\u0131 durumunda, daha fazla \u00f6demeye de haz\u0131r olduklar\u0131n\u0131 ekledi. Rezervasyon esnekli\u011fi ve iptal politikalar\u0131na ek olarak, seyahat s\u00fcresince ve\/veya seyahat edilen destinasyonda olu\u015fabilecek sa\u011fl\u0131k problemleri konusunda g\u00fcvence verilmesi de yine yabanc\u0131 turistlerin \u00f6nem verdi\u011fi ek hizmetler aras\u0131nda yer al\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 30\u2019u, seyahat sa\u011fl\u0131k sigortalar\u0131n\u0131n rezervasyon s\u00fcrecindeki kararlar\u0131 konusunda \u00f6nemli bir rol oynad\u0131\u011f\u0131n\u0131 s\u00f6ylerken, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 43\u2019\u00fc bu hizmet i\u00e7in ek \u00fccret \u00f6deyebilece\u011fini belirtiyor.<\/p>\n<p>Tur operat\u00f6rlerinin, yabanc\u0131 ziyaret\u00e7ilerin beklentilerini ve bu beklentilerin kar\u015f\u0131lanmas\u0131 durumunda ek \u00f6deme yapmaya istekli olmalar\u0131n\u0131 dikkate alarak; erken rezervasyon esnekli\u011fi, iptal se\u00e7ene\u011fi ve seyahat sa\u011fl\u0131k sigortas\u0131 gibi ek hizmetleri i\u00e7ine alan kapsaml\u0131 tatil paketleri haz\u0131rlamalar\u0131 gerekiyor.<\/p>\n<h3><strong>\u201cHizmetler, de\u011fi\u015fen trendler do\u011frultusunda \u015fekillendirilmeli\u201d<\/strong><\/h3>\n<p>Ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren <strong>Simon-Kucher &amp; Partners Y\u00f6netim Kurulu \u00dcyesi ve Y\u00f6netici Orta\u011f\u0131 Mert Terzio\u011flu<\/strong>, turizm sekt\u00f6r\u00fcn\u00fcn yabanc\u0131 turistlerin de\u011fi\u015fen beklentilerini do\u011fru bir \u015fekilde de\u011ferlendirerek, de\u011fi\u015fen trendler ve \u00f6nceliklere g\u00f6re hizmetlerini ve tatil paketlerini geli\u015ftirmesi gerekti\u011fini s\u00f6yl\u00fcyor veturizm sekt\u00f6r\u00fc temsilcilerine \u00f6nerilerini \u015f\u00f6yle \u00f6zetliyor: \u201cTurizm sekt\u00f6r\u00fcn\u00fcn, pandemi ile birlikte de\u011fi\u015fen t\u00fcketici ihtiya\u00e7lar\u0131n\u0131 anlamas\u0131 ve bu ihtiya\u00e7lara y\u00f6nelik hizmetlerini h\u0131zl\u0131 bir \u015fekilde t\u00fcketiciye sunabilmesi gerekiyor. Turizm sekt\u00f6r\u00fcn\u00fcn temsilcileri, tatilcilere sunduklar\u0131 deneyimleri, Workation gibi y\u00fckselen yeni trendleri g\u00f6z onuna alarak de\u011ferlendirmeli ve bu trendler do\u011frultusunda hizmetlerini \u015fekillendirmeli. Pandemi kaynakl\u0131 endi\u015felerin azalmas\u0131yla birlikte yerli ve yabanc\u0131 ziyaret\u00e7ilerin seyahat planlar\u0131 artacak ve bu d\u00f6neme turizm sekt\u00f6r\u00fcn\u00fcn yeni trendlerini, ki\u015filerin bu do\u011frultuda de\u011fi\u015fen \u00f6deme istekliliklerini anlayarak ve \u015firket paketlerini bu \u015fekilde tasarlayarak haz\u0131r \u015fekilde girmek, ya\u015fanan krizi b\u00fcy\u00fck bir f\u0131rsata \u00e7evirmek i\u00e7in gerekli anahtar.\u201d<\/p>\n<p><strong>Kaynak\u00e7a<\/strong><\/p>\n<p>T.C. K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131. \u201cTUR\u0130ZM \u0130STAT\u0130ST\u0130KLER\u0130.\u201d Turizm \u0130statistikleri, <a href=\"http:\/\/www.yigm.ktb.gov.tr\/TR-9851\/turizm-istatistikleri.html\" target=\"_blank\" rel=\"noopener\">yigm.ktb.gov.tr\/TR-9851\/turizm-istatistikleri.html<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Salg\u0131nla de\u011fi\u015fen ya\u015fam tarz\u0131 turistlerin tatil tercihlerini k\u00f6kten de\u011fi\u015ftirdi: Uzaktan \u00e7al\u0131\u015farak tatil yapmak isteyen her 100 ki\u015fiden 73\u2019\u00fc daha uzun tatil planl\u0131yor. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":140140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[94933,74516,59164,94932,94935,94936,94934],"views":76,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/140136"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=140136"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/140136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/140140"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=140136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=140136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=140136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}