{"id":139590,"date":"2021-08-03T14:02:05","date_gmt":"2021-08-03T11:02:05","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=139590"},"modified":"2021-08-03T14:02:21","modified_gmt":"2021-08-03T11:02:21","slug":"reklamlarin-yuzde-70-i-dijitale-kayiyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/reklamlarin-yuzde-70-i-dijitale-kayiyor\/","title":{"rendered":"(Turkish) Reklamlar\u0131n % 70\u2019i Dijitale Kayacak…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Ara\u015ft\u0131rma \u015firketi Gartner taraf\u0131ndan pazarlama y\u00f6neticilerinin stratejik \u00f6ncelikleri \u00fczerine ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmaya g\u00f6re, 1,7 trilyon dolarl\u0131k hacme sahip k\u00fcresel reklam end\u00fcstrisinde reklam b\u00fct\u00e7elerin % 50’den fazlas\u0131 dijital platformlara harcan\u0131yor. <\/strong><\/p>\n

Perakende, finansal hizmetler, medya, seyahat <\/strong>ve konaklama<\/strong> gibi sekt\u00f6rlerden 430<\/strong> pazarlama y\u00f6neticisinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, y\u00f6neticilerin yat\u0131r\u0131m kararlar\u0131<\/strong> al\u0131rken dijital pazarlamaya \u00f6ncelik<\/strong> verildi\u011fini g\u00f6steriyor.<\/p>\n

\"\"Taht a\u00e7\u0131k ara dijitalin<\/strong><\/h2>\n

T\u00fcketici taraf\u0131nda dijital platformlara<\/strong> y\u00f6nelik artan talep geleneksel platformlar\u0131n<\/strong> zemin kaybetmesine neden oluyor. Ara\u015ft\u0131rmaya kat\u0131lan pazarlama y\u00f6neticileri, pazarlama b\u00fct\u00e7elerinin<\/strong> yaln\u0131zca % 9’unu<\/strong> geleneksel pazarlamaya ay\u0131rd\u0131klar\u0131n\u0131 ifade ediyor. Dijital kanallara<\/strong> yap\u0131lan yat\u0131r\u0131mlar ise toplam pazarlama b\u00fct\u00e7eleri<\/strong>nin % 72<\/strong>‘sini olu\u015fturarak pazarlama y\u00f6neticilerinin<\/strong> \u00f6ncelikli yat\u0131r\u0131m alanlar\u0131 aras\u0131nda yer al\u0131yor.<\/p>\n

Son 10 y\u0131lda b\u00fcy\u00fcme h\u0131z\u0131 artt\u0131<\/strong><\/h2>\n

Dijital pazarlama end\u00fcstrisi<\/strong>nin son 10 y\u0131lda<\/strong> h\u0131zl\u0131 \u015fekilde b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fcn alt\u0131n\u0131 \u00e7izen dijital performans ajans\u0131 EG Bili\u015fim Teknolojileri CEO\u2019su G\u00f6khan B\u00fclb\u00fcl<\/strong>, \u201cK\u00fcresel pazardaki b\u00fcy\u00fcme beklentileri, dijital pazarlama ve sosyal medya reklamc\u0131l\u0131\u011f\u0131<\/strong> harcamalar\u0131ndaki art\u0131\u015fla destekleniyor. Dijitalin 2024\u2019e kadar<\/strong> reklam pastas\u0131n\u0131n % 70<\/strong>‘ini olu\u015fturaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Dijital alan her zamankinden daha kalabal\u0131k. Bu alanda fark edilir olmak i\u00e7in dijital pazarlamadan<\/strong> faydalanan markalar, rakipler aras\u0131nda\u00a0parl\u0131yor. EG Bili\u015fim Teknolojileri<\/strong> olarak, eksiksiz bir dijital pazarlama hizmeti sunarak marka bilinirli\u011fine, daha geni\u015f kitlelere<\/strong> seslenmeye ve b\u00fcy\u00fcmeye katk\u0131da bulunuyoruz.\u201d<\/em> ifadelerini kulland\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Ara\u015ft\u0131rma \u015firketi Gartner taraf\u0131ndan pazarlama y\u00f6neticilerinin stratejik \u00f6ncelikleri \u00fczerine ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmaya g\u00f6re, 1,7 trilyon dolarl\u0131k hacme sahip k\u00fcresel reklam end\u00fcstrisinde reklam b\u00fct\u00e7elerin % […]<\/p>\n","protected":false},"author":1,"featured_media":139594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,157],"tags":[94421,94425,83062,49085,94424,94422,94423,65918],"views":96,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/139590"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=139590"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/139590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/139594"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=139590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=139590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=139590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}