{"id":138773,"date":"2021-07-19T14:02:25","date_gmt":"2021-07-19T11:02:25","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=138773"},"modified":"2021-07-19T14:07:20","modified_gmt":"2021-07-19T11:07:20","slug":"gisede-normallesme-tarihi-2024","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/gisede-normallesme-tarihi-2024\/","title":{"rendered":"(Turkish) Gi\u015fede Normalle\u015fme Tarihi: 2024"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Dan\u0131\u015fmanl\u0131k \u015firketi PwC, 14 segment ve 53 b\u00f6lgede analiz etti\u011fi t\u00fcketici ve reklamveren harcamalar\u0131 \u0131\u015f\u0131\u011f\u0131nda ger\u00e7ekle\u015ftirdi\u011fi sekt\u00f6rel tahminlere yer veren Global Entertainment & Media Outlook 2021-2025 raporunu >><\/a> yay\u0131mlad\u0131.<\/strong><\/p>\n

PwC\u2019nin tahminleri, k\u00fcresel gi\u015fe has\u0131latlar\u0131<\/strong>n\u0131n pandemi \u00f6ncesi seviyelerine d\u00f6nmesinin 2024\u2019\u00fc bulabilece\u011fini i\u015faret ediyor. Rapor, 2020\u2019de 11,8 milyar dolara<\/strong> d\u00fc\u015fen k\u00fcresel gi\u015fe geliri<\/strong>nin bu y\u0131l i\u00e7erisinde 23 milyar dolara<\/strong> y\u00fckselece\u011fini ve 2024 y\u0131l\u0131na kadar 41,6 milyar dolara<\/strong> t\u0131rmanarak, \"\"2019\u2019da \u00f6l\u00e7\u00fclen 40,7 milyar dolar<\/strong> seviyesini a\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor.<\/p>\n

Yay\u0131mlanan raporda, 2020\u2019de d\u00fcnyan\u0131n en b\u00fcy\u00fck k\u00fcresel gi\u015fe pazar\u0131<\/strong> olarak ABD\u2019yi<\/strong> geride b\u0131rakan \u00c7in<\/strong> b\u00fcy\u00fcmesini s\u00fcrd\u00fcrecek ve 2025 y\u0131l\u0131na dek gelirleri 11 milyar dolara ula\u015facak. Ancak PwC\u2019ye<\/strong> g\u00f6re ABD, 11,3 milyar dolarla<\/strong> toplam gi\u015fe rekorunu k\u0131rarak<\/strong> yine en \u00fcst s\u0131rada yer alacak.<\/p>\n

PwC\u2019nin tahminleri, \u00f6n\u00fcm\u00fczdeki 5 y\u0131lda<\/strong> e\u011flence ve medyada en h\u0131zl\u0131 b\u00fcy\u00fcyen sekt\u00f6r\u00fcn \u015fa\u015f\u0131rt\u0131c\u0131 olmayan bi\u00e7imde streaming platformlar\u0131n\u0131 da i\u00e7ine alan, izleyiciye internet \u00fczerinden direkt olarak ula\u015fan video ak\u0131\u015f hizmetlerine kar\u015f\u0131l\u0131k<\/strong> gelen OTT (over-the-top) olaca\u011f\u0131n\u0131<\/strong> g\u00f6steriyor. Bu sekt\u00f6rlerin global \u00e7apta elde etti\u011fi gelirin, 2020<\/strong>\u2019den 2025<\/strong>\u2019e kadar % 60<\/strong>\u2019\u0131n \u00fczerinde bir b\u00fcy\u00fcmeyle 2025 sonunda<\/strong> 94 milyar dolara ula\u015fmas\u0131 bekleniyor.<\/p>\n

PwC, 2019-2020 y\u0131llar\u0131<\/strong> aras\u0131nda e\u011flence ve medya gelirlerinde % 3,8<\/strong>\u2019lik bir d\u00fc\u015f\u00fc\u015f ger\u00e7ekle\u015fti\u011finin ve bunun son 22 y\u0131lda<\/strong> kaydedilen en b\u00fcy\u00fck y\u0131ll\u0131k d\u00fc\u015f\u00fc\u015f oldu\u011funun<\/strong> alt\u0131n\u0131 \u00e7iziyor. \u015eirket, e\u011flence <\/strong>ve medya end\u00fcstrisi<\/strong>nin, dijital i\u00e7erik <\/strong>ve reklama<\/strong> y\u00f6nelik g\u00fc\u00e7l\u00fc talebin etkisiyle 2021\u2019de % 6,5<\/strong> ve 2022\u2019de % 6,7<\/strong> b\u00fcy\u00fcme yolunda oldu\u011funun da sinyallerini veriyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Dan\u0131\u015fmanl\u0131k \u015firketi PwC, 14 segment ve 53 b\u00f6lgede analiz etti\u011fi t\u00fcketici ve reklamveren harcamalar\u0131 \u0131\u015f\u0131\u011f\u0131nda ger\u00e7ekle\u015ftirdi\u011fi sekt\u00f6rel tahminlere yer veren Global Entertainment & […]<\/p>\n","protected":false},"author":1,"featured_media":138779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[93569,93570,93574,93571,93568,93572,93573],"views":100,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/138773"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=138773"}],"version-history":[{"count":2,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/138773\/revisions"}],"predecessor-version":[{"id":138775,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/138773\/revisions\/138775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/138779"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=138773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=138773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=138773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}